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List of publications on a keyword: «communications»

  • Infrastructure for supporting children's reading in a preschool educational organization: structure and implementation algorithms

    Proceeding
    Modern educational process: psychological and pedagogical support, educational strategies
    Authors:
    Tat'iana V. Sikovich, Anna N. Shabaeva
    Work direction:
    Инновационные технологии в образовании
    Abstract:
    This article explores the pressing issue of developing preschool-age children's reading competence through the creation of a comprehensive reading infrastructure within preschool educational institutions. Drawing on the "Concept of the National Program for Supporting Children's and Youth Reading in the Russian Federation," the authors explore the structural components of this infrastructure: motivational, environmental, spatial-temporal, and communicative. Particular attention is paid to the practical implementation of the proposed model within the framework of a municipal innovation platform, demonstrating the path from theoretical concept to the creation of an environment in kindergarten where children not only learn to read but also truly fall in love with books.
    Keywords:
    motivation, preschool education, reading competence, Children's reading infrastructure, developing an interest in reading, reading environment, book corner, reading communications
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  • Improvement of the strategy and tools for intercultural adaptation of foreign students

    Book Chapter
    Psychological and pedagogical issues of modern education
    Authors:
    Natalia L. Smit, Sergei V. Ilkevich
    Work direction:
    Глава 6
    Abstract:
    The development of educational export is an important strategic task both for Russian universities at the institutional level, allowing them to increase the level of global competitiveness, and at the state level, ensuring the implementation of the principles of the «soft power» strategy. Both of these goal-settings contribute to the achievement of national interests through attraction and persuasion. To increase the efficiency of the export of Russian education and high-quality training of specialists for the global labor market, it is necessary to develop effective methods, mechanisms and technologies for improving the intercultural adaptive environment of educational organizations, which became the main goal of this study. Cultural diversity is a key value guide for the classification of cultures of peoples and countries, as well as an important criterion for the effective management of multicultural groups and organizations. In the context of educational organizations, cultural diversity is becoming a powerful driver for the development of competencies in the host institutions for foreign students, but it is important to systematically approach all components of an intercultural adaptive environment based on the implementation and scaling of best practices. In this study, based on a sociological survey of foreign students in Russian universities, priority adaptation tools are systematized both along the internal contour of the educational organization, as well as and in external bilateral and network interactions. The research recommendations are both strategic in nature, defining the fundamental tasks of educational organizations to create an intercultural adaptive environment, and of an applied and methodological nature, based on proposals regarding the development of specific tools for intercultural adaptation.
    Keywords:
    higher education, educational organization, tutor, university, student-centered learning, internationalization, intercultural interaction, international students, cultural adaptation, academic adaptation, adaptive environment, intercultural communications, cultural intelligence, diversity management, cross-cultural trainings
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  • Narrative Approaches in Psychology and Coaching: Methodology and Theory

    Proceeding
    Coaching psychology: methodology, theory, practice
    Author:
    Kirill V. Kaulin
    Work direction:
    Psychological security in the digital environment of an educational institution
    Abstract:
    The article examines the theoretical and methodological foundations of the narrative approach in psychology and coaching. The analysis of the approach is conducted through the lens of how a person perceives and structures information, forms a story, and how their consciousness functions. It explores methods and techniques that enhance the efficiency of this process and facilitate the delivery of information to the individual. Further directions for deepening the narrative approach are proposed, both in the theoretical domain and in practical application.
    Keywords:
    information, method, psychology, mass communication, social psychology, methodology, advertising, stereotype, attitude, techniques, Lasswell, communications, story, consciousness, narrative, mindfulness, Narrative approaches, narrative coaching, narrative psychology, post-nonclassical rationality, social constructivism, psychology theory, persuasion, mental image, image influence, social programming, analytical psychology, life script, authority, Lippmann, Gergen, Jung, McAdams, Dilts, Bruner, mindfulness practices, CBT (cognitive-behavioral therapy), personal myth
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  • Communicative competence in the context of digitalization of education: concept, components, goal setting

    Proceeding
    Education, innovation, research as a resource for community development
    Author:
    Mikhail V. Brazhnik
    Work direction:
    Методический инструментарий поддержки и развития педагога
    Abstract:
    The article presents the author's view on the relevance and feasibility of developing communicative competence of participants in the educational process in the era of digitalization of the education system. At the same time, based on the study and analysis of existing interpretations of the concepts of "communication" and "competence", an interpretation of the category of "communicative competence" is proposed within the framework of communications, communities and connections existing in digital education. Based on the content of the formulated definition of the category of "communicative competence", an attempt is made to form a set of the main components or elements of this category. Without denying that achieving communicative competence by all participants in the educational process is currently an objective necessity, both the tools and mechanisms used to develop communicative competence and the technologies implemented in the Moodle LMS and the Yurait OP are presented.
    Keywords:
    communicative competence, knowledge, skills, abilities, digital education, generation, communications, communities, connections, elements, updating, teaching goals, participants in the educational process, LMS "Moodle", OP "Urait"
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  • The specifics of the PR communications organization for the Russian brand in the CIS market

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Sofia O. Zykova, Nikolai V. Usov
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    PR-коммуникации, продвижение, страны СНГ, международный рынок, позиционирование, медиарынок, СМИ, локальный партнер, локализация, международная коммуникация.
    Keywords:
    positioning, localization, mass media, promotion, PR communications, CIS countries, international market, media market, local partner, international communication
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  • Tsifrovye tekhnologii na rynke telekommunikatsionnykh uslug (na primere kompanii Rostovskoi oblasti)

    Book Chapter
    Economics and Law: problems, strategy, monitoring
    Authors:
    Oksana I. Radina, Zhanna V. Gornostaeva
    Work direction:
    Глава 7
    Abstract:
    In the chapter examines the relevance of the use of unique technologies in the telecommunications services market. The research is based on statistical reports, analytical materials of telecommunication services market sites, and the benchmarking method. The authors present an analysis of factors that can affect the competitiveness of the development of the telecommunications market at the present stage of the development of the digital economy, and also characterize the ways of manifestation of omnichannel that can revolutionize interaction with customers.
    Keywords:
    competitiveness, digital economy, telecommunications services market, omnichannel technologies, benchmarking approach
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  • Business reputation as an integral element of improving the competitiveness of higher education institutions

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Valeriia V. Kamennova
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    A good business reputation of a university is an important factor that increases the value of everything it offers. On the other hand, a bad reputation can reduce the cost of all university products and services and attract negative attention, such as rumors, gossip and negative reviews. The article is devoted to the analysis of the main tasks and goals of the PR activities of the university, as well as the problems of business reputation. In the process of writing the work, some research methods were used. First of all, theoretical methods (the system method, as well as generalization), general logical methods (analogy, analysis) were involved. The results of the study allow us to develop appropriate recommendations aimed at managing business reputation to improve the competitiveness of higher education institutions.
    Keywords:
    business reputation, competitiveness, Marketing strategy, communications, main means of advertising, higher education institution
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  • Reputation management as a marketing asset of the university.

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Valeriia V. Kamennova
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    The reputation of the university is a key marketing asset that can attract talented teachers and students, improve the quality of education and research, and also lead to an increase in financial resources. Managing this indicator should become a priority for all managers who strive to achieve high results and maintain leadership in the global educational environment. The article discusses the concepts and the main factors affecting the reputation of the university. The ways to improve the reputation of the university are presented.
    Keywords:
    concept, efficiency, factors, reputation, ways to improve the image of the university, marketing assets, PR communications, highly qualified personnel, evaluation of activities
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  • Imperative Model of Use Information Technologies for Development of Students’ Personal Potential in the Process of University Education

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Authors:
    Elena N. Shutenko, Andrey I. Shutenko
    Work direction:
    Risks and Resources of Provision of Psychological Security of Students in Educational Environment
    Abstract:
    In the model proposed in the article presents a psychological-pedagogical construct of information technologies introduction in university training. The construct is aimed at implementing the principles of using these technologies (targeting, accessibility, redundancy, diversity, dialogueness, sensitivity, synergy, updateability, systematicity, scientificity, etc.), adherence to which makes it possible to deploy a full-fledged educational communications that ensure the development of students' personal potential.
    Keywords:
    personal potential, students, information technologies, university training, principles of digitalized learning, educational communications
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  • CUSTOMER FEEDBACK AS THE BASIS OF THE COMPETITIVENESS OF THE ENTERPRISE

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Denis A. Mezenin, Svetlana V. Rachek
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Abstract: the scientific article presents the results of a study of the practical role and place of customer feedback as a tool used in the formation of an enterprise competitiveness management system. The relevance of the problem is due to the fact that thanks to customer feedback, it is possible to assess the quality of products and services, which is used in their further improvement. The paper considers the theoretical aspects of the concept of "customer feedback". The role of customer feedback in the formation of a system for making managerial decisions that are used in the management of the competitiveness of an enterprise is analyzed.
    Keywords:
    public relations, customer feedback, enterprise competitiveness, external communications, communication links, public opinion
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  • Learning Communications as Components of the Space for Students’ Self-Realization in the Condition of Digitali-Zation of Higher Education

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Authors:
    Elena N. Shutenko, Marina A. Kanishcheva, Andrey I. Shutenko
    Work direction:
    Psychological security in the digital environment of an educational institution
    Abstract:
    The article examines the psychological and pedagogical aspects of the development of learning communications as a field of application of modern information and communication technologies in the system of higher education. The structure of educational communications is revealed, including such components as: didactic, information-gnostic, interactive, attractive-motivating, value-based, etc.
    Keywords:
    information and communication technologies, structural components, learning communications, higher school
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  • Internet marketing as a basis for increasing demand for products and services of cultural institutions

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Elena N. Lvova, Lkhagvazhav Gansukh
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience. Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment". The article presents information on the use of museum podcasts as well as sociological data showing the impact of marketing on museum attendance.
    Keywords:
    Keywords: Internet communications, marketing, culture management, Museum product, media resources
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  • Information and communication technologies in education of Russia and China

    Book Chapter
    Education and science: current trends No 4
    Author:
    Olga S. Tolstova
    Work direction:
    Парадигмы современного образования
    Abstract:
    The purpose of the article is to identify and substantiate the innovative pedagogical searches in the field of the use of constantly developing information and communications technologies (ICT) in Russia and China. A comparative analysis of types of teaching was carried out taking into account the active use of information and communications technologies. Chinese experience is of great interest to Russian teachers due to the rich Chinese philosophy, national traditions and pedagogical knowledge. Russia and China have deep historical, integration, economic and cultural ties. The system of Chinese education brought the country to the leading position in the world and to the second place in the economy. The author reveals similarities in the education system of Russia and China. Positive achievements in the education systems of each of these countries are mutually enriching each other, acquiring a global character. At the same time, the Chinese education system has a number of achievements that have to be integrated into the Russian education system. The study compares the traditional and innovative types of teaching in Russia and China in terms of indicators: an approach to teaching, a dominant idea, a goal, centering on the subject of activity, teacher (instructor) roles, student roles, values on which a teacher (an instructor) relies, advantages, disadvantages, main results. The study identifies the essential characteristics of the types of teaching and makes it possible to establish that, at a theoretical level, the traditional and innovative types of teaching are opposed, but in practice they organically combine, complement and reinforce each other. China's experience in the use of ICTs in education is invaluable in the implementation of the modernization of education in Russia.
    Keywords:
    integration, ICT, information and communications technologies, educational technology, traditional type of teaching, innovative type of teaching
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  • Proektnoe obuchenie kak sposob motivirovat' na professiiu (iz opyta podgotovki zhurnalistov)

    Book Chapter
    Education and science: current trends No 2
    Authors:
    Iuliia E. Chereshneva, Liudmila A. Kokhanova, Sergei B. Golovko
    Work direction:
    Парадигмы современного образования
    Abstract:
    Theoretical foundations and principles of project training for students in the specialty «Journalism», as a way to motivate a journalist for the profession is studied by the authors. The concept of project training for journalists is based on the idea that training should be motivating, especially when it comes to specialized discipline. The result of such training should be considered the skills and abilities generated by students to use the new things that they received in the course of their studies. The authors summarizing their own experience and the practice of colleagues, determine the main characteristics of this method and the principles, following which allows to obtain the desired results. The definition of «project training» is given as an organization of the educational process, when the study of a course or the entire cycle of courses in a specialty is aimed at the final result obtained in the process of setting the task and its implementation. Mechanisms to achieve this goal are training, workshops, role-playing games such as focus groups. The principles of activity, research (creative) position, objectivity (awareness) of behavior and partner (subject – subject) communication are considered in detail.
    Keywords:
    project training, training, journalism, motive, knowledge, skills, workshop, student audience, training course, principles of activity, principles of research position, principles of objectivity of behavior, principles of partner communications
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