An optimal combination of socio-cultural traditions and soft innovations as a condition for sustainable development of society
Annotation
The authors examine the relationship and interconnection of traditions and innovations within the context of socio-philosophical methodology. A new, expanded understanding of the term "soft innovation" is offered. The essence of this expansion is that soft innovations occur not only in material objects, but also in the spiritual realm, in the individual's consciousness. As a result, it is concluded that a combination of innovation and tradition can be achieved within the individual that serves to harmonize the interests of the individual and society.
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