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List of publications on a keyword: «text»

  • Representation of culinary and gastronomic code of modern culture in demotivators: linguistic and cultural aspect

    Review Article
    Ethnic Culture Volume 5 No 3
    Authors:
    Olga A. Dimitrieva, Diana V. Andreeva
    Work direction:
    World languages and literature
    Abstract:
    Culinary and gastronomic code of modern culture, represented in a polymodal text, namely in demotivators, is of particular interest from the point of view of axiological perspective. The relevance of this topic is connected with the study of the creolized text and the ways of explication of modern values in the verbal and visual components of the demotivator. The material for the study is demotivators of culinary and gastronomic topics that are freely available on the Internet. A distinctive feature is a verbal / non-verbal indication, firstly, of the cultural component of the region; secondly, of the way of representing professional activity or any distinctive character trait. The main method is a comprehensive analysis of a demotivator. “Tradition – innovation” dichotomy is realized in demotivators. If the verbal component of the demotivator contains an indication of a foreign dish, then the visual component includes typical, traditional dishes for a particular culture. Conversely, traditional names of dishes or food products receive an “innovative” interpretation. Professional activity is a distinctive feature in the design of the dish, the method of cooking and the contents. There is an appeal not only to the background knowledge about the stereotypes of the professional sphere and nutrition practices, but also to the general cultural background.
    Keywords:
    linguoculture, creolized text, demotivator, culinary and gastronomic code of culture, media discourse
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  • Ontological Models of Proverbs as Precedent Texts (on the Material of Different Structural Models in the Russian and Chuvash Languages)

    Research Article
    Ethnic Culture Volume 5 No 2
    Authors:
    Aleksei R. Gubanov, Ekaterina A. Kozhemiakova, Galina F. Gubanova
    Work direction:
    World languages and literature
    Abstract:
    This article presents an analysis of proverbs as precedent texts and their ontological (conceptual) models in the Russian and Chuvash languages as having different structures. The relevance of the work is due to the cognitive-pragmatic approach to the linguistic picture of the world of proverbs, as well as the need to determine the status of the ontological model of precedent texts of proverbs as a special structure of knowledge that characterizes the features of ethno-linguistic consciousness. Based on the material of Russian and Chuvash proverbs, a conceptual analysis of the precedent texts of proverbs is carried out. The basic models of the subject's cognitive decision-making strategy are distinguished: 1) cognitive setting for a low / high degree of argumentative impact: a) with the axiological dominant “gradation”; b) with a stereotypical dominant; c) with adaptive dominant; 2) cognitive attitude with the axiological component “positive – negative”. The identified types of axiological components of conceptual objects act as factors, grounds that ensure the use of proverbs as an argument, reflecting the values and traditions of the Russian and Chuvash cultural communities. Characteristic for acts of argumentation in which proverbs are used are such basic structures as one-sided argumentation and two-sided argumentation. In the discourse in the relationship of communicants in the languages under consideration, simple and complex speech acts with proverbs are used, which have the same pragmatic features, but differ in quantitative terms and communicative conditions of functioning. The structure of the precedent text of proverbs is presented as an ontology in the Protégé ontology editor system, since in modern research ontology is considered the leading paradigm of information content structuring.
    Keywords:
    conceptual analysis, proverbs, precedent text, ontological model, argumentative discourse, languages of different structures, ethno-linguistic consciousness, cognitive-pragmatic approach, speech act, Protege system
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  • Contextual tasks in the course "Elementary Mathematics" for future subject teachers

    Proceeding
    The Development of Modern Education in the Context of Pedagogical Competenciology
    Authors:
    Maksim A. Koval, Tatiana K. Smykovskaia
    Work direction:
    Современные подходы в обучении и воспитании
    Abstract:
    The authors generalize approaches to understanding the essential characteristics of the concept of "contextual task", substantiate the role of such tasks for the subject preparation of a future teacher of mathematics. A typology of contextual tasks is given. The article presents examples of contextual tasks in the discipline "Elementary Mathematics" for students studying in the direction of Pedagogical Education profile Mathematics.
    Keywords:
    professional training, contextual task, mathematics teacher, elementary mathematics, learning content
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  • The experience of organizing the teaching of pedagogical university students in the discipline "Elementary Mathematics" using the resources of the technopark

    Proceeding
    Technopark of universal pedagogical competencies
    Authors:
    Maksim A. Koval, Tatiana K. Smykovskaia, Anzhela A. Makhonina
    Work direction:
    Теория и методика обучения и воспитания
    Abstract:
    The article presents the experience of building the process of teaching future teachers the discipline "Elementary Mathematics" on the basis of the technopark of universal pedagogical competencies of the Volgograd State Social and Pedagogical University. The technology of teaching the discipline "Elementary Mathematics" to students studying in the direction of Pedagogical education profile Mathematics is built, within which the integration of the model of station rotation and the use of an online course is carried out.
    Keywords:
    educational environment, Technopark, online course, contextual task, elementary mathematics, future teacher training, station rotation model
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  • The system of situations of understanding as a trajectory for gaining a wholesome experience of meaning-activity

    Book Chapter
    Pedagogy and Psychology as Sciences for the Formation of the Potential of Modern Society
    Author:
    Leonid P. Samoilov
    Work direction:
    Глава 2
    Abstract:
    The chapter deals with the issues of meaning-oriented education in higher school. It proves the relevance and significance of such education for the preparation of future specialists to solve professional problems. Within the framework of the concept developed by the author, the essence of the concepts "understanding", "case of understanding", meaning, "meaning-activity", "text-material ", "task for meaning" are revealed. The didactic resource of case of understanding and procedures of meaning-activity is considered. The chapter reveals the author's point of view on the content of the case of understanding as a specific developing environment.
    Keywords:
    understanding, meaning-oriented education, meaning-activity, pedagogical case, case of understanding, text-material
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  • Modern Problems of Teaching Propaedeutics of Children's Diseases

    Book Chapter
    Pedagogy and Psychology as Sciences for the Formation of the Potential of Modern Society
    Authors:
    Valeriia P. Novikova, Nina V. Evdokimova, Olga A. Matalygina, Margarita D. Shestakova, Margarita M. Gurova
    Work direction:
    Глава 6
    Abstract:
    The chapter describes the problems of teaching propaedeutics of childhood diseases, which were discussed at the third All-Russian conference «Knowledge of propaedeutics is the basis of clinical thinking of a pediatrician." The characteristics of modern textbooks on this discipline, published in Russia in the last 15 years, are given, their advantages and disadvantages are described. The educational and methodological manuals and workshops published in SPbGPMU on separate sections of the program at the Department of Propaedeutics of Children's Diseases are described. Discussions are presented on the methodology of teaching practical skills, innovations in teaching and traditional work at the bedside, methods for assessing the physical development of children and childhood nutrition. It is emphasized that the formation of a student's motivation for learning largely depends on the personality of the teacher, his human qualities, charisma, competence and empathy.
    Keywords:
    innovations in teaching, teaching aids, teaching propaedeutics of childhood diseases, textbooks on propaedeutics of childhood diseases, workshops, methodology for teaching practical skills
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  • Using methods of business discourse analysis in ESL

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Author:
    Elena P. Kazakova
    Work direction:
    Филология в системе образования
    Abstract:
    В статье рассматривается целесообразность применения элементов анализа дискурса на занятиях по английскому языку со студентами неязыковых вузов. Автор делает обзор научных взглядов на понятие дискурса, перечисляет различные определения данного явления, описывает практикуемый в отечественных языковых вузах анализ текста на основе функциональных стилей английского языка и приводит аргументы в пользу включения дискурс-анализа в программу обучения английскому языку для студентов неязыковых специальностей.
    Keywords:
    phraseological unit, metaphor, text analysis, business discourse, figurative language, discourse analysis, functional style, figures of speech
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  • Specifics of mastering a foreign language (english) by students studying at the training department of “public and municipal administraion”

    Review Article
    Development of education Volume 6 No 1
    Author:
    Olga N. Selezneva
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The article deals with a vital problem of the specifics while mastering a foreign language (English) by the students studying at the training department of “Public and municipal administration”. The aim of this scientific article is to analyze the peculiarities of studying a foreign language by students of management specialties, which can allow one to explore English-language sources with a complex vocabulary and conceptual apparatus. The author of the article uses theoretical and empirical research methods. The research material is the content of professional training, while the means of education are authentic English texts of professional subjects, allowing students to master international terminological tools. The results of the research show the need to develop critical, analytical thinking among the students, in addition to mastering the general course of a foreign language (English). The scientific direction of ESAP is depicted in the article, which allows professional and language skills’ teaching in a specific disciplinary context. It can be concluded that the attention of the students studying a foreign language in the direction of preparation 'State and municipal management' should be focused on various types of analysis, such as logical, comparative, lexical and terminological, contextual ones, which, in turn, can require critical and analytical thinking development, selection of information, its processing, interpretation, as well as its adequate use.
    Keywords:
    language skills, critical thinking, text analysis, ESAP, foreign language (English), academic study skills
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  • Methodology for teaching the aesthetic function of a language in the process of using a poetic text (using the example of texts by M.I. Tsvetaeva)

    Book Chapter
    Topical issues of pedagogy and psychology
    Author:
    Dar'ia I. Morar'
    Work direction:
    Глава 9
    Abstract:
    The chapter discusses the peculiarities of the use of poetic texts by M.I. Tsvetaeva in the process of working on the study of the aesthetic function of the language. The author comes to the conclusion that the use of poetic texts in Russian language lessons, firstly, has a number of methodological features, and secondly, it is an important means for students to understand the features of aesthetic transformation of the meaning of language units.
    Keywords:
    methodology of teaching the Russian language, aesthetic function of the language, poetic text, tropes, expressiveness means
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  • ON THE USE OF A LITERARY TEXT IN TEACHING FOREIGN MEDICAL STUDENTS

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Larisa V. Balakireva
    Work direction:
    Теория и методика обучения и воспитания
    Abstract:
    This article considers the issues related to the use of authentic texts in classes of Russian as a foreign language at a non-language university. Reading of literary texts helps foreign students to understand better the cultural and country-specific contents and to practice their knowledge more effectively. The author points out the problems encountered in teaching foreign students, which are solved by using literary texts in classes of Russian as a foreign language.
    Keywords:
    literary text, international students, authentic text, adapted text, verbal communication
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  • PEDAGOGICAL VIEWS OF SMAGUL SADVOKASOV: RECONSTRUCTION OF METHODOLOGY

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Gulnar K. Mukanova, Zamzagul B. Baizhumanova
    Work direction:
    Общая педагогика, история педагогики и образования
    Abstract:
    The article examines the pedagogical views of the People's Commissar of Education Smagul Sadvokasov, 1925–1927. Based on the sources, his position on the topic of the national theater and the publication of textbooks is given. Sadvokasov defended the values – the quality of textbooks and the teacher's right to creativity.
    Keywords:
    education, teacher, Kazakhstan, textbooks, Sadvokasov
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  • About the Results and Conclusions of Checking the Level of Formation of Textual Competencies of Younger Schoolchildren in Their Native (Chuvash) Language

    Research Article
    Development of education Volume 5 No 2
    Author:
    Tamara V. Artemyeva
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The purpose of the article is to substantiate approaches to the development and description of tools for monitoring the level of formation of textual competencies of younger schoolchildren in the Chuvash language, to present the results of checking the level of formation of textual competencies of younger schoolchildren in their native Chuvash language. The main research methods: analysis of the methodology of formation and monitoring of general communication skills of younger schoolchildren, the results of All-Russian testing works of students in the 4th grade of the Chuvash Republic in Russian in order to identify difficulties, diagnostics of the level of formation of textual competencies in the native language of students in grades 1-4 of Chuvash schools. The importance of primary education and the importance of language learning, including the formation of textual competencies in younger schoolchildren, is pointed out. The main problems of providing the Chuvash primary school with didactic materials for the development of native speech, as well as tools for monitoring the level of formation of textual competencies are highlighted. An assumption about the expediency of creating and tools for monitoring the level of formation of textual competencies within the framework of the development of a set of didactic materials on the Chuvash language for grades 1-4 is put forward. Research results and conclusions. The necessity of developing verification works designed to ensure the unity of the educational space of the Chuvash Republic for teaching the Chuvash language, including by providing educational institutions with uniform verification materials and uniform criteria for evaluating educational achievements, is substantiated. The purpose and objectives, the methodology of developing diagnostic materials for determining the level of formation of textual competencies are clarified. The materials and results of diagnostics of textual competencies of younger schoolchildren in the Chuvash language are described. The ideas and provisions implemented in the materials for determining the level of formation of textual competencies in the Chuvash language were successfully tested in grades 1-4 in a number of Chuvash schools, and also approved by teachers.
    Keywords:
    educational results, tools, Chuvash language, native language, relevance, textual competencies, All-Russian test papers
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  • The use of modern information technologies in full-time teaching of a foreign language in a non-linguistic university

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Svetlana A. Nurmukhambetova, Mariam R. Ibliaminova
    Work direction:
    Теория и методика профессионального образования
    Abstract:
    Modern society is characterized by the enormous influence of computer technologies, which, to date, have been introduced into almost all areas of human activity. The development of information and communication technologies in the field of education, which allows us to open up the latest opportunities and new views on the educational process is considered in the article. The effectiveness of using information technologies is due to personal motivation and increased cognitive activity of students.
    Keywords:
    information and communication technologies, interactive maps, computer innovations in education, electronic textbooks, reference books, audio and video components
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  • Dialogue of Cultures in the Early Lyrics of the Udmurt Poet Flor Vasiliev

    Research Article
    Ethnic Culture Volume 3 No 4
    Author:
    Victor L. Shibanov
    Work direction:
    Special Theme of the Issue: Languages and Culture of Finno-Ugric people
    Abstract:
    The article is devoted to the analysis of lyrics by Flor Vasiliev (1934–1978) which is a new page in the history of Udmurt Soviet poetry. The young poet went beyond the generally accepted standards thanks to the rich literary context. This article is devoted to the study of the early lyrics of Flor Vasilyev in the aspect of the dialogue of cultures. The subject of analysis is poems written in the early 1960s. The purpose of the study is to identify and describe literary contacts with representatives of different cultures. The method of analysis is comparative studies. The result of the study is as follow: Flor Vasiliev introduces the names Remarque, Picasso, Grieg, Rembrandt into his poems to depict the general cultural atmosphere of Russia in the 1950s – 1960s, the poet follows the tradition of Russian pop lyrics. Interest in impressionism (Renoir and others) helps to hone style when portraying landscapes and the inner world of the hero. Irony begins to play a large role in the poems of early Flor Vasiliev, the poet learns in this direction from Heinrich Heine. Thus, thanks to the dialogue of cultures, there is a transition from «loud» to «quiet lyrics», humanistic traditions raise the poetry of Flor Vasiliev to a new qualitative level.
    Keywords:
    comparative studies, Udmurt poetry, dialogue of cultures, literary context
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  • Методологические ориентиры формирования профессионализма студента университета в русле актуального социального контекста

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Aleksandr T. Mukhametshin
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    The methodological aspects of professional education, which have significant influence on the personal and professional development of modern future professional, university graduate, are presented. It is proved, that in the conditions of updated social-economic situation the landmarks of professional training of university students change dynamically; the special approaches to the solution of actual social and production demands and the choice of ways of professional development and self-development by students are required. The essence of graduate professionalism as understood by scholars and social practice is specified on the basis of comparison of common terminology of professional knowledge and skills and consideration of additional innovations of conceptual field, in particular hard skills and soft skills. The specificity of students' consideration of social context in master's level education programmes, which allowed them to develop their skills and experience
    Keywords:
    professionalism, methodology, university student, social context
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  • Sovershenstvovanie kreativnoi mezhkul'turnoi kommunikativnoi kompetentsii studentov kolledzha (na primere Ural'skogo gosudarstvennogo gornogo universiteta)

    Book Chapter
    Issues of pedagogy and psychology
    Authors:
    Lialia G. Iusupova, Kristina D. Tabatchikova, Arzu I. Sadygova
    Work direction:
    Chapter 5
    Abstract:
    The scientific work is devoted to topical issues of intercultural communication. The problem is considered in the paradigm of improving the creative intercultural communicative competence of FSBEI of HE "Ural State Mining University" college students. Creative intercultural communicative competence is called the integrative quality of a linguistic personality, capable of knowing the surrounding reality by language means presented in the text-culture, and aimed at creative implementation in the process of conflict-free communication, and the text-culture is considered as a unit of information transfer and as a pedagogical condition for improving creative intercultural communicative competence of college students. In the article, the authors build a connection between language, culture, text and communication and touch upon the issues of modeling and a complex of pedagogical conditions for improving the creative intercultural communicative competence of college students.
    Keywords:
    creativity, language, competence, intercultural communication, culture, communication, text, text-culture
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  • Analiz kontekstnoi reklamnoi kampanii na primere predpriiatiia sanatorno-kurortnogo kompleksa

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Nikita A. Zonin, Milena S. Ulianets
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    Статья посвящена анализу контекстной рекламной кампании, предпринятой одним из санаториев Калининградской области, которая оказалась малоуспешной. В статье проведен SEO-аудит сайта санатория, проанализированы основные настройки рекламной кампании, изучены достоинства и недостатки рекламной кампании основного конкурента объекта исследования. Выявлены причины низкой эффективности рекламной кампании и даны рекомендации по исправлению недостатков.
    Keywords:
    optimization, advertising, search, google, website availability, configure, contextual advertising Yandex, resort, page, campaign
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  • Localization of advertising texts as a specific type of translation

    Proceeding
    History of culture, study of art and philology: modern points of view
    Authors:
    Iana M. Ferents, Tatiana I. Somikova
    Work direction:
    Филология и журналистика
    Abstract:
    This article is devoted to advertising as the object of linguistic research (the definition of advertising text is compiled, the main tasks and functions of advertising are revealed). The most promising directions of further research in the field of advertising texts are outlined, the role of studying localization of advertising is shown, localization of advertising texts is defined as a specific type of translation.
    Keywords:
    advertising, advertising text, advertising text translation, localization
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  • Positional Vision of Poetic Text Structures as a Tool of Interpretation (Based on the Poems of Joseph Brodsky)

    Book Chapter
    Questions of Education and Psychology
    Author:
    Roman V. Zabashta
    Work direction:
    Глава 1. Теоретические аспекты образования
    Abstract:
    The article is devoted to the application of the positional vision of the structures of a literary text to the categorical apparatus of the functional theory of text. The relevance of the problem under consideration is explained by the need to systematize the methodological concepts of various concepts in modern Russian studies and to develop, on this basis, methodological recommendations that can improve the use of the textocentric approach with focus on school education. The article uses philological methods of modern text theory, in particular, structural theory of text (Yu. M. Lotman), stylistic analysis of a literary text (N. A. Rudiakov), linguistic tool studies (A. N. Rudiakov), methods of highlighting intense positions of text (I. V. Arnold), some ideas of communicative stylistics (N. S. Bolotnova), as well as original author's methods. The study material are presented by poems by Joseph Brodsky: «Vse chuzhdo v dome novomu zhiltcu…» (1962), «V derevne Bog zhivet ne po uglam…» (1964 ) and «Ty ne skazhesh komaru…» (1991), the experience of the interpretation of which made it possible to illustrate the epistemological effectiveness of the positional approach. The results of the research allow us to systematize the ideas about the basic principles of linguistic and hermeneutical description of a literary text. Modeling of the functional relationship between the conceptual information of a poetic text and its significant components, identified when using the concept of "strong position of the text", is possible by applying a General regulatory understanding of language activity, which is based on the approach to language as a tool for speech influence on the individual picture of the recipient's world. The conclusions reached by the author of the article make it possible to clarify the basic concepts of the functional theory of text related to the interpretation of the elements of the individual author's world picture in the literary text and also to offer a methodological basis for applying linguistic knowledge to the issues of text analysis in school practice.
    Keywords:
    literary text, functional theory of text, regulatory function, textual position, stylistic text analysis, individual author's world picture
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  • Functional-pagmatic characteristics of the mediatext

    Proceeding
    Education and Pedagogy
    Author:
    Anna V. Butova
    Work direction:
    Филология в системе образования
    Abstract:
    A special direction in linguistics – media linguistics – deals with the analysis of media texts. The purpose of this article is to consider the functional and pragmatic characteristics of media texts. Particular attention is paid to the tasks and functions that the media text performs in the mass media discourse. The types of media texts and their linguistic and stylistic features are considered.
    Keywords:
    media linguistics, mass media discourse, media text, functions of media text, types of media texts
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  • Formation of the Professional Communicative Personality in a Digital Environment

    Book Chapter
    Education and Pedagogy: Current Trends
    Author:
    Olga A. Burukina
    Work direction:
    Глава I. Теоретические аспекты образования
    Abstract:
    The chapter analyzes the needs of the modern labour market for highly qualified professionals with a highly developed professional communicative personality, and the possibility of forming the professional personality based on at least two communicative competencies developed on the basis of the native and foreign languages. Based on the study, the author has identified significant characteristics of the digital environment in relation to the goals of heterogeneous and autonomous learning, relevant for both distance and open learning, their positive impact on the effectiveness of the educational process and its results, coming to a conclusion of the importance of the digital environment for the gradual transformation of “pedagogy of teaching” into “pedagogy of opportunity” (R. Arnold, 1993). Based on the conducted analysis of previous definitions, the author offers and justifies her own definition of “professional personality” and sets out her own concept of the linguistic personality, which combines the concept of a linguistic personality developed by Yury Karaulov and the concept of a secondary linguistic personality developed by Irina Khaleyeva, as well as the hypothesis proposed by Lyubov Yarotskaya. The work emphasizes the importance of introducing ICTs and hypermedia into foreign language teaching programmes for an effective formation of communicative competencies and the importance of the hypertext environment as a whole for solving urgent educational problems in the new educational paradigm.
    Keywords:
    communication skills, digital environment, professional personality, hypertext communication, teaching of native and foreign languages, professional communicative personality
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  • The Ability to Understand and Create Descriptive Texts and Essays as an Indispensable Condition for Organizing the Environment for Language Development

    Research Article
    Development of education No 3 (9)
    Authors:
    Julia A. Arskaya, Akhmed A. Mamedov
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The article is devoted to the text as a multifaceted concept that a pupil is faced with both when perceiving the educational content and producing his / her own oral and written answers. The emphasis in the article is made on the two most frequent types of speech used in various school subjects, that is description and reasoning. The purpose of the work is to systemize the philological knowledge about the text, its kinds and methods of its creation, since it is necessary to know for organizing the environment for language development. During the study the following methods were used: comparative method, generalization, comparison, systemization, theoretical analysis of research and methodological literature on text theory, stylistics, genre studies and methods of teaching Russian. As a conclusion specific features for describing an object and a portrait of a person are presented; the main types of classification are introduced and principles of their building-up are formulated. A special attention in regard to the essays is paid to the laws of logic. Various examples from school text books are given. It is concluded that taking into account all the achievements accumulated in the theory of text, stylistics, genre studies, as well as methods of teaching Russian for creating an environment for language development, will allow teachers to improve the perception of tasks by students and will contribute to the formation of skills for creating written and oral answers.
    Keywords:
    text, environment for language development, description, reasoning, classification, laws of logic
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  • Oriental'nye ekologicheskie peremennye: ekologiia kul'tury cherez tekstovye ekzemply novopersidskogo kontinuuma nach. KhKh - 10-ykh gg. XXI v.

    Book Chapter
    Culture. Science. Education: modern trends
    Authors:
    Natalia V. Khalina, Denis V. Anikin, Ekaterina V. Valiulina
    Work direction:
    Глава 1. Культура
    Abstract:
    The ecology of a new Persian continuum culture, represented in two hypostases-states: the Iranian discourse and the Iranian dispositif is examined in the work. The Iranian discourse is considered on the basis of the introduction to the English translation of «Shahnameh» by Firdausi, composed and published by Arthur George and Edmond Warner in the early twentieth century. The Iranian dispositif is studied on the material of the Iranian media at the beginning of the twenty first century. The methodological basis of the work is the hermeneutical method, the phenomenological approach, and the linguistic topology. The structural units of analysis are linguoecological variables, or existentials, represented by text examples. The analysis makes it possible to draw conclusions about the ontological dimension of the Iranian discourse and the strategic imperative of the Iranian dispositif, determined by the ontological security of the Iranian society and the institutional culture of the Shanghai cooperation organization.
    Keywords:
    ecology of the culture, Iranian discourse, Shahnameh, Iranian media, text examples, mental landscape, topology of cultural reflection, existential topology
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  • Vnutrenniaia dialogichnost' kategorii budushchego vremeni (na primere mediinykh tekstov)

    Book Chapter
    Culture. Science. Education: modern trends
    Author:
    Tatiana A. Sukhomlina
    Work direction:
    Глава 2. Наука
    Abstract:
    The article describes the internal dialogic nature of the Future Tense category in mass media texts. On the example of various texts, the author comes to the conclusion that the internal dialogic nature of the category as one of the resources of word creation is becoming more and more vivid in the British mass media texts. As a result of the research, it is an obvious fact for the author that the form of presenting the article to reader in all genres of journalism is changing due to the decrease in ethical and stylistic norms of speech, determined by the progressive democratization of communication. The results of the novelty of the work are presented in the description of the Future Tense category as a complex phenomenon that has different author’s meanings because of the internal dialogue with reader, and determines the journalist's attitude to the presented information. The author of the article tells that the internal dialogic nature of the category is the basis of the future semantics, which is based on the author's desire to describe his beliefs and influence the reader using the language means of the Future Tense category.
    Keywords:
    the Future Tense category, mass media texts, the internal dialogic nature, new meanings, the language means of the Future Tense
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  • Ukrainian in Russian Context: Pattern, Folklore and Ethnic Symbols (on the Exsples of Epigraphes in "The Fair at Sorochyntsi" of N.V. Gogol)

    Research Article
    Ethnic Culture No 1 (1)
    Authors:
    Aleksandr V. Savchenko, Anna G. Bodrova
    Work direction:
    Problems of Crosslinguistic and Intercultural Communication
    Abstract:
    In this article, from the linguistic and ethnoculturological points of view are analyzed Ukrainian texts of epigraphs in «The Fair at Sorochyntsi» by N.V. Gogol, included in the Russian-language prose, which is an integral part of Russian literature, culture and history. Purpose of the article: This work is an attempt to interpret Ukrainian conceptual symbols, images and metaphors used by the author to create a special atmosphere of Ukrainian identity. Methods: In the study the methods of contextual-pragmatic and lexical analysis are used. In particular, the subject of our study is the Ukrainian texts of the epigraphs to each of the chapters of the above-mentioned literary work, which, due to insufficient knowledge of the Ukrainian cultural context, are far from always deeply understood by the Russian reader and do not always evoke the same associative series as the bearer of the Ukrainian worldview, although close to the Russian one, but still significantly different from it. Results: As a result of the study it is possible to state, that here we deal with the problem of the difference in the cultural perception and understanding the original significance, laid down by N. Gogol in the text and the meaning of his work. It is concluded that the analyzed text of Gogol demonstrates not only the cultural similarity of the two peoples, but, which seems to be more important, the differences in the worldview and way of life of Ukrainians and Russians. The epigraphs in Ukrainian cited by the writer at the beginning of the each chapter serve as a kind of «textual marker», which helps the reader to delve deeper into the content of the text and try to understand not only explicit meaning but also implicit senses implied by the author in its structure.
    Keywords:
    the Ukrainian language, the Russian language, Gogol, lexicology, textology, The Fair at Sorochyntsi
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