Marina M. Kireeva

the paper explores various aspects of the current state of the accommodation services sector in the Ivanovo region, analyzes the resource component of the activity of the region's accommodation facilities and the effectiveness of their work, identifies key problem areas in the process of functioning of hospitality enterprises. Attention is paid to the process of categorization of accommodation facilities in the Ivanovo region, the passivity of the leaders of accommodation facilities in the region regarding the classification procedure is noted. Measures are proposed to level specific threats a...

the chapter studies the key performance indicators of tourism and hospitality industry enterprises in the region. The segmentation of enterprises according to the value of financial and economic indicators and its comparison with the average industry value is carried out. Depending on the number of indicators exceeding the industry average value, groups of enterprises (group 1 – "green zone", group 2 – "blue zone", group 3 – "yellow zone", group 4 – "red zone") were singled out and brief recommendations for the development of activity in each group were formulated. The research methods include...