A study of the impact of short video formats (TikTok, VK clips, YouTube Shorts) on financial marketing and customer behavior, particularly in the Krasnoyarsk region. Based on a survey of young people, the authors identify trust in informal bloggers and the dominance of digital pragmatism in content consumption. The analysis shows that the format not only promotes high engagement but also introduces new risks due to the simplification of information and the loss of critical evaluation. The key conclusion is that FinTech companies need to combine the effectiveness of short videos with financial...
This article explores the "dark side" of digital transformation, examining risks such as cyberthreats, algorithmic bias, and digital dependency. A student survey revealed a critical gap between the sophistication of technological threats and the digital naivety of Generation Z, which poses serious reputational and ethical risks for businesses. It concludes that integrating digital risk management into corporate strategy is essential, including developing transparency and algorithmic literacy. It argues that responsible data and AI governance is becoming a new source of competitive advantage an...
the article focuses on the impact of internet addiction on teenagers, exploring various types of addiction, such as hacking, gaming, and virtual dramatization. It also highlights the influence of dangerous internet communities that promote destructive behavior among young people. The article analyzes the psychological consequences of excessive internet usage, which can lead to decreased social engagement, poor communication skills, and a negative self-image. The article provides recommendations for parents and educators to prevent internet addiction and facilitate effective online interactions...
