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List of publications on a keyword: «comparison»

  • Cognitive metaphors and comparisons in Udmurt riddles about bees

    Research Article
    Ethnic Culture Volume 6 No 1
    Author:
    Tatiana R. Dushenkova
    Work direction:
    World languages and literature
    Abstract:
    The work is devoted to the consideration of riddles about bees in the Udmurt linguistic culture. The article aims to study comparisons and metaphors, as well as analyze the image of an insect in riddles. The material was riddles reflected in special folklore publications and lexicographic sources. During the analysis, linguoculturological, semantic, etymological, and conceptual methods were used. As a result of the study, it was revealed that the bee in riddles is presented in the form of complex metaphors, comparisons and euphemisms. The bee and the hive in Udmurt culture are revealed in different categories. The hive is most often associated with a house, a pit and a syulyk (a woman’s headdress). The sounds made by a bee and a bee colony are compared to the crying of a baby, the whining of a dog, or the growling of a motor. The bee itself or the bee family is associated in popular fantasy with a daughter-in-law, who is sad about parting with her parents and expecting hardships in the new family. Riddles about bees are typically compared to a huge number of people or a flock of sheep. In quantitative terms, the sound or hum of a beehive corresponds to a hundred or a thousand. Along with crying, the flight of bees from the hive is compared to sifting flour. Fairy tales also reflect the bee's ability to sting, build honeycombs, and make honey.
    Keywords:
    comparison, metaphor, Udmurt language, riddle, bee
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  • Comparison of BI platforms for creating an interactive dashboard with real-time streaming control

    Theses of Report
    Law, Economics and Management
    Author:
    Margarita E. Perediorova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The problem of using visual tools to reflect the results of analytical and economic information of the company is raised. The company accumulates large amounts of data on customers, products, revenue and competitors. In order to analyze the necessary data and consider the trends in the development of the enterprise, there are various BI platforms in which data is collected and visualized for quick and convenient reading of information about the company. The paper analyzes and describes the most popular systems of the Business Intelligence class.
    Keywords:
    data analysis, business intelligence, dashboard, system comparison, CRM systems, streaming management
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  • Olfactory Perception Modus Comparison Features in V. Pelevin’s Work

    Research Article
    Development of education No 4 (6)
    Authors:
    Polina S. Ivanova, Elena P. Ivanyan
    Work direction:
    Book analysis and reviews
    Abstract:
    The article deals with olfactory perception modus comparisons in postmodern literature (on the example of literary text by V. Pelevin: «Omon Ra», «Life of Insects», «Chapaev and Emptiness», «Generation «П», «Numbers» (as a part of «DTP»), «The Sacred Book of the Werewolf», «Empire V », «S.N.U.F.F.»). The aim of the study is to consider the olfactory perception modus comparison features in V. Pelevin's literary texts. During the study the following research methods were applied: theoretical, statistical, distributional analysis, descriptive, the method of continuous sampling. The special feature of postmodernism – the equalization of opposites – has been analyzed. The following peculiarities of olfactory perception modus comparisons in postmodernism – intertextuality, use of various types of comic means, re-thinking, rhizomatics, rejection of hierarchies – have been revealed and analyzed. The names of researchers considering these features of postmodernism are listed below: I.S. Golovanova, E.I. Dashevskaya, T.G. Prokhorova, I.S. Skoropanova. The article identifies features of rhizomatics that are expressed in fragmentation and uncertainty of comparisons. Results. The features of postmodernism manifestation in olfactory comparisons of V. Pelevin's literary texts are given. The rejection of hierarchy feature is represented by the frequency use of axiologically unmarked comparisons, rather than axiologically positively and negatively marked comparisons. The use of different types of comic means is represented by derision, ironization and impersonation of phenomena that are created by introducing comparisons into the text. Intertextuality consists of remembering the smell by a character. The feature of re-thinking the comparison of the olfactory perception modus is represented by a qualitative change in the consciousness of reality facts perception.
    Keywords:
    comparison, olfactory perception modus, postmodernism, Pelevin
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