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List of publications on a keyword: «market»

  • Готовность к профессиональному выбору старших школьников

    Proceeding
    Modern educational process: psychological and pedagogical support, educational strategies
    Author:
    Svetlana V. Mikhailova
    Work direction:
    Психологические аспекты современного образования
    Abstract:
    The study of the professional orientation of 8th grade students, the readiness of schoolchildren for professional choice, type of thinking, pre-professional and profile class selection was conducted in order to increase the effectiveness of career guidance in schools, the issues of the demand for students and their families of the class profile at the stage of general and secondary education, as well as the number of graduates who, due to their professional orientation, could I would like to join the ranks of the city's teaching community.
    Keywords:
    professional orientation, professional diagnostics, type of thinking, readiness for professional choice, specialized and pre-professional classes, demand for teaching staff in the labor market
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  • Problems and ways to ensure employment in the Magadan region

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Polina N. Mal'tseva
    Work direction:
    Мировая и региональная экономика
    Abstract:
    Based on an analysis of the status and dynamics of key indicators in the employment sector of the Magadan Region, the main problems in the region's labor market were identified, and possible measures for implementation to prevent an increase in the number of unemployed were proposed.
    Keywords:
    labor market, employment, unemployment, working-age population
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  • Development of voluntary health insurance in Russia: potential, functions and systemic barriers

    Proceeding
    Law, Economics and Management
    Author:
    Marina V. Ilindeeva
    Work direction:
    Социально-экономическое развитие общества
    Abstract:
    This article analyzes the functions of VHI, its role in the healthcare system, and key development challenges in the Russian Federation. The study identifies structural barriers: low purchasing power, lack of awareness, underdeveloped infrastructure, the lack of uniform standards for evaluating medical institutions, and regional disparities. It proposes ways to improve the VHI market through increased financial literacy, standardization of services, increased competition, and the development of evaluation methods for medical organizations.
    Keywords:
    regional development, social protection, voluntary health insurance (VHI), healthcare system, accessibility of medical care, insurance market
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  • Features and Technologies of Professional Education in Economics and Finance: Adaptation to the Modern Economy

    Proceeding
    The Topical Issues of the Humanities and Social Sciences
    Author:
    Marina V. Ilindeeva
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    The article analyzes the features and innovative technologies of professional education in the field of economics and finance in the context of global transformations. The focus is on adapting the system of professional education (secondary and higher) to the demands of the modern labor market. It is emphasized that the successful adaptation of professional education through these elements aims to train flexible, technologically competent graduates who can meet the challenges of the modern economy.
    Keywords:
    continuous education, professional standards, practice-oriented training, professional education, competencies, adaptation to the labor market, simulation technologies, EdTech, economics and finance, digital educational technologies
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  • Digital technologies as a tool for training competitive university graduates in the context of the transformation of the modern labor market

    Book Chapter
    Current issues of pedagogy and psychology
    Author:
    Dmitry A. Konoplyansky
    Work direction:
    Глава 2
    Abstract:
    In today's digitalized world, staffing is becoming the fundamental basis for effective transformation. Global digital transformation processes permeate all aspects of socio-economic development. A new type of specialist in demand in the labor market must meet the criteria that are formed in the context of national projects being implemented in the country – he is a creative professional who makes responsible decisions and creates a positive image not only of his profession, but also of the organization and the state as a whole. In the context of the transformation of the modern labor market, digital technologies are becoming the most important tool for training competitive university graduates. The chapter is devoted to the interpretation of the concept of «digital technologies in education», the disclosure of their essence and structural components. Digital technologies have advantages over traditional educational technologies: access to a variety of resources and tools, adaptability and personalized learning, as well as the development of digital skills needed in today's labor market. However, the introduction of digital technologies into the educational process is associated with a number of challenges, such as the need to ensure digital literacy among teachers and students, infrastructure development, and data protection. The influence of digital technologies on the formation of graduates' competitive abilities is manifested in their ability to effectively adapt to changing labor market conditions, meet employers' requirements and develop personal qualities, including critical thinking, creativity and readiness for continuous learning. The integration of digital technologies into the educational environment of a university requires a strategic approach focused on the development of a specialist's personality, the needs of the modern labor market and the requirements of potential employers.
    Keywords:
    higher education, artificial intelligence, student, virtual reality, digital technologies, educational technologies, educational environment of the university, graduate competitiveness, labor market transformation
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  • Nostalgia trend: a phenomenon in modern culture

    Proceeding
    The Topical Issues of the Humanities and Social Sciences
    Author:
    Arina S. Lobasheva
    Work direction:
    Вопросы культурологии
    Abstract:
    The article explores the phenomenon of nostalgia in the context of modern culture. Examples of current trends in music, cinema, fashion, cosmetics, and technology related to the return of elements from the 90s and 2000s are given. The conclusion is made about the social and commercial importance of nostalgia as a tool for uniting generations and stimulating consumer interest.
    Keywords:
    cinema, marketing, trends, music, consumer behavior, fashion, nostalgia, modern culture, aesthetics of the 90s, aesthetics of the 2000s, intergenerational dialogue, retro, digital cameras, makeup, youth culture, brands
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  • Podkhody k privlecheniiu i uderzhaniiu klientov v B2B-segmente

    Proceeding
    Socio-Economic Processes of Modern Society
    Author:
    Ilnur I. Faiziev
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    В статье анализируются современные подходы к привлечению и удержанию клиентов в B2B-сегменте. Основное внимание уделено специфике межорганизационного взаимодействия: рациональности выбора, высокой вовлечённости сторон в процесс сделки, а также значимости доверия и репутации. Рассматриваются инструменты, применяемые в корпоративной среде: от account-based маркетинга и ко-маркетинга до цифровых платформ и контентных стратегий. Выделены особенности продвижения нематериальных продуктов и роль экспертных материалов в формировании доверия. Проведена систематизация ключевых стратегий взаимодействия с корпоративными клиентами. Разрабатывается вывод о необходимости персонализированного и структурно выверенного подхода, обеспечивающего устойчивость клиентской базы и конкурентоспособность компании в условиях усложняющейся B2B-среды.
    Keywords:
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  • Pokazateli effektivnosti privlecheniia i uderzhaniia klientov organizatsii

    Proceeding
    Socio-Economic Processes of Modern Society
    Author:
    Ilnur I. Faiziev
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    В статье рассматриваются ключевые показатели, применяемые для оценки эффективности привлечения и удержания клиентов в корпоративном сегменте. Проводится анализ современных подходов к измерению лояльности, удовлетворённости и экономической значимости клиента, включая индексы CSI, NPS, CRR, LTV и CPL. Отдельное внимание уделено сегментационным инструментам (RFM-, ABC-, XYZ-анализ) и возможностям цифровой аналитики. Приводятся примеры метрик, формул и практических методов, которые позволяют компаниям выстраивать более точные коммуникации и принимать решения, основанные на данных. Делается акцент на важности комплексного подхода к оценке клиентского взаимодействия и регулярного пересмотра стратегий на основе собранной информации.
    Keywords:
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  • Neurocoaching on the Verge of Pseudoscience: A Critical Review of the Russian-Language Information Field

    Proceeding
    Coaching psychology: methodology, theory, practice
    Author:
    Aleksei I. Ezhikov
    Work direction:
    Psychological security in the digital environment of an educational institution
    Abstract:
    This article presents a critical analysis of marketing strategies and ethical aspects of neurological coaching (neurocoaching) promotion within the Russian-speaking information space. Based on an examination of training organizations' materials, the study identifies key issues in marketing communications, including the use of pseudoscientific terminology, exploitation of the "seductive allure" of neuroscience, and unsubstantiated promises of results. The research reveals significant gaps between neuroscientific evidence and claims made in neurocoaching promotional materials. Recommendations are proposed for the ethical promotion of neuroscience-informed coaching practices that adhere to scientific accuracy and transparency standards. The findings contribute to the ongoing discourse on evidence-based approaches in coaching and highlight the need for greater scientific rigor in the application of neuroscientific concepts to coaching practices.
    Keywords:
    evidence-based coaching, neurocoaching, coaching marketing, coaching ethics, pseudoscience, neuroscience-informed coaching, neurolinguistic coaching, NLP coaching, wingwave coaching
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  • Osobennosti vedeniia sotsial'nykh setei molodiozhnykh soobshchestv v sisteme vysshego obrazovaniia

    Proceeding
    Education, innovation, research as a resource for community development
    Authors:
    Zukhra A. Tselishcheva, Elen R. Avagian
    Work direction:
    Современные технологии в образовании
    Abstract:
    В статье рассматриваются особенности ведения социальных сетей молодёжных сообществ в системе высшего образования. Анализируется потенциал социальных медиа для коммуникации, повышения узнаваемости и достижения целей объединений. Поднимается вопрос значения медиацентра в укреплении положительного имиджа университета и привлечении новых студентов. Особое внимание уделяется применению социальных сетей в контексте государственной молодежной политики как инструмента информирования и вовлечения молодежи в общественно значимые инициативы.
    Keywords:
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  • Problemy razvitiia otechestvennoi teorii upravleniia organizatsiiami v usloviiakh sovremennoi rynochnoi ekonomiki i perspektivy ikh resheniia

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Aleksandr A. Kiselev
    Work direction:
    Глава 1
    Abstract:
    At present, the domestic theory of organizational management is going through a difficult period of adaptation to the new conditions of the market economy, to the scientific rethinking and justification of the inclusion of foreign concepts and terms in its conceptual apparatus, giving relevance to modern scientific provisions of the domestic theory of organizational management in their practical activities. It should be noted that today it is important to remove from use a number of foreign terms that have no scientific feasibility for their inclusion in the conceptual apparatus of the domestic theory of management and at the same time to determine the scientific essence and place in the conceptual apparatus of those foreign concepts that are actively used by both researchers and practitioners in their professional activities. And an important condition for the effectiveness of the development of the domestic theory of organizational management in modern conditions is, firstly, the exclusion of «blurring» and «rewriting» by researchers the content of the basic concept of «management» for each specific situation, and secondly, the need for scientific justification of the essence and content of the concept of «management» introduced into the conceptual apparatus of the domestic theory of organizational management, as well as its place in the conceptual apparatus in relation to the concept of «management».
    Keywords:
    Management, control, domestic theory of management of organizations, conditions of market economy, foreign concepts in domestic theory of management, relationship between the concepts of «control» and «management»
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  • Marketing territorii v optimizatsii upravleniia sotsial'no-ekonomicheskim razvitiem malykh gorodov Rossii

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Viacheslav I. Lapshin
    Work direction:
    Глава 4
    Abstract:
    The study focuses on the demand for marketing tools in modern conditions in managing the development of problematic territorial-administrative entities of Russia. Despite the increase in the number of studies of individual aspects of territorial marketing (image, destinations), there is a lack of a comprehensive approach to solving the problem of optimizing the structure of the economy and ensuring sustainable development of small towns in Russia. The need to consider not individual areas of territorial marketing, as applied to small towns, but to develop a unified approach to resolving the problems of development lags based on a study of typical representatives in this category is substantiated. In modern conditions, the definition of «unique» market positions, based on the introduction of marketing technologies into the management of a problematic municipality, with their subsequent «business conversion», their most optimal positioning.
    Keywords:
    Management, strategy, sustainable development, optimization, monitoring, resource potential, small towns, territorial marketing
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  • The Russian labor market under sanctions: problems and ways to solve them

    Proceeding
    Modern trends in management, economics and business: from theory to practice
    Author:
    Bella Z. Karmova
    Work direction:
    Макроэкономическое регулирование национальной экономики и механизмы совершенствования государственной экономической политики
    Abstract:
    The article analyzes the main indicators characterizing the Russian labor market in the context of economic sanctions. The features and problems of the labor market development in the Russian Federation are revealed. Measures are proposed to eliminate the considered problems in the context of the crisis state of the national economy. It is concluded that for the effective functioning of the labor market, it is necessary to carry out a set of measures aimed at the innovative development of economic sectors and the implementation of professional training and retraining of personnel, taking into account the growing demands of the market
    Keywords:
    labor market, economic sanctions, wages, unemployment rate, economically active population, steady growth
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  • Информационные технологии в сфере бизнеса

    Proceeding
    Law, Economics and Management
    Authors:
    Polina S. Shirchkova, Tatyana L. Fomicheva
    Work direction:
    Экономика предпринимательства
    Abstract:
    The article examines the use of information tools in business and their importance for improving communication and collaboration. Key examples of the use of information technology in business and marketing are given, including the introduction of chatbots, artificial intelligence and machine learning to analyze consumer behavior.
    Keywords:
    information technology, efficiency, artificial intelligence, marketing, automation, cybersecurity, business analytics and forecasting
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  • Formation of a sample of candidates for additional training, taking into account the requirements of the region

    Book Chapter
    Principles of building a new ecosystem: Economic, legal and social aspects
    Authors:
    Olga A. Astafurova, Irina I. Kulagina
    Work direction:
    Глава 5
    Abstract:
    Formation of human resources potential is an important task at the current stage of economic development of Russia. Digitalization of the economy gives rise to problems, including the risk of reduced employment stability (due to the fact that artificial intelligence replaces human resources and reduces the number of jobs) and the need to retrain specialists both within the region and their migration to areas with a shortage of labor resources. The difference between supply and demand in the labor market is explained by many factors. This may be a national problem – an excess of graduates in humanities and social sciences, which leads to a situation where candidates are forced to look for work unrelated to their education. Or these may be regional reasons. This problem can be reduced by the sphere of additional education, which allows retraining and developing the necessary competencies for applicants. Identification of the complex effect of the influence of various factors on the successful employment of citizens; is a time-consuming, complexly structured scientific task, for which it is proposed to use cognitive modeling. Based on the constructed model, scenarios for the development of labor resources are determined, taking into account regional peculiarities; assessment of the needs of the region in training and retraining of personnel. Their analysis and selection of the most promising scenarios from the standpoint of minimizing the costs of retraining citizens, as well as the constructed functional models of the procedure for selecting candidates among unemployed citizens for additional training (a model reflecting the current state of the research object and models reflecting possible scenarios for the development of the research object) can become the basis for developing a methodology for selecting candidates for additional training for a program that meets the needs of the citizen and the existing offers in the region.
    Keywords:
    human capital, labor market, additional professional education, labor resources, functional modeling, personnel reserve, employee competitiveness, unemployed citizens, economic and mathematical models, cognitive modeling
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  • Ипотечное жилищное кредитование в современных условиях

    Proceeding
    Sustainable Development of Russian Regions in the Age of Transformation Processes
    Authors:
    Iana A. Rassadina, Nataliia V. Morozova
    Work direction:
    Современная финансовая и денежно-кредитная политика – меры антикризисного финансового регулирования и бюджетного стимулирования
    Abstract:
    Mortgage housing lending allows you to purchase real estate, paying initially only a small part of its price, is a mechanism for the real estate market that ensures the resolution of the contradiction between the high value (price) of real estate and the current income level of potential purchasers of real estate. The relevance of the research topic is due to the fact that mortgage housing lending is one of the most important elements of the economic system of the Russian Federation, playing a huge role in providing housing to the population and improving housing conditions. The purpose of the study is to study the factors influencing the situation with housing mortgage lending. The following methods were used in the work: analysis and synthesis, generalization, grouping, comparison, tabular, etc.
    Keywords:
    real estate market, housing, mortgage, mortgage portfolio
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  • Assessment of the competitive position of a transport and logistics company in the market of freight forwarding services

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Aleksandr S. Shpak
    Work direction:
    Глава 5
    Abstract:
    The problem of ensuring the company's competitive position in the market of transport and forwarding services is being updated by assessing external and internal factors for various models of the transport services market. Based on a competition analysis matrix for market segments of similar transport services, an assessment is made of the competitive position of a transport and logistics company operating in the Far Eastern Federal District.
    Keywords:
    competitive position of the company, transport and logistics company, transport services market models, criteria for assessing external and internal factors, competitor analysis matrix
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  • Production of anti-unmanned aerial vehicles (UAVs) as part of the innovation management strategy at enterprises of the Russian military-industrial complex

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Authors:
    Aleksandr I. Kashirin, Ilia V. Poletaev
    Work direction:
    Глава 7
    Abstract:
    The chapter discusses the managerial aspects of the development of new technologies at enterprises of the Russian defense industry in the digital economy. The relevance of the study is determined by several circumstances. Firstly, it is the market of anti-UAVs that has been studied to a lesser extent than the UAVs themselves. Drones, both as a military solution and as civil technologies, are currently in the focus of attention of the scientific and professional community. At the same time, systems aimed at countering UAVs do not receive due attention. Secondly, for military-technical cooperation of the Russian Federation, the market of anti-UAVS is of great interest: since UAVs themselves are being adopted almost everywhere, it can be expected that in the near future the market will require appropriate solutions aimed at countering these systems. Thirdly, the international arms market itself is in a constant state of change, and these changes should receive proper scientific assessment.
    Keywords:
    unmanned aerial vehicles, UAVs, UAV countermeasures, the market of unmanned aerial vehicles, defense industry enterprises, innovation management at defense industry enterprises, the market of UAV countermeasures
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  • The specifics of the PR communications organization for the Russian brand in the CIS market

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Sofia O. Zykova, Nikolai V. Usov
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    PR-коммуникации, продвижение, страны СНГ, международный рынок, позиционирование, медиарынок, СМИ, локальный партнер, локализация, международная коммуникация.
    Keywords:
    positioning, localization, mass media, promotion, PR communications, CIS countries, international market, media market, local partner, international communication
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  • Sustainability as a Generalized Indicator of the Efficiency of Using the Resource Potential of Consumer Cooperation in the Service Market

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Olga A. Chistiakova
    Work direction:
    Глава 3
    Abstract:
    The author seeks to expand existing theoretical knowledge and suggest the author's definition of "sustainability" in relation to the consumer cooperation system based on a literary review. Despite the fact that other reviews present a significant number of aspects and characteristics related to sustainability, this study examines additional substantive characteristics, such as digitalization in the field of cooperative graduate education, and the competitive advantages of consumer cooperation. Based on the study of the consumer cooperation sustainability, all the cooperative advantages are combined into multilevel systemic aspects and the most significant for the sustainable development of cooperation are distinguished. The author proposes scientific and methodological approach, which consists in considering the types of sustainability and systematization of indicators for its assessment using system analysis.
    Keywords:
    sustainable development, consumer cooperation, sustainability, resource potential, service market
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  • Methodological Approach to the Study of Educational Services

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Authors:
    Olga A. Chistiakova, Elena V. Zhdanova
    Work direction:
    Глава 9
    Abstract:
    At the present moment education plays a key role in the formation and development of human capital. Taking into account the increasing role of the latter in the modernization of the socio-economic environment, the importance of educational services as the main driving force of the development of modern society is brought to the fore. The purpose of the chapter is to systematize approaches to the definition of the concept of "educational service", as well as to identify stakeholders who are in permanent interaction in the educational service market. The research methods are based on cognitive and systemic approaches. The result is the authors' systematization of the stakeholders of the educational service market with the definition of the expected results from their provision / receipt. The authors indicate the practical significance: the proposed systematization can be used by organizations providing educational services for strategic planning of their activities.
    Keywords:
    educational service, educational service market, legal approach, economic approach, behavioral approach, general scientific approach
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  • Proforientatsionnaia rabota v epokhu tsifrovoi transformatsii obrazovaniia

    Proceeding
    Digitalization in the education system: best practices and implementation practices
    Authors:
    Ekaterina S. Zagainova, Marina L. Sher
    Work direction:
    Современные технологии обучения в условиях цифровой трансформации образования
    Abstract:
    The article investigates the impact of digital transformation of education on the process of career guidance work with students in the context of modern technological challenges. The key aspects of the digitalization of the educational environment, including the use of information technologies and artificial intelligence, are discussed. Innovative approaches in career guidance work based on the use of digital platforms and online resources are considered. A brief review of existing practices and analysis of scientific literature in the field of career guidance and digital technologies is conducted. Special attention is paid to the role of pedagogical support in the process of students' professional self-determination in the conditions of digital transformation of education.
    Keywords:
    professional self-determination, career guidance, labor market, educational environment, artificial intelligence, information technologies, digital transformation, pedagogical support, online resources
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  • Trends and features of the development of the global and Russian copper markets

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Liudmila F. Shaibakova
    Work direction:
    Глава 8
    Abstract:
    The chapter provides information on the global dynamics of copper production and consumption. It is shown that the demand for metal will increase in the near future due to the development of new industries, such as the production of electric vehicles and renewable energy technologies. Russia is a major player in this market, particularly in the production of refined copper. Copper exports are more than twice as large as domestic consumption. Almost half of the refined copper produced is exported. However, it is noted that both the domestic copper ore mining and processing market and the copper production market are these with a high level of economic concentration, i.e. oligopolized markets, where several large companies operate, and the share of the rest is insignificant. Such markets are usually characterized by high entry barriers and underdeveloped competition. It is difficult for small enterprises to survive in such conditions and they stop their work, being subjected to mergers, acquisitions, and bankruptcy. The research used general theoretical (analysis, synthesis, analogy, generalization and classification) and particular (observation, comparison, measurement and description) methods. The main object of the study is the copper turnover in Russia. To analyse the competitive advantages, foreign countries that occupy leading positions in this turnover are considered.
    Keywords:
    copper ore mining market, copper ore processing market, copper production market, customs and tariff regulation, pricing, tendencies
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  • A Study of the Symbiotic Relationship Between Traditional and New Media in China and Its Impact on the Marketing Strategies of Chinese Enterprises

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Yiyang Wang, Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    This study examines the evolution of the communication landscape in China, highlighting the symbiotic fusion of traditional and new media and its profound implications for the marketing strategies of Chinese enterprises. Statistical analysis emphasises the steady dominance of traditional media, with television, newspapers and radio retaining significant audience shares. In contrast, the growing landscape of new media, exemplified by platforms such as WeChat, Weibo and Douyin, demonstrates unprecedented digital penetration. The empirical prevalence of both media modalities calls for a realignment of marketing strategies: market segmentation, cross-media campaigns, neuroscience research and algorithmic modelling become key tools to optimise brand resonance and consumer engagement.
    Keywords:
    new media, traditional media, symbiotic relationship, marketing strategies, media interaction
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  • Marketing Strategies of Chinese Enterprises in the Media Environment

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Yiyang Wang
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    The article explores the key marketing strategies used by Chinese enterprises for successful expansion in the global market. The main focus of the article is on the development of effective marketing strategies that correspond to the media environment of the target markets. Strategies such as the use of digital platforms as means of communication and promotion, the integration of traditional and digital media channels, the creation of content marketing campaigns, the use of influencer marketing and the adaptation of marketing campaigns to local characteristics are considered.
    Keywords:
    localization, social media, digital platforms, traditional media, marketing strategies, Chinese enterprises, content marketing, influencer marketing, global expansion
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