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List of publications on a keyword: «market»

  • Development of an automated system for analyzing search indicators

    Book Chapter
    Vectors of socio-economic development in Russia. Modern challenges and opportunities
    Author:
    Nataliia A. Sal'nikova
    Work direction:
    Глава 5
    Abstract:
    Attracting customers via the Internet is an important component of modern business. Website promotion is an effective way to attract customers, but it is challenging and requires significant time and experience. The system under development is designed to reduce the time and financial costs of collecting and analyzing information necessary for search engine promotion. An increase in efficiency is achieved through more complete data analysis, and cost reduction – by saving on the commission of automated promotion systems. Website promotion through search engines is a very effective method to attract attention to a service or a product. This is a marketing ploy, thanks to which the Internet project becomes profitable and its traffic increases significantly.
    Keywords:
    marketing, big data analysis, interface, intelligent systems, web resource promotion services, automated systems, search engines, search engine promotion technologies, page tags, domain, link, search algorithms
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  • Preodolenie protivorechii razvitiia mirovoi obshchekhoziaistvennoi i tovarnoi koniunktury na osnove additivnykh i kognitivnykh tekhnologii v ramkakh modeli ekonomicheskogo iadra i periferii

    Book Chapter
    Principles of the New Ecosystem Formation: economic aspects
    Author:
    Roman P. Skliarenko
    Work direction:
    Глава 3
    Abstract:
    The presented chapter partially reveals the problem of transforming the methods of management of developed and developing countries under the influence of mass application in the economy cognitive and additive technologies. The chapter considers partially changes in the work of financial and construction sectors as having multiplicative effect on other branches of economy. With few exceptions, the names of modern firms, banks, investment funds not used to make the author look interested. The theoretical basis is works of Nobel laureates of last decade on the economy. The author’s estimative opinion is based on methods of synthesis and extrapolation of existing phenomena. The dialectical approach helps to place these phenomena in the unfolding picture of the world. The result of the work is a description of hypothetical directions of transformation of the modern economic model of the world economy in terms of acceleration of capital movement, reduction of inequality and extreme poverty. Rich countries can strengthen their financial groups by integrating intelligent construction with smart contracts and the process of investing in financial markets. Municipalities can manage a city with a clear understanding of the cost of each decision and see all parties involved in the process of transforming the urban environment on the way to reducing pollution. A medium-sized country could address the uncontrolled demand and supply in regional real estate markets and urban slum growth. This may be linked to migration levels and international remittance flows. A smart construction industry for agricultural regions allows people to quickly repair and build their homes after climate change, soil destruction and military upheaval, with poor roads and lack of civil engineers. This can be done through international financial groups and international assistance.
    Keywords:
    artificial intelligence, smart city, International technological exchange, additive technologies, cognitive technologies, international financial market
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  • Determinanty razvitiia regional'nogo rynka nedvizhimosti i ego strukturnoi transformatsii

    Book Chapter
    Principles of the New Ecosystem Formation: economic aspects
    Author:
    Madina A. Akoeva
    Work direction:
    Глава 8
    Abstract:
    The regional real estate market has a significant multiplier effect, influencing not only the potential and dynamics of the socio-economic system of the region, but also the national economy as a whole. This makes it an effective regulatory tool at various levels of the functioning of the economy. Therefore, the study of the current state and promising trends in the development of the regional real estate market is becoming highly relevant. It allows us to consider the internal patterns of its development, determine its place in the broader structure of the regional economy, understand the mutual influence between them and identify effective regulatory tools, which helps to determine strategic priorities for the development of the regional real estate market.
    Keywords:
    real estate market, real estate, determinants, regional market
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  • Possibilities to apply comparative approach to valuation for Russian companies

    Proceeding
    Relevant issues of management, economics and economic security
    Authors:
    Alina V. Gezha, Iuliia S. Tsertseil
    Work direction:
    Анализ и прогнозирование основных тенденций современной экономики на макро-, мезо- и микроуровне
    Abstract:
    This article considers the problems of applying the comparative approach to the valuation of Russian companies. The methods of comparative approach to business valuation are studied. PJSC Acron value by the method of companies – analogues is calculated. It is concluded that the method of companies – analogues with multiplicators is the most applicable for Russian companies and whole market.
    Keywords:
    company value, comparative approach, appraisal activities, capital market method, transaction method, industry-averaged multiples, companies – analogues, multiplicators
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  • Topic «Unveiling Competitive Advantages: A Comprehensive Analysis through Market Mapping»

    Proceeding
    Relevant issues of management, economics and economic security
    Authors:
    Chan B. Le, Iuliia S. Tsertseil
    Work direction:
    Анализ и прогнозирование основных тенденций современной экономики на макро-, мезо- и микроуровне
    Abstract:
    This comprehensive analysis delves into the intricate dynamics of the Fast-Moving Consumer Goods (FMCG) industry, employing a multifaceted approach to assess the competitive landscape. Utilizing both 2-factor and 7-factor competition models, the study scrutinizes the market positions and growth trajectories of 20 prominent companies over a specified period. In the initial exploration, the 2-factor model establishes FMX and WMT as formidable contenders, while ABT emerges as an outsider facing challenges. A subsequent shift in focus to the 7-factor model reveals nuanced reevaluations, positioning WMT as the industry leader, FMX as a strong contender, and ABT with a significantly elevated ranking. Additional entities, namely MDLZ, CHSCL, WKC, and PPA, are identified as outsiders in this extended model. It is crucial to note that the 'outsider' designation contextualizes their position relative to industry leaders but does not diminish their substantial market value. This in-depth examination contributes to a nuanced understanding of competitive forces within the FMCG sector, offering valuable insights for strategic decision-making.
    Keywords:
    analysis, competitive market, FMCG industry, leaders, outsiders
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  • Analysis of generative applications and fundamental models in economics

    Proceeding
    Modern trends in management, economics and business: from theory to practice
    Authors:
    Maksim A. Pugachev, Nadezhda S. Zhminko
    Work direction:
    Информационные технологии в управлении, экономике и предпринимательстве
    Abstract:
    This article explores the economics of traditional AI and why it’s typically been difficult to reach escape velocity for startups using AI as a core differentiator. It then covers why generative AI applications and large foundation-model companies look very different, and what that may mean for our industry.
    Keywords:
    artificial intelligence, business analytics, finance, Generative Artificial Intelligence, Large Databases, Generative Model, market research
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  • Improvement of Regional Management of Consumer Demand in the Tourist and Recreational Complex on the Principles of Marketing

    Book Chapter
    Law and economic development: current issues
    Authors:
    Iuliia V. Zolotareva, Genrikh E. Airikh, Arkadii E. Kurov
    Work direction:
    Глава 7
    Abstract:
    The tourist and recreational region is highly profitable from the point of view of macroeconomic indicators. The interests of consumers today are determined by a healthy lifestyle and a desire to broaden their horizons. In order to maintain its competitiveness, it is necessary to improve not only the range of services provided, but also to motivate consumers to travel. The main tool in solving this problem is marketing and its components. In addition, it is necessary to use a variety of tools of Internet resources based on artificial intelligence, which will lead to the formation of a more tangible brand of the region and its repositioning.
    Keywords:
    interests, needs, recreational region, tourist demand, tourist offer, marketing mechanism
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  • National currencies of the countries around the world

    Book Chapter
    National currencies of the countries around the world
    Authors:
    Natal'ia V. Reikhert, Ананьева Ульяна Николаевна, Воробьева Влада Александровна, Киктев Александр Алексеевич, Мехдиева Севиль Эльшановна, Морозова Татьяна Александровна, Мурашкина Екатерина Вадимовна, Паниченко Виолетта Владимировна, Прудников Никита Олегович, Секирова Елизавета Сергеевна, Терешко Татьяна Олеговна, Чернова Дарья Юльевна
    Work direction:
    Все направления
    Abstract:
    The monograph presents and describes the national currencies of most countries of the world. The first chapter reveals the definitions of such concepts as: currency, types of currencies, convertibility of currencies, exchange rate and exchange rate parity. The role of the foreign exchange market as one of the financial institutions in the economy of the country is shown. The next six chapters are devoted to the peculiarities of the currencies of different countries, grouped by territoriality and belonging to one or another community or union. The monograph is recommended for schoolchildren, students of higher educational institutions and all those who are interested in national currencies of different countries of the world.
    Keywords:
    currency, national currencies, countries of the world, coins, banknotes, foreign exchange market, currency convertibility, currency parity, exchange rate
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  • The formation of personal autonomy in the process of professional self-identification

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Aleksandr D. Pokhilko
    Work direction:
    Проблемы социализации и профессионального становления личности
    Abstract:
    The subject of the study is personal autonomy as an indicator of the moral maturity of the individual. It is concluded that there are serious problems in this regard. The underdevelopment of the personal principle makes a person not free, inhibits his creative potential, and an independent life can break an immature personality, in particular, prevent a university graduate from adapting to the labor market. The barriers to self-development of the individual and gaining autonomy of the individual are the pluralization of identity, involvement in the system of rigid social dependencies, the tradition of paternalism, insufficient enculturation and corresponding infantilism, and the increasing virtualization of the individual in the information society.
    Keywords:
    socialization, Key words: moral maturity, adaptation to the labor market, personal autonomy, inculturation
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  • Tsifrovye tekhnologii na rynke telekommunikatsionnykh uslug (na primere kompanii Rostovskoi oblasti)

    Book Chapter
    Economics and Law: problems, strategy, monitoring
    Authors:
    Oksana I. Radina, Zhanna V. Gornostaeva
    Work direction:
    Глава 7
    Abstract:
    In the chapter examines the relevance of the use of unique technologies in the telecommunications services market. The research is based on statistical reports, analytical materials of telecommunication services market sites, and the benchmarking method. The authors present an analysis of factors that can affect the competitiveness of the development of the telecommunications market at the present stage of the development of the digital economy, and also characterize the ways of manifestation of omnichannel that can revolutionize interaction with customers.
    Keywords:
    competitiveness, digital economy, telecommunications services market, omnichannel technologies, benchmarking approach
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  • CRIMINAL LAW REGULATION OF INFORMATION TURNOVER ON SECURITIES MARKETS IN EUROPE AND CHINA

    Proceeding
    Law, Economics and Management
    Authors:
    Sergei D. Brazhnik, Inna O. Titenkova, Egor E. Chernov
    Work direction:
    Уголовное право и криминология, уголовно-исполнительное право
    Abstract:
    The article examines the features of the criminal law protection of the lawful turnover of economic information on the securities market in Europe and China, the authors consider the differences in national legislation regarding the regulation of signs of insider information, the objective side and the subject of the crime.
    Keywords:
    crime, transfer, China, securities market, European Union, economic information, insider information, illegal turnover, use, insider
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  • DEVELOPMENT AND IMPROVEMENT OF THE COMPANY'S INNOVATION STRATEGY USING QUASI-IRENTS

    Book Chapter
    Economics and Law
    Author:
    Ekaterina A. Sidorenko
    Work direction:
    Глава 5
    Abstract:
    When developing and entering the market with innovation, the main task of the innovator company is to maximize the profit received. It is possible to assess the potential inherent in innovation using the indicator of the total market quasi- rent, which allows you to identify the company's opportunities to profit from the commercialization of innovation and methods to increase it. The chapter clarifies the concept of «quasi-rent», develops its composition and formation mechanism, gives recommendations for improving the company's innovative strategy based on the redistribution of the total market quasi-rent, and also proposes a system of indicators for evaluating the effectiveness of the company's innovative strategy based on quasi-rent.
    Keywords:
    innovation strategy, quasi-rent, redistribution of total market quasi-rent, coefficient of effectiveness of an innovation strategy based on quasi-rent, planned coefficient of use of quasi-rent
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  • Trends and prospects for the development of retail trade in Russia

    Book Chapter
    Economics and Law
    Author:
    Andrei V. Minakov
    Work direction:
    Глава 6
    Abstract:
    The paper considers current trends in the development of retail trade in Russia and in the food and non-food segment, taking into account current problems and challenges, current trends in digitalization and the development of large networks, as well as e-commerce. The purpose of the study is to determine the prospects for further development of retail trade in Russia. Research methods: monographic analysis and synthesis, economic analysis (vertical, horizontal, coefficient), comparison and synthesis. Based on the results, a conclusion was made about the growing role of large trade networks in retail trade in Russia, although their share is not the same in all regions, about the consolidation of these networks and the creation of oligopolistic competition by them. It was also concluded that the share of Internet commerce in retail is growing, especially in the non-food segment, and the importance of large online marketplaces in retail trade in modern conditions is growing.
    Keywords:
    e-commerce, trading activity, retail business, retail, food retail, trade networks, Internet trading, marketplaces
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  • Digital tools for marketing cities (by the example of the interactive tourist route "You are surrounded by the legends of Rostov")

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Elena A. Panfilova, Anna V. Kazakova
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    The article examines the specifics of the tools of digital marketing of the city, reveals their features and scope, and analyzes the characteristics of the interactive tourist route in the urban environment, which allows you to explore the practical aspects of the implementation of digital identity of territories.
    Keywords:
    digital marketing of the city, polyfunctional streets, digitalization of tourist services, interactive tourist route
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  • Business reputation as an integral element of improving the competitiveness of higher education institutions

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Valeriia V. Kamennova
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    A good business reputation of a university is an important factor that increases the value of everything it offers. On the other hand, a bad reputation can reduce the cost of all university products and services and attract negative attention, such as rumors, gossip and negative reviews. The article is devoted to the analysis of the main tasks and goals of the PR activities of the university, as well as the problems of business reputation. In the process of writing the work, some research methods were used. First of all, theoretical methods (the system method, as well as generalization), general logical methods (analogy, analysis) were involved. The results of the study allow us to develop appropriate recommendations aimed at managing business reputation to improve the competitiveness of higher education institutions.
    Keywords:
    business reputation, competitiveness, Marketing strategy, communications, main means of advertising, higher education institution
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  • Reputation management as a marketing asset of the university.

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Valeriia V. Kamennova
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    The reputation of the university is a key marketing asset that can attract talented teachers and students, improve the quality of education and research, and also lead to an increase in financial resources. Managing this indicator should become a priority for all managers who strive to achieve high results and maintain leadership in the global educational environment. The article discusses the concepts and the main factors affecting the reputation of the university. The ways to improve the reputation of the university are presented.
    Keywords:
    concept, efficiency, factors, reputation, ways to improve the image of the university, marketing assets, PR communications, highly qualified personnel, evaluation of activities
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  • Samaia vysokaia tsena - na iarmarke tshcheslaviia: psikhoanaliticheskaia kontseptsiia nartsissizma Erikha Fromma

    Book Chapter
    Modern Challenges of Education and Psychology of Personality Formation
    Author:
    Aleksandr I. Kugai
    Work direction:
    Глава 13
    Abstract:
    The chapter methodologically explores the phenomenon of narcissism as presented in Erich Fromm's psychoanalytic theory. Fromm's critical social theory of narcissism serves as the basis for understanding the anatomy of malignant social processes (ethno-nationalism, fascism, post-fascism) that underlie far-right politics in contemporary society. In "narcissistic society," the driving force behind narcissism in its most malignant manifestations is immense vanity, embodied in the figures of the leader, the Führer, and the radical national political elite, who endow the nation with the role of the "chosen people" superior to all others and thus justify an attack on those who did not recognize their superiority, which is typical of contemporary US politics.
    Keywords:
    populism, narcissism, alienation, selfishness, vanity, marketing orientation, fascism, post-fascism, Fromm
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  • Actual tendencies of career planning

    Proceeding
    Socio-Economic Processes of Modern Society (for the 80th anniversary of Lev Panteleimonovich Kurakov)
    Author:
    Irina A. Sokolova
    Work direction:
    Проблемы социализации и профессионального становления личности
    Abstract:
    В статье рассматриваются особенности планирования карьеры в современном мире. Акцентируется внимание на важности выбора карьерного трека с учетом внутриличностных особенностей. Подчеркивается важность самоанализа, основанного на знании своего психотипа, компетенций и ценностных ориентаций. Рассматриваются этапы планирования карьеры, в особенности современного и будущего рынка труда.
    Keywords:
    labor market, competencies, professional development, career, career values
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  • Vneshniaia torgovlia Rossii: sostoianie i perspektivy razvitiia v poslekrizisnyi period

    Proceeding
    Days of Student Science
    Author:
    Elizaveta V. Bushueva
    Work direction:
    Тенденции развития экономики в условиях неопределённости. Экономическая безопасность организаций и государства
    Abstract:
    The external economy is always the main contributor to the country's budget. The foreign economic sphere should always develop and be at the highest level. Basically, the external economy consists in exporting raw materials to other countries. With the help of the external economy, there was a significant increase in the country's GDP. This article examines the state and prospects of development of the external economy of Russia.
    Keywords:
    trade, economy, crisis, raw materials, import, export, finance, budget, foreign countries, gross domestic product, world market, foreign economy
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  • Problemy i perspektivy razvitiia vneshnei ekonomiki Rossiiskoi federatsii

    Proceeding
    Law, Economics and Management
    Author:
    Elizaveta V. Bushueva
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    Today, the Russian system of conducting foreign economic activity is insufficiently effective. It does not bring the expected results, as a result of which the level of economic development of the country decreases, the possibility of enterprises entering the international level decreases. The prospects for the development of Russia's foreign economic activity described in this article will ensure the finding of factors that can improve the situation and increase the efficiency of foreign trade.
    Keywords:
    economy, foreign economic activity, business, production, world market, Foreign Trade, prospects for economic development, technology and innovation
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  • Marketing: vazhnost' reklamy v sovremennom biznese

    Proceeding
    Law, Economics and Management
    Author:
    Elizaveta V. Bushueva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Advertising as a type of human activity has existed for several millennia. The concept of "advertising" in recent decades has become not only a word often mentioned in the media, but also a term that evokes a wide range of associations of an economic, political and socio-cultural nature. The main function of advertising is an economic function in the life of any company, aimed at selling products or providing services and making more profit. The article considers advertising as an important component of economic activity.
    Keywords:
    competition, marketing, advertising, economic activity, demand, enterprises, consumers, promotion, mass audience, clientele
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  • Transformatsiia sotsial'no-ekonomicheskikh sistem v usloviiakh vnedreniia kontseptsii tsifrovogo proizvodstva

    Book Chapter
    Psychological and Pedagogical Issues of Modern Education
    Author:
    Irina A. Levitskaia
    Work direction:
    Глава 3
    Abstract:
    The article examines the topic of global changes of soicio-economic systems which result in the process of digitalization. The process of promoting and implementing digital trends in the socio-economic sphere and the global system of open and individualized professional knowledge within the framework of continuing education form a fundamentally new information content. The process of digitalization is inextricably linked with the integration of technologies, process of management in the digital environment, innovative methods and approaches in educational models. Updating the institutional and organizational structures of the management sector forms competencies and knowledge within the framework of the computer-aided design system.
    Keywords:
    labor market, digital transformation, digital technologies, digital economy, professional competencies
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  • Otsenka potentsiala turistskogo kompleksa regiona kak instrument diagnostiki effektivnosti upravleniia biznes-protsessami i informatsionnymi tekhnologiiami

    Book Chapter
    Strategies of Sustainable Development: External-economic, Law and Social Aspects
    Authors:
    Olga K. Lukhovskaia, Svetlana V. Beliaeva, Tat'iana S. Kochetkova, Viacheslav K. Plisov
    Work direction:
    Глава 11
    Abstract:
    The research is based on the methodology of assessing the potential of the tourist complex of the region. The application of the methodology made it possible to conduct a qualitative expert assessment of the reproduction of the tourist resources of the region on the example of the Ivanovo region, a single destination. SWOT analysis was chosen as the main method, which made it possible to conduct a comprehensive strategic analysis of the industry and its external environment. The assessment of the potential of the tourist complex is aimed at identifying the most promising tourist destinations in the region and the formation of information resources in tourism.
    Keywords:
    market, region, SWOT-analysis, resources, tourism potential, complex, destination, factor analysis, information resources in the tourism industry
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  • Ecosystem as a Tool of Consumer Loyalty in Russia

    Book Chapter
    Principles of the New Ecosystem Formation: Multicultural Space
    Authors:
    Nina V. Trubnikova, Kseniia A. Chursina
    Work direction:
    Глава 3
    Abstract:
    The chapter considers the main approaches to consumer loyalty in the realities of modern marketing. taking into account innovative methods and tools. Today, the mechanisms of loyalty formation are becoming more complex and motivation factors are shifting from economic to communication. An innovative approach is considered in detail, when the ecosystem is considered as a unique format for the complex solution of most tasks related to the formation of loyalty. The experience of the leading Russian ecosystems of Yandex and Sberbank in the formation of loyalty is analyzed, recommendations for the introduction of ecosystem models in client-oriented companies are formulated.
    Keywords:
    motivation, digital marketing, ecosystem, consumer loyalty, customer orientation
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  • Relevant Issues of Russian Consulting Market

    Book Chapter
    Economics and Law
    Authors:
    Anna I. Kashirtseva, Mariia A. Plakhotnikova
    Work direction:
    Глава 4
    Abstract:
    Modern consulting processes at any level are quite complex and require constant monitoring and improvement to maintain their effectiveness. That is why the interest in studying the consulting market as a separate object of management activity is constantly growing. The purpose of the study is to identify the problems of the development of the consulting market that are characteristic of Russian practice and to find optimal ways to eliminate them. The research methodology includes general scientific methods such as comparative analysis of sources, system analysis and synthesis of facts, induction and analogy. The result of the research is a list of problematic areas of the consulting market development and current ways to improve it.
    Keywords:
    efficiency, consulting, consulting market, market development management
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