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List of publications on a keyword: «digital platforms»

  • Кибербезопасность в цифровом образовании: защита данных студентов и преподавателей

    Proceeding
    Technopark of universal pedagogical competencies
    Authors:
    Inna G. Iglinskaia, Anastasiia V. Petrakova
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    In the context of the rapid transition to digital learning formats, cybersecurity is becoming one of the key tasks for educational institutions. The article "Cybersecurity in digital Education: Protecting the data of students and teachers" examines the main threats faced by participants in the educational process, including leaks of personal information, cyber attacks and fraud. Special attention is paid to data protection methods such as encryption, multi-factor authentication and user training in the basics of cybersecurity. Legislative aspects and standards governing the protection of personal data in the educational environment are also discussed. In conclusion, the article emphasizes the importance of creating a culture of cybersecurity in educational institutions, which contributes not only to the protection of information, but also to increasing the trust of students and teachers in digital educational platforms.
    Keywords:
    Digital education, educational institutions, fraud, digital platforms, data protection, cybersecurity, personal information, data leaks, cyber attacks, encryption, multi-factor authentication, cybersecurity training, personal data, legislative aspects, security standards, cybersecurity culture, user trust, cyber threat risks
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  • Цифровизация и трансформация современной экономики и бизнеса

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Liudmila V. Krasovskaia, Svetlana V. Pchelintseva, Mikhail S. Nikanorov, Aleksei N. Losev
    Work direction:
    Экономика предпринимательства
    Abstract:
    Digitalization and transformation of the modern economy and business are an integral part of rapidly changing global trends. With the development of digital technologies, significant changes are taking place in business processes and government management models. One of the main influences of digital technology is to change consumer behavior. With the development of the Internet and social networks, consumers have gained access to a huge amount of information about goods and services. This led to a change in their preferences and buying behavior. Now consumers prefer to search for information online, read reviews and compare prices, which makes digital platforms an important tool for business.
    Keywords:
    development, artificial intelligence, digitalization, transformation, digital economy, blockchain, digital platforms, digital revolution, digitalization of business, business models, business transformation
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  • Marketing Strategies of Chinese Enterprises in the Media Environment

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Yiyang Wang
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    The article explores the key marketing strategies used by Chinese enterprises for successful expansion in the global market. The main focus of the article is on the development of effective marketing strategies that correspond to the media environment of the target markets. Strategies such as the use of digital platforms as means of communication and promotion, the integration of traditional and digital media channels, the creation of content marketing campaigns, the use of influencer marketing and the adaptation of marketing campaigns to local characteristics are considered.
    Keywords:
    localization, social media, digital platforms, traditional media, marketing strategies, Chinese enterprises, content marketing, influencer marketing, global expansion
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  • Tsifrovye platformy dlia trudoustroistva vypusknikov: upravlencheskie aspekty na osnove tsifrovizatsii obrazovatel'nykh organizatsii

    Book Chapter
    Economics and Law
    Authors:
    Giuzel I. Gumerova, Elmira S. Shaimieva, Dmitrii V. Manushin
    Work direction:
    Глава 8
    Abstract:
    Managing the process of employment of graduates of educational organizations in the process of digitalization acquires significantly new opportunities. The object of the study is the employment of graduates of educational organizations in the process of digitalization of assets, management of these organizations. Subject of the study: participants in the employment of educational organizations, their interaction through digital platforms. Research methods: systematization, classification, analysis of legal documentation. The study confirms the relevance of the topic, clarified the concept of "graduate of an educational organization", formed a classification of graduates of educational organizations, systematized the material on digital platforms for the employment of graduates in the Russian economic space, proposed the direction of "supervision as mentoring" for the development of the process of employment of graduates in the Russian educational process.
    Keywords:
    digital technologies, digital platforms, groups of graduates, educational organizations, digitalization of educational organizations
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