Svetlana L. Ziukina

the chapter explores the significance of master classes as a key tool for enhancing the competitive positioning of organizations within the hospitality sector. The high relevance of the topic is driven by escalating rivalry in the hotel and restaurant markets, where traditional customer acquisition methods are losing their initial effectiveness. The study clarifies the core essence of a master class through the integration of managerial, external, and internal marketing approaches. It analyzes the specific channels through which interactive formats impact overall business competitiveness, incl...

the chapter deals with such concepts as import substitution, food and technological sovereignties. One of the tools supporting technological and food sovereignty is software and locavore. This conceptual apparatus is analyzed. The directions of the economic development of the Russian Federation at the present time are demonstrated. The historical origins of the origin of locavorism are investigated. Its principles of action are determined, the advantages and disadvantages of this tool are demonstrated. As a result of sociological research, the motivations of consumer behavior for the use of lo...