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List of publications on a keyword: «market»

  • Import farmatsevticheskoi produktsii v Rossiiskuiu Federatsiiu

    Book Chapter
    Economics and Law
    Author:
    Veronika V. Zhoglicheva
    Work direction:
    Глава 5
    Abstract:
    (in English): the chapter is dedicated to the problems of import substitution, that are most acute in the pharmaceutical industry, as shown by the Covid-19 pandemic. The influx of public investment in the health care system and the unfavorable epidemiological situation gave an additional impetus to the Russian pharmaceutical market. The growth of the domestic pharmaceutical market is mainly driven by the implemented Pharma-2030 strategy, the main task of which is to increase the export potential of Russian pharmaceuticals, as well as to stimulate consumer spending on healthcare.
    Keywords:
    pharmaceutical market, import substitution, import, pharmaceutical products, mutual trade woth third countries, localized drugs
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  • ENRICHMENT OF RUSSIAN SOCIOCULTURAL IMAGE IN THE XXI CENTURY: PROBLEMS AND SOLUTIONS

    Proceeding
    Pedagogy, Psychology, Society
    Author:
    Iuliana D. Kuchaeva
    Work direction:
    Социальные процессы и образование
    Abstract:
    The article gives overview on problems and solutions of enriching the socio-cultural image of Russia with the help of theoretical studies and opinions of experts on the state's modern cultural sphere. Export potential, priority directions and opportunities for the development of culture were discussed, as well as the problem of insufficient popularity of modern Russian culture in the West, ways of possible stimulation of its attractiveness and political benefits from this process were considered. There is also emphasized the importance of combining sociological and culturological approaches in creating conditions for a productive dialogue between the state and artists, art marketers, art historians for the formation of an attractive, worthy and wholesome image of the country.
    Keywords:
    image, culture, Russia, cultural image, modern art, art market
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  • THE IMPACT OF CHINA'S ECONOMIC RECOVERY ON THE RUSSIAN OIL MARKET IN THE CASE OF CORONAVIRUS

    Proceeding
    Law, Economics and Management
    Authors:
    Naitsziuan' Khuan, Aleksandr M. Karnaukhov
    Work direction:
    Международная экономика
    Abstract:
    The outbreak of the new coronavirus-COVID-2019 at the end of 2019 had a great impact on the global oil market, especially on the Russian energy market, in the first five weeks of 2020, oil prices continued to fall, this is the most unfavorable trend since November 2018 [1]. Coupled with the oil price war caused by Saudi Arabia, it has had a huge impact on the Russian economy. But with China's successful control of the coronavirus, China's economy has gradually recovered and oil demand has returned to normal. This article examines the state of the Russian oil market under coronavirus, introduces the oil price war between Russia and Saudi Arabia, and analyzes the impact of the gradual recovery of China's economic activity on the Russian oil market.
    Keywords:
    The Russian oil market, the recovery of China's economy, the war on oil prices
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  • The impact of digitalization on the labor market: compensatory and substitution effects

    Proceeding
    Prospects for Socio-Economic Development of Russia
    Authors:
    Oksana E. Ivanova, Anna A. Bekasova
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    The article shows the impact of digitalization on the labor market, identifies compensatory and substitutive effects of digitalization. Forecasts are given regarding the real effects on the labor market from advanced digitalization
    Keywords:
    labor market, digitalization, substitution effects, compensation effects, jobs, labor demand
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  • State Family Policy of Countries of Europe: Social and Demographical Priorities and Search for Growth Options

    Proceeding
    Socio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support
    Authors:
    Natalia A. Mikhalchenkova, Iuliia M. Bolshakova, Sergei N. Bolshakov
    Work direction:
    Семейные перспективы человека в изменяющемся мире
    Abstract:
    The article analyses the issues of state family policy, examines the issues of modern family in Europe and the role of state authorities in family relations regulating and social processes. The issues of gender order and labour market of Europe, the issues of demographical development of Europe are analysed.
    Keywords:
    family, government, demography, labour market
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  • Analiz finansovoi globalizatsii: global'nyi finansovyi rynok, istoricheskie aspekty i sovremennost'

    Book Chapter
    Economics and Law
    Authors:
    Elena N. Stenkina, Larisa A. Sakharova
    Work direction:
    Глава 1. Экономика и менеджмент
    Abstract:
    The relevance of this research is related to financial globalization, which pays great attention to the historical aspects of financial globalization and the formation of financial aspects in all industries, where for historians this phenomenon is one of the most important events in the world, the importance of the financial sector in the entire national economics greatly affects the development of economical processes.
    Keywords:
    financial system, financial globalization, financial market, historical aspects of globalization, finance, economic phenomena, securities, financial environment, strategic planning of the financial system
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  • Sovershenstvovanie organizatsii depozitnykh operatsii i depozitnoi politiki na primere banka PAO SKB Primor'ia "Primsotsbank": analiz i perspektivy razvitiia

    Book Chapter
    Economics and Law
    Authors:
    Elena N. Stenkina, Larisa A. Sakharova
    Work direction:
    Глава 1. Экономика и менеджмент
    Abstract:
    The relevance of this study is associated with the improvement of the organization of deposit operations and deposit policy on the example of a bank, today great attention is paid to such aspects in financial activities, in modern realities banks are developing intensively and can provide consumers with a fairly large list of services provided throughout the country
    Keywords:
    financial system, financial market, finance, economic phenomena, securities, financial environment, deposit operations, bank deposit, deposits in the national economy
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  • Tools for the Development of Super-Professional Competencies for Gifted Youth in the Conditions of an Unstable Labor Market

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Authors:
    Olga Y. Angelova, Tatiana O. Podolskaia
    Work direction:
    Modern socio-psychological aspects of risk in the educational environment
    Abstract:
    Instruments for developing super-professional skills, such as entrepreneurial activity, creativity, teamwork, communication skills, are especially necessary for graduates whose professions are at risk of a decrease in employment opportunities in a changing labor market due to a pandemic. The problem is especially acute for graduates of areas related to services, tourism, catering and others. The paper presents the Lobachevsky University experience in the implementation of mass education competition of projects with use online platform i-generation. Such tools are important for gifted students, which motivation depends on the recognition and validation of their high results, from professional and behavioral content that help identify giftedness.
    Keywords:
    giftedness, super-professional competences, tools for the formation of competences, labor market threats
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  • Vliianie sistemy obrazovaniia regiona na formirovanie chelovecheskogo kapitala

    Book Chapter
    Economics and Law
    Authors:
    Liliia N. Guselnikova, Irina G. Ershova
    Work direction:
    Глава 2. Экономика и менеджмент
    Abstract:
    The article is devoted to the study of the theoretical and methodological foundations of the human capital formation in the higher education system of the region. The methodological foundations of the study are the methods of system analysis, comparison and analogy, logical and semantic modeling. The authors outline that these methods are used as a theoretical basis in the works of domestic and foreign scientists on the formation, development and use of human capital. The result of the study is the conclusions drawn on the basis of assessing the level of human capital in the region in modern conditions of education. The authors proposed instruments of state regulation of the human capital development in the region, in particular, investment in education.
    Keywords:
    human capital, labor market, education system
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  • НЕЙРОМАРКЕТИНГ В СФЕРЕ УСЛУГ

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Viktoriia V. Zviozdina, Liudmila A. Belashova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article is devoted to studying the practice of applying new technologies in the development of marketing of a service company to attract and retain customers. The paper investigates the role of sensory sensations in consumer behavior and their adoption of subconscious decisions.
    Keywords:
    Perception, aromarketing, impressions, business innovations, client, neuromarketing, sensory marketing, sensual notes, emotions
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  • Classification and Features of Banking Services Strategies Promotion

    Book Chapter
    Culture. Science. Education: Current Issues
    Authors:
    Ekaterina V. Pisareva, Elena I. Shevchenko
    Work direction:
    Глава 2. Наука
    Abstract:
    In order to retain loyal customers and attract prospective ones, commercial banks need to effectively build a corporate strategy that is aimed at studying customers’ needs. The main channels for promoting the services of a commercial bank are described. The authors of the article come to the conclusion that in conditions of increasing competition, credit organizations are moving away from traditional methods of customer service and increasingly resorting to the use of new remote sales channels.
    Keywords:
    strategy, marketing, bank strategy, commercial bank, banking services promotion, communication strategy
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  • Business Simulation in the System of Preparation of MSc. Students

    Research Article
    Development of education No 2 (8)
    Author:
    Maria M. Bernstein
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    Difficulties and problems of business education are theoretically considered in the article. The advantages of traditional Western business education and the problems of young managers that are not ready for business activity in the environment of developing markets are highlighted. Methods of research. The author has examined the conditions of business education in Russia, its content and approaches to teaching. In the course of research, the author provides the idea that the solution to the problem of business education is based on innovation of the curriculum, implementation of interactive methods of teaching and creating the atmosphere of cross-cultural communication in the groups of MSc. students. Results of research. It is defined that setting up an innovative MSc. Program completely taught in English to multinational groups of students created cross-cultural environment in class. The curriculum has comprised the components of Russian and Western business school tracks. It is defined that the implementation of innovative methodological approaches to teaching based on modeling of manager’s professional activity is an indispensable educational means of creating the skills demanded. The author demonstrates the advantages of Markstrat simulation game in teaching marketing. It is proved that innovative business simulation helps to create the situation of authentic communication in the classroom, boosts teambuilding and provides practice of decision-making techniques. The author proves that the hypothesis of the article is correct and the way to solve the problem of business education is found.
    Keywords:
    marketing, business education, MSc, Program in English, role play, Markstrat simulation game
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  • Advantages and problems of digital marketing in Kazakhstan

    Proceeding
    Law, Economics and Management: Theory and Practice
    Authors:
    Dina A. Kadukova, Zhangul' K. Basshieva
    Work direction:
    Экономика предпринимательства
    Abstract:
    In this article, the concept of digital marketing is considered as one of the components of marketing. Special attention is paid to its advantages and problems. Search engine usage statistics and their age category are considered separately among web users. The relevance of this article is due to the fact that digital technologies are actively being introduced into our lives. Simplifying public and business access to government services, speeding up information exchange, creating new business opportunities, creating new digital products, etc.
    Keywords:
    Internet, advertising, digital marketing, Digital Kazakhstan, digital channels, media, digital agencies
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  • Interaction of the labor market and the market of educational resources in the conditions of Informatization of education

    Proceeding
    Digit: A Teacher's Helper
    Author:
    Aleksandr V. Kochemazov
    Work direction:
    Формирование понимания значимости развития цифровых навыков и цифровых образовательных технологий
    Abstract:
    The modern Russian economy is developing and becoming more digital. And a large role in its development is played and will be played by highly qualified personnel who must be competitive in the labor market. The market of educational resources should be prepared and reformatted in the direction of Informatization of education, which brings not only great opportunities, but also problems that can be solved in the interaction of two markets: the labor market and the market of educational resources. The article considers their interaction.
    Keywords:
    labor market, educational services market, educational resources market, digital education, digitalization of the educational process, electronic educational content
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  • CAREER GUIDANCE WORK BASED ON THE FORECAST NEEDS OF THE LABOR MARKET OF THE KURSK REGION, AS A TOOL FOR RETAINING STAFF

    Article in Collection
    Economics and Management: Theory, Methodology, Practice
    Authors:
    Viktor V. Nadein, Irina E. Diomich
    Work direction:
    Экономика труда, демография
    Abstract:
    The personnel potential of the population is a significant factor affecting the successful development of the economy of the region and the country as a whole. The outflow of personnel, the imbalance in the human system, the low level of employment of graduates of vocational education, youth unemployment – all this is a serious problem, particularly due to lack of demand and the low prestige of the profession in a given place and time. This problem requires close attention from the educational authorities to the issues of career guidance, including in terms of its orientation on the basis of the economic state of the labor market.
    Keywords:
    human capital, career guidance, education, labor market, outflow of personnel, unemployment, Kursk region, labor stimulation
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  • Analiz perspektivnosti vykhoda otechestvennykh poligraficheskikh predpriiatii na vneshnii rynok Respubliki Belarus'

    Article in Collection
    Economics and Management: Theory, Methodology, Practice
    Author:
    Daniel' O. Iavorovskii
    Work direction:
    Мировая и региональная экономика
    Abstract:
    The article analyzes the prospects of Russian printing companies entering the foreign market of the Republic of Belarus. The attractiveness of the positions of the Republic of Belarus on the factors of the macroenvironment relative to other countries is assessed. The factors affecting the availability of foreign trade and business with the Republic of Belarus are identified. The conclusions are formulated.
    Keywords:
    foreign economic activity, Russian Federation, printing industry, Republic of Belarus, foreign markets, international trade, import, export
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  • Analiz strategicheskikh zadach rossiiskikh poligraficheskikh predpriiatii, osushchestvliaiushchikh vneshneekonomicheskuiu deiatel'nost', na primere tipografii OOO "ShAR"

    Article in Collection
    Economics and Management: Theory, Methodology, Practice
    Author:
    Daniel' O. Iavorovskii
    Work direction:
    Мировая и региональная экономика
    Abstract:
    The article analyzes the strategic objectives of Russian printing companies engaged in foreign economic activity. The analysis was carried out on the example of the printing house LLC "SHAR". The paper reveals the prerequisites for the analysis of strengths and weaknesses, opportunities and threats (SWOT analysis) as an indispensable tool for a comprehensive analysis of a company planning to carry out foreign economic activity, and already carrying out it. A SWOT analysis of Shar LLC was carried out with a focus on the foreign economic activity of the enterprise. Recommendations are given. The conclusions are formulated.
    Keywords:
    foreign economic activity, Russian Federation, printing industry, foreign markets, international trade
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  • Analiz ekonomicheskoi tselesoobraznosti vedeniia vneshneekonomicheskoi deiatel'nosti poligraficheskogo predpriiatiia na territorii Respubliki Belarus' na primere tipografii OOO "ShAR"

    Article in Collection
    Economics and Management: Theory, Methodology, Practice
    Author:
    Daniel' O. Iavorovskii
    Work direction:
    Мировая и региональная экономика
    Abstract:
    The article analyzes the economic feasibility of conducting foreign economic activity of a printing company in the territory of the Republic of Belarus. The analysis was carried out on the example of the printing house LLC "SHAR". The conclusions are formulated.
    Keywords:
    foreign economic activity, Russian Federation, printing industry, Republic of Belarus, foreign markets, international trade, corrugated box
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  • Razvitie i funktsionirovanie rynka zerna - neobkhodimoe uslovie obespecheniia prodovol'stvennoi bezopasnosti gosudarstv - chlenov EAES

    Book Chapter
    Management Problems in Socio-Economic Systems: Theory, Methodology, Practice
    Author:
    Zhanna T. Kul'chikova
    Work direction:
    Глава 3. Проблемы экологизации экономики, повышения эффективности управления и обеспечения экономической безопасности аграрного сектора
    Abstract:
    Under modern conditions, the grain market of the Eurasian Economic Union, which should be a developed regional organizational and economic system, has not yet been formed. In the analyzed period, it is basically considered the purchase and sale of grain and its processed products. The problems of the effective functioning of the grain market, ways of their solutions for ensuring food security are defined in the conducted scientific study. In order to take into account the place and role of each EAEU member country, it is necessary to develop a program for the development of a broad market for grain and its processed products in the foreseeable future. In addition, it is necessary to develop a common state strategy for the development of grain export and its processed products. For this purpose it is necessary: to optimize the structure of exported grain, to unify existing domestic standards for grain and products of its processing, primarily in the EAEU member states, with the standards of grain exporting countries, to create specialized zones taking into account natural and climatic features, the availability of developed infrastructure for grain production, to reconsider at a qualitatively different level the interaction on the above mentioned problems, primarily be-tween Russia and Kazakhstan. For solving above mentioned problems during the study the following methods were applied: abstract and logical, monographic and statistical analysis.
    Keywords:
    competitiveness, food security, grain farming, grain market, EAEU member states, grain quality, infrastructure
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  • Conceptual Marketing Planning in retail trading

    Proceeding
    Law, economics and management: current issues
    Authors:
    Oksana I. Radina, Nadezhda A. Dmitrienko, Mariia V. Uvarova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article deals with the disclosure of the essence of marketing as a concept and a set of actions. In this regard, marketing planning is considered as a tactical marketing plan and strategic marketing plan. Using the example of L’Etoile network trading, the authors’ position of the marketing aspects of tactical and strategic planning in the organization’s activity is presented in the article. As part of the competitive strategy of the L’Etoile network, the authors presented a set of measures to improve the tactical and strategic planning of the company.
    Keywords:
    retail trading, L'Etoile retail chains, marketing concept, marketing planning
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  • MODERN MODELS AND METHODS FOR FORECASTING THE REAL ESTATE MARKET TAKING INTO ACCOUNT POSIBLE RISKS

    Proceeding
    Law, economics and management: current issues
    Authors:
    Iuliia A. Golikova, Adel V. Kinzibulatova
    Work direction:
    Экономика предпринимательства
    Abstract:
    The features of the real estate market are noted, as well as the stages of its analysis, the last of which is forecasting. The subject of forecasting in the real estate market is described. The article makes a chronological analysis of the used approaches to forecasting in Russian practice in conditions of economic transformation and new risks in real estate market at the turn of the 20th – 21st centuries. The main problems of forecasting the real estate market in Russia are formulated, as well as ways to solve them.
    Keywords:
    real estate market, real estate market analysis and forecasting, fundamental analysis, technical analysis, quantitative and qualitative methods of market analysis and forecasting
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  • Analysis of the foreign economic activity of the company “Sanofi” to promote products on the Russian market

    Article in Collection
    Economics and management: realias and prospects No 4
    Author:
    Daniel' O. Iavorovskii
    Work direction:
    Мировая и региональная экономика
    Abstract:
    This article contains a PEST analysis of the economic, political, technological and social factors affecting SANOFI’s foreign economic activity on the Russian market. The problems and prospects for the development of this company in the Russian market in the near future are identified.
    Keywords:
    Sanofi, foreign economic activity, pharmaceutical market, Russian Federation
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  • Problems of belarusian universities in the formation of a set of applicants for economic specialties

    Research Article
    Development of education No 3 (5)
    Author:
    Roza A. Lizakova
    Work direction:
    Discourse
    Abstract:
    The article discusses the factors affecting the decrease of applicants to Universities of Belarus at economic faculties, recommendations for using positioning strategies, based on marketing personal competences are offered with the purpose of strengthening competitive advantages of individual university.
    Keywords:
    university, Belarus, economic specialty, positioning, Internet marketing of professional competences
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  • Internet marketing as a basis for increasing demand for products and services of cultural institutions

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Elena N. Lvova, Lkhagvazhav Gansukh
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience. Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment". The article presents information on the use of museum podcasts as well as sociological data showing the impact of marketing on museum attendance.
    Keywords:
    Keywords: Internet communications, marketing, culture management, Museum product, media resources
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  • Current state and development prospects of the Chuvash Republic educational system

    Book Chapter
    Education and science: current trends
    Author:
    Yuriy N. Isaev
    Work direction:
    Парадигмы современного образования
    Abstract:
    This article presents the statistics of the development of Chuvash Republic’s educational system, describes the modern state of general (preschool, school) education. The article also describes current problems of educational system on different levels and lists possible solutions of those problems. Main attention is given to the fact that balanced development of regional systems of education is a key factor of forming unified educational system in Russian Federation. Author gives his own point of view on the creation of conditions for preservation and development of Russian people’s native languages. Special attention was given to the problems of development of system of the continuous education of teachers.
    Keywords:
    educational system, regionalization of education, modern teaching technologies, system of continuous education, human assets, job market, Olympic movement, challenges of XXI century, preservation and development of native languages, teachers expertise, integrated educational programs, high-tech professions, centers of applied qualification, demographic situation, individualization of teaching process, regional educational system, lack of teachers
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