Internet marketing as a basis for increasing demand for products and services of cultural institutions
Annotation
The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience.
Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment".
The article presents information on the use of museum p...
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