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List of publications on a keyword: «banking services»

  • Evaluation of the efficiency and quality of banking services in the banking sector of the financial system of the region (on the example of the Krasnodar region)

    Proceeding
    Law, Economics and Management
    Author:
    Nikita V. Starkov
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    In this article, the author analyzes the efficiency and quality of services provided by regional banks of the Krasnodar Territory. The volume of lending to individuals and legal entities, the volume of deposits of individuals and legal entities to the accounts of banks in the Krasnodar Territory are analyzed. In addition, the author identified the most popular services of regional banks in the Krasnodar Territory, as well as factors that directly affect the efficiency and quality of regional banking services.
    Keywords:
    quality, efficiency, bank, banking services, regional banks
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  • Classification and Features of Banking Services Strategies Promotion

    Book Chapter
    Culture. Science. Education: Current Issues
    Authors:
    Ekaterina V. Pisareva, Elena I. Shevchenko
    Work direction:
    Глава 2. Наука
    Abstract:
    In order to retain loyal customers and attract prospective ones, commercial banks need to effectively build a corporate strategy that is aimed at studying customers’ needs. The main channels for promoting the services of a commercial bank are described. The authors of the article come to the conclusion that in conditions of increasing competition, credit organizations are moving away from traditional methods of customer service and increasingly resorting to the use of new remote sales channels.
    Keywords:
    strategy, marketing, bank strategy, commercial bank, banking services promotion, communication strategy
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