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List of publications on a keyword: «цифровой маркетинг»

  • Tsifrovizatsiia v muzeinom menedzhmente

    Proceeding
    Relevant problems of modern science and education
    Authors:
    Nina V. Borisova, Ruziia R. Alshina
    Work direction:
    Цифровое общество: научные инициативы и новые вызовы
    Abstract:
    В контексте стремительного развития технологий, их применение в музее стало ключевым фактором для управления музейной деятельностью и улучшения взаимодействия с посетителями. В статье рассматривается вопрос применения виртуальной и дополненной реальности, интерактив в музее, аналитика данных, цифровой маркетинг в контексте музейного менеджмента. Кроме того, в статье отмечается значимость этих инноваций для привлечения новой аудитории, повышения степени вовлеченности посетителей и сохранения исторического наследия в эпоху цифровой трансформации.
    Keywords:
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  • Digital tools for marketing cities (by the example of the interactive tourist route "You are surrounded by the legends of Rostov")

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Elena A. Panfilova, Anna V. Kazakova
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    The article examines the specifics of the tools of digital marketing of the city, reveals their features and scope, and analyzes the characteristics of the interactive tourist route in the urban environment, which allows you to explore the practical aspects of the implementation of digital identity of territories.
    Keywords:
    digital marketing of the city, polyfunctional streets, digitalization of tourist services, interactive tourist route
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  • Aktual'nye tendentsii primeneniia tsifrovykh tekhnologii marketingovogo vzaimodeistviia v malom i srednem biznese

    Proceeding
    Law, Economics and Management
    Author:
    Artem E. Osipov
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    В статье рассмотрены ключевые тренды цифровизации маркетингового взаимодействия малого и среднего бизнеса с клиентами и потребителями.
    Keywords:
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  • Ecosystem as a Tool of Consumer Loyalty in Russia

    Book Chapter
    Principles of the New Ecosystem Formation: Multicultural Space
    Authors:
    Nina V. Trubnikova, Kseniia A. Chursina
    Work direction:
    Глава 3
    Abstract:
    The chapter considers the main approaches to consumer loyalty in the realities of modern marketing. taking into account innovative methods and tools. Today, the mechanisms of loyalty formation are becoming more complex and motivation factors are shifting from economic to communication. An innovative approach is considered in detail, when the ecosystem is considered as a unique format for the complex solution of most tasks related to the formation of loyalty. The experience of the leading Russian ecosystems of Yandex and Sberbank in the formation of loyalty is analyzed, recommendations for the introduction of ecosystem models in client-oriented companies are formulated.
    Keywords:
    motivation, digital marketing, ecosystem, consumer loyalty, customer orientation
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  • Advantages and problems of digital marketing in Kazakhstan

    Proceeding
    Law, Economics and Management: Theory and Practice
    Authors:
    Dina A. Kadukova, Zhangul' K. Basshieva
    Work direction:
    Экономика предпринимательства
    Abstract:
    In this article, the concept of digital marketing is considered as one of the components of marketing. Special attention is paid to its advantages and problems. Search engine usage statistics and their age category are considered separately among web users. The relevance of this article is due to the fact that digital technologies are actively being introduced into our lives. Simplifying public and business access to government services, speeding up information exchange, creating new business opportunities, creating new digital products, etc.
    Keywords:
    Internet, advertising, digital marketing, Digital Kazakhstan, digital channels, media, digital agencies
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