Gleb A. Kovalev

the study focuses on the impact of digital technologies on the transformation of business processes. The authors distinguish between the key concepts of «digitalization» and «digital transformation», analyzing their evolution and specific features. The chapter examines the key technologies of digital transformation in tourism, their impact on operational efficiency, customer experience, and business models. Special attention is given to the challenges and barriers of the transformation process, and possible ways to overcome them are proposed. The results of the study demonstrate that digital t...