O M. Zhiliaeva

the chapter examines modern technologies for applying images to fabric in the context of graphic design, corporate identity, and merchandising. The key printing and decorating methods are analysed – silkscreen printing, machine embroidery, sublimation printing, and DTF printing. For each method, an assessment is provided of its technological features, economic feasibility, limitations, and areas of application – from mass production to individual art objects. Special attention is paid to the practical aspects of pre‑press layout preparation: resolution requirements, color models, minimum eleme...