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List of publications on a keyword: «digital tools»

  • Strategiia omnikanal'nogo marketinga kreativnykh klasterov

    Book Chapter
    Principles of the New Ecosystem Formation: economic aspects
    Authors:
    Oksana I. Radina, Olga I. Malinina
    Work direction:
    Глава 4
    Abstract:
    This chapter discusses the relevance of using omnichannel technologies and strategies in the market creative clusters. The study was based on analytical materials from websites of the creative cluster services market and the results of using the benchmarking method. The authors present an analysis of the distinctive features of creative clusters that can influence the development of the ecosystem of creative entrepreneurs, ensuring their emergence, development, and the formation of economic ties at the present stage of development of the digital economy. The chapter also describes ways and strategies for omnichannel in the creative industries market, which can revolutionize customer interactions.
    Keywords:
    digital technologies, digital tools, creative industries, creative clusters, omnichannel approach, omnichannel strategy
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  • Strategiia razvitiia organizatsii v sovremennoi tsifrovoi srede

    Book Chapter
    Economics and Law
    Authors:
    Natalia V. Nikitina, Farkhod A. Makhmudov
    Work direction:
    Глава 4
    Abstract:
    The chapter reflects the study of how changes in customer demand and preferences, increased competition in the market and crisis phenomena can affect the directions of the organization's activity. STEEP, SWOT, SMART, BKG, Ansoff matrix and goal setting pyramid methods have been used in the study. It has been revealed that it is important for the employees of the organization to acquire the skills of quick adaptation to the changes, to analyze the market in a timely manner, to identify problems as quickly as possible and to make decisions on the problems identified. Optimization of management processes and the use of digital tools for effective work and are an integral part of the organization's development strategy. The development of the proposed strategic directions related to import substitution, development of new activities, promotion in new markets will provide a competitive advantage and a positive result in the future.
    Keywords:
    strategy, competitiveness, digital tools, building materials' production, management process optimization, customer demand, goal-setting
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  • Crossword as an effective tool in teaching theory of educational disciplines

    Book Chapter
    Education and science: current trends
    Author:
    Mariia N. Koniagina
    Work direction:
    Глава V. Приемы и методы формирования и развития учебной мотивации обучающихся
    Abstract:
    Modern society has special requirements for the methodological support of the learning process in higher education. At the same time, the efficiency of the methods and the applied training tools should be deeply studied. The Crossword game, which is used to consolidate students' knowledge of the conceptual knowledge within the framework of theoretical disciplines, allows combining high-quality training and testing of theoretical knowledge of the academic discipline, as well as being an exciting event in almost any academic discipline. The results of a study conducted in 2 stages: a pre-game survey of students about their expectations and a survey of the results of the Crossword game, showed that this methodological development exceeded students' expectations and improved the efficiency of mastering the theoretical material of the discipline by almost one third.
    Keywords:
    higher education, teaching methods, student, digitalization, digital tools
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  • Potential of Internet Resources in Foreign Language Education

    Research Article
    Development of education No 1 (7)
    Author:
    Natalia A. Grinchenko
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The article is devoted to foreign language education which is more effective if a student becomes the subject of his own learning process. Modern information and communication technologies (ICT) contain an enormous potential for increasing the share of independent work in the educational process. ICT is everything that helps and allows you to collect, process, store and transmit information in an electronic form. Today, the traditional carrier of the electronic information is increasingly being superseded by cloud services, allowing you to create a virtual workspace. The purpose of the research is to study the educational potential of the modern Internet space, review the main educational online resources on the Internet in English, which can be used, both for teaching and self-learning a foreign language. In the process of the research, both empirical research methods (studying various sources of information, including the Internet, observation, interviews) and theoretical ones (analysis, synthesis, classification of the information received, the descriptive method) were used. The result of our study is a review of the main online services that can be used in a foreign language education. Digital tools for the formation of language skills (lexical, grammatical, pronunciation) and the development of speech skills in all types of speech activity (listening, speaking, reading, writing) are considered. It is concluded that in the modern Internet space there are huge educational resources in English for teachers and students that allow them to promote foreign language education. These resources are an important tool in the educational process and allow you to increase the level of students’ independence.
    Keywords:
    Internet resources, language skills, information and communication technologies (ICT), digital tools, types of speech activity, teaching and self-learning a foreign language
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