Artiom A. Gomolskii

the chapter examines the legal protection of trademarks in the context of the rapid development of e-commerce and digital business transformation. The study analyzes the legal nature of trademarks as objects of intellectual property and their role in building business reputation and competitive advantages. Particular attention is paid to common forms of trademark infringement in the digital environment, including the sale of counterfeit goods, unauthorized use of trademarks in product listings, online advertising, domain names, and marketplace platforms. The paper explores civil, administrativ...

the chapter examines the legal aspects of using content generated with the assistance of artificial intelligence technologies in commercial activities. Particular attention is paid to issues of authorship and ownership of exclusive rights to intellectual property objects created with the participation of AI systems, as well as to the legal challenges of commercial exploitation of AI-generated content. The study analyzes risks associated with copyright infringement, trademark violations, protection of confidential information, and trade secret regimes. Special emphasis is placed on the role of...