Mariia O. Potolokova

the chapter is dedicated to relevant research area, assessment and development of creativity of ballet dancers. Timely decision of this task is due to the presence of dualistic situation in the sphere of education – on the one side, there is a focus of ballet dancers for successful creative activity, on the other side there is a lack of knowledge it’s resources and capabilities, inability to create prerequisites for unleash creativity. Studying creativity, its formation, assessment and development is a prerequisite for becoming professional career of ballet dancer.

the work analyzes the specific manifestations of «high achievements in the ballet environment and professional competence» in the context of ballet dancer’s activity, a number of recommendations have also been developed for formation of significant personal and professional competencies that minimize the negative impact of stress factors of this profession. According to the author, the formation of a holistic creative and health-saving environment will help strengthen the competitiveness of Russian ballet dancers at the global level, increase their professional self-realization and reduce the...

this work provides a comprehensive analysis of the process of institutionalization of a specialist's personal brand in the field of choreographic art as a strategic resource that determines the trajectory of professional development in the modern cultural economy. The author explores the transformation of this phenomenon from a peripheral element of self-presentation to a system-forming imperative, which is driven by a combination of factors: the high density of the cultural services market, which requires the differentiation of actors through the construction of unique identities; the fundame...