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List of publications on a keyword: «лояльность потребителей»

  • The role of confidential conversations in insurance and building relationships of mutual trust

    Proceeding
    Law, Economics and Management
    Author:
    Marina V. Ilindeeva
    Work direction:
    Социально-экономическое развитие общества
    Abstract:
    The article explores the role of a trust-building conversation between an insurer and a client in fostering mutual trust. The author demonstrates that a trust-building conversation is not just a soft skill, but a strategic tool for reducing information asymmetry, enhancing customer loyalty, and promoting business resilience. The article analyzes the issue of trust deficit through the lens of communication barriers, offers practical mechanisms for facilitating such conversations, and examines the potential for integrating them into the operational activities of insurers, taking into account the impact of digitalization and evolving consumer expectations.
    Keywords:
    empathy, communication, transparency, insurance, mutual trust, and consumer loyalty
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  • Spetsifika kreditnykh kart s keshbekom

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Sergei A. Griaznov
    Work direction:
    Анализ и прогнозирование основных тенденций современной экономики на макро-, мезо- и микроуровне
    Abstract:
    Кредитные карты с кэшбэком популярны среди потребителей благодаря возможности возврата части потраченных средств, но, как и любой финансовый инструмент, они имеют свои особенности. Кешбэк способен менять финансовое поведение потребителей, компенсируя «дискомфорт от платежа», однако владельцы кредитных карт с кешбэком не только чаще совершают покупки, но и могут увеличивать свою задолженность. Статья посвящена рассмотрению преимуществ и недостатков оформления кредитных карт с кэшбеком.
    Keywords:
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  • Research of Consumer Loyalty in the Cellular Market

    Book Chapter
    Law and economic development: current issues
    Author:
    Anna A. Belostotskaia
    Work direction:
    Глава 11
    Abstract:
    The chapter discusses conceptual approaches to the study of consumer loyalty in relation to the cellular market. The results of an empirical study of consumer loyalty in the cellular market are presented. The behavior of consumers based on the experience of using cellular communication services is analyzed, the factors influencing consumer loyalty by the method of semi-structured interview are identified.
    Keywords:
    consumer loyalty, consumer behavior, behavioral loyalty, perceived loyalty, satisfaction, qualitative research
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