Kristina B. Dzhadzhieva

social media has forever changed the way we interact. They have established themselves as a solid communication tool and have managed to conquer the global marketplace. They offer users access to a global audience with an amplified voice. With such a huge impact on our daily lives, social media is largely responsible for the shift from face-to-face contact to brief digital interactions. This has both positive and negative consequences, which are discussed in the chapter.