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List of publications on a keyword: «standardization»

  • Cultural Influence on the International Strategy of Transnational Corpora-tions: an Industry Analysis Based on the Skincare Cosmetics Sector

    Book Chapter
    Economic and Legal Processes: Issues, Strategic Guidelines, Monitoring
    Authors:
    Alla I. Matveeva, Alena V. Fofanova, Oksana I. Volkova
    Work direction:
    Глава 2
    Abstract:
    The relevance of this study is determined by the growing influence of the cultural factor on the international strategy of transnational corporations amid the digitalization of communication channels and intensifying competition in foreign consumer markets. The object of the study is the international strategy of transnational corporations in the skincare cosmetics industry. The subject of the study is the mechanisms through which cultural differences shape the choice of foreign market entry modes, brand positioning, and product and communication policies under conditions of heterogeneous global demand. The purpose of the study is to identify the nature of culture's influence on the international strategy of transnational corporations and to develop an applied model of cultural adaptation based on the skincare cosmetics industry.The methodological basis of the study comprises a comparative case analysis of the strategies of four transnational corporations (L'Oréal, Beiersdorf, Shiseido, and The Estée Lauder Companies), together with an original empirical survey of 313 respondents, testing the statistical significance of intergroup differences using Pearson's chi-square test. The findings show that basic functional product characteristics, namely skin-type fit and ingredient transparency, exhibit no statistically significant cross-cultural differences (p > 0.05), whereas symbolic perception parameters, including naturalness, ethical positioning, and cruelty-free labeling, differ significantly between the Russian and international audiences (p < 0.05). The study concludes that the effectiveness of international strategy in culturally sensitive consumer market categories is achieved through a combination of standardization and localization rather than a choice between them: by preserving a universal functional core of the product while flexibly adjusting the symbolic layer of the brand to cultural context. This conclusion underlies the proposed eight-stage decision-making model for the cultural adaptation of international strategy.
    Keywords:
    cultural adaptation, cultural intelligence, cross-cultural management, international strategy, skincare cosmetics industry, consumer trust, standardization and localization, brand positioning
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  • Pharmacological and Biochemical Properties and Practical Applications of Medicinal Plants

    Conference Paper
    Fundamental and applied research for key propriety areas of bioecology and biotechnology
    Authors:
    Olga G. Semionova, Irina A. Dobrosmyslova, Mariia A. Frolova, Elena V. Sapiorova, Svetoslav A. Dobrosmyslov, Anatolii P. Zhuravlev
    Work direction:
    Биохимия и токсикология (биохимические, иммунологические, токсикологические исследования)
    Abstract:
    The paper presents the results of a study examining the practices of using medicinal plants (chamomile, wormwood, dog rose, and hawthorn) among the population of the Chuvash Republic, as well as an assessment of respondents’ attitudes towards the independent harvesting of herbal raw materials and towards pharmaceutical forms. The aim of the study was to test the hypothesis that there is a high level of public trust in the healing properties of traditional medicinal plants and to identify the reasons for preferring purchased raw materials over self‑collected ones. The empirical part included an analysis of scientific literature, a sociological survey (n = 28), and the systematisation of data on the pharmacological properties, chemical composition of the plants, and safe practices for working with herbal raw materials. The results showed that chamomile is the most sought‑after plant (39 % of respondents), while more than 70 % of the surveyed individuals prefer pharmaceutical‑grade raw
    Keywords:
    standardization, safety, sociological survey, Phytotherapy, medicinal plants, chamomile, wormwood, rosehip, hawthorn, collection and storage, pharmacognosy, plant raw material, synergistic effect, chemical composition, active substances, pharmacological effects
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  • Adaptation and Standardization of Deductive Reasoning Test for 9th Class Pupils in Uzbekistan

    Conference Paper
    Psychological and Pedagogical Support of Talented Children: Problems, Directions, Approaches, Conditions
    Author:
    Sanobar N. Akbarova
    Work direction:
    Проблемы диагностики и выявления одаренных детей
    Abstract:
    Deductive reasoning ability is one of cognitive abilities that is required for the activities of many professional specialties. In Uzbekistan, Jim Barrett's “Deduction” test has been adapted for adolescents and standardized assessment criteria for ninth grade pupils. A total of 1,105 pupils (Mage=15.5) have participated in the study. The results showed no difference between male and female groups.
    Keywords:
    test, adaptation, standardization, ability, deductive reasoning
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  • Problemy standartizatsii deiatel'nosti obrazovatel'noi organizatsii po profilaktike deviantnogo povedeniia obuchaiushchikhsia: podkhody, instrumenty

    Book Chapter
    Education: theory, methodology, practice
    Author:
    Svetlana A. Belousova
    Work direction:
    Глава 5. Современные подходы к профилактической работе в школе и коррекции агрессивного поведения в спорте
    Abstract:
    Difficulties that exist in the prevention of students' deviant behavior, implemented by educational institutions, are shown, requiring establishment of standards and activity regulations that would increase its effectiveness due to the integrative, regulatory, communicative and stabilizing functions of the standards. Effective methods and contents of standardization for this object are discussed. Necessary and sufficient to increase the effectiveness of prevention of deviant behavior in students is considered the following composition of minimal requirements: glossary; identifiers of issues/risks (by type) of a student/group; deficit competencies by types of issues/risks and means of their identification; task-oriented (for emerging deficit competencies) educational subprograms with a reference to their resource (for all types of resources) support; algorithm for establishing a profile/direction of preventive work with a selected subject (single, complex social), module assignments; algorithm for developing a generalized school preventive work program for the school year; administration of the school's preventive program; algorithm and protocols for data exchange during and after the implementation of educational subprograms; algorithm for the formation of an information system that supports the educational process in accordance with any preventive subprogram.
    Keywords:
    standards and standardization in education, prevention of deviant behavior
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  • Transformatsiia normativno-pravovogo regulirovaniia bukhgalterskogo ucheta i otchetnosti v obespechenii ekonomicheskoi bezopasnosti gosudarstva

    Book Chapter
    Transformation of the legal regulation of accounting and reporting in ensuring the economic security of the state
    Authors:
    Nataliia V. Voskresenskaia, Marina V. L'vova
    Work direction:
    Авторская монография
    Abstract:
    The issues of the current state of legal regulation of accounting as one of the factors ensuring the economic security of the state are considered; its conceptual foundations, peculiarities of legal regulation of individual accounting objects, as well as the main directions of development in modern conditions are determined. For employees of the scientific sphere, accounting services, university professors, as well as for students in the areas of training "Economics", "Jurisprudence ".
    Keywords:
    accounting, standardization, regulation of accounting and reporting, international financial reporting standards, economic security
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