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List of publications on a keyword: «art»

  • The impact of artificial intelligence technologies on major global and national economic trends and social factors

    Book Chapter
    Economic and Legal Processes: Issues, Strategic Guidelines, Monitoring
    Author:
    Ivan B. Migachev
    Work direction:
    Глава 1
    Abstract:
    This chapter examines the most significant global and national socio‑economic trends related to the development of artificial intelligence technologies. The dynamics of attracting venture capital investment in projects related to artificial intelligence, government funding of the industry, the spread of artificial intelligence across various sectors of the economy, and the specifics of accounting for the economic effect of using the technology in companies’ operations are analysed in detail. The degree of concentration of investment resources and key developments in individual countries is identified, as well as the prospects for the development of artificial intelligence in various countries. The features of implementing intelligent systems in various sectors of the economy, their impact on labour productivity and the structure of functions performed by personnel are analysed. The article separately examines the growing demand for computing power and energy resources, as well as the main obstacles to the development of artificial intelligence technologies in Russia. The feasibility of Russian organizations focusing on creating specialized solutions to perform specific professional tasks is substantiated, and an approach to assessing the effectiveness of their implementation is proposed.
    Keywords:
    labor market, economic efficiency, artificial intelligence, labor productivity, economic development, venture investments, digital infrastructure, large language models, business process automation, AI development in Russia
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  • Aktual'nye problemy v oblasti zashchity prav avtorov v kontekste sovremennogo mira i sposoby ikh resheniia

    Book Chapter
    Economic and Legal Processes: Issues, Strategic Guidelines, Monitoring
    Authors:
    Sviatoslav B. Manykin, Aleksandr I. Zemlin
    Work direction:
    Глава 14
    Abstract:
    The chapter discusses the current problems of copyright and related rights protection caused by the digitalization of public relations, technological progress and global economic changes. The current state of the regulatory framework for copyright protection in the Russian Federation is analyzed, and gaps and contradictions in current legislation are identified. Special attention is paid to the problems of determining the authorship of works created using artificial intelligence technologies, as well as issues of protecting the rights of authors in the digital environment. Copyright protection mechanisms are considered, including escrow, the use of blockchain technology and digital registries. Ways of improving legislation and law enforcement practice in the field of intellectual property protection are proposed.
    Keywords:
    artificial intelligence, digitalization, digital environment, intellectual property, copyright, related rights, Civil Code of the Russian Federation, copyright protection
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  • Implementation of Article 48 of the Constitution of the Russian Federation: from qualification requirements to accessibility of "legal aid" – a problematic and polemical option

    Book Chapter
    Economic and Legal Processes: Issues, Strategic Guidelines, Monitoring
    Author:
    Svetlana L. Paevskaia
    Work direction:
    Глава 15
    Abstract:
    The chapter examines the constitutional right to qualified legal assistance enshrined in Article 48 of the Constitution of the Russian Federation. The author analyzes the concept and legal nature of this right, its correlation with international standards, its structure and system of guarantees. Based on the analysis of federal and regional legislation, the legal positions of the Constitutional Court and procedural codes, the specifics of the right’s implementation in criminal, civil, arbitration and administrative proceedings, as well as in the system of free legal aid, are considered. The main problems are identified: the absence of a unified law on professional legal assistance, inconsistent qualification requirements, limited availability of free legal aid and regional inequality, shortcomings of state-appointed defense counsel. Measures to improve legislation are proposed.
    Keywords:
    Constitutional Court, free legal aid, qualified legal assistance, Article 48 of the Constitution, bar, educational requirement, court representation
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  • Theoretical model of pedagogical prompting in designing materials for english for professional purposes: ensuring intercultural accuracy

    Research Article
    Development of education Volume 9 No 4
    Authors:
    Mariia V. Petrova, Aida R. Nurutdinova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    Abstract. The article examines pedagogical prompting as a means of applying teachers’ professional knowledge in interaction with generative artificial intelligence. The study aims to theoretically substantiate and develop a model for using generative AI in designing materials for English for professional purposes. Drawing on current research on teachers’ professional AI competence, pedagogical prompting, and the methodology of professionally oriented English teaching, a theoretical model of pedagogical prompting is proposed that comprises six components; the concept of intercultural accuracy is revealed through a system of criteria, indicators, and levels. This model comprises didactic, language-pedagogical, professional-content, genre-discursive, instrumental-iterative, and critical-evaluative components. These components can be specified either in the initial prompt or refined through iterative interaction with generative AI.
    Keywords:
    professionally oriented teaching, generative artificial intelligence, artificial intelligence in education, pedagogical prompting, teachers’ professional AI competence, English for professional purposes, instructional material design, intercultural accuracy

  • Retention of the partner network as a priority of the marketing strategy of a direct selling company (the case of APL GO)

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Tatiana A. Urdiukova, Aleksandr V. Prokopev
    Work direction:
    Экономика предпринимательства
    Abstract:
    The article examines the role of partner network retention in the marketing strategy of a direct selling company. In such a company the partner is at the same time a buyer of the products, their seller and a channel for recruiting new members, so the loss of a partner means not only lower sales but also a weaker distribution system. Based on the internal sales statistics of the international company APL GO for 2022–2025, an index and structural analysis of paid sales was carried out for the company as a whole and for the Russian market. It was found that after the peak of 2023 sales have been declining, the decline in Russia being much deeper than in other countries, and that most sales come from repeat (secondary) purchases of existing partners. It is concluded that the retention and activation of the existing network should become a priority of the company’s marketing strategy. Directions of a retention strategy and a set of indicators for assessing its performance are proposed.
    Keywords:
    competitiveness, marketing strategy, performance indicators, direct selling, network marketing, partner retention, repeat purchases
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  • Partial literary reconstruction as the basis for the art-analysis of the text, the structure and content of which include the tasks of the school mathematics course

    Conference Paper
    Education, innovation, research as a resource for community development
    Author:
    Svetlana V. Lebedeva
    Work direction:
    Современные технологии в образовании
    Abstract:
    The article demonstrates the possibilities of partial literary reconstruction for multidimensional art-analysis of texts with plot-forming tasks-inserts. Using the example of N. Nosov's short story "Fed's task", the structure and content of a series of lesson sessions based on partial reconstruction are designed. The proposed methodology is aimed at teachers who are able not only to see the unique form of organization of the educational process, but also to understand the deep content of the proposed approach, adapt it and effectively use it in pedagogical practice.
    Keywords:
    school education, mathematics and literature, partial literary reconstruction, teaching tool, art-text with a mathematical component, a task-insertion
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  • Muzykoterapiia kak sredstvo muzykal'no-tvorcheskogo razvitiia detei doshkol'nogo vozrasta na muzykal'nykh zaniatiiakh v doshkol'nykh obrazovatel'nykh uchrezhdeniiakh

    Conference Paper
    Education, innovation, research as a resource for community development
    Authors:
    Svetlana G. Farkhutdinova, Vera V. Medvedenko
    Work direction:
    Образовательный процесс в организациях общего и дополнительного образования
    Abstract:
    The child’s psyche is a fundamental element of the child’s overall health, deter-mining the success of their adaptation to changing environmental conditions, cognitive activity, emotional regulation, and social interaction. However, its key features include increased vulnerability to external and internal stress factors, as well as a tendency to rapid exhaustion in the absence of timely prevention and support. In the context of the modern world, characterized by high information and academic loads, the widespread use of digital technologies, and a decline in the share of free, spontaneous activity, the issue of preserving children’s mental health is becoming particularly acute. In this regard, the search for accessible, economically unburdensome, and at the same time highly effective methods aimed at comprehensive work with the child becomes particularly relevant. The priority tasks are: a set of musical activities aimed at strengthening the adaptive mechanisms not only of the child’s physical but also of their mental well-being.
    Keywords:
    preschool education, psycho-emotional state, music therapy, emotional responsiveness, the impact of music, integrative methods (art therapy, fairy-tale thera-py, vocal therapy), music lessons in preschool education
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  • COGNITIVE INDEPENDENCE AS A KEY FACTOR IN THE INDEPENDENT WORK OF UNIVERSITY STUDENTS

    Conference Paper
    Education, innovation, research as a resource for community development
    Authors:
    Anna S. Shashkova, Igor V. Golovachev
    Work direction:
    Образовательный процесс в высшей профессиональной школе
    Abstract:
    The article examines the independent work of law students in modern conditions. The authors point out that students often lack the necessary skills for organizing independent learning activities and sufficient motivation to engage in them. At the same time, they note the widespread use of artificial intelligence technologies in the educational process by students to carry out various types of independent work, which leads to its transformation and the loss of its key feature — independence. Based on the study, the authors conclude that the most important factor in increasing the effectiveness of independent work in modern conditions is the development of students’ cognitive independence.
    Keywords:
    artificial intelligence, independent work, clip thinking, higher legal education, cognitive independence, professional legal competence, legal thinking
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  • AI Chatbots as a Non-Standard Method of Learning English

    Conference Paper
    Education, innovation, research as a resource for community development
    Authors:
    Dar'ia I. Riadnova, Mariia L. Korepanova, Olga V. Sharapova
    Work direction:
    Использование нестандартных решений для повышения качества, доступности и эффективности образования
    Abstract:
    The article examines the use of artificial intelligence (AI) chatbots as an additional tool for learning English by students. The relevance of the topic is due to the spread of generative AI and the availability of dialogue systems. The purpose of the work is to determine the possibilities of using AI chatbots in independent language practice and to evaluate the advantages and limitations of this approach. The analysis and generalization of scientific literature, including systematic reviews, were used. It is shown that chatbots allow conducting a dialogue in English, receiving feedback, creating exercises adapted to the learner's level, and reduce anxiety when speaking. Risks are highlighted: inaccuracy of answers, lack of live communication, reliance on ready-made answers, and data protection. It is concluded that AI chatbots complement but do not replace the teacher.
    Keywords:
    artificial intelligence, digital education, personalized learning, ChatGPT, English language learning, chatbot, language practice
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  • Designing resources for school geography lessons using artificial intelligence

    Conference Paper
    Modern education: innovations, challenges and solutions
    Authors:
    Veronika M. Pogrebniak, Anna I. Suvorova
    Work direction:
    Применение инновационных цифровых методов и искусственного интеллекта в образовании
    Abstract:
    The article discusses the use of artificial intelligence in the school geography course. The author focuses on the fact that the use of artificial intelligence in the educational process is enshrined at the state level. Examples of the use of neuroslope as low-quality, unreliable content generated by artificial intelligence in school geography are given.
    Keywords:
    artificial intelligence, neural network, school geography, neuroslope
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  • The use of the "Man in the Rain" projective technique for the diagnosis and correction of the emotional state of children from the families of participants in their

    Book Chapter
    Contemporary Educational Technologies: Psychology and Pedagogy
    Author:
    Marina N. Makarova
    Work direction:
    Глава 16
    Abstract:
    The chapter substantiates the use of the projective technique «The Man in the Rain» (E.S. Romanova, T.I. Sytko) for the diagnosis and correction of the emotional state of children from families of participants in the Special Military Operation (SMO) within the framework of psychological and pedagogical support. The relevance is driven by the difficult life situation of these children: prolonged separation from a parent, anxiety for his life, and the risk of chronic stress and double deprivation. The limited effectiveness of verbal methods and the value of drawing tests, which make it possible to bypass defense mechanisms, are noted. The procedure of the technique and the specifics of its interpretation for the target group are described (the absence of means of protection, dark clouds, a diminished figure, avoidant strategies, additional supports, and a change in the character's gender). Based on practical experience with children aged 10–14, five typical response patterns are identified: «resourceful adaptation», «defensive isolation», «defenselessness and depression», «aggressive confrontation», and «fantasy compensation». The corrective potential of the technique is revealed: therapeutic conversation, serial drawing, modified versions, integration with art therapy, and work with the family. A five-stage program of corrective work is proposed (diagnostic, stabilizing, corrective, consolidating, and supporting stages). Limitations and prospects for further research are outlined.
    Keywords:
    educational institution, art therapy, psychological and pedagogical support, difficult life situation, coping strategies, projective techniques, children from families of SMO participants, chronic stress, diagnosis of emotional state, response patterns, post-drawing interview, corrective program, work with the family
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  • Resource support for the implementation of industrial ecosystem development strategies in modern conditions of digital transformation of the economy

    Book Chapter
    Economics and Law: Current Issues
    Author:
    Aleksey Y. Pronin
    Work direction:
    Глава 4
    Abstract:
    The study examines the current conditions for the development of industrial ecosystems within the context of the economy's digital transformation. The research is driven by the pervasive trend toward digitalization in the Russian Federation, which spans a wide range of industrial and economic sectors. The aim of the study is to identify trends in the development of industrial ecosystems and to develop a formalized model for selecting an optimal development strategy, taking into account available resources. The theoretical and methodological framework of the study relies on both empirical methods (expert assessments, analysis of industrial experience) and theoretical methods (systems analysis, categorical analysis, comparison, generalization, and decision-making). The chapter describes the tools that enable the functioning of digital industrial ecosystems and presents examples of their successful implementation. Based on an analysis of publications by Russian scholars, the study formulates principles, outlines development strategies, and proposes a formalized model for selecting an optimal development strategy for an industrial ecosystem, considering available resources.
    Keywords:
    artificial intelligence, digitalization, digital transformation, digital economy, ecosystem, digital technology, resource provision, digital industrial ecosystem, industrial enterprise development strategy, digital modeling and design
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  • The introduction of artificial intelligence technologies in the judicial proceedings of the Russian Federation in the context of the formation of an artificial intelligence economy

    Book Chapter
    Economics and Law: Current Issues
    Authors:
    Oksana A. Lipich, Irina I. Litsenberg, Elena A. Skobina
    Work direction:
    Глава 10
    Abstract:
    The chapter examines the specifics of implementing artificial intelligence technologies in the judicial system of the Russian Federation in the context of building an artificial intelligence economy. It is argued that the economy of artificial intelligence represents an emerging sphere of social relations in which AI acts simultaneously as a technology, a new factor of production, and a catalyst for the structural transformation of economic and institutional systems. The main directions for the implementation of AI technologies in the civilizational process have been examined and systematized. It has been concluded that the introduction of artificial intelligence technologies into the judicial proceedings of the Russian Federation is a complex, multi-stage, and internally contradictory process: on the one hand, it opens up significant opportunities to improve the efficiency of justice; on the other hand, it is associated with serious legal and ethical risks.
    Keywords:
    judicial proceedings, institutional changes, artificial intelligence technologies, economics of artificial intelligence
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  • Elemental Composition of Human Blood and the Role of Rare Earth Elements in Health Assessment

    Book Chapter
    Elemental Composition of Human Blood and the Role of Rare Earth Elements in Health Assessment
    Authors:
    Yuri V. Sokolov, Tatiana N. Rybina
    Work direction:
    Все направления
    Abstract:
    The text examines the role of chemical elements (including rare earth elements) in the human body and the importance of their balance for health and life expectancy. It describes a method for early diagnosis and risk assessment of serious diseases (primarily cardiovascular and oncological diseases) – the YUVS method (patent RU No. 2567336), developed by scientists at the “Spectrum” laboratory. In the course of the study, using inductively coupled plasma mass spectrometry (ICP MS), the elemental composition of the blood of more than 3,000 people (67 chemical elements) was analyzed. Two groups of indicator elements were identified: group B1 (europium, terbium, erbium, thulium, lutetium, and chromium) – their content in the blood is higher in healthy individuals and decreases in the presence of diseases; group B2 (vanadium, barium, palladium) – conversely, their concentration increases in the presence of pathologies. Based on the B1/B2 ratio, the YUVS coefficient has been calculated, which allows assessing the health status and assigning a person to one of three risk groups. The results show a link between the balance of indicator elements and the body’s resistance to diseases and potential life expectancy (more than 90 years in individuals with a favourable profile). The potential of studying the elemental composition of blood for early diagnosis, risk assessment, disease prevention, and personalization of medical care is emphasised.
    Keywords:
    elemental composition of blood, early diagnosis, rare earth elements, JVS method, personalized medicine
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  • On the negative social consequences of using artificial intelligence

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Goar O. Mkoian
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    The work analyzes the concept of artificial intelligence, the possible social consequences of using artificial intelligence, emerging socio-economic threats and ways to stop them. The state program for the development of artificial intelligence in the Russian Federation is being discussed. "Trusted technologies" are analyzed in terms of eliminating emerging threats.
    Keywords:
    information security, artificial intelligence, digital transformation, information risks, trust technologies, legal support of artificial intelligence
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  • IPO kak stress-test korporativnogo upravleniia, a ne nagrada za proshlye uspekhi

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Stanislav I. Aleskerov
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    The article treats an initial public offering not as the conclusion of a company's success story but as the beginning of a far stricter, continuous test of governance quality. Drawing on the Russian IT IPO market in 2023–2026 – primarily the case of Astra Group, alongside comparable post-IPO performance of Diasoft, Arenadata Group, Whoosh, Softline, Positive Technologies and Delimobil – the author shows that the market's repricing of Russian public IT companies is systemic rather than isolated. As a contrasting international case, the article examines SpaceX's record-breaking IPO (June 2026, valuation of roughly $1.75 trillion) as an extreme instance of deliberately disclosed control concentration through a dual-class share structure. Separate attention is given to the additional risk layer created by a controlling shareholder's ownership structure, and to a new factor – the use of artificial intelligence in corporate decision-making. The author offers practical recommendations for the legal and compliance function of companies preparing to go public or already operating as public issuers.
    Keywords:
    artificial intelligence, risk management, corporate governance, IPO, compliance, ownership structure, dual-class shares, disclosure, Astra Group, SpaceX
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  • Integration of AI tools in brand design education in higher education settings

    Book Chapter
    Design in higher education: strategies, technologies and training methods
    Author:
    Marina M. Golovanova
    Work direction:
    Глава 3
    Abstract:
    The study focuses on the main issues of applying artificial intelligence tools in the educational process of higher education institutions when teaching students brand design. The relevance of the study is confirmed by the widespread use of AI, the development of tools and capabilities, including in design. The purpose of the study is to address the issue of using the results of neural networks as a substitute for author's creative project work. The objectives of the study include determining the place and role of AI tools in education, reviewing the tools used in brand design at different stages, and providing methodological recommendations for integrating AI into the educational process of higher education institutions. The theoretical and practical significance of the research lies in revealing the possibilities of integrating AI tools into the content section of discipline curricula to ensure that designers' professional competencies are in line with the current pace of societal development.
    Keywords:
    higher education, innovations in education, AI tools, artificial intelligence in brand design, brand design, design training using AI tools, digital transformation of higher education
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  • The relationship between art and design in costume creation

    Book Chapter
    Design in higher education: strategies, technologies and training methods
    Author:
    Tamam M. Ramazanova
    Work direction:
    Глава 4
    Abstract:
    The chapter is devoted to the study of the relationship between art and design in costume creation, considering them as a single process in which art serves as a source of inspiration and a form of self-expression. The interaction manifests itself in a symbiosis of ideas, where artistic concepts become practical through design design, and art and design enrich each other by creating hybrid forms. The interaction of art and design is illustrated by examples of the work of some of the world's designers, which served as a starting point in the work on the design project of the graduate student of the Department of «KTiD» ISOiP (philala) DSTU in Shakhty in the field of training 54.04.01 Design.
    Keywords:
    design, technology, collection, art, fashion, collaborations, artists, designers, trend, fabric printing, print
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  • Academic drawing in design education: the challenge of modern technologies

    Book Chapter
    Design in higher education: strategies, technologies and training methods
    Author:
    Varvara A. Pugach
    Work direction:
    Глава 5
    Abstract:
    This chapter discusses various aspects of teaching future designers using academic and technical drawing, using the example of students from DSTU and AAIF of SFU. It addresses issues related to the increasing digitalization of educational processes and society as a whole, as well as the active and problematic use of artificial intelligence technologies in creative professions.
    Keywords:
    artificial intelligence, graphic design, neural network, design students' project activities, academic drawing, technical drawing, project thinking
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  • Theoretical foundations of visual research in the professional training of designers in the context of digitalization of education

    Book Chapter
    Design in higher education: strategies, technologies and training methods
    Author:
    Natalia I. Zakharova
    Work direction:
    Глава 7
    Abstract:
    This chapter examines visual research processes in the aesthetic context of design training, the development of professional competencies based on the study of artistic disciplines, and the development of visuals, artistic languages, and design solutions. Visual analysis serves as a link between theory and practice, ensuring a unified perception of cultural space.
    Keywords:
    digitalization of education, professional competencies, meanings, Visual research, moral guidelines, visual analysis, artistic object, work of art, aesthetic evaluation, multicultural scale
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  • An integrated model for training professional management personnel for Russia’s defense‑industrial complex.

    Book Chapter
    Current Issues in Pedagogy and Psychology
    Author:
    Aleksey Y. Pronin
    Work direction:
    Глава 2
    Abstract:
    This chapter examines trends and specific aspects of improving the personnel training system for Russia's defense-industrial complex (DIC), taking into account the current conditions of defense-industrial policy implementation. The theoretical and methodological basis of the study is based on empirical and theoretical methods. The study proposes a practice-oriented approach to personnel training for organizations within the Russian defense industry, envisioning comprehensive interaction between all entities involved in staffing organizations, from educational institutions to departments within the DIC, where the knowledge and competencies of graduates are put into practice. As a result of the conducted research, an integrated model for training professional management personnel for organizations of the Russian defense industry was proposed, which allows for the provision of practice-oriented training (retraining, advanced training) of specialists who will possess the necessary set of organizational and professional competencies to solve a wide range of management, production and engineering tasks facing organizations of the defense industry.
    Keywords:
    higher education, practice-oriented training, basic department, universal competencies, professional competencies, targeted training, military-industrial complex, management personnel, defense-industrial policy
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  • A comparative analysis of the effectiveness of neural network‑driven versus algorithmic learning modules in higher mathematics education

    Book Chapter
    Current Issues in Pedagogy and Psychology
    Author:
    Inga A. Chaikina
    Work direction:
    Глава 7
    Abstract:
    This chapter presents a comparative analysis of the effectiveness of two classes of digital educational tools used in teaching higher mathematics at the university level: neural network-based applications – generative language models and adaptive AI platforms – versus classical algorithmic products, including task databases, computer simulators, and mind maps. Drawing on an analysis of contemporary scientific research (2019–2026) and pedagogical practice, the study identifies the strengths and limitations inherent to each approach. It is established that neural networks possess considerable transformative potential for personalizing instruction and generating learning materials, yet fall short of algorithmic systems in terms of reliability, accuracy, and the capacity to foster robust computational skills. The findings substantiate the need for a hybrid strategy that integrates both types of tools, complemented by the active role of the instructor as a filter and moderator of AI-generated outputs.
    Keywords:
    artificial intelligence, comparative analysis, neural networks, digital transformation of education, higher mathematics, higher education pedagogy, algorithmic learning programs
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  • Industrial ecosystems in the digital economy: principles, strategies, models

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Author:
    Aleksey Y. Pronin
    Work direction:
    Глава 2
    Abstract:
    This chapter examines trends in the development of industrial ecosystems in the current context of digital economic transformation. The relevance of this study stems from the pervasive trend toward digitalization in the Russian Federation, which encompasses a wide range of industries. The aim of this study is to identify trends in the development of industrial ecosystems and develop a standard model for the development and transformation of industrial enterprise ecosystems. The theoretical and methodological basis of this study is comprised of empirical (expert assessments, study of production experience) and theoretical (systems analysis, categorical analysis, comparison, generalization, and decision-making) methods. The paper describes the tools that support the functioning of digital industrial ecosystems and provides examples of their successful implementation. Based on an analysis of publications by Russian scholars, principles are formulated, development strategies are described, and a standard model for the transformation of industrial enterprise ecosystems is proposed.
    Keywords:
    economy, artificial intelligence, industry, digitalization, digital transformation, digital economy, ecosystem, digital technology, technological sovereignty, digital industrial ecosystem, production organization, digital production, digital twin
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  • Generative artificial intelligence as a factor in the transformation of the social ecosystem: from traditional institutions to quasi-subject interactions

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Author:
    Irina V. Staroverova
    Work direction:
    Глава 10
    Abstract:
    The chapter examines the impact of generative artificial intelligence on the transformation of the social ecosystem, understood as a set of interdependent institutions, norms, practices, social roles and communication channels whose stability is maintained through the coordination of expectations among its elements. Generative AI is considered an actor in terms of the consequences of its inclusion in social relations and a quasi-subject in terms of how it is perceived in communication, while being neither a subject nor an instrument in the traditional sense. The genealogy of the quasi-subject concept is traced through comparison with actor-network theory, the theory of social action and the concept of «other sociality». The crises of education, the labour market, law and science are interpreted as a system of ecosystem contradictions and ruptures arising from incompatible institutional requirements concerning AI use. The chapter introduces the concept of multiple local social consensuses, each representing a particular way of closing the AI «black box», analyses the mechanisms that generate trust in AI through the concepts of the black box and simulacra, and proposes principles for restoring coherence within the social ecosystem.
    Keywords:
    social institutions, generative artificial intelligence, simulacrum, social ecosystem, quasi-subject, actor-network theory, black box
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  • Features of the choreographic art manager's personal brand

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Author:
    Mariia O. Potolokova
    Work direction:
    Глава 15
    Abstract:
    This work provides a comprehensive analysis of the process of institutionalization of a specialist's personal brand in the field of choreographic art as a strategic resource that determines the trajectory of professional development in the modern cultural economy. The author explores the transformation of this phenomenon from a peripheral element of self-presentation to a system-forming imperative, which is driven by a combination of factors: the high density of the cultural services market, which requires the differentiation of actors through the construction of unique identities; the fundamental shift in audience expectations towards building an emotional and meaningful connection with the creator; and the expansion of digital communication channels, which democratize access to audiences and impose new requirements on the authenticity of content. The central thesis of the study is the formation of a qualitatively new model of professional subjectivity that emerges at the intersection of artistic creativity and symbolic economics. Within this model, artistic value ceases to exist in isolation from its market and media dimensions, seamlessly integrating into the brand structure and becoming the core of a convertible intangible asset. The study explores the mechanisms by which reputation capital is transformed into tangible economic and social benefits, including investment attraction, contractual agreements, and the creation of loyal audiences. Thus, the text substantiates the dual navigation of a modern professional in the field of choreographic art, who is forced to synthesize artistic meanings and aesthetic innovations with the skills of effective self-representation in order to achieve sustainable success.
    Keywords:
    digital communication, personal brand, choreographic art, cultural economics, professional fulfillment, reputation capital, symbolic exchange
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