The influence of gender stereotypes in children's advertising on the formation of value orientations of children aged 5-6
Annotation
the article examines the influence of visual, auditory, and narrative elements in toy advertisements that promote gender stereotypes on the process of socialization and personal development of older preschoolers. this work identifies the basic mechanisms of value formation and gender-role behavior in children. It also presents the results of a study on the correlation between a child's social gender and the choice of toy type, and concludes on the importance of an androgynous parenting approach
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