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English
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Your conference
Conferences
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Author's monograph
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Academic journals
Journal "Development of education"
Journal "Ethnic culture"
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List of publications on a keyword: «бренд-менеджмент»
Brend-menedzhment kak instrument effektivnogo upravleniia organizatsiei
Proceeding
Socio-Economic Processes of Modern Society
Authors:
Vitalii A. Pavlov, Aleksandra V. Milaia
Work direction:
Вопросы социально-экономической эффективности предприятий
Abstract:
В статье рассматривается роль бренда в повышении эффективности управления организацией; отражены понятие бренд-манеджмента и методы управления брендом.
Keywords: