List of publications on a keyword: «strategy»
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Cultural Influence on the International Strategy of Transnational Corpora-tions: an Industry Analysis Based on the Skincare Cosmetics Sector
Book Chapter
Economic and Legal Processes: Issues, Strategic Guidelines, Monitoring- Authors:
- Alla I. Matveeva, Alena V. Fofanova, Oksana I. Volkova
- Work direction:
- Глава 2
- Abstract:
- The relevance of this study is determined by the growing influence of the cultural factor on the international strategy of transnational corporations amid the digitalization of communication channels and intensifying competition in foreign consumer markets. The object of the study is the international strategy of transnational corporations in the skincare cosmetics industry. The subject of the study is the mechanisms through which cultural differences shape the choice of foreign market entry modes, brand positioning, and product and communication policies under conditions of heterogeneous global demand. The purpose of the study is to identify the nature of culture's influence on the international strategy of transnational corporations and to develop an applied model of cultural adaptation based on the skincare cosmetics industry.The methodological basis of the study comprises a comparative case analysis of the strategies of four transnational corporations (L'Oréal, Beiersdorf, Shiseido, and The Estée Lauder Companies), together with an original empirical survey of 313 respondents, testing the statistical significance of intergroup differences using Pearson's chi-square test. The findings show that basic functional product characteristics, namely skin-type fit and ingredient transparency, exhibit no statistically significant cross-cultural differences (p > 0.05), whereas symbolic perception parameters, including naturalness, ethical positioning, and cruelty-free labeling, differ significantly between the Russian and international audiences (p < 0.05). The study concludes that the effectiveness of international strategy in culturally sensitive consumer market categories is achieved through a combination of standardization and localization rather than a choice between them: by preserving a universal functional core of the product while flexibly adjusting the symbolic layer of the brand to cultural context. This conclusion underlies the proposed eight-stage decision-making model for the cultural adaptation of international strategy.
- Keywords:
- cultural adaptation, cultural intelligence, cross-cultural management, international strategy, skincare cosmetics industry, consumer trust, standardization and localization, brand positioning
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General concepts and development directions for companies in the light industry of the Russian Federation: industry structure, challenges and strategic guidelines in 2026–2027
Book Chapter
Economic and Legal Processes: Issues, Strategic Guidelines, Monitoring- Authors:
- Svetlana I. Suchkova, Danila R. Lukin
- Work direction:
- Глава 11
- Abstract:
- The chapter provides a comprehensive analysis of the general concepts and key development directions of light industry companies in the Russian Federation over the horizon of 2026–2027. The relevance of the study is driven by a change in the phase of sectoral development: after the recovery growth of 2023–2025, the industry is entering a period of stabilization and structural restructuring, in which the key condition for competitiveness becomes not an increase in volumes, but the depth of localization, the quality of brands, and the sustainability of sales channels. An additional factor of uncertainty is the tightening, from January 1, 2027, of the localization assessment rules under Resolution No. 719, which sets new requirements for supply chains. The chapter examines the basic concepts of light industry, its sectoral structure, quantitative indicators for 2026, expected parameters for 2027, and the systemic challenges determining the development directions of companies. Based on the systematization of official data and expert assessments, three stable groups of companies are identified, and strategic guidelines for the industry are formulated.
- Keywords:
- import substitution, localization, state support, technological sovereignty, development strategy, marketplaces, light industry, textile production, garment industry, raw material dependence, Resolution No, 719
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Retention of the partner network as a priority of the marketing strategy of a direct selling company (the case of APL GO)
Conference Paper
Strategies of Sustainable Development: Social, Law and External-economic Aspects- Authors:
- Tatiana A. Urdiukova, Aleksandr V. Prokopev
- Work direction:
- Экономика предпринимательства
- Abstract:
- The article examines the role of partner network retention in the marketing strategy of a direct selling company. In such a company the partner is at the same time a buyer of the products, their seller and a channel for recruiting new members, so the loss of a partner means not only lower sales but also a weaker distribution system. Based on the internal sales statistics of the international company APL GO for 2022–2025, an index and structural analysis of paid sales was carried out for the company as a whole and for the Russian market. It was found that after the peak of 2023 sales have been declining, the decline in Russia being much deeper than in other countries, and that most sales come from repeat (secondary) purchases of existing partners. It is concluded that the retention and activation of the existing network should become a priority of the company’s marketing strategy. Directions of a retention strategy and a set of indicators for assessing its performance are proposed.
- Keywords:
- competitiveness, marketing strategy, performance indicators, direct selling, network marketing, partner retention, repeat purchases
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Artificial Intelligence in Education
Conference Paper
Education, innovation, research as a resource for community development- Authors:
- Svetlana V. Petrova, Sergei A. Timofeev
- Work direction:
- Инновационные технологии как ресурс повышения качества образования
- Abstract:
- The authors examine the impact of artificial intelligence on society and the educational process, as well as its positive and negative consequences. The strategy for developing artificial intelligence within the educational environment and the potential implications of its use are discussed.
- Keywords:
- human activity involving AI, adaptive AI thinking, "language model hallucinations, " development strategy
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Resource support for the implementation of industrial ecosystem development strategies in modern conditions of digital transformation of the economy
Book Chapter
Economics and Law: Current Issues- Author:
- Aleksey Y. Pronin
- Work direction:
- Глава 4
- Abstract:
- The study examines the current conditions for the development of industrial ecosystems within the context of the economy's digital transformation. The research is driven by the pervasive trend toward digitalization in the Russian Federation, which spans a wide range of industrial and economic sectors. The aim of the study is to identify trends in the development of industrial ecosystems and to develop a formalized model for selecting an optimal development strategy, taking into account available resources. The theoretical and methodological framework of the study relies on both empirical methods (expert assessments, analysis of industrial experience) and theoretical methods (systems analysis, categorical analysis, comparison, generalization, and decision-making). The chapter describes the tools that enable the functioning of digital industrial ecosystems and presents examples of their successful implementation. Based on an analysis of publications by Russian scholars, the study formulates principles, outlines development strategies, and proposes a formalized model for selecting an optimal development strategy for an industrial ecosystem, considering available resources.
- Keywords:
- artificial intelligence, digitalization, digital transformation, digital economy, ecosystem, digital technology, resource provision, digital industrial ecosystem, industrial enterprise development strategy, digital modeling and design
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Project management of the development and implementation of social programs in Moscow and the Moscow region
Book Chapter
Principles of building a new ecosystem: social, economic and legal aspects- Author:
- Vladimir N. Kruglov
- Work direction:
- Глава 16
- Abstract:
- Numerous imbalances in socio-economic development in the regions of the Russian Federation require the resolution of rather acute issues and long-overdue problems. This area is not only relevant, but also in demand by the times. The author uses empirical research on project management in Moscow and the Moscow Region to demonstrate the strengths and weaknesses of this process in the social sphere. Through a multifactorial analysis, new threats and opportunities for further development are identified, and recommendations for growth dynamics are provided for the medium and long term. The material can be equally useful for both theorists and practitioners who are engaged in solving the problems of socioeconomic development of territories.
- Keywords:
- labor market, management, quality of life, indicators, demographic situation, family values, project approach, and government regulation, national strategy, planning and forecasting
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Some features of strategic development algorithm for a small enterprise (on the example of Aton LLC)
Book ChapterDevelopment of the Russian socio-economic system: challenges and prospects- Author:
- Vladimir N. Kruglov
- Work direction:
- Глава 13
- Abstract:
- The chapter notes that in modern conditions, small business, despite macroeconomic instability, remains a crucial element of the regional economy, creating jobs and entrepreneurial potential. Using the example of Kaluga-based Aton LLC – a leading construction fastener supplier with a 45% market share – the author demonstrates how a well-structured organizational and economic policy enables an enterprise not only to maintain stability during a crisis but also to build a long-term development strategy. The study examines marketing strategy (product range policy, brand management, pricing, sales), financial performance amid currency volatility and inflation, and the competitive environment. Key success factors (diversified product range, direct dealer supplies, quality service) and major risks (currency dependence, high buyer power of retail chains) are identified. The BCG matrix is used to determine promising and unprofitable brands. The research employed systemic, comprehensive, process-based, and situational types of analysis, as well as a multifactorial approach to assessing the enterprise's key positions. It is concluded that Aton LLC maintains its leading position with a stable financial standing.
- Keywords:
- assortment, personnel policy, product competitiveness, development strategy, small enterprise, specification, work quality, financial management, growth indicators, and forecasting
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The development of critical thinking as a pedagogical strategy in the era of information abundance
Book Chapter
Modern issues of pedagogy and psychology: theoretical and methodological approaches and practical re-search results- Author:
- Aleksandr I. Kugai
- Work direction:
- Глава 1
- Abstract:
- This chapter explores the transformation of pedagogical approaches in the context of digital information abundance. The author substantiates the need to shift from the classical educational paradigm of knowledge accumulation to a strategy of developing «cognitive immunity». Drawing on J. Baudrillard's concept of simulacra, D. Kahneman's theory of two systems of thinking, and the methodological standards of R. Paul and L. Elder, the paper proposes a toolkit for «intellectual resistance» to algorithmic distortions. Particular attention is paid to D. Halpern's four-stage model and the implementation of «slow reading» and «zones of intellectual discomfort» practices as ways to overcome fragmentation of consciousness and restore learner agency in the age of hyperreality.
- Keywords:
- critical thinking, media literacy, echo chambers, information abundance, pedagogical strategy, simulacrum, System 1, System 2, cognitive biases, intellectual standards, cognitive immunity
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Developing the foundations of health-preserving activity in preschoolers with autism spectrum disorders (ASD) through adapted musical and health-improving support: principles and initial observations
Conference PaperDefectology and Education Today: Fundamental and Applied Research- Authors:
- Sariia A. Tsimtsba, Zara I. Tsiku
- Work direction:
- Современные подходы к обучению и воспитанию лиц с ограниченными возможностями здоровья в образовательных организациях
- Abstract:
- This article examines the formation of health-saving patterns in preschool children diagnosed with ASD. The emphasis is placed on supporting mental well-being and developing self-regulation abilities. The expediency methods is substantiated, taking into account the characteristic features of the motivational and affective spheres of this category of children. The experience of adapting the methodological complex of M. L. Lazarev is described, during which the basic musical and health-improving intervention was reworked in accordance with the principles of Practical Functional Analysis (PFA)/ Skills- Based Training (SBT), and supplemented with the «shaping» strategy and visual support methods. Developed diagnostic materials are presented («Integrative Development Profile», «Questionnaire for Parents»). Using the example of work with three non-verbal preschoolers (work is still ongoing), it is demonstrated that the primary outcome of the initial period is not the acquisition of
- Keywords:
- preschool age, self-regulation, autism spectrum disorders, health-saving activity, musical and pedagogical influence, adapted methodology, micro-step strategy
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National and regional development strategies: legal properties
Book Chapter
Development of the Russian socio-economic system: challenges and prospects- Author:
- Dmitrii A. Savchenko
- Work direction:
- Глава 4
- Abstract:
- The paper presents the results of the study of the legal nature of the Development Strategy. It is concluded that in the process of development, adoption and approval of such a Strategy there is a transformation of its legal nature. From the scientific document, it becomes first an individual, and then a normative act, which contains instructions addressed to the non-specific circle of subjects of public relations, designed for repeated application (legal norms).
- Keywords:
- strategy, development, administrative law, legal act, financial law, specialized legal norms
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Developing an Entrepreneurial Mindset in Beginning Coaches and Experts in Mentoring: A Methodology for Planning an Individual Strategy
Conference Paper
Coaching and mentoring: theory and practice- Author:
- Ol'ga N. Smol'nikova
- Work direction:
- Security of educational activities during quarantine measures
- Abstract:
- The relevance of the research is determined by the need for novice and practicing coaches to systematize activities and move from disparate actions to sustainable entrepreneurial practice. The article presents the methodology of coach-competent mentoring, aimed at developing entrepreneurial thinking through the design of an individual strategy. The concept of an "internal compass" is introduced as a tool for reconciling actions with a planned financial result. Special attention is paid to the dynamics of the focus of attention and the evolution of the expert's identity at different stages of development: from reaching the first income to scaling and working with wealth. A focus matrix is proposed that integrates the stages of practice development and levels of identity, allowing to diagnose the current situation and build an authentic growth trajectory. The article is based on the practical experience of conducting six—month mentoring tracks in the FPKiN.
- Keywords:
- financial planning, identity, authenticity, coach-competent mentor, entrepreneurial thinking, expert practice, individual strategy, inner compass, focus matrix, zone of immediate development
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Project approach as a trigger for activating the socio-economic space of the Russian Federation
Book Chapter
Development of the Russian socio-economic system: challenges and prospects- Author:
- Vladimir N. Kruglov
- Work direction:
- Глава 1
- Abstract:
- The chapter discusses the issues of effective management of the social sphere (projects) at the federal and regional levels. The study presents both empirical and theoretical approaches. Based on a sociological survey conducted in the Nizhny Novgorod region, conclusions have been drawn about the insufficient activation of a number of tools in this area. Adaptive measures are proposed for the existing management model, taking into account the similarity and peculiarities of the socio-economic systems of the subjects of economic activity of the Russian Federation. Among the main areas requiring adjustment are the problem of the personnel shortage of "innovative" type managers, the lack of an integrated approach in software, the imperfection of current legislation (in terms of effective software support for projects), as well as the bias and low efficiency of the tax base. Without improving these aspects, stable economic growth in key areas is unlikely: demography, healthcare, education, and the quality of life of the population. The author sees the solution to these problems primarily in the improvement of the existing program-target method in Russia, which is proposed to be used as a key tool for updating the social system.
- Keywords:
- quality of life, region, social sphere, economic effect, foreign experience, development strategy, program-targeted method, presence of externalities, staff shortage, tax base
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Strategies for staff engagement in digital change: from resistance to acceptance
Book Chapter
Development of the Russian socio-economic system: challenges and prospects- Author:
- Ekaterina L. Arzamasova
- Work direction:
- Глава 6
- Abstract:
- The chapter explores the mechanisms of staff involvement in the digital transformation processes of an organization, from resistance to acceptance of changes. It examines the reasons for resistance, such as fear of losing work, uncertainty about roles, and concerns about the comfort and familiarity of old processes. The chapter proposes a multi-level approach to involvement, which includes strategic leadership, transparent communication, employee participation in planning, opportunities for training and retraining, and the creation of a safe space for feedback. The chapter presents practical methods: targeted communication campaigns, joint formation of a roadmap of changes, involvement of employees in pilot projects, use of agile methodologies and design thinking to minimize resistance. Special attention is paid to measuring the effectiveness of involvement through KPI, satisfaction surveys, indices of perception of changes and monitoring of the organization's culture. As a result, specific steps are proposed to move from resistance to acceptance, which ensures a smoother implementation of digital technologies, increased employee motivation, and a sustainable transformation effect.
- Keywords:
- digital transformation, communication strategy, Agile, organizational culture, pilot projects, design thinking, change management, employee engagement, resistance to change, training and retraining, employee participation, engagement KPIs, change monitoring
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The School of the Ministry of Education project as a tool for forming a school development strategy
Conference Paper
Pedagogy, Psychology, Society: from theory to practice- Author:
- Olga A. Vladimirova
- Work direction:
- Теория и методика обучения и воспитания
- Abstract:
- The project has become a mechanism for the implementation of state policy and management in the field of general education. Since 2022, most schools in the Tambov Region, and since 2023, all schools in the region have become participants in the School of the Ministry of Education project, so forming a strategy for a separate educational organization based on the indicators of the School of the Ministry of Education project is an important and urgent task.
- Keywords:
- School of the Ministry of Education, school development strategy
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Meta-components of human capital in executive coaching practice: an author's methodology for assessment and development
Conference Paper
Coaching and mentoring: theory and practice- Author:
- Talina M. Vengrzhnovskaia
- Work direction:
- The essence of psychological security of the individual
- Abstract:
- The article presents an innovative author's approach to the concept of human capital, developed based on years of practical experience in executive coaching and personnel management. For the first time, two key meta-components of human capital—the value level and the team—are introduced into the scientific discourse and HR management practice. These components have traditionally been excluded from analysis in the assessment, development, and retention of an organization's human capital. Through practical case studies, the effectiveness of the author's method is demonstrated, as well as the critical role of the proposed meta-components in the successful integration of executives into the organizational environment
- Keywords:
- human capital, corporate culture, value level, team interaction, spiral dynamics, executive coaching, executive recruitment and development, leadership potential assessment, HR strategy, leader and team
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The essence of the crisis and factors of entrepreneurship development
Conference Paper
Strategies of Sustainable Development: Social, Law and External-economic Aspects- Author:
- Liliia M. Parfenchuk
- Work direction:
- Вопросы социально-экономической эффективности предприятий
- Abstract:
- The article explores the phenomenon of crises of entrepreneurial activity, their causes, signs and stages. Their dual nature - a threat and a stimulus for renewal - is emphasised. The article considers the system approach to analysing and managing crises, as well as the need to adapt management to changing conditions in order to increase the sustainability of business.
- Keywords:
- crisis, system approach, entrepreneurial activity, crisis management, business processes, development strategy, retrospective analysis, crisis factors
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Marketing territorii v optimizatsii upravleniia sotsial'no-ekonomicheskim razvitiem malykh gorodov Rossii
Book Chapter
Development of the Russian socio-economic system: challenges and prospects- Author:
- Viacheslav I. Lapshin
- Work direction:
- Глава 4
- Abstract:
- The study focuses on the demand for marketing tools in modern conditions in managing the development of problematic territorial-administrative entities of Russia. Despite the increase in the number of studies of individual aspects of territorial marketing (image, destinations), there is a lack of a comprehensive approach to solving the problem of optimizing the structure of the economy and ensuring sustainable development of small towns in Russia. The need to consider not individual areas of territorial marketing, as applied to small towns, but to develop a unified approach to resolving the problems of development lags based on a study of typical representatives in this category is substantiated. In modern conditions, the definition of «unique» market positions, based on the introduction of marketing technologies into the management of a problematic municipality, with their subsequent «business conversion», their most optimal positioning.
- Keywords:
- management, strategy, sustainable development, optimization, monitoring, resource potential, small towns, territorial marketing
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Formation of visual thinking among design students in the discipline "Painting"
Book Chapter
Issues of modern design education- Authors:
- Nataliia I. Barsukova, Svetlana V. Deineka
- Work direction:
- Глава 8
- Abstract:
- Using the VTS method, students are supposed to develop their own thinking and the ability to learn to think critically. Visual thinking allows you to better assimilate material, structure your train of thought and work on improving the quality of speech. While maintaining traditional methods of teaching painting, it is recommended to use the VTS method for better assimilation of the material and education of a comprehensively developed personality.
- Keywords:
- art, Pedagogy, critical thinking, fine art, design education, visual thinking strategy, VTS method
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Development strategies of procedural law in the sphere of public relations
Conference Paper
Strategies of Sustainable Development: Social, Law and External-economic Aspects- Author:
- Eduard E. Isaev
- Work direction:
- Актуальные вопросы юриспруденции
- Abstract:
- The article discusses the goals and objectives, the achievement of which is part of the strategy for sustainable development of the legal process in the modern Russian Federation. The main goal is the protection of the rights and interests of subjects of law, violated by an administrative offense or crime, as well as the observance and protection of the rights of participants in procedural legal relations in the sphere of public law. Speaking about tasks, it is worth remembering that they must be uniform and be resolved through the exercise of procedural powers inherent in the courts.
- Keywords:
- law enforcement, procedural law, legal process, development strategy, administrative process, administrative proceedings, crime prevention
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Formation of a Strategy for the Sustainable Development of the Regional Education Quality Assessment System: Regulatory Frameworks and Social Challenges
Book Chapter
Development of the Russian socio-economic system: challenges and prospects- Author:
- Iuliia V. Manannikova
- Work direction:
- Глава 7
- Abstract:
- The chapter is devoted to the consideration of relevant issues of forming a strategy for the sustainable development of the regional education quality assessment system. The paper examines the regulatory framework and social challenges associated with this process. The author analyzes the existing approaches to assessing the quality of education in foreign and Russian practice, determines their common features and key problems. The research methodology includes a theoretical review of the regulations governing the field of education quality assessment at the federal and regional levels, as well as the study of the participants' opinions of educational relations based on the results of a sociological survey. The results of the analysis show the need to develop new approaches to assessing the quality of education at the regional level, taking into account the modern requirements of society and the demands of the labour market. The author emphasizes the importance of developing cooperation in scientific and methodological work at all levels of education management and offers a number of practical recommendations aimed at optimizing the existing system of education quality assessment in the entities of the Russian Federation.
- Keywords:
- quality of education, region, assessment, system, development strategy, social challenges
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The Methodology of Logical Analysis of Socio-Economic Processes as an Instrument of Adaptation of the Russian Federation to the Conditions of the Sanctions War
Book Chapter
Development of the Russian socio-economic system: challenges and prospects- Author:
- Andrei N. Fomichev
- Work direction:
- Глава 2
- Abstract:
- Sanctions imposed on Russia by international communities such as the European Union and the United States have serious consequences for the domestic economy. They affect international trade, financial flows and technological development. The development of a methodology for adapting to the conditions of the sanctions war becomes critical for ensuring the sustainability of the Russian economy, respectively. The chapter considers the methodology of logical analysis of socio-economic processes as a means of adapting the Russian Federation to the conditions of the sanctions war. The author considers the main problems faced by the Russian economy under sanctions and offers a methodology of logical analysis, which will help develop adaptation strategies.
- Keywords:
- adaptation, methodology of analysis, logical analysis, socio-economic processes, adaptation strategy, economy of the Russian Federation, sanction war
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Research on the Innovation and Implementation Path of the «Integrated» Aesthetic Education Model in Research Universities under the Background of Digital Strategy
Conference Paper
The Development of Modern Education in the Context of Pedagogical Competenciology- Authors:
- Meng Ge, Eryong Li
- Work direction:
- Современные подходы в обучении и воспитании
- Abstract:
- This study aims to investigate the innovation and implementation path of the «integrated» aesthetic education model in research universities against the backdrop of digital strategy. It explores the current state of aesthetic education in these universities, identifies opportunities for enhancing its integration within the digital framework, and examines the challenges and solutions in implementing such an integrated model. The paper presents a mixed-methods approach, combining literature review, case studies, and survey data to provide a comprehensive understanding of the topic. The findings offer insights into effective strategies for integrating aesthetic education into research universities' digital strategies, aiming to enhance educational quality and student outcomes.
- Keywords:
- digital strategy, research universities, integrated aesthetic education
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The feat of doctors during the Great Patriotic War
Conference Paper
University as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Authors:
- Olga N. Gorodnova, Ivan A. Gorodnov
- Work direction:
- Наследие Великой Победы и преемственность поколений
- Abstract:
- The article updated the feat of doctors during the Great Patriotic War. To this end, the experience of using multi-stage sorting of the wounded and prompt provision of both emergency sanitary care in the field and professional during complex operations was assessed. The contribution of well-known doctors and medical personnel in persons was considered in order to assess the demand for modern medicine and the profession of a doctor.
- Keywords:
- strategy, medical care, doctor, feat, hospital, wounded
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Current aspects of the economic strategy of the People's Republic of China and India in Latin America: current state and prospects.
Conference Abstract
Strategies of Sustainable Development: Social, Law and External-economic Aspects- Authors:
- Andrei A. Tkachenko, Sergei V. Frolov, Maksim D. Khromov, Rustam M. Shubenok, Dmitrii I. Mameko, Dmitrij N. Ermakov
- Work direction:
- Современные тенденции развития мирового сообщества
- Abstract:
- To finance modernization strategies, Latin American countries need to take advantage of the demand for commodities stimulated by Asian countries. Promote increased competitiveness and productivity through strengthened industrial policy and development, diversification of exports and production, and participation in global value chains to move towards higher value-added activities.
- Keywords:
- South American countries, Latin American countries, countries of the "Great South", China's economic strategy in Latin American countries
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Localization of sustainable development goals in city strategies
Conference Paper
Strategies of Sustainable Development: Social, Law and External-economic Aspects- Authors:
- Elena N. Koroleva, Uliana A. Sokolova
- Work direction:
- Социально-экономические процессы в обществе
- Abstract:
- The article presents brief results of defining sustainable development goals in the strategic goal-setting documents of the cities of the Samara region; recommendations are presented for transforming the strategic planning system with the prospect of forming ESG strategies for cities
- Keywords:
- sustainable development, strategic planning, city, single-industry city, ESG strategy