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List of publications on a keyword: «media»

  • Evolution of Media in China: From Traditional News Outlets to New Media

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    This article explores the transformation of China's media landscape, highlighting the shift from traditional news outlets to the emergence of new media platforms. Historically, news dissemination in China was dominated by state-controlled media organizations, limiting public participation and freedom of expression. However, with the advent of the internet, social media, and online news portals, the Chinese population now has unprecedented access to information and the ability to engage in public discourse. The rapid growth of social media platforms and the rise of online news portals have challenged the traditional notion of news reporting and provided more diverse perspectives. Nonetheless, the government's censorship efforts and control of content raise concerns about freedom of expression. This article concludes by discussing the challenges and opportunities presented by the evolution of media in China.
    Keywords:
    China, social media, media landscape, traditional news outlets, new media platforms, state-controlled media, online news portals, citizen journalism, censorship, freedom of expression, government control
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  • Marketing Strategies of Chinese Enterprises in the Media Environment

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Yiyang Wang
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    The article explores the key marketing strategies used by Chinese enterprises for successful expansion in the global market. The main focus of the article is on the development of effective marketing strategies that correspond to the media environment of the target markets. Strategies such as the use of digital platforms as means of communication and promotion, the integration of traditional and digital media channels, the creation of content marketing campaigns, the use of influencer marketing and the adaptation of marketing campaigns to local characteristics are considered.
    Keywords:
    localization, social media, digital platforms, traditional media, marketing strategies, Chinese enterprises, content marketing, influencer marketing, global expansion
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  • Short-term effect of the Internet use on memory of adults

    Research Article
    Development of education Volume 6 No 4
    Author:
    Elena I. Medvedskaya
    Work direction:
    Psychology in Education
    Abstract:
    The relevance of the research is due to the increasing use of the Internet and the lack of reliable information about the Internet exposure on higher mental functions of the users of different age. The aim of the study is to detect the short-term effect of the Internet use on indirect memorization in adults. The study has been conducted in terms of intraindividual quasi-experiment, that assessed the accuracy of memorization in two conditions: traditional reading (a book), web-search (a mobile phone). The pictogram test in the author’s variant was the main tool to assess the memory of adults. The research was held among teachers during classes of training courses (n=50; 12 males, 38 females; average age 44,56±4,11). To implement a scheme of a positionally equalized sequence of sampling, the sample was divided into 2 groups. In the results, one third of the sample showed the same level of accuracy in memorizing words in different conditions. Most of the participants demonstrated positive trends while reading (р≤0,01). While the number of mistakes was three times more for the web-search.
    Keywords:
    quasi experiment, adults, traditional reading, web-search, mediated memorization, pictogram test
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  • Representation of culinary and gastronomic code of modern culture in demotivators: linguistic and cultural aspect

    Review Article
    Ethnic Culture Volume 5 No 3
    Authors:
    Olga A. Dimitrieva, Diana V. Andreeva
    Work direction:
    World languages and literature
    Abstract:
    Culinary and gastronomic code of modern culture, represented in a polymodal text, namely in demotivators, is of particular interest from the point of view of axiological perspective. The relevance of this topic is connected with the study of the creolized text and the ways of explication of modern values in the verbal and visual components of the demotivator. The material for the study is demotivators of culinary and gastronomic topics that are freely available on the Internet. A distinctive feature is a verbal / non-verbal indication, firstly, of the cultural component of the region; secondly, of the way of representing professional activity or any distinctive character trait. The main method is a comprehensive analysis of a demotivator. “Tradition – innovation” dichotomy is realized in demotivators. If the verbal component of the demotivator contains an indication of a foreign dish, then the visual component includes typical, traditional dishes for a particular culture. Conversely, traditional names of dishes or food products receive an “innovative” interpretation. Professional activity is a distinctive feature in the design of the dish, the method of cooking and the contents. There is an appeal not only to the background knowledge about the stereotypes of the professional sphere and nutrition practices, but also to the general cultural background.
    Keywords:
    linguoculture, creolized text, demotivator, culinary and gastronomic code of culture, media discourse
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  • Migratsionnye stereotipy v mezhkul'turnykh konfliktakh

    Book Chapter
    Economics and Law
    Author:
    Victoria R. Sagitova
    Work direction:
    Глава 5
    Abstract:
    The chapter analyzes the theories and operationalization of such concepts as social and migration stereotypes, examines the concept of intercultural interaction, leading to the formation of migration stereotypes, which generate intercultural conflicts. The role of mass media in the formation of intercultural and migration stereotypes was also considered.
    Keywords:
    intercultural communication, conflict, mass media, migration stereotypes
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  • The Influence of Social Networks on Effective Communication of Students: Pros and Cons

    Book Chapter
    Modern Challenges of Education and Psychology of Personality Formation
    Authors:
    Madina A. Akoeva, Kristina B. Dzhadzhieva
    Work direction:
    Глава 5
    Abstract:
    Social media has forever changed the way we interact. They have established themselves as a solid communication tool and have managed to conquer the global marketplace. They offer users access to a global audience with an amplified voice. With such a huge impact on our daily lives, social media is largely responsible for the shift from face-to-face contact to brief digital interactions. This has both positive and negative consequences, which are discussed in the chapter.
    Keywords:
    students, communication, digital technology, social media
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  • Digital transformation of the educational environment of a preschool educational organization

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Authors:
    Anastasiia A. Mashina, Nadezhda V. Ushakova
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    This article discusses the theoretical justification of the transformation of the educational environment of a preschool educational organization. The article reveals the main definitions of the relevant topic. The article also substantiates the relevance of the use of digital technologies in the educational environment of kindergarten and describes the features of their use.
    Keywords:
    multimedia, educational environment, digitalization, digital technologies, preschool age, preschool organization
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  • Fake News, Media and Reality

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Wolfgang Theis
    Work direction:
    Современные гуманитарные науки и проблемы языкознания
    Abstract:
    This article is the result of a bibliography-based research about the topic and deals with the construction of reality by the media, how news broadcasting is filtered by various internal mechanisms in order to purify it. These mechanisms contribute essentially to the way the news is spread within society and perceived by it. Ideological and economic interests also have their saying in it. With being the fourth power in a democracy, the media has a lot of influence on public opinion and therefore has the power to influence the outcome and result of elections and other democratic processes directly or indirectly, depending on the political view and agenda the media owners have – or not. Hiding by showing and the infowar mechanisms are debated in this article, as well as the problem of internal filter methods of media outlets concerning the broadcast of news. Additionally, the problem of fake news, distorted news and media (il)literacy within society are discussed as well.
    Keywords:
    media literacy, fake news, information war, reality construction, radical constructivism, direct realism
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  • Features of the Application of Cognitive Behavioral Psychotherapy Methods in the Work of a Psychologist With Adolescents

    Research Article
    Development of education Volume 5 No 2
    Author:
    Svetlana G. Krasnova
    Work direction:
    Psychology in Education
    Abstract:
    The article is devoted to the using of cognitive behavioral psychotherapy methods in the work of a psychologist with adolescents. Based on the analysis of literary sources devoted to the development of mental activity, emotional sphere, behavioral characteristics of adolescents, the use of methods of cognitive behavioral psychotherapy is reasoned and justified. The purpose of the study is to determine the psychological and pedagogical conditions for using the method of cognitive behavioral psychotherapy, psychoconditioning and psychocorrective work with adolescents. The following research methods were used in this work: analysis of scientific psychological and pedagogical literature, study of the resources of educational Internet portals, materials of scientific and practical conferences and forums. As a result of the study, the following features of psychosocial development of children in adolescence, their connection with mental activity, emotions and behavior were identified, effective diagnostic methods and techniques, techniques for tracking automatic thoughts and images, techniques for changing dysfunctional beliefs (role-playing, cognitive conceptualization, etc.) were clarified. The methods of work proposed in the article can be used in the organization of preventive, counseling and correctional work with adolescents with emotional and behavioral disorders, with low educational motivation, problems in the personal, emotional sphere and socialization. From what has been said, the conclusion suggests that an important condition for psychotherapy and correction of adolescents is the work on changing dis-functional beliefs, automatic thoughts, negative emotional states, destructive behavior in adolescents. In our opinion, it is the methods of cognitive behavioral psychotherapy that contribute to the resolution of age-related problems of adolescents: they will help to cope with stress, anxiety, increase self-esteem, improve relationships with peers and adults.
    Keywords:
    behavior, emotions, adolescence, cognitive behavioral psychotherapy, thoughts, dysfunctional thinking, deep beliefs, intermediate beliefs, automatic thoughts, cognitive conceptualization
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  • Opytno-eksperimental'noe issledovanie urovnia vozdeistviia sredstv massovoi informatsii na sotsializatsiiu molodezhi

    Book Chapter
    Questions of Education and Psychology
    Authors:
    Irina V. Lapshina, Sergei V. Istomin
    Work direction:
    Глава 7
    Abstract:
    The study presents the result of a pedagogical experiment conducted on the basis of a school and the analysis of empirical data obtained during its implementation. During the pedagogical experiment, the testing method was used – this is a psychological verbal-communicative method in which a specially designed list of questions test is used as a means to collect information from the respondent. The paper presents the result of mathematical processing of empirical data obtained during the pedagogical experiment using the Mann-Whitney U-test. Separately, it is noted that the relevance of information socialization of youth is determined by the complexity of the modern Russian social situation.
    Keywords:
    mass media, the level of media impact on young people, the level of safe behavior when using computers by students, participation in online games of schoolchildren, social networks
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  • The Role of Mediation in Resolving Conflict Situations in the System of Educational Institutions

    Book Chapter
    Pedagogy and Psychology as Sciences for the Formation of the Potential of Modern Society
    Authors:
    Faniia I. Grigorets, Elena G. Shutova
    Work direction:
    Глава 3
    Abstract:
    The article discusses mediation – one of the modern methods of conflict resolution. It is noted that mediation plays an important role in the management process, because if you properly organize meditative assistance in your educational institution then the socio-psychological climate will become favorable. The authors also identified a number of difficulties associated with the implementation of mediation from the point of view of the management process in an educational institution.
    Keywords:
    students, teachers, preschool educational institutions, parents, educational institutions, conflict, mediator, conflict resolution, state policy, (in English): mediation, mediation service, regulations
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  • Ot cheloveka tselostnogo k cheloveku vozmozhnomu

    Book Chapter
    Issues of pedagogy and psychology
    Author:
    Iurii I. Rodin
    Work direction:
    Chapter 13
    Abstract:
    The paper attempts to dive into the problem of the formation of a possible person from the position of the transdisciplinarity of the existing knowledge about a single substance (B. Spinoza), cognizability of the world (I.M. Sechenov), personality and society (N.A. Berdyaev), man in culture (M.K. Mamardashvili, V.P. Zinchenko), the problem of the ideal (E.V. Ilyenkov), objectivity and subjectivity of consciousness (M.M. Bakhtin, G.G. Shpet), as well as cultural-historical, activity paradigms of human mental development (L.S. Vygotsky, A.R. Luria, A.N. Leontiev, etc.), cultural-analytical approach. Since the truth, according to M.M. Bakhtin, is fundamentally incompatible within the limits of one consciousness, we invited outstanding thinkers of the past and present from various fields of science and art to a correspondence dialogue. After all, truth is always eventful, it is born at the point of contact of different consciousnesses. The limitations of scientific concepts in understanding the essence of the movement of a holistic person to a possible person are overcome by the presence of living metaphors in the text. The starting point in the reasoning is the thesis about the vital bodily-spiritual unity of a child who naturally lives simultaneously in the past, present, future, real and imaginary worlds, endowed with the main passion of a person – to be, to be fulfilled, to take place. The main issue discussed in the article is the possibility of a child reaching the ultimate state, striving for which he can become a possible person, able to form himself personally, despite any external circumstances (M.K. Mamardashvili), that is, constantly in various activities and actions to perform an act of surpassing himself. A number of arguments are given in favor of this. Among them: the presence of unlimited development potentials in the newborn in the form of fused sensory-emotional-motor reactions (innate reflexes) and extreme sensitivity to environmental influences, thanks to which the child is able to accept any trajectory of development under the influence of a «humanized and humanizing environment»; the appearance of elements of thought from feeling; the emergence of memory – the primary fact of personality, and the unity of universal and individual consciousness associated with it, familiarization with the material Universe – from its timeless beginning to its timeless end; substantiation of the thesis that a person is not a set of functions, and a certain dynamic integrity of a person means that the main thing in teaching and upbringing is, based on the natural biological laws of development, the introduction of the child with universal values in joint – dividing activity, Intermediary Action in terms of B.D. Elkonin [17; 29; 38; 39], stimulating living acts that contribute to the manifestation of the student's abilities and efforts of a historical person embedded in a cultural subject; his comprehension of the meaning of life situations, their creative understanding, the emergence of an experience of the responsibility of an act as the first phenomena of possible human development.
    Keywords:
    Keywords: a holistic person, historical person, present person, possible person, the principle of consistency, elements of thought, purposeless goals, subject-dividing activity, Intermediary Action, Cumulative Action, the meaning of life situations, the meaning of life
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  • Mediation in Family Property Disputes

    Book Chapter
    Economics and Law
    Authors:
    Veronika V. Arbekova, Elena N. Ivanova
    Work direction:
    Глава 9
    Abstract:
    The article discusses the current problems of resolving property disputes that arise in families, often leading spouses and other family members to court proceedings, especially while divorcing. The differences in the resolution of disputes and conflicts and the consequences of both variants of the outcome of complex family situations related to material issues are shown. The features of traditional and alternative methods of resolving property disputes are analyzed, the niche and advantages of using mediation are shown. The features and possibilities of a marriage contract are discussed, and the importance of involving a mediator for the conclusion of such a contract in order to prevent family conflicts is shown. It is concludet about the need to expand mediation practice to resolve property problems in the family.
    Keywords:
    conflict, mediation, property disputes, spouses, family members
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  • Primenenie mul'timediinykh tekhnologii v protsesse obucheniia studentov inostrannomu iazyku

    Book Chapter
    Psychological and Pedagogical Issues of Modern Education
    Authors:
    Iuliia S. Vasileva, Nina S. Shvaikina
    Work direction:
    Chapter 2
    Abstract:
    In this paper, the authors note that the use of multimedia technologies in foreign language classes is very large, since the virtual environment of the Internet allows you to go beyond the temporal and spatial framework, providing its users with the opportunity to communicate with real interlocutors on topical topics. In our work, a classification of multimedia teaching aids is given, we combine them into groups depending on the methodological and functional purpose.
    Keywords:
    multimedia technologies, education, interactivity, teaching methods, teaching aids
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  • Digitalization of education as an inevitable process of transformation of the educational environment and an important security skill in the information society

    Proceeding
    Pedagogy, Psychology, Society
    Author:
    Olga A. Igoshina
    Work direction:
    Социальные процессы и образование
    Abstract:
    The rapid development of digital technologies certainly contributes to positive changes in any industry, certainly covering the field of education. This transition was called the "digital revolution". This is, first of all, the transition of mass education to high-quality education, which is conditioned by the formulation and solution of new tasks in the educational sphere. The article examines the process of integrating digital technologies into the educational process, the transition to a new stage of the digital age, defines some concepts and forecasts the prospects for the development of media education.
    Keywords:
    teacher, digitalization, media education, integration process, media consumption
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  • Family Mediation as a Means of Favorable Child Development

    Proceeding
    Socio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support
    Author:
    Anton A. Gavriliuk
    Work direction:
    Basic principles of family mediation
    Abstract:
    The article reveals the role and significance of mediation in the family, its impact on the child's development. Cases where mediation can be applied are considered.
    Keywords:
    parents, mediation, conflict resolution, family conflict, family mediation, child development
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  • Mediation as an Alternative Way of Resolving Family Conflicts

    Proceeding
    Socio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support
    Authors:
    Olga A. Vasina, Kseniya S. Shalaginova
    Work direction:
    Basic principles of family mediation
    Abstract:
    When resolving disputes, family members, having reached an impasse, usually either solve everything on their own and subject themselves to an emotional shake-up, not only themselves, but also others, or go to court, which spends even more resources, often not getting the result they expected. The mediation service considered in the article, which deals with issues of family conflicts, is designed for such a way of resolving disputes, in which both sides of the conflict are included in resolving the issues that arise without spending extra emotional and material resources.
    Keywords:
    family, mediator, family conflicts, mediation in family disputes
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  • Directions and Tasks of Media Psychology in the Context of the COVID-19 Pandemic

    Book Chapter
    Questions of Education and Psychology
    Author:
    Mariia V. Zhizhina
    Work direction:
    Глава 3. Медико-социальные аспекты в образовании и психологии
    Abstract:
    Three main areas of media psychology are analyzed: media analysis, media education, and media therapy in the crisis conditions of the pandemic. Today, media psychology faces a number of completely new, unexplored problems and practice-oriented tasks in a radically changing media environment, including in conditions of social distancing. Thus, the author emphasizes the increased practical significance of using the psychotherapeutic potential of the media in order to reduce and minimize the negative effects not only of the mass media itself, but also of the consequences of crisis situations.
    Keywords:
    personality, media education, media psychology, media security, media psychotherapy
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  • Functional-pagmatic characteristics of the mediatext

    Proceeding
    Education and Pedagogy
    Author:
    Anna V. Butova
    Work direction:
    Филология в системе образования
    Abstract:
    A special direction in linguistics – media linguistics – deals with the analysis of media texts. The purpose of this article is to consider the functional and pragmatic characteristics of media texts. Particular attention is paid to the tasks and functions that the media text performs in the mass media discourse. The types of media texts and their linguistic and stylistic features are considered.
    Keywords:
    media linguistics, mass media discourse, media text, functions of media text, types of media texts
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  • Mediation as a Way of Safe Conflict Resolution

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Authors:
    Olga A. Vasina, Kseniya S. Shalaginova
    Work direction:
    Creating a psychologically comfortable and safe educational environment: technologies, diagnostics, practice, expertise
    Abstract:
    Conflicts that are often faced not only by students, but also by all participants of an educational institution (teachers, parents, administration) pose a threat and a sufficiently serious risk to a psychologically comfortable and safe educational environment. To minimize the negative consequences of conflicts and resolve them with the most constructive outcome, school mediation services are created, which, through certain rules and technologies, contribute to resolving the differences of conflict participants. The article examines the activities of school mediation services.
    Keywords:
    conflict, mediation, parties to the conflict, school reconciliation services, mediator
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  • Media Education in the Aspect of Media Culture Development

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Authors:
    Anna S. Filonova, Iuliia O. Altunina, Olga E. Gorlova
    Work direction:
    Psychological security in the digital environment of an educational institution
    Abstract:
    The article discusses the main approaches to the consideration of the concepts of «media education» and «media culture», as well as the interrelation of these concepts. The article more thoroughly discusses the approach that reflects the levels and results of media education, one of the levels of which is media culture. This approach reflects the correlation of the concepts considered by us with the levels of education received by a person. Despite the many approaches to media education, all models of media education are connected by a common statement and solution of the problems discussed in the article.
    Keywords:
    media education, media culture, media literacy, media competence, media mentality
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  • The Peculiarity of Digital Technologies Application in Teaching Prospective Journalists

    Proceeding
    Pedagogical and sociological aspects of education
    Author:
    Elena S. Doroschuk
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    The article is devoted to identifying the features of using digital technologies in the educational process for training future journalists. Based on the analysis of the educational practice of Russian universities and the theory of digital education, the specifics of creating and applying a digital educational environment in the conditions of training future specialists in the media sphere are determined. The article substantiates the application of a two-stage model of digital education for journalism students based on the principle of a flexible combination of online and offline education based on the educational activity of students.
    Keywords:
    digital technologies, digital education, digital economy, digital media education, journalistic education
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  • Dispute resolution through mediation in the constituent entities of the Russian Federation

    Proceeding
    Law, Economics and Management
    Authors:
    Dmitrii I. Nikitenko, Svetlana V. Kobylinskaia
    Work direction:
    Гражданское и семейное право
    Abstract:
    In this article, based on statistical data, we will follow the development of mediation in various subjects. Let us consider what institutions were created, measures taken by the state to facilitate the modernization of the mediation procedure, and also compare how the mediator realizes its activities in various regions of the Russian Federation.
    Keywords:
    mediation, mediation services, principles of mediation, mediator activity, subjects of the Russian Federation
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  • Advantages and problems of digital marketing in Kazakhstan

    Proceeding
    Law, Economics and Management: Theory and Practice
    Authors:
    Dina A. Kadukova, Zhangul' K. Basshieva
    Work direction:
    Экономика предпринимательства
    Abstract:
    In this article, the concept of digital marketing is considered as one of the components of marketing. Special attention is paid to its advantages and problems. Search engine usage statistics and their age category are considered separately among web users. The relevance of this article is due to the fact that digital technologies are actively being introduced into our lives. Simplifying public and business access to government services, speeding up information exchange, creating new business opportunities, creating new digital products, etc.
    Keywords:
    Internet, advertising, digital marketing, Digital Kazakhstan, digital channels, media, digital agencies
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  • Oriental'nye ekologicheskie peremennye: ekologiia kul'tury cherez tekstovye ekzemply novopersidskogo kontinuuma nach. KhKh - 10-ykh gg. XXI v.

    Book Chapter
    Culture. Science. Education: modern trends
    Authors:
    Natalia V. Khalina, Denis V. Anikin, Ekaterina V. Valiulina
    Work direction:
    Глава 1. Культура
    Abstract:
    The ecology of a new Persian continuum culture, represented in two hypostases-states: the Iranian discourse and the Iranian dispositif is examined in the work. The Iranian discourse is considered on the basis of the introduction to the English translation of «Shahnameh» by Firdausi, composed and published by Arthur George and Edmond Warner in the early twentieth century. The Iranian dispositif is studied on the material of the Iranian media at the beginning of the twenty first century. The methodological basis of the work is the hermeneutical method, the phenomenological approach, and the linguistic topology. The structural units of analysis are linguoecological variables, or existentials, represented by text examples. The analysis makes it possible to draw conclusions about the ontological dimension of the Iranian discourse and the strategic imperative of the Iranian dispositif, determined by the ontological security of the Iranian society and the institutional culture of the Shanghai cooperation organization.
    Keywords:
    ecology of the culture, Iranian discourse, Shahnameh, Iranian media, text examples, mental landscape, topology of cultural reflection, existential topology
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