DIGITAL ECONOMY AND NEW BUSINESS MODELS IN THE YAMALO-NENETS AUTONOMOUS OKRUG (YANAO)
Annotation
The article examines key trends in the digital economy and their impact on the emergence of new business models in an Arctic, resource-extracting region—the Yamalo-Nenets Autonomous Okrug (YANAO). Based on an analysis of the region’s strategic documents and materials from the Higher School of Economics (HSE University), the paper summarizes the characteristics of digital infrastructure, the degree of engagement of residents and organizations in the use of digital services, and the managerial priorities of digital transformation. It is shown that the high penetration of broadband access and the...
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