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List of publications on a keyword: «digital transformation»

  • Business analysis in the context of hybrid intelligence: new roles, competencies and methodologies

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Pavel V. Bochkov
    Work direction:
    Глава 8
    Abstract:
    The chapter investigates the transformation of the business analyst profession amid AI advancements and hybrid intelligence – synergistic human-machine cognition in decision-making. Relevance arises from technological shifts: cloud migrations, microservices architecture, AI integration in business processes. Drawing on theoretical frameworks and empirical data from Russian and international companies, it elucidates the intellectualization of socio-economic systems. The study justifies abandoning traditional business analysis for hybrid methodologies incorporating predictive and adaptive elements. A novel typology of business analyst roles is introduced: systems ecosystem designer, AI model interpreter, data architect, ethical navigator. Key competencies are identified: systems thinking, technical literacy, machine learning basics, product mindset, ethical evaluation. It is concluded that in the context of hybrid intelligence, there is not a replacement of a person by a machine, but a qualitative change in his role – the transition from a performer of routine operations to a strategic partner providing synergy of human judgment and the computing power of algorithms.
    Keywords:
    artificial intelligence, digital transformation, business analysis, hybrid intelligence, business analysis methodology, analytics competencies
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  • Provision of state and municipal services of the MFC

    Proceeding
    Socio–economic landscape of the region: growth investments
    Authors:
    Карпова Алёна Михайловна, Svetlana V. Lilbok
    Work direction:
    Цифровая экономика и новые бизнес-модели региона
    Abstract:
    In the context of active digitalisation of public administration, the study of problems and prospects for the provision of services through multifunctional centres (MFC) becomes particularly relevant. The purpose of the article is to analyse the effectiveness of the current MFC model, identify key problem areas and develop practical recommendations for their optimisation in the context of the digital transformation of the region. The methodological basis was the analysis of the regulatory framework, statistical data of the MFC's activities, as well as the method of expert evaluation. As a result of the study, system barriers were identified that limit the potential of the MFC as a driver of digital changes: fragmentation of IT infrastructure, staff shortage and the need to improve quality assessment metrics. The practical significance of the work lies in the proposal of a set of measures aimed at synchronising the organisational, personnel and technological development of the MFC to im
    Keywords:
    digital transformation, Multifunctional center (MFC), public services, municipal services, quality of services, availability of services, process optimization, digitalization of the region, IT infrastructure, citizen satisfaction

  • DIGITAL ECONOMY AND NEW BUSINESS MODELS IN THE YAMALO-NENETS AUTONOMOUS OKRUG (YANAO)

    Proceeding
    Socio–economic landscape of the region: growth investments
    Author:
    Клементьева Альбина Ербаевна
    Work direction:
    Цифровая экономика и новые бизнес-модели региона
    Abstract:
    The article examines key trends in the digital economy and their impact on the emergence of new business models in an Arctic, resource-extracting region—the Yamalo-Nenets Autonomous Okrug (YANAO). Based on an analysis of the region’s strategic documents and materials from the Higher School of Economics (HSE University), the paper summarizes the characteristics of digital infrastructure, the degree of engagement of residents and organizations in the use of digital services, and the managerial priorities of digital transformation. It is shown that the high penetration of broadband access and the internet creates prerequisites for market platformization, the development of “data as an asset,” remote services, and service-based models in the oil and gas sector, logistics, and the public services sector. A typology of promising business models for YANAO is proposed, and recommendations are formulated to mitigate risks when scaling digital solutions.
    Keywords:
    digital transformation, digital economy, ecosystem, oil and gas sector, digital platforms, platform-based business model, data-driven management, Arctic logistics, e-government services, YANAO
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  • The Future of Russian Insurance in the Digital Ecosystem

    Proceeding
    Socio–economic landscape of the region: growth investments
    Author:
    Marina V. Ilindeeva
    Work direction:
    Финансовые технологии (FinTech) и трансформация банковско-страхового сектора
    Abstract:
    The article focuses on the development of ecosystem services in Russian insurance as a response to the challenges of low market penetration, outdated business models, and changing consumer expectations. It analyzes the problems of traditional isolated products, the drivers of the transition to ecosystems, and the barriers to their implementation. The article explores solutions to these challenges, such as the development of regulatory frameworks, the modernization of IT, and the transparency of data, as well as future prospects, including hyper-personalization, IoT-enabled agricultural insurance, and the integration of businesses into insurance ecosystems.
    Keywords:
    digital transformation, collaboration, fintech, ecosystem services, customer focus

  • Short videos as the main channel of FinTech marketing and driver of transformation

    Proceeding
    Socio–economic landscape of the region: growth investments
    Authors:
    Кыялбекова Элина Кыялбековна, Губанова Анна Викторовна
    Work direction:
    Финансовые технологии (FinTech) и трансформация банковско-страхового сектора
    Abstract:
    A study of the impact of short video formats (TikTok, VK clips, YouTube Shorts) on financial marketing and customer behavior, particularly in the Krasnoyarsk region. Based on a survey of young people, the authors identify trust in informal bloggers and the dominance of digital pragmatism in content consumption. The analysis shows that the format not only promotes high engagement but also introduces new risks due to the simplification of information and the loss of critical evaluation. The key conclusion is that FinTech companies need to combine the effectiveness of short videos with financial responsibility and a deep understanding of the local context to build sustainable trust.
    Keywords:
    digital transformation, financial marketing, short videos, customer trust, regional context

  • The "Dark Side" of Data: New Risks and the Perspectives of Generation Z in Krasnoyarsk

    Proceeding
    Socio–economic landscape of the region: growth investments
    Authors:
    Кыялбекова Элина Кыялбековна, Губанова Анна Викторовна
    Work direction:
    Технологическое ядро: инфраструктура, данные и кибербезопасность
    Abstract:
    This article explores the "dark side" of digital transformation, examining risks such as cyberthreats, algorithmic bias, and digital dependency. A student survey revealed a critical gap between the sophistication of technological threats and the digital naivety of Generation Z, which poses serious reputational and ethical risks for businesses. It concludes that integrating digital risk management into corporate strategy is essential, including developing transparency and algorithmic literacy. It argues that responsible data and AI governance is becoming a new source of competitive advantage and trust in the digital economy.
    Keywords:
    digital transformation, Generation Z, cybersecurity, corporate risks, algorithmic literacy

  • Digital Transformation of Creative Industries

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Viktor A. Klimenko, Tatiana I. Bannikova, Ekaterina A. Chudinova
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    The article is devoted to the study of the impact of digitalization on the development of creative industries. The relevance of the introduction of digital technologies in the creative sector of the economy is substantiated, and the main areas of interaction, such as providing access to new technologies and tools, monetization, digital marketing, and the development of educational content, are identified. The potential threats caused by the digital transformation of creative industries are outlined.
    Keywords:
    Digitalization, digital transformation, digital technologies, creative industries, creative economy
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  • DIGITAL TECHNOLOGIES OF CONSUMER BEHAVIOR ANALYSIS AS A BASIS FOR MANAGERIAL DECISION-MAKING IN MARKETING AND PR (CASE OF DUNAMIS LLC)

    Proceeding
    Current problems of communication: theory and practice
    Authors:
    Aleksandr I. Zelenkin, Irina V. Malova
    Work direction:
    Конвергентные коммуникации будущего: интеграция цифровой среды, нейронаук, искусственного интеллекта и новых медиа
    Abstract:
    The paper presents the findings on the effectiveness of digital technologies for consumer behavior analysis as a foundation for managerial decision-making in marketing and PR. Using the case of DUNAMIS LLC (brand "Aminosil"), the author analyzes the current state of analytical tools and identifies systemic issues: data fragmentation, absence of a dedicated marketing unit, and low level of automation. A digital transformation program is proposed, including the implementation of Customer Data Platforms (CDP), end-to-end analytics systems, and organizational structure optimization. The study proves that transitioning from intuitive management to predictive models allows for a significant increase in ROMI by 25–30% and a reduction in customer acquisition cost (CAC) by 15–20%.
    Keywords:
    marketing, digital transformation, digital technologies, CRM systems, consumer behavior, managerial decisions, DUNAMIS LLC
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  • Vliianie tekhnologii iskusstvennogo intellekta na sotsial'nye otnosheniia

    Proceeding
    Current problems of communication: theory and practice
    Authors:
    Ekaterina M. Fatneva, Iana D. Sidorenko
    Work direction:
    Конвергентные коммуникации будущего: интеграция цифровой среды, нейронаук, искусственного интеллекта и новых медиа
    Abstract:
    In today's world, with the rapid development of artificial intelligence (AI) technologies, society is facing changes in the ways of communication, interaction, social relations, and the structure of modern society. This article analyzes the consequences of the introduction of artificial intelligence into everyday life and explores ways to improve its use. In an environment of information pollution, the introduction of artificial intelligence facilitates the acceleration and personalization of communication, expanding opportunities for interaction, but also spreads social fragmentation. The relevance of this topic lies in the need to understand both the positive and negative consequences of the introduction of AI into everyday life, as well as to find ways for society to adapt to the new realities associated with the integration of artificial intelligence into communication systems.
    Keywords:
    social adaptation, artificial intelligence, communication, digital transformation, automation, ethics, digital divide, social relations, social structures, human-machine interaction
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  • MODERN TECHNOLOGIES IN EDUCATION

    Proceeding
    Education, innovation, research as a resource for community development
    Authors:
    Polina A. Riazantseva, Daria A. Riazantseva, Sofia A. Kravchenko, Dar'ia D. Shipil', Sofia R. Letuchaia, Alina N. Kostenko, Iurii O. Vrublevskii
    Work direction:
    Современные технологии в образовании
    Abstract:
    The article is devoted to the study of modern digital technologies that have a significant impact on the transformation of educational processes. The key areas of technology integration are considered: adaptive learning systems based on artificial intelligence, virtual and augmented reality (VR/AR) technologies, the use of big data and learning analytics, as well as the development of massive open online courses (MOOCs) and blended learning formats. Special attention is paid to the practical aspects of implementing these technologies in the higher education process and their impact on the development of students' digital competencies. An analysis of potential benefits is carried out, including increasing the level of personalization, interactivity and accessibility of education. In parallel, the main challenges are explored, such as the problem of the digital divide, cybersecurity and personal data protection, and the risk of digital fatigue. The methodological basis of the work was the analysis of current scientific publications, a review of existing technological solutions and platforms. The conclusion is made about the need for a balanced approach in which technological tools serve to expand the capabilities of traditional pedagogy, and not its complete replacement.
    Keywords:
    higher education, artificial intelligence, virtual reality, digital transformation, digital technologies, MOOC, blended learning, learning analytics
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  • Digital transformation of the educational process: a systematic approach to technology integration

    Proceeding
    Education, innovation, research as a resource for community development
    Authors:
    Andrei A. Aleksandrov, Aleksandr S. Astaichenkov, Mikhail S. Afanasev, Iurii O. Vrublevskii
    Work direction:
    Современные технологии в образовании
    Abstract:
    The article is devoted to the analysis of digital transformation processes in the modern educational environment. The research aims to develop a model for the effective integration of key digital technologies (adaptive platforms, immersive environments, communication tools) into the pedagogical process and to assess their impact on educational outcomes. The methodological basis includes systematic analysis, comparative method, and synthesis of data from empirical studies (2020–2024). The work identifies the main stages of integration, formulates criteria for evaluating the effectiveness of technology use, and analyzes typical barriers (technological, methodological, psychological). The results of the study are presented in the form of a generalized integration model and a comparative table of technological tools. The conclusion substantiates the thesis about the need for a comprehensive and phased strategy for digital transformation, in which technological innovation is subordinated to pedagogical goals. Prospects for further research are related to the development of universal diagnostic tools for assessing the digital maturity of the educational environment.
    Keywords:
    adaptive learning, pedagogical design, digital educational environment, immersive technologies, integration of technologies, effectiveness of education, digital transformation model
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  • Digital competencies and their role for future professionals

    Book Chapter
    Pedagogy and psychology of modern education
    Authors:
    Elena V. Burtseva, Igor P. Rak, Andrei V. Seleznev
    Work direction:
    Глава 3
    Abstract:
    The chapter examines the process of digital transformation in Russia, focusing on national projects aimed at developing digital competencies in the state, municipal, economic and social spheres until 2030. The analysis of existing approaches to the definition and classification of digital competencies is presented, key components such as digital literacy, culture and competence are highlighted. Attention is paid to the differences between digital and information competencies. Based on the analysis, the authors propose to identify three key categories in the classification of digital competencies: information, communication and technical skills. The importance of the formation of digital competencies for specialists in various industries and the need for their formation in the process of professional training in higher education institutions are discussed.
    Keywords:
    higher education, Digitalization, digital transformation, specialist training, digital competencies, legal specialist
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  • Integration of digital technologies in the teaching of linguistic disciplines

    Book Chapter
    Pedagogy and psychology of modern education
    Authors:
    Olesia V. Arefeva, Svetlana A. Arefeva
    Work direction:
    Глава 6
    Abstract:
    The chapter discusses issues related to the process of digital transformation of education and the introduction of digital technologies into the educational process; defines concepts such as «digital educational technologies», «linguistic disciplines», «digital skills», «digital culture», «digital literacy»; considers models for the integration of digital technologies into the educational process; examples of the introduction of digital technologies in the process of mastering linguistic disciplines at the university are given. The relevance of the research is determined by the challenges of modern society to the training of future specialists, one of which is the well-established digital skills of the future specialist.
    Keywords:
    digital literacy, hard skills, digital transformation, blended learning, digital skills, digital culture, project-based learning, digital educational technologies, linguistic disciplines, integration of digital technologies into education, SAMR model, LMS Moodle educational system, transformational learning
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  • Research on AIGC-Based Projectized Teaching Model for Aesthetic Education in China's Higher Vocational Colleges

    Proceeding
    Modern education: innovations, challenges and solutions
    Author:
    Ian Liu
    Work direction:
    Инновации в образовательной деятельности педагога
    Abstract:
    The article examines the process of digital transformation of aesthetic education in China’s higher vocational education system, emphasizing the theoretical and practical foundation for integrating AIGC (Artificial Intelligence Generated Content) technology into the teaching process. The study focuses on developing and testing a project-based teaching model that enhances students’ aesthetic, creative, and digital competencies. The research is grounded in the analysis of academic literature, policy documents, and empirical data collected through observation and surveys among educators and students. The results confirm that the integration of AIGC into aesthetic education not only renews course content but also promotes active student engagement, increases motivation, and fosters interdisciplinary synergy between art and technology. The proposed model is designed for sustainable educational development and can be adapted across different professional fields.
    Keywords:
    vocational training, digital transformation, Aesthetic education, project-based learning, AIGC
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  • EXPERIENCE IN USING DIGITAL EQUIPMENT IN THE UNIVERSAL PEDAGOGICAL COMPETENCIES TECHNOPARK IN THE SUBJECT AND METHODOLOGICAL TRAINING OF FUTURE BIOLOGY TEACHERS

    Proceeding
    Modern education: innovations, challenges and solutions
    Authors:
    Natalia V. Pavlova, Ekaterina A. Ostanina
    Work direction:
    Применение инновационных цифровых методов и искусственного интеллекта в образовании
    Abstract:
    This article presents the experience of implementing the subject-methodological training of future biology teachers in the use of digital equipment in the educational process of primary and secondary schools in the context of the digital transformation of the educational process. The authors describe the experience of organizing an interactive form of interaction between students and the digital equipment of the Universal Pedagogical Competencies Technopark in order to develop a didactic strategy for using modern high-tech equipment aimed at developing the scientific literacy of schoolchildren.
    Keywords:
    Technopark, digital transformation, natural sciences, subject-specific training, and digital equipment
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  • Strategies for staff engagement in digital change: from resistance to acceptance

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Ekaterina L. Arzamasova
    Work direction:
    Глава 6
    Abstract:
    The chapter explores the mechanisms of staff involvement in the digital transformation processes of an organization, from resistance to acceptance of changes. It examines the reasons for resistance, such as fear of losing work, uncertainty about roles, and concerns about the comfort and familiarity of old processes. The chapter proposes a multi-level approach to involvement, which includes strategic leadership, transparent communication, employee participation in planning, opportunities for training and retraining, and the creation of a safe space for feedback. The chapter presents practical methods: targeted communication campaigns, joint formation of a roadmap of changes, involvement of employees in pilot projects, use of agile methodologies and design thinking to minimize resistance. Special attention is paid to measuring the effectiveness of involvement through KPI, satisfaction surveys, indices of perception of changes and monitoring of the organization's culture. As a result, specific steps are proposed to move from resistance to acceptance, which ensures a smoother implementation of digital technologies, increased employee motivation, and a sustainable transformation effect.
    Keywords:
    digital transformation, communication strategy, Agile, organizational culture, pilot projects, design thinking, change management, employee engagement, resistance to change, training and retraining, employee participation, engagement KPIs, change monitoring
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  • Industrial ecosystems: development strategies

    Book Chapter
    Sustainable development strategies: economic, legal and social aspects
    Author:
    Aleksey Y. Pronin
    Work direction:
    Глава 5
    Abstract:
    The relevance of the study is due to the total trend towards digitalization in the Russian Federation, which covers a wide range of sectors of the national economy. The purpose of the study is to identify trends in the development of industrial ecosystems in the context of the total implementation of digital technologies and the need to ensure technological sovereignty. The theoretical and methodological basis of the study is empirical (expert assessments, study of production experience) and theoretical (system analysis, categorical analysis, comparison, generalization, decision-making) methods. The chapter discusses the main reasons for the transition to a new stage in the development of industry and the economy of the Russian Federation. The main advantages of digital industrial ecosystems are formulated. The tools that ensure the functioning of digital industrial ecosystems are described and examples of their successful implementation are given. Based on the analysis of publications of domestic scientists, strategies for the further development of digital industrial ecosystems are proposed.
    Keywords:
    artificial intelligence, industry, Digitalization, digital transformation, ecosystem, digital technology, technological sovereignty, industry 4.0, development strategies, industrial ecosystem, industry 5.0
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  • Digital Transformation of Business Processes in Tourism: From Theoretical Foundations to Overcoming Practical Challenges

    Book Chapter
    Sustainable development strategies: economic, legal and social aspects
    Authors:
    Olga N. Beketova, Ol'ga I. Zeveke, Gleb A. Kovalev, Emiliia Abdullaeva
    Work direction:
    Глава 6
    Abstract:
    The study focuses on the impact of digital technologies on the transformation of business processes. The authors distinguish between the key concepts of «digitalization» and «digital transformation», analyzing their evolution and specific features. The chapter examines the key technologies of digital transformation in tourism, their impact on operational efficiency, customer experience, and business models. Special attention is given to the challenges and barriers of the transformation process, and possible ways to overcome them are proposed. The results of the study demonstrate that digital transformation in tourism is a strategic imperative for maintaining competitiveness in today's economic environment.
    Keywords:
    digital transformation, business rocesses, challenges of digital transformation, change management
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  • Problems of the formation of voluntary attention in preschool children in the era of digitalization

    Proceeding
    The health of participants in the educational process: modern challenges and solutions
    Authors:
    Renata D. Babanova, Roman A. Dormidontov
    Work direction:
    Цифровизация образования и её влияние на здоровье
    Abstract:
    The article considers the problem of the development of voluntary attention in preschool children in modern conditions. The pros and cons of digitalization in the world are discussed in detail and the impact on children of different age categories and health conditions is described.
    Keywords:
    Digitalization, digital transformation, digitalization of education, digital reality, arbitrary attention
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  • Construction of the digital transformation system in higher education institutions and its implementation pathways

    Proceeding
    Digitalization in the education system: best practices and implementation practices
    Author:
    Ichen' Chen'
    Work direction:
    Цифровые тренды и повышение качества профессионального образования
    Abstract:
    In the context of rapid advancements in information technology, digital transformation has become a pivotal trend in the development of higher education. As key institutions for cultivating high-quality talent, universities and colleges must actively establish digital transformation systems to enhance educational quality and promote scientific innovation. In the article the construction of a digital transformation framework for higher education institutions and proposes practical implementation pathways, aiming to provide actionable insights for universities.
    Keywords:
    digital transformation, higher education institutions, implementation pathways
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  • The role of phygital technologies in increasing the learning motivation of new generation students

    Proceeding
    Digitalization in the education system: best practices and implementation practices
    Authors:
    Leonid V. Mironov, Ekaterina V. Timoshenko, Ekatkrina V. Ishkova
    Work direction:
    Цифровые тренды и повышение качества профессионального образования
    Abstract:
    In their article, authors discuss how modern digital technologies can be used to increase motivation for learning. They examine the role of these technologies in modernizing educational systems, focusing on the synthesis of physical and digital reality. Based on an analysis of case studies of Russian educational platforms and universities, the article demonstrates how the integration of augmented reality (AR) and virtual reality (VR), gamification, and hybrid learning formats can help increase student motivation and develop digital skills. It also discusses the potential of digital technology to address challenges such as staff shortages and adapting pedagogical approaches for Generation Z students.
    Keywords:
    motivation, competence approach, virtual reality, gamification, digital transformation of education, quality of learning, phygital technologies, learning formats, hybrid learning, augmented reality
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  • Features of modern management

    Book Chapter
    Effective development of the modern economy: problems and prospects
    Author:
    Svetlana V. Kulakova
    Work direction:
    Глава 3
    Abstract:
    The chapter explores key aspects of modern management in the context of digital transformation, globalization, and changes in the labor market. It explores the evolution of management models and the impact of innovative technologies (artificial intelligence, Big Data, and cloud services) on business efficiency. Special attention is given to flexible management methodologies, sustainable development, and ESG factors, as well as human resource management in hybrid work models. Analytical data and forecasts on the development of management are presented.
    Keywords:
    innovation, management, digital transformation, Agile, personnel management, business processes, flexible methodologies
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  • Hidden threats to the digital transformation of agriculture

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Author:
    Elena V. Shchedrina
    Work direction:
    Глава 4
    Abstract:
    The chapter is devoted to digital innovations and technologies that open up wide opportunities for agricultural production: management and monitoring of facilities in remote areas, herd management, monitoring of basic vital signs of animals, monitoring the accuracy of fertilizer application, forecasting adverse natural phenomena, maintaining distributed databases on land purchase and lease transactions, and others relevant directions. Industry 4.0 involves the active use of the latest digital technologies, tools and services in the daily activities of a modern agricultural engineer, agronomist, animal technician, veterinarian and other industry specialists. The author consider the process of active digital transformation of the agro-industrial complex industry as an inevitable way of forming a digital footprint, which can have a negative impact on the formation of the carbon footprint and the environment as a whole. Direct and indirect ways to minimize the carbon footprint by reducing the digital footprint in agricultural production are described. In conclusion, the conclusions are formulated that digital technologies contribute to improving the efficiency of modern digital agricultural production: presentation of information in various forms, automation of calculations, analysis of large amounts of data, decision support, etc. Limitations are also highlighted: uneven wireless coverage in agriculture, difficulties in maintenance and repair of robots and unmanned aerial vehicles, cybersecurity, lack of a legal framework, and a low level of digital culture.
    Keywords:
    artificial intelligence, Digitalization, digital transformation, digital technologies, digital hygiene, digital footprints, smart agricultural production, digital agricultural engineer
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  • Higher education and generative Ai: a new reality for faculty

    Proceeding
    Pedagogy, Psychology, Society: from theory to practice
    Author:
    Artem V. Feshchenko
    Work direction:
    Цифровая трансформация образования
    Abstract:
    This study investigates the effects of generative AI (GAI) on higher education, drawing on survey data from Tomsk State University (TSU) faculty who underwent GAI training. The results demonstrate that GAI substantially alters course planning, student-faculty interaction, and the instructor's role. While GAI offers opportunities for enhanced efficiency, enriched learning, and personalization, it also presents risks related to academic integrity, overdependence, and reliability. The findings underscore the importance of comprehensive faculty training and robust institutional infrastructure to support GAI implementation.
    Keywords:
    higher education, digital transformation, generative AI, teaching and learning, faculty, ai skills
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  • Digital transformation of education: new horizons and challenges of modern education

    Proceeding
    Pedagogy, Psychology, Society: from theory to practice
    Author:
    Inna G. Iglinskaia
    Work direction:
    Цифровая трансформация образования
    Abstract:
    The article examines the key aspects of the digital transformation of education, which radically changes approaches to education and upbringing. The article analyzes new horizons opening up due to the introduction of modern technologies such as artificial intelligence, online platforms and interactive tools. The advantages are discussed, including the availability of educational resources and the individualization of the educational process. At the same time, attention is focused on the challenges faced by educational institutions and teachers, such as the need to improve digital literacy, ensure data security and adapt to rapidly changing conditions. The article offers recommendations for the successful integration of digital technologies into educational practice, emphasizing the importance of a balance between traditional teaching methods and innovation.
    Keywords:
    education, digital literacy, online learning, artificial intelligence, digital transformation, innovative technologies, educational platforms, individualization of learning, new horizons, interactive tools, accessibility of educational resources, challenges of modern learning, data security, adaptation to changes, traditional methods of learning
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