Challenges of intercultural communication in unequal cultural awareness contexts
Annotation
the article emphasizes that cultural differences remain central to ICC research, influencing language use, behavior, and professional practices. It also reviews theoretical models, particularly those of Michael Byram and Milton Bennet, which stress the importance of intercultural attitudes, sensitivity and awareness. Overall, the paper suggests that while awareness of cultural differences is essential, it is not sufficient on its own. There is a need for further research into skills and strategies that help manage communication in situations where intercultural competence levels are unequal.
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