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List of publications on a keyword: «consumer»

  • Nostalgia trend: a phenomenon in modern culture

    Proceeding
    The Topical Issues of the Humanities and Social Sciences
    Author:
    Arina S. Lobasheva
    Work direction:
    Вопросы культурологии
    Abstract:
    The article explores the phenomenon of nostalgia in the context of modern culture. Examples of current trends in music, cinema, fashion, cosmetics, and technology related to the return of elements from the 90s and 2000s are given. The conclusion is made about the social and commercial importance of nostalgia as a tool for uniting generations and stimulating consumer interest.
    Keywords:
    cinema, marketing, trends, music, consumer behavior, fashion, nostalgia, modern culture, aesthetics of the 90s, aesthetics of the 2000s, intergenerational dialogue, retro, digital cameras, makeup, youth culture, brands
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  • Platform economy in Belarus

    Proceeding
    Socio–economic landscape of the region: growth investments
    Authors:
    Ekaterina M. Mishchenko, Liudmila V. Rastorgueva
    Work direction:
    Развитие финансовых рынков
    Abstract:
    The article explores the development of platform economy in the Republic of Belarus, analyzes the key trends in e-commerce with a focus on digital infrastructure and the activities of local online stores. The factors restraining the growth of the platform economy are analyzed and practical recommendations for overcoming them are offered. The article will be of interest to specialists in economics, innovation, information technology, government officials, as well as entrepreneurs interested in the development of platform business.
    Keywords:
    platform economy, e-commerce platforms, digital organizations, digital infrastructure, internet access, consumer demand
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  • Quality management of the technological process through the development of a statistical control system model.

    Proceeding
    Law, Economics and Management
    Authors:
    Bogdan V. Grushenko, Iurii A. Orlov, Dmitrii I. Orlov
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    A model of a statistical process control (SPC) system has been developed for the production of wood-polymer composite (WPC). The main goal is to improve the stability of technological processes and reduce the amount of defective products. The economic effect lies in reducing the costs associated with defective items. The developed model is tailored to the specifics of WPC production and can be applied at other enterprises.
    Keywords:
    data analysis, quality management system, Statistica, SPC (Statistical Process Control), WPC profile, technological processes, quality control, economic effects, defective products, consumer
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  • Major Issues of Consumer Cooperative Purchasing Activities in the Chelyabinsk Region

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Aleksei I. Mayorov
    Work direction:
    Анализ и прогнозирование основных тенденций современной экономики на макро-, мезо- и микроуровне
    Abstract:
    In the present article, we propose an approach to identifying the barriers that hinder the development of purchasing activities of cooperatives in the Chelyabinsk region and the functioning of consumer cooperative enterprises. The analysis allowed us to attribute to such barriers of internal nature for the cooperative sector: systematically low profitability of cooperatives' activity in the sphere of trade, low attractiveness of cooperatives for the economically active population as a sphere of competence application (as a consequence, reduction in the number of shareholders), compression of the infrastructure of procurement and realization of agricultural products. The problems of external character should include the general unfavorable state of production systems of agricultural territories in the region.
    Keywords:
    consumer cooperation, Chelyabinsk Regional Union of Consumer Communities, procurement activities of cooperatives, consumer cooperatives
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  • Inflation as a macroeconomic problem in modern Russia

    Proceeding
    Law, Economics and Management
    Authors:
    Bella Z. Karmova, Feliks A. Bichoev
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    The article examines the change in the inflation rate in Russia and its impact on the change in the main indicators of the standard of living of the population for 2019-2023. In the course of the conducted research, the causes of the deployment of inflationary processes in the Russian economy have been identified, as well as ways to eliminate them. The authors conclude that in order to reduce the inflation rate in the Russian Federation, it is necessary to introduce effective anti-inflationary measures, including price control for certain goods and services, tightening monetary policy and the development of domestic production.
    Keywords:
    economic growth, inflation rate, consumer price index, key rate, monetary policy
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  • Sustainability as a Generalized Indicator of the Efficiency of Using the Resource Potential of Consumer Cooperation in the Service Market

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Olga A. Chistiakova
    Work direction:
    Глава 3
    Abstract:
    The author seeks to expand existing theoretical knowledge and suggest the author's definition of "sustainability" in relation to the consumer cooperation system based on a literary review. Despite the fact that other reviews present a significant number of aspects and characteristics related to sustainability, this study examines additional substantive characteristics, such as digitalization in the field of cooperative graduate education, and the competitive advantages of consumer cooperation. Based on the study of the consumer cooperation sustainability, all the cooperative advantages are combined into multilevel systemic aspects and the most significant for the sustainable development of cooperation are distinguished. The author proposes scientific and methodological approach, which consists in considering the types of sustainability and systematization of indicators for its assessment using system analysis.
    Keywords:
    sustainable development, consumer cooperation, sustainability, resource potential, service market
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  • Main Problems of Procurement Activities of Consumer Cooperative Societies in Yaroslavl Region

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Aleksei I. Mayorov
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    The article studies the current state and key problems of development of procure-ment activities in the consumer cooperation system of the Yaroslavl region. The analysis revealed the concentration of the regional cooperation system on the retail trade sector and a relatively low level of development of systemically important for regional markets areas – agricultural cooperation, cooperation in the sphere of public services. The formed set of problems should be considered as a combination of national and regional problems. The priority directions of development of the consumer cooperation system in the region are: promoting the development of co-operative relations in agriculture, local production, building the infrastructure of interregional relations; popularization of the infrastructure of assistance to improve the experience of entrepreneurs.
    Keywords:
    consumer cooperation, procurement, procurement activities, Yaroslavl region, procurement sphere
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  • Defiant advertising, or How advertisers attract the attention of young people to fast food products through outrage

    Book Chapter
    Vectors of socio-economic development in Russia. Modern challenges and opportunities
    Authors:
    Svetlana A. Goriunova, Irina V. Mkrtumova
    Work direction:
    Глава 12
    Abstract:
    Due to a noticeable decline in demand for advertising products, a decrease in sales and loss of profit in cafes and fast food restaurants, managers of some companies are forced to resort to extravagant ways of working with customers – involving epatage elements. The authors note that, to a greater extent, epathetic advertising causes negative emotions and makes a negative impression on older people, while in young people it evokes amazement, arouses interest, brings out laughter and the desire to buy fast food products precisely because of the original approach to their positioning. Based on the concepts of social field of P. Bourdieu, functional theory of R. Merton and others, the article outlines the features and peculiarities of difference between epatage and other attraction methods and techniques of influence on young people. Examples of socially significant epatage advertising, epatage in advertising products of catering restaurants Carl's Jr, Burger King, cafe ‘Shhelkunchik’ are given in this chapter. Understanding the impact of epathetic advertising, marketers also consider the possible consequences for brand reputation, including negative feedback and criticism. A strategy of ubiquitous social media presence not only maximizes audience reach, but also helps shape the consumer habits of young people. In conclusion, the authors emphasize that epathetic food advertising cannot bypass ethics, principles and postulates of morality.
    Keywords:
    youth subculture, consumer behavior, epatage advertising, epatage, social construction, catering restaurants, advertising content, attraction methods
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  • Research of Consumer Loyalty in the Cellular Market

    Book Chapter
    Law and economic development: current issues
    Author:
    Anna A. Belostotskaia
    Work direction:
    Глава 11
    Abstract:
    The chapter discusses conceptual approaches to the study of consumer loyalty in relation to the cellular market. The results of an empirical study of consumer loyalty in the cellular market are presented. The behavior of consumers based on the experience of using cellular communication services is analyzed, the factors influencing consumer loyalty by the method of semi-structured interview are identified.
    Keywords:
    consumer loyalty, consumer behavior, behavioral loyalty, perceived loyalty, satisfaction, qualitative research
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  • Marketing: vazhnost' reklamy v sovremennom biznese

    Proceeding
    Law, Economics and Management
    Author:
    Elizaveta V. Bushueva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Advertising as a type of human activity has existed for several millennia. The concept of "advertising" in recent decades has become not only a word often mentioned in the media, but also a term that evokes a wide range of associations of an economic, political and socio-cultural nature. The main function of advertising is an economic function in the life of any company, aimed at selling products or providing services and making more profit. The article considers advertising as an important component of economic activity.
    Keywords:
    competition, marketing, advertising, economic activity, demand, enterprises, consumers, promotion, mass audience, clientele
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  • Ecosystem as a Tool of Consumer Loyalty in Russia

    Book Chapter
    Principles of the New Ecosystem Formation: Multicultural Space
    Authors:
    Nina V. Trubnikova, Kseniia A. Chursina
    Work direction:
    Глава 3
    Abstract:
    The chapter considers the main approaches to consumer loyalty in the realities of modern marketing. taking into account innovative methods and tools. Today, the mechanisms of loyalty formation are becoming more complex and motivation factors are shifting from economic to communication. An innovative approach is considered in detail, when the ecosystem is considered as a unique format for the complex solution of most tasks related to the formation of loyalty. The experience of the leading Russian ecosystems of Yandex and Sberbank in the formation of loyalty is analyzed, recommendations for the introduction of ecosystem models in client-oriented companies are formulated.
    Keywords:
    motivation, digital marketing, ecosystem, consumer loyalty, customer orientation
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  • Konkurentno-innovatsionnyi podkhod k upravleniiu predpriiatiem

    Book Chapter
    Management Problems in Socio-Economic Systems: Theory, Methodology, Practice
    Author:
    Olga O. Iovleva
    Work direction:
    Глава 1. Проблемы управления конкурентоспособностью организации в современных условиях
    Abstract:
    Consideration from critical positions of numerous researches and scientific and methodical works of scientists and experts in the field of innovative activity revealed the fact that among the least studied problems can be attributed to the effect of innovations and innovations. The purpose of this study is the theoretical justification and methodological solution of the complex issues of innovation effect. There are several reasons for this. At least five of them can be formulated as follows: first, there are no large-scale studies on the cycle of effects on the stages of the innovation process. There are practically no theoretically verified methods of calculating the value of the effect; secondly, in the scientific economic literature prevails one-sided view of the competitive relationship between the subjects of innovation. The system of specific communications, which is built on the basis of the effect of innovation and includes both competition and cooperation, is not taken into account; thirdly, there is a small share of research and, as a result, there is still little known about the mechanisms of diffusion of innovation, the ratio of creativity and imitation in the absence of a quantitative assessment of the effect of innovation; fourth, there is no clear understanding of the forms of relationships between certain types of innovation effect and the competitiveness of goods and enterprises; fifth, the experience of functioning of developed countries in the conditions of innovative type of economy shows that economic knowledge should become qualitatively different, oriented to a new idea of innovation not as a goal, but as a means of enterprise development in a market economy. The paper uses General scientific methods of cognition: induction, deduction, synthesis, methods of comparative, multifactorial, functional and situational analysis, statistical groupings and expert-analytical methods.
    Keywords:
    innovative activity, competitive advantages, innovations, competitiveness of goods and enterprises, indicators of useful consumer effect of goods, technical competitiveness of goods, technical effect of innovations, innovative and production potential of the enterprise, competitive and innovative concept of the enterprise, competitive effect of innovative activity of the enterprise
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  • Assessment of employers' satisfaction with educational activities of the university in the framework of internal self-assessment of the university in accordance with the gef in 3++

    Research Article
    Development of education No 2 (4)
    Author:
    Valentina N. Novikova
    Work direction:
    Practice
    Abstract:
    The article presents the procedure of evaluation of satisfaction of employers as a mechanism for assessing the quality of educational activities and results of the University education within the framework of the system of internal assessment in accordance with the GEF IN the 3++. Unified requirements for the organization of assessment of employers' satisfaction with educational activities of the University and the implementation of feedback with them are established.
    Keywords:
    ISO 9001-2015, GEF IN the 3++, the internal self-assessment of the University, satisfaction of consumers, educational activity of the University, mechanisms of quality assessment
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