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List of publications on a keyword: «content»

  • On the issue of developing electronic content for students with intellectual disabilities

    Proceeding
    Psychological and Pedagogical Support of General, Special and Inclusive Education of Children and Adults
    Authors:
    Aleksandra O. Zhuravleva, Anzhelika A. Katsero
    Work direction:
    Conditions of the pre-school educational environment that create and ensure the safety of pupils
    Abstract:
    The article is devoted to the analysis of the phenomenon of electronic content for people with disabilities, in particular with intellectual disabilities. The paper describes the general requirements for the development of digital content, e -learning strategies for primary school children with intellectual disabilities, and the recommendations outlined were developed.
    Keywords:
    digital educational resources, electronic content, intellectual disabilities
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  • Reflection of the events of the Great Patriotic War in the song culture of the forties

    Proceeding
    University as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)
    Authors:
    Marina V. Sturikova, Mikhail S. Toporishchev
    Work direction:
    Наследие Великой Победы и преемственность поколений
    Abstract:
    In this article, the author examines the importance of song in the history of the Great Patriotic War, since songwriting created during these years is today an important tool for preserving historical memory, learning lessons from the past and striving to preserve peace. The article analyzes the composition of some songs both in terms of ideological content and musical form, shades, dynamics, etc. The article presents reasoned conclusions about the importance of preserving the song heritage of the forties for future generations.
    Keywords:
    analysis, content, the Great Patriotic War, songs, idea
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  • Marketing Strategies of Chinese Enterprises in the Media Environment

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Yiyang Wang
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    The article explores the key marketing strategies used by Chinese enterprises for successful expansion in the global market. The main focus of the article is on the development of effective marketing strategies that correspond to the media environment of the target markets. Strategies such as the use of digital platforms as means of communication and promotion, the integration of traditional and digital media channels, the creation of content marketing campaigns, the use of influencer marketing and the adaptation of marketing campaigns to local characteristics are considered.
    Keywords:
    localization, Social media, digital platforms, traditional media, marketing strategies, Chinese enterprises, content marketing, influencer marketing, global expansion
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  • Defiant advertising, or How advertisers attract the attention of young people to fast food products through outrage

    Book Chapter
    Vectors of socio-economic development in Russia. Modern challenges and opportunities
    Authors:
    Svetlana A. Goriunova, Irina V. Mkrtumova
    Work direction:
    Глава 12
    Abstract:
    Due to a noticeable decline in demand for advertising products, a decrease in sales and loss of profit in cafes and fast food restaurants, managers of some companies are forced to resort to extravagant ways of working with customers – involving epatage elements. The authors note that, to a greater extent, epathetic advertising causes negative emotions and makes a negative impression on older people, while in young people it evokes amazement, arouses interest, brings out laughter and the desire to buy fast food products precisely because of the original approach to their positioning. Based on the concepts of social field of P. Bourdieu, functional theory of R. Merton and others, the article outlines the features and peculiarities of difference between epatage and other attraction methods and techniques of influence on young people. Examples of socially significant epatage advertising, epatage in advertising products of catering restaurants Carl's Jr, Burger King, cafe ‘Shhelkunchik’ are given in this chapter. Understanding the impact of epathetic advertising, marketers also consider the possible consequences for brand reputation, including negative feedback and criticism. A strategy of ubiquitous social media presence not only maximizes audience reach, but also helps shape the consumer habits of young people. In conclusion, the authors emphasize that epathetic food advertising cannot bypass ethics, principles and postulates of morality.
    Keywords:
    youth subculture, consumer behavior, epatage advertising, epatage, social construction, catering restaurants, advertising content, attraction methods
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  • Formation of the value attitude of 6th grade students to the Russian native language in the process of working with the text

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Author:
    Elena A. Riabukhina
    Work direction:
    Теория и методика обучения и воспитания
    Abstract:
    The article deals with the problem of forming the value attitude of students to the Russian native language. One of the ways to solve it is to work with text. It is indicated that special attention is paid to the linguistic and cultural and aesthetic perception of the text, the analysis of the ethnocultural units included in it. Diagnostics of 6th grade students helped to identify difficulties associated with the axiological component of text analysis. Based on the diagnostic results, comprehensive training exercises have been developed in three main areas: actualization of background cultural knowledge for understanding the text, working with the word in the text, selection of linguistic means of representation when creating a text.
    Keywords:
    value attitude to language, axiological component of working with text, background cultural knowledge, linguistic units with an ethno-cultural component of content, linguistic means of representation
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  • Approbation of pedagogical conditions for the formation of professional self-esteem of college students

    Book Chapter
    Pedagogy and Psychology of Modern Education
    Author:
    Mariia N. Prozorova
    Work direction:
    Глава 7
    Abstract:
    Changes in a person are inextricably linked with changes taking place all over the world. The author analyzes the problem of pedagogical sources for the study and formation of professional self-esteem of students of the healthcare system. The purpose of this chapter is to develop the theory and present current methods for the formation of professional self-esteem of a medical college student.
    Keywords:
    structure, professional activity, content, student, professional self-assessment, methodological approaches, theoretical analysis, medical college
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  • LMS as a tool for organizing distance learning and knowledge management at the university

    Proceeding
    Digital transformation of education: actual problems, experience of solution
    Authors:
    Lidiia I. Agafonova, Tat'iana M. Petrova, Kseniia V. Trushnikova
    Work direction:
    Перспективы внедрения дистанционного, электронного и смешанного формата обучения в образовательных организациях разного уровня
    Abstract:
    The article presents an analysis of LMS systems as a tool for organizing distance learning at a university. The objectives of the LMS implementation are described, the characteristics of the most common LMS platforms in Russia are given, and their tools for solving the tasks of the educational process at the university are compared.
    Keywords:
    management, educational content, distance learning, learning process, LMS, quality of learning
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  • FEATURES OF FACTORS AFFECTING SUCCESSFUL IMPLEMENTATION OF REGIONAL ENVIRONMENTAL EDUCATION

    Book Chapter
    Psychological and Pedagogical in High School
    Author:
    Olga O. Krivoshapkina
    Work direction:
    Глава 5
    Abstract:
    The chapter considers the factors, the influence of which can contribute to the development of regional environmental education: the status of environmental education at the federal and regional levels (reinforcement at the legislative level, place in the federal and regional curricula, the number of hours allotted for its study); the content of environmental education at the federal and regional levels; educational and methodological complex for supporting regional environmental education (programs, manuals, atlases); staff for its implementation.
    Keywords:
    content, regional environmental education, status, educational and methodological complex, teaching staff
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  • Digital services in the study of geometry in basic school

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Anna I. Dronova, Tatiana K. Smykovskaia
    Work direction:
    Теория и методика обучения и воспитания
    Abstract:
    The article presents approaches to understanding the essence of digital services, show their adventures in education and the possibility of their application in the study of geometry in grades 7-9. The text include examples of the use of word clouds and intelligence maps when studying geometry in basic school.
    Keywords:
    educational content, mind map, digital services, geometry training, word cloud
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  • Building a rating of students in a study group in one discipline when studying in the LCMS system

    Review Article
    Development of education Volume 6 No 3
    Author:
    Ivan A. Kalinin
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The article introduces the reader to the functionality of the Dilsi LCMS system in ranking the academic performance of students and is devoted to the problem of using digital technologies in calculating the rating. Recently, students' interest in learning has been declining. Determining the rating of students in the group contributes to solving this urgent problem. The place occupied in the rating encourages the student to get ahead of his own kind, to become a leader in this field of activity. A review of the literature on the topic showed that there is currently dissatisfaction with the current point-rating systems of universities, where ranking is difficult to determine, due to the formalism and complexity of the corresponding calculations. The analysis of the sources confirms the hypothesis about the mechanistic transfer of foreign models to our universities, without observing the principles of functioning laid down in them. The purpose of the study is to propose automation of calculating the reliable ranking of students in a group. Such research methods as a systematic approach, statistical approach, logical and structural analysis were used. As a result of the research, the author came to the conclusion that the task is effectively solved on the basis of digital data of student learning in the LCMS system.
    Keywords:
    point-rating system, intelligent analytics, educational content management system
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  • Periodization of the development of public preschool education of children of non-Russian nationalities in the RSFSR (1917 – early 1930s.)

    Review Article
    Development of education Volume 6 No 2
    Author:
    Olga V. Bodenova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The article presents the results of studying the organization of public preschool education of children of non-Russian nationalities in the RSFSR. The purpose of the study was to study the development of public preschool education of children of non-Russian nationalities in the RSFSR. Methods – analysis, comparison, generalization of archival and published sources, regulatory documents. The result of the study was the periodization of the development of public preschool education of children of non-Russian nationalities in the RSFSR. The chronological boundaries of the study define the stages of development of public preschool education of children of non-Russian nationalities: the indicative stage (1917–1923), the stage of formation (1923–1927), the stage of sustainable development (1928 – early 1930s.). Within each stage, the directions of development of public preschool education of children of non-Russian nationalities are highlighted and characterized: formation of management bodies for public preschool education of children of non-Russian nationalities, agitation and propaganda, creation of a network of preschool institutions, determination of the purpose and content of educational work, professional training of personnel for national preschool institutions. The results of the study deepen scientific knowledge on the history of the development of the Soviet system of public preschool education, expand the representation of the history of the development of the system of professional and additional education for the training of educators.
    Keywords:
    public preschool education, content of education, children of national minority, periodization of the development of preschool education, purpose of education, ideologization of education
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  • Chuvash mystical stories: content component

    Research Article
    Ethnic Culture Volume 5 No 2
    Author:
    Elena V. Fedotova
    Work direction:
    World languages and literature
    Abstract:
    The work is devoted to the analysis of texts of Chuvash epics recorded from the end of the XIX to the beginning of the XXI centuries. in the Chuvash villages of the Volga-Ural region. The purpose of the study is to identify the features of the content of the texts of Chuvash bylichek, to introduce them into scientific circulation. The study presents the classification of bulls compiled by the author. The work is based on archival and own field materials. The texts are analyzed in a descriptive aspect. At the same time, the author turns to ethnographic and linguistic approaches in the work. A distinctive feature of the Chuvash bylichka is its content: a description of the landscape, furnishings, traditional costume, jewelry, local cultural features. In addition, bylichkas are characterized by enumeration of endemic toponyms, details, the use of certain sets of plots, the mention of household items, tools, harness items, and the performance of various kinds of deeds. The most amazing are the narratives about the transformations of people with supernatural abilities into various household items (cloth, chair, pillow) or into animals (cat, dog, calf, lamb) and back into a person, the transformation of the mortgaged dead into horses, harness items. The ending of the epics often contains the syncretism of two religions: pre-Christian and Christian.
    Keywords:
    classification, Chuvash folklore, bylichka, traditional existence, mythological character, content component
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  • Contextual tasks in the course "Elementary Mathematics" for future subject teachers

    Proceeding
    The Development of Modern Education in the Context of Pedagogical Competenciology
    Authors:
    Maksim A. Koval, Tatiana K. Smykovskaia
    Work direction:
    Современные подходы в обучении и воспитании
    Abstract:
    The authors generalize approaches to understanding the essential characteristics of the concept of "contextual task", substantiate the role of such tasks for the subject preparation of a future teacher of mathematics. A typology of contextual tasks is given. The article presents examples of contextual tasks in the discipline "Elementary Mathematics" for students studying in the direction of Pedagogical Education profile Mathematics.
    Keywords:
    professional training, contextual task, mathematics teacher, elementary mathematics, learning content
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  • Methodika for the formation of the concept of "Function" in the course of algebra of the basic school in the context of the system-activity approach

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Authors:
    Alina A. Iakimova, Tatiana K. Smykovskaia
    Work direction:
    Теория и методика обучения и воспитания
    Abstract:
    The article substantiates the author's concept of creating and using an elective course for the organization of educational interaction of participants in the educational process when teaching mathematics. The author's elective course on the topic "Functions and their graphs" is presented, which allows students to develop the ability to logical thinking and communication, the ability to generalize and systematize information and material, as well as create conditions for students' design and research activities. The application of the methodological recommendations formulated by the authors will allow mathematics teachers to increase the level of motivation of students, as well as to eliminate gaps in students' knowledge in time when studying the topic "Function".
    Keywords:
    educational process, system-activity approach, content-methodical line of functions, forms of organization of educational work, elective course
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  • Methodical of forming self-control in students of grades 5-6 when studying numbers

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Authors:
    Iuliia A. Bondareva, Tatiana K. Smykovskaia
    Work direction:
    Теория и методика обучения и воспитания
    Abstract:
    The article presents an overview of methodological approaches to the formation of self-control among students of grades 5-6 in the study of mathematics. The analysis of the state of this issue showed that in the works of A.A. Krylov, S.D. Yakushev and G.K. Selevko, etc., the importance of self-control within the framework of organizing independent work in the classroom and in the works of A.G. Mordkovich, Yu.M. Kolyagin, etc. in general, when studying mathematics on the example of a numerical line is indicated. It is proved that one of the means of forming self-control among students of grades 5-6 are assessment sheets, which include the objectives of studying the subject content, a route sheet for the lesson with the stages of academic work, a system of reflexive assessments.
    Keywords:
    teaching mathematics, self-control, independent work, assessment sheet, content-methodical line, methods of studying numbers
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  • The pedagogical system of secondary education in the context of the All–Russian educational situation of the second half of the XIX - early XX century

    Book Chapter
    Topical issues of pedagogy and psychology
    Author:
    Ol'ga V. Nagibina
    Work direction:
    Глава 8
    Abstract:
    Based on the analysis of documents and archives reflecting the trends in the development of secondary education in Russia in the second half of the 19th – early 20th centuries, the chapter presents a characteristic of the pedagogical system of this period, taking into account the following components: purpose, content, object and result of pedagogical influence.
    Keywords:
    development, system, secondary education, personal pattern, content of education
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  • Analysis of Methodological Approaches, Used in the Formation of Professional Self-assessment of Students

    Book Chapter
    Pedagogy and Psychology of Modern Education
    Author:
    Mariia N. Prozorova
    Work direction:
    Глава 1
    Abstract:
    Changes in a person are inextricably linked with changes taking place all over the world. The author analyzes the problem of pedagogical sources for the study and formation of professional self-esteem of students of the healthcare system. The purpose of this chapter is to develop the theory and present current methods for the formation of professional self-esteem of a medical college student.
    Keywords:
    structure, professional activity, content, student, professional self-assessment, methodological approaches, theoretical analysis, medical college
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  • Ideological Origins of the Unified Labor School

    Research Article
    Development of education Volume 5 No 2
    Author:
    Alexander N. Pozdnyakov
    Work direction:
    Дискуссия
    Abstract:
    The purpose of the article is based on the analysis of materials published in the pre-October period and in the first post-revolutionary years to identify theoretical ideas and practical developments in the field of pedagogy, which formed the basis for the design of the Soviet labor school. Research material. The main sources of the research are scientific and pedagogical publications of representatives of Western pedagogical thought and Russian pedagogy, published in the first decades of the XX century. Research results and conclusions. The analysis of the research source base allowed us to identify the ideological foundations formed in the late XIX – early XX centuries, on which the theory and practice of the labor school were built. The goal of the school was to, based on the labor principle of education The goal of the school was to ensure, based on the labor principle of education, the overall development of the intellectual abilities of the child, to teach him to observe the world around him and explore it independently, to gain knowledge by experience, to be able to continue and expand them, organically merging into one whole worldview. The developed ideological foundations became the basis for the theoretical development in 1918 of the project of a new Soviet school. However, by the end of the 1920s, in the conditions of the aggravation of the inconsistency of the proclaimed ideas with the requirements of the emerging Soviet state-political system, the increase of errors and shortcomings in their implementation, the model of the labor school ceased to be in demand.
    Keywords:
    teaching methods, labor method of education, labor school, the purpose of education, the content of education, interaction of teachers and students
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  • Rol' i mesto tsifrovizatsii v dostizhenii planiruemykh rezul'tatov nachal'nogo obshchego obrazovaniia

    Book Chapter
    Issues of pedagogy and psychology
    Authors:
    Sergei S. Pichugin, Liubov A. Gromova
    Work direction:
    Chapter 8
    Abstract:
    The chapter analyzes the role and place of digital educational resources in achieving the planned results of primary general education. The conditions for increasing the effectiveness of distance learning at the level of primary general education are considered. Possible options for updating the didactic content and organizing training sessions are proposed, which allow overcoming the shortcomings of distance learning for primary school children and getting closer to solving the problem of high-quality organization of the digital educational environment in primary school.
    Keywords:
    online learning, distance learning, primary school students, e-education, digital content
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  • The introduction of information services for the involvement of employees working remotely in the infrastructure of the bank PJSC VTB

    Proceeding
    Digital Transformation of State and Municipal Governance
    Authors:
    Mikhail V. Kuzmin, Olga A. Romanova
    Work direction:
    Цифровая трансформация и человеческий капитал
    Abstract:
    The main goal of creating an electronic platform for involving employees working remotely in the infrastructure of PJSC VTB Bank is to interest them in a remote work format, create a favorable climate in the company, make employees loyal to their company, and reduce staff turnover. The article reflects the main methods for creating an information service to maintain the corporate culture of bank employees working in a remote format.
    Keywords:
    corporate culture, methods, recommendations, VTB Bank (PJSC), remote work format, information service, content management systems, corporate website
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  • About the Need of Studying Subjects with Ethnocultural Component in Yugra

    Research Article
    Ethnic Culture Volume 3 No 2
    Author:
    Natalia V. Tkachuk
    Work direction:
    Ethno-Cultural Problems of Education
    Abstract:
    The author has studied the sociolinguistic experience of conducting regional studies among the titular ethnic groups of Ugra. The purpose of the article is to to find out the need to study subjects with ethno-cultural content in Ugra schools by using the questionnaire survey among the indigenous small-numbered peoples of the Kondinsky district. The subject of the study is the indigenous ethnic groups of Ugra – Khanty, Mansi, Nenets. Research methods. The theoretical and methodological foundations of ethno-cultural education are studied. The work used sociological data obtained by questionnaire collection of material. 684 questionnaires were systematized on the basis of the software for processing and analyzing sociological information «Vortex». The article emphasizes the importance of preserving, supporting and using the native languages of the titular peoples of Ugra. As a result of the study, a picture describing the vitality of the indigenous languages of the study area was obtained, and the need for educational subjects with an ethno-cultural component was established. The problem of preserving native languages is acute. In the teaching the subjects with the ethno-cultural component, the motivation and ethnic self-consciousness of the participants themselves (representatives of indigenous small-numbered peoples) are important, who, by their own will, can positively influence the socio-cultural processes of ethnic communities, the linguistic stability and prospects of national languages.
    Keywords:
    native language, subjects with ethno-cultural content, indigenous small-numbered peoples of Ugra
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  • PRINCIPLES FOR THE CREATION OF AN INFORMATION AND EDUCATION ENVIRONMENT IN HIGHER EDUCATION

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Dmitrii A. Balachenkov, Ekaterina I. Rabina
    Work direction:
    Общая педагогика, история педагогики и образования
    Abstract:
    According to the model of the basic educational programme of higher education, an important condition on which the modernization process depends is the formation of the IEE (information and education environment) in higher education. The information and educational environment is defined as a set of information systems containing different types of support: technical and software, methodological, organizational and mathematical. These types of support are used in the educational process with the aim of effective training of specialists. Compliance with all the principles of construction ensures the effective functioning of the IT, which, in turn, ensures the quality training of a competitive specialist able to navigate in extreme situations and make adequate and timely management decisions.
    Keywords:
    information culture, information and education environment, education process, content component of the information and education environment, principles of IEE
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  • Tekhnologii vizualizatsii informatsii v sisteme vysshego obrazovaniia

    Proceeding
    Education and Pedagogy
    Authors:
    Nadezhda O. Buzina, Irina L. Belova
    Work direction:
    Современные технологии в образовании
    Abstract:
    The article covers issues related to the specifics of teaching students design activities using various information visualization technologies, examines the role of various means of information transmission, pays attention to the concept of "visual culture", focuses on the role of infographics as an effective way to visualize information, reveals the essence of such technologies for visualizing educational content as scribing presentation, infographics.
    Keywords:
    visual culture, visualization, pictography, infographics, mind map, video content, scribe presentation, infographic summary
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  • Problems of professional training of future teachers in the context of digitalization of education in the Republic of Kazakhstan

    Proceeding
    Digitalization of education: challenges of our time
    Authors:
    Kulira Khalikova, Kabyl Khalykov
    Work direction:
    Формирование понимания значимости развития цифровых навыков и цифровых образовательных технологий
    Abstract:
    The problems of professional training of future teachers are considered in the article. The relevance of this study in the regulatory documents adopted in the Republic of Kazakhstan is analyzed. The problems of vocational training in the context of digitalization of education, the goals of the updated content of education and the role of the teacher in the context of digitalization of education are presented. And also the purpose and objectives of the discipline «Information technology in education», which are studied in all pedagogical specialties are given.
    Keywords:
    vocational training, digital competence, digital technologies, digitalization of education, updated educational content
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  • Possibilities of Using Information and Communication Technologies in Psychological and Pedagogical Support of Pupils' Families

    Proceeding
    Socio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support
    Authors:
    Irina V. Shchaeva, Elena E. Varshavets, Gulnara F. Minibaeva
    Work direction:
    Актуальные вопросы сопровождения и поддержки современной российской семьи
    Abstract:
    The article presents the experience of working on the active use of ICT tools in the direction of psychological and pedagogical support of families of kindergarten students. The model of psychological and pedagogical support of the families developed by the teachers of the kindergarten based on the systematic usage of ICT is offered.
    Keywords:
    information and communication technologies, FSES of PE, psychological and pedagogical support of families of pupils based on the systematic use of ICT, content strategy
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