List of publications on a keyword: «digital platforms»
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Marketing Strategies of Chinese Enterprises in the Media Environment
ProceedingStrategies of Sustainable Development: Social, Law and External-economic Aspects- Author:
- Yiyang Wang
- Work direction:
- Общие вопросы экономических наук
- Abstract:
- The article explores the key marketing strategies used by Chinese enterprises for successful expansion in the global market. The main focus of the article is on the development of effective marketing strategies that correspond to the media environment of the target markets. Strategies such as the use of digital platforms as means of communication and promotion, the integration of traditional and digital media channels, the creation of content marketing campaigns, the use of influencer marketing and the adaptation of marketing campaigns to local characteristics are considered.
- Keywords:
- localization, social media, digital platforms, traditional media, marketing strategies, Chinese enterprises, content marketing, influencer marketing, global expansion
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Tsifrovye platformy dlia trudoustroistva vypusknikov: upravlencheskie aspekty na osnove tsifrovizatsii obrazovatel'nykh organizatsii
Book ChapterEconomics and Law- Authors:
- Giuzel I. Gumerova, Elmira S. Shaimieva, Dmitrii V. Manushin
- Work direction:
- Глава 8
- Abstract:
- Managing the process of employment of graduates of educational organizations in the process of digitalization acquires significantly new opportunities. The object of the study is the employment of graduates of educational organizations in the process of digitalization of assets, management of these organizations. Subject of the study: participants in the employment of educational organizations, their interaction through digital platforms. Research methods: systematization, classification, analysis of legal documentation. The study confirms the relevance of the topic, clarified the concept of "graduate of an educational organization", formed a classification of graduates of educational organizations, systematized the material on digital platforms for the employment of graduates in the Russian economic space, proposed the direction of "supervision as mentoring" for the development of the process of employment of graduates in the Russian educational process.
- Keywords:
- digital technologies, digital platforms, groups of graduates, educational organizations, digitalization of educational organizations