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List of publications on a keyword: «higher education»

  • Strategies for the development of creative clusters in collaboration with universities

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Ekaterina A. Chudinova
    Work direction:
    Мировая и региональная экономика
    Abstract:
    In the context of the development of the creative economy, creative clusters are becoming increasingly important. In recent years, one of the areas of cluster development has become relevant – cooperation with professional educational organizations. The article discusses issues related to the formation and development of creative clusters; the relevance of their collaboration with universities is substantiated; the author's approach to the formation of strategies for the development of creative clusters in the regions is presented
    Keywords:
    higher education, collaboration, creative economy, creative cluster, development strategies
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  • The influence of the cultural and historical aspect on the formation of the professional orientation of pharmaceutical students in a psychologically safe environment of the university

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Author:
    Aliona V. Aliasova
    Work direction:
    Развитие профессиональной компетентности специалистов в области обеспечения безопасного детства в условиях новых вызовов и угроз
    Abstract:
    The article presents the results of the influence of the cultural and historical context on the educational process of students of specialty 05.33.01 "Pharmacy". The essence of professional orientation and its structure are considered from the perspective of the cultural and historical aspect, which is effective in the educational environment of the university. On the basis of the university, a study was conducted on the implementation of a system of technological educational maps aimed at the development of professional orientation components (motivational-value, cognitive, emotional, conative, operational-activity) among pharmaceutical students.
    Keywords:
    higher education, professional orientation, educational environment, pharmacy, cultural and historical context
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  • Development of digital culture of university research library staff in the context of digitalization of the economy and society

    Book Chapter
    Modern Challenges of Education and Psychology of Personality Formation
    Author:
    Irina V. Kotova
    Work direction:
    Глава 1
    Abstract:
    The chapter is devoted to the issue of maintaining the relevance and demand for scientific libraries of higher education institutions in the context of the digital transformation of society. The author considered methods that allow libraries to remain the center of information and analytical support for the scientific and educational activities of universities. These methods are based on the need to develop the digital culture of university library staff. The conclusion is made about the need for scientific libraries of a new format to continuously prepare information products in electronic form, actively use digital tools and means of information exchange, continuously form and update the library fund of electronic publications, carry out targeted mailing of information products in electronic form, etc.
    Keywords:
    higher education, digitalization, personnel, digital culture, libraries of higher education institutions, library and information services
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  • Problems of formation of modern professionals in Russian universities in the conditions of political and economic sanctions against Russia and ways of their solution

    Book Chapter
    Modern Challenges of Education and Psychology of Personality Formation
    Author:
    Aleksandr A. Kiselev
    Work direction:
    Глава 3
    Abstract:
    Higher education is the most important factor in the country's economic development, meeting its needs for professionals trained in universities who are capable of implementing the strategy of technological leadership and making the national economy effective and competitive in the context of political and economic sanctions against Russia. Much attention is paid today by higher education authorities to organizing educational work in universities and involving students in various «activities», which is often done in universities even by removing students from classes. However, due to political and economic sanctions against Russia, the national economy is experiencing a major shortage of professional personnel, which can and should be replenished by university graduates. As a result, higher education authorities and Russian universities should currently pay special attention to the development of higher education as professional education. Unfortunately, administrative and economic methods prevail in matters of the content and organization of higher education in universities, reducing the effectiveness of the development of higher education, namely as professional education. This is due to the fact that the management of universities is forced to pay more attention to financial issues in order to optimize and reduce costs, receive (earn) money through grant activities, implement business contracts, change staffing by increasing the intensity of teachers' work, etc. The study of the situation with Russian higher education, including the method of included observation, allows us to identify problems in the field of training modern professionals in domestic universities. At the same time, the «new model» of Russian higher education, which is planned to be implemented in universities by higher education authorities in the near future, from the standpoint of its possible effectiveness raises many doubts that it will ensure the predictive development of higher education as professional education and will allow meeting the needs of the national economy in the professionals it needs. As a result, the issue of solving all the problems identified in the work, both in higher education itself and with higher education itself, becomes relevant. Based on the analysis, including the conclusions of experts and specialists in the field of higher education development, the needs of organizations for university graduates, a number of measures are proposed that allow, to a certain extent, to solve the existing problems in the area under consideration.
    Keywords:
    Russian higher education, political sanctions against Russia, economic sanctions against Russia, national economy, problems of training professionals in domestic universities, the needs of the economy for graduate professionals, a new model of Russian higher education, an administrative and economic approach to managing the training of professionals in universities, problems of modern domestic education, training professionals for the domestic economy
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  • Challenges for Implementation of Project-Based Learning at Universities

    Book Chapter
    Modern Challenges of Education and Psychology of Personality Formation
    Authors:
    Nadezhda G. Sirotkina, Svetlana V. Pavlovskaia, Elena E. Zueva
    Work direction:
    Глава 7
    Abstract:
    The gap between qualification of university graduates and real market demands, which has been observed over the last decades, reveals the challenge of deploying project-based educational technologies in higher education. The chapter is aimed at analyzing findings of applying a project-based approach in higher education in Russia. The study was carried out over the period of 3 years involving interviews of freshmen. The research discloses the major benefits and possible hurdles engaged in the process of introducing project-based technology in Russian higher education. The most significant positive results noted by the respondents, were the acquisition of team work experience and development of communication skills. Among the problems associated with the implementation of project tasks, the greatest challenge is presented by the task of building communications with outside organizations. A conclusion was drawn that the key obstacles for first-year students are linked to secondary school education. This can be explained by the current dominating role of traditional teaching methods at schools discouraging the development of practical skills. The study has shown that gaps in school education can be largely solved already in the first year within the framework of project-based learning. The above given evidence makes it possible to conclude that it is necessary to introduce various forms of project-oriented activities into the school curricula. Findings of the empirical research carried out in the study have major implications for teachers in higher educational establishments who are involved into guiding project-based activities of first year students.
    Keywords:
    higher education, collaboration, organization of project activity, project-based learning, social project
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  • Current trends in the development of the modern system of higher pedagogical education

    Review Article
    Development of education Volume 7 No 3
    Author:
    Salavat R. Sabirov
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The Higher Pedagogical School is focused on the formation of students' ability and readiness for continuing education, professional and personal self-development and self-education, necessary in an era of intense social, economic, political and technological dynamics of change. The purpose of this article is to identify the current directions of development of the Russian system of higher pedagogical education in new socio-economic and socio-political conditions. The article considers the following areas of development of higher pedagogical schools: the transition to a unique national system of higher education; the creation of new models for evaluating the results of higher pedagogical education; the introduction of the "Core of higher pedagogical education" taking into account an interdisciplinary approach; the creation of a system of interregional pedagogical districts based on pedagogical universities. The article notes that the creation of a new national system of higher education gives Russian pedagogical education a more modern, competitive and qualitative character, thereby contributing to improving the professional training of future teachers and creating conditions for the implementation of trajectories of continuous pedagogical education. The article uses a theoretical method in the form of analysis of sources, as well as synthesis based on them. It is concluded that the key factor in the development of the higher education system and ensuring its high quality should be a harmonious combination of basic knowledge and practical training of students.
    Keywords:
    higher education, demonstration exam, higher pedagogical education, new system of higher education, Core of higher pedagogical education, educational and pedagogical district
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  • Professiographic monitoring as a technology for assessing the dynamics of the formation of the motivational component of the professional competence of maritime university cadets

    Research Article
    Development of education Volume 7 No 3
    Author:
    Kirill A. Novoselov
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The study focuses on the investigation of the process of forming the motivational aspect of the professional competency of cadets at a maritime university in a blended learning environment. Given the digitalization of higher education and the specific requirements of the maritime industry, there is a need to provide a solution in response to the demands of ship owners. Employers seek to employ motivated young professionals who are not only skilled in their field but also possess a drive for professional growth. The aim of professional training is to develop competencies, while the motivational element remains unaddressed. It is essential to develop techniques that facilitate the development of this aspect. Professiographic monitoring represents a relatively underexplored technique. The objective of this study is to devise and validate the feasibility of utilizing this approach within a maritime university context. The model for the development of the motivational aspect of professional competence has been created and tested. This model defines the role and components of professiographic monitoring. Its functions have been proposed and criteria for assessing the level of motivation in professional competence have been defined. The results of the study demonstrated positive trends in the development of motivation among cadets, indicating a positive impact on their professional competence.
    Keywords:
    professional competence, higher education, cadets, motivational component, maritime university, professiographic monitoring, assessment technology
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  • Challenges and Countermeasures of Teaching Ethnic Minority Traditional Sports in Colleges and Universities

    Proceeding
    Current trends in the development of education system
    Authors:
    Feifei Zhang, Ariunaa Shajinbat
    Work direction:
    Теория и методика физического воспитания, спортивной тренировки, оздоровительной и адаптивной физической культуры
    Abstract:
    The paper aims to discuss the challenges and countermeasures taken in teaching traditional minority sports in higher education institutions. By analyzing the minority traditional sports and the challenges facing the traditional sports teaching of ethnic minorities in colleges and universities, the paper puts forward the measures that need to be taken to carry out the traditional sports teaching of ethnic minorities in colleges and universities. sports teaching in institutions of higher education, and put forward the measures that need to be taken. The results of the study show that traditional sports of ethnic minorities have strong ethnic characteristics and cultural connotations, and through sports teaching, it can enhance students' knowledge and understanding of ethnic minority cultures, promote exchanges and integration among ethnic groups, promote national unity and progress, and contribute to social harmony and stability. It can enhance students' knowledge and understanding of minority cultures, promote exchanges and integration among various ethnic groups, promote national unity and progress, foster social harmony and stability, and provide theoretical and practical guidance for the inheritance and development of minority traditional sports.
    Keywords:
    higher education, institutions traditional minority sports, teaching measures
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  • Statistical analysis of the impact of educational activities of universities on the level of software development in the regions of the Russian Federation

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Viacheslav V. Ivin, Aleksandra B. Kriger
    Work direction:
    Социальные процессы в контексте глобализации
    Abstract:
    In this article, the authors attempted to identify a statistical relationship between the level of development of domestic software development and the results of the work of regional universities in training graduates in the field of IT.
    Keywords:
    higher education, information technology, statistical analysis, software development
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  • General and contextual competencies of graduates of higher education

    Book Chapter
    Theoretical and practical aspects of pedagogy and psychology
    Author:
    Vladimir A. Spivak
    Work direction:
    Глава 1
    Abstract:
    The problems of inconsistency in the perception of the interests of groups of subjects of the education system are considered, the need for students to familiarize themselves with the contextual requirements for employees of organizations in order to form a realistic idea of the future place of work, the specifics of work and working life is justified. A number of data sources are provided that allow you to navigate the information field and develop graduate models.
    Keywords:
    problems of goal setting, contextual competencies of graduates of higher education, validity of competence measurement methods
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  • Problems of organizing the training of Russian university students as professionals when introducing a new model of higher education

    Book Chapter
    Modern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results
    Author:
    Aleksandr A. Kiselev
    Work direction:
    Глава 1
    Abstract:
    Despite the numerous problems in higher education in preparing professionals in demand in the national economy, currently existing approaches to solving them make them impossible to be successfully resolved. This is confirmed by the fact that there is still no scientifically designed governmental strategy for the development of higher education and a scientifically grounded model of the transition to a new system of higher education when moving away from the Bologna System, understandable to both higher education specialists and the entire Russian society. The analysis of the situation with the training of university graduates as future professionals suggests that all the activities carried out by higher education authorities do not allow providing the national economy with the necessary professionals in the changing conditions of the global economy and new challenges from the United States and Western countries. In these conditions, domestic organizations are experiencing an acute ‘personnel shortage’ for young and creative professionals, despite the increase in financial resources for the development of higher education from the government. There is a need for a radical change in approaches to the development of a governmental strategy for teaching students in domestic universities, since the designated new model does not imply a radical development of higher education as higher professional education.
    Keywords:
    higher education, master's degree, problems of higher education, bachelor's degree, a new model of higher education, domestic universities, graduate professionals, the development of higher education
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  • Modern Approaches to the Methodology of Teaching History at the University

    Research Article
    Development of education Volume 7 No 1
    Authors:
    Rustem A. Idrisov, Marina N. Krasnova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    Historical education in the system of higher educations is designed to solve not only teaching, but also upbringing tasks. Therefore, it is called upon to quickly and effectively overcome challenges which the historical education faces with the help of a specific political situation and social need. The modern situation is particularly acute in this regard. The concept of teaching Russian history to individuals of non-historical specialties and fields, which are implemented in higher education organisations, adopted in 2023, also testifies to this. The renewal of the content of historical education in the country requires the introduction of innovations in the field of the methodology of teaching. The methodological basis of history teaching in Russia has a long tradition, formed within the framework of several directions. Modern researchers of the problem note the special importance of the technological approach, which has become widespread in educational institutions of the country. However, it is not enough for today. The methodology of teaching history should precisely reflect the changes in the content of the discipline. At the same time, the range of methodological techniques in the teacher's arsenal may not change significantly. It is even possible to appeal to the experience of pre-revolutionary and Soviet methodology. But the question of the content of the methodological base and its objective orientation is core.
    Keywords:
    higher education system, a methodology of teaching history, a concept of teaching history
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  • Prospects of development and competitiveness of Russian higher education

    Book Chapter
    Modern educational technologies: psychology and pedagogy
    Authors:
    Olga A. Astafurova, Irina I. Kulagina
    Work direction:
    Глава 1
    Abstract:
    The chapter provides an overview of the positions of Russian universities in global rankings. The RAEX national rating and the authoritative QS international rating are considered in the most detail, which perfectly illustrate the country's global competitiveness in the field of education. The analysis of the main key indicators of international university rankings is given. The main problems and trends in the development of competitiveness of Russian higher education are considered. The specific factors and events that have the greatest impact on the competitiveness of Russian higher education are highlighted. Various aspects of the development of higher education in the Russian Federation are also analyzed. The improvement of the competitiveness of domestic education is noted.
    Keywords:
    higher education, competitiveness of Russian education, global rankings, university rankings, indicators of international rankings
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  • Innovatsionnye modeli formirovaniia edinogo prostranstva podgotovki, otsenki kachestva i povysheniia kvalifikatsii pedagogicheskikh kadrov v RF: po materialam effektivnykh praktik raboty FIP

    Book Chapter
    Modern educational technologies: psychology and pedagogy
    Authors:
    Tat'iana A. Lavina, Anna N. Zakharova, Tatiana I. Gritsevich
    Work direction:
    Глава 2
    Abstract:
    The chapter highlights innovative models for the formation of a unified training, quality assessment and professional development of pedagogical personnel in the higher education system of the Russian Federation, based on the analysis of the best practices of federal innovation platforms. The work was carried out within the framework of the Research Agreement on "Identification of best practices based on the results of expert evaluation of applications and reports of federal innovation platforms" with Financial Expert Systems LLC. Moscow, the operator of the organization of the procedure for evaluating the activities of FIP subjects within the framework of the execution of the State Contract dated April 25, 2022 No.05.2022.244.02.003.021 for the performance of works (provision of services) under the project "Information, analytical and technological support for the formation and functioning of a network of federal innovation platforms in the advanced educational ecosystem of the Russian Federation". The authors consider projects of federal innovation platforms of higher education institutions implemented in the field of "pedagogical education", as well as in other interdisciplinary areas related to the professional development of teaching staff.
    Keywords:
    federal innovation platforms, pedagogical education, institutions of higher education, innovative educational projects, effective practices, innovative models, the National project "Education"
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  • Tsifrovaia transformatsiia vysshego obrazovaniia

    Book Chapter
    Modern educational technologies: psychology and pedagogy
    Authors:
    Zarina A. Ailarova, Tamerlan V. Kaloev
    Work direction:
    Глава 4
    Abstract:
    The chapter describes current trends in the digitalization of higher education. The pros, cons and prospects of digitalization of higher education in the technologically advanced era are considered. It offers pedagogical recommendations for the introduction and development of active digital learning, identifies barriers to its implementation and analyzes the necessary institutional actions to accelerate its implementation.
    Keywords:
    higher education, digital transformation, educational technologies, teaching models, digital learning
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  • Opyt programm i proektov po podderzhke i razvitiiu studencheskogo tekhnologicheskogo predprinimatel'stva v sisteme rossiiskogo obrazovatel'nogo prostranstva (na materialakh federal'nykh innovatsionnykh ploshchadok)

    Book Chapter
    Principles of the New Ecosystem Formation: economic aspects
    Authors:
    Anna N. Zakharova, Tat'iana A. Lavina, Tat'iana I. Gritskevich
    Work direction:
    Глава 10
    Abstract:
    The chapter presents the experience of programs and projects to support and develop entrepreneurial education, student entrepreneurship, including technological entrepreneurship, and the formation of business competencies among students in the system of the Russian educational space, identified based on the analysis of materials from federal innovation platforms of the Russian Federation.
    Keywords:
    entrepreneurial education, student technological entrepreneurship, student entrepreneurship, engineering entrepreneurship, educational organizations of higher education
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  • Tendentsii gosudarstvennogo finansirovaniia vysshego obrazovaniia

    Book Chapter
    Pedagogy and Psychology of Modern Education
    Author:
    Zalina M. Dzokaeva
    Work direction:
    Глава 3
    Abstract:
    The financing of higher education is influenced by the unique nature of the educational process, which includes elements of both public and private goods. This duality gives rise to the problem of balancing private and public funding within this sector. This chapter of the monograph examines various aspects of education financing, both in Russia and abroad, taking into account the cyclical nature of economic development and the specifics of the sector.
    Keywords:
    higher education, public and mixed good, state financing of education, state order for specialist training, per capita financing
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  • Variable ways to support the adaptation of young people with disabilities to the workplace

    Book Chapter
    Directions for educational development in the Year of the Teacher and Tutor
    Authors:
    Olga A. Denisova, Olga L. Lekhanova, Tatiana V. Gudina, Olga A. Glukhova, Denis A. Bukin
    Work direction:
    Глава 13
    Abstract:
    The chapter is devoted to the problem of theoretical and practical understanding of the issue of designing variable trajectories to support adaptation in the workplace of young disabled people. The problem is solved through consideration of support trajectories and mechanisms for promoting employment of this category of citizens. An analysis of the main barriers to adaptation and issues of overcoming them was also carried out. The authors analyze and evaluate the success of adaptation to the workplace of young disabled people. For this purpose, a comparative study of graduates with disabilities and normotypical peers was conducted. It was revealed that adaptation of graduates with disabilities is a multicomponent neoplasm. This should be taken into account when strategically planning the content of mentors’ work, when building a system of employee motivation, as well as when implementing adaptation measures to reduce the anxiety and uncertainty of young professionals with disabilities.
    Keywords:
    adaptation, limited health opportunities, students with disabilities, mentoring, employment of people with disabilities, inclusive higher education
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  • The role of the concept of knowledge management at the turn of systemic transformations in higher education

    Proceeding
    Engineering education in the conditions of digitalization of society and economy
    Authors:
    Roman E. Bulat, Khafiza S. Baichorova
    Work direction:
    Инженерная подготовка в условиях модернизации высшего профессионального образования
    Abstract:
    Based on the analysis of planned and already adopted, but not effective legislative and regulatory acts, September 1, 2025 is projected as the milestone of systemic changes in higher education. The authors substantiate the role of the knowledge management concept in the planned transformations. The directions of advanced scientific research on scientific justification and development of practical proposals for solving innovative problems are formulated
    Keywords:
    higher education, federal state educational standard, knowledge management
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  • Novaia model' vysshego obrazovaniia v Rossii: problemy i perspektivy ee vnedreniia

    Book Chapter
    Psychological and Pedagogical in High School
    Author:
    Aleksandr A. Kiselev
    Work direction:
    Глава 2
    Abstract:
    More than 20 years the two-level system of higher education within the framework of Bologna system has been developing in the Russian Federation. However, it proved to be untenable for the Russian Federation, as it significantly reduced the quality of training of university students as professionals demanded by domestic organisations. Under the conditions of economic sanctions against Russia by the USA and a number of countries, it became necessary to implement the import substitution strategy. But its implementation required the development of industry, opening of new enterprises and production facilities, which, in turn, required professionals capable of doing this. As a consequence, it was necessary to change the system of training the necessary specialists in domestic universities. The study of the identified problems was carried out taking into account the practical experience of the author, using the method of included observation and discussion of the identified problems at various conferences, as well as the study of various studies on this issue.
    Keywords:
    higher education, employers, Bachelor, Specialist, Master, quality of specialist training in higher education institutions, new model of student training in Russian higher education institutions, Bologna system of education "Bachelor – Master"
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  • Neobkhodimost' razvitiia refleksivnoi kompetentnosti u budushchego pedagoga na etape vuzovskoi podgotovki

    Book Chapter
    Psychological and Pedagogical in High School
    Author:
    Tat'iana F. Usheva
    Work direction:
    Глава 3
    Abstract:
    In considering the theoretical and methodological development of the validity of the reflexive competence of the future teacher in research, presenting the implementation of innovative practice on experimental conditions for the reflexive activity of students – experienced teachers. Reflective teaching of ideas in educational activities in higher education implements: subjectivity in the educational process, individualization, dialogicity and metasubjectivity. Research work was carried out with students of different levels and areas of training: bachelors, masters, specialists (in the areas of training: 44.03.01 and 44.04.01 «Pedagogical education» and 44.03.02 and 44.04.02 «Psychological and pedagogical education»). Research results show that the development of the reflective competence of the future teacher at the university occurs as a result of the systemic work of the university and the pedagogical community. The author comes to the conclusion that it is possible and necessary to develop the reflective competence of a teacher not only on the basis of his many years of professional experience, but also in a reflective environment at the stage of studying at a university.
    Keywords:
    higher education, Bachelor, student, Specialist, Master, reflective education, individual educational program
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  • Nekotorye napravleniia innovatsionnoi deiatel'nosti universitetov v zadachakh formiruemoi otrasli bespilotnykh aviatsionnykh sistem

    Book Chapter
    Psychological and Pedagogical in High School
    Author:
    Natalia A. Mikhalchenkova
    Work direction:
    Глава 7
    Abstract:
    The chapter reveals the content of the directions of state policy of the current period of transformation of higher education in relation to the priority branch of development of unmanned aircraft systems (UAS). The essence of UAS as a cross-cutting technology in the system of scientific, technological and innovation-implementation activities of universities, research and production centers and RECs is revealed, the need for the development of innovative practices of personnel support programs for the emerging UAS industry is substantiated, the actual tasks of innovative development of universities are outlined.
    Keywords:
    higher education, innovative development, technological sovereignty, unmanned aircraft systems, state educational policy, megaproject
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  • Organizatsiia raboty po formirovaniiu gotovnosti k vypolneniiu materinskikh funktsii u studentok vuza

    Book Chapter
    Psychological and Pedagogical in High School
    Author:
    Inna V. Illarionova
    Work direction:
    Глава 10
    Abstract:
    A higher educational institution, being an important institution for the development of society, ensures the full implementation of targeted psychological and pedagogical influence on students in matters of the formation of a system of values, knowledge, skills, and targeted development of individual personality traits. Modern approaches of researchers note the importance of determining the readiness to perform maternal functions in the younger generation and carrying out a set of activities that enrich students with knowledge about motherhood and child rearing. The purpose of the work is to determine the pedagogical aspects of the organization of work on the formation of readiness to perform maternal functions among girls in higher education institutions. The study emphasizes the importance of carrying out work in this direction, notes the leading role of psychological disciplines, namely the organization of classroom work, consisting of lectures and practical classes, extracurricular activities and independent work of students. A special role in the work with students on the formation of the maternal principle is given to the use of the educational potential of social partners (representatives of the healthcare system and museums).
    Keywords:
    motherhood, independent work, readiness to perform maternal functions, students of higher education, psychological disciplines, classroom work
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  • Planning, organization and provision of independent work of students

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Authors:
    Marina V. Koksharova, Olga G. Belchikova
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    Students, upon admission to the university, find themselves in completely new conditions for them, in which the bulk of the study time falls on independent work, and the main control over educational activities is carried out at the end of the semester. And this means that they are not able to independently acquire knowledge without special training and special training. The authors give recommendations on the organization of independent work of students: to determine the complexity of tasks; deadlines for issuance and execution; tasks should be individual and have the nature of a professional orientation
    Keywords:
    higher education, independent work of students, control, individual and professional orientation
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  • Business reputation as an integral element of improving the competitiveness of higher education institutions

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Valeriia V. Kamennova
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    A good business reputation of a university is an important factor that increases the value of everything it offers. On the other hand, a bad reputation can reduce the cost of all university products and services and attract negative attention, such as rumors, gossip and negative reviews. The article is devoted to the analysis of the main tasks and goals of the PR activities of the university, as well as the problems of business reputation. In the process of writing the work, some research methods were used. First of all, theoretical methods (the system method, as well as generalization), general logical methods (analogy, analysis) were involved. The results of the study allow us to develop appropriate recommendations aimed at managing business reputation to improve the competitiveness of higher education institutions.
    Keywords:
    business reputation, competitiveness, Marketing strategy, communications, main means of advertising, higher education institution
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