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List of publications on a keyword: «CRM system»

  • CRM systems in the digitalization of small and medium-sized businesses.

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Alla I. Popova, Svetlana I. Golovkina, Natalia V. Valebnikova
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    The article discusses the process of digital transformation of small and medium-sized businesses using CRM systems. The introduction of CRM systems has allowed many small and medium-sized businesses to optimize their business processes, reduce labor costs, resources and remain competitive even in difficult economic conditions. Digital transformation of small and medium-sized businesses using such a tool as a CRM system enables businesses to actively develop.
    Keywords:
    digital transformation, digital, CRM system, small and medium business
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  • CRM SYSTEMS AND DIGITAL BUSINESS TRANSFORMATION.

    Proceeding
    Law, Economics and Management
    Author:
    Alla I. Popova
    Work direction:
    Экономика предпринимательства
    Abstract:
    The article discusses the process of using CRM systems. As part of the digital transformation of the business. The introduction of CRM systems has allowed many business representatives to optimize their business processes, reduce labor costs, resources and remain competitive even in difficult economic conditions. The digital transformation of a business using such a tool as a CRM system allows a business to actively develop.
    Keywords:
    digital transformation, business, digital, CRM system
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  • Comparison of BI platforms for creating an interactive dashboard with real-time streaming control

    Theses of Report
    Law, Economics and Management
    Author:
    Margarita E. Perediorova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The problem of using visual tools to reflect the results of analytical and economic information of the company is raised. The company accumulates large amounts of data on customers, products, revenue and competitors. In order to analyze the necessary data and consider the trends in the development of the enterprise, there are various BI platforms in which data is collected and visualized for quick and convenient reading of information about the company. The paper analyzes and describes the most popular systems of the Business Intelligence class.
    Keywords:
    data analysis, business intelligence, dashboard, system comparison, CRM systems, streaming management
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