Tatiana I. Somikova

Place of work

Organization:
Yugra State University
Degree:
candidate of philological sciences

Author's articles(2)

Localization of advertising texts as a specific type of translation

21.05.2021

Annotation

This article is devoted to advertising as the object of linguistic research (the definition of advertising text is compiled, the main tasks and functions of advertising are revealed). The most promising directions of further research in the field of advertising texts are outlined, the role of studying localization of advertising is shown, localization of advertising texts is defined as a specific type of translation.
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Kalambur kak perevodcheskaia problema

28.05.2021

Annotation

статья посвящена рассмотрению каламбура как разновидности игры слов, компилируется определение каламбура, рассматриваются лингвистические особенности каламбура и способы его передачи с английского языка на русский.
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