Ekaterina S. Mitiachkina

the chapter examines the legal protection of trademarks in the context of the rapid development of e-commerce and digital business transformation. The study analyzes the legal nature of trademarks as objects of intellectual property and their role in building business reputation and competitive advantages. Particular attention is paid to common forms of trademark infringement in the digital environment, including the sale of counterfeit goods, unauthorized use of trademarks in product listings, online advertising, domain names, and marketplace platforms. The paper explores civil, administrativ...