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List of publications on a keyword: «man»

  • Semantic space of color in religious culture: psychological and pedagogical aspect of identity formation.

    Conference Paper
    Pedagogy, Psychology, Society: from theory to practice
    Authors:
    Ekaterina S. Kalugina, Irina V. Terelianskaia
    Work direction:
    Вопросы культурологии
    Abstract:
    This article examines the relationship between the semantic meaning of color and religious identity from a cultural studies perspective. The aim of the study is to identify the specifics of color associations using Orthodox Christians and atheists as examples. The study utilizes the Religious Commitment Inventory (RCI-10), the Questionnaire on Color Semantics in Religious Context (QCS-RC), and Yu. V. Shcherbatykh's Test of the Structure of Individual Religiosity. The results confirm that color symbolism acts as a stable marker of an individual's cultural code, influencing self-identification processes. The findings can be used in psychological and pedagogical support for the development of interreligious dialogue in the educational environment.
    Keywords:
    educational environment, religion, atheism, cultural approach, religious identity, psychosemantics, color semantics, color symbolism

  • GENDER FEATURES OF THE CREATIVE POTENTIAL OF MANAGERS AGED 23-35: RESULTS OF AN EMPIRICAL STUDY

    Conference Paper
    Law, Economics and Management
    Author:
    Alla I. Matveeva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Abstract. The article is devoted to an empirical study of the creative potential of young managers as a key resource for effective management under conditions of environmental uncertainty. Based on a sample of 100 managers aged 23–35 (61 women, 39 men), a comprehensive diagnosis of verbal, figural, and managerial creativity was conducted using the Remote Associates Test (RAT) developed by S. Mednick, as adapted by A.N. Voronin, the Torrance Test of Creative Thinking, and an author-developed questionnaire, "Creative Potential of a Manager." It was established that the integral index of creative potential among female managers statistically significantly exceeds that of male managers across all three diagnostic instruments, with the largest differences recorded in the verbal creativity component. It is shown that age, within the 23-35 range, has no substantial effect on the level of creative potential, which confirms the priority role of personal and professional determinants of manageri
    Keywords:
    creative potential, gender differences, Torrance test, managers, creative leadership, management psychology, creativity diagnostics, Mednick test
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  • Теоретические основы использования нераспределённой прибыли в финансовой деятельности предприятия

    Conference Paper
    Law, Economics and Management
    Author:
    Irina M. Golovkina
    Work direction:
    Финансы и кредит. Экономика предпринимательства
    Abstract:
    This article examines the theoretical aspects of the formation and distribution of retained earnings as a key element of an enterprise's internal financing. It analyzes the economic essence of retained earnings and their role in ensuring the financial stability and investment attractiveness of a business entity. The main approaches of Russian scholars to defining this concept and the principles of dividend policy are discussed.
    Keywords:
    equity, capital structure, financial management, retained earnings, self-financing, reinvestment
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  • ECONOMIC AND LEGAL ANALYSIS AS A TOOL FOR ASSESSING THE RELIABILITY OF BUSINESS ENTITIES

    Conference Paper
    Law, Economics and Management
    Author:
    Серова Вероника Владимировна
    Work direction:
    Финансы и кредит. Экономика предпринимательства
    Abstract:
    The article examines the methodology of comprehensive economic and legal analysis as a tool for assessing the reliability of counterparties and minimizing business risks. Using the example of specific companies (JSC "Forum Electro" and LLC "ElectroPartner"), the practical application of an integrated approach combining financial diagnostics, verification of legal integrity and analysis of arbitration practice is demonstrated. The author has developed and tested assessment algorithms that made it possible to identify key risk indicators and determine the level of reliability of business entities. Special attention is paid to the operationalization of the principle of due diligence through a system of formalized criteria. In conclusion, the effectiveness of the proposed methodology is substantiated and recommendations for its implementation in the corporate risk management system are formulated.
    Keywords:
    risk management, due diligence, economic and legal analysis, counterparty reliability, financial diagnostics, arbitration practice
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  • INTEGRATION OF UNMANNED AIRCRAFT SYSTEMS INTO PROFESSIONAL SERVICE AND PHYSICAL TRAINING OF LAW ENFORCEMENT OFFICERS

    Conference Paper
    Law, Economics and Management
    Authors:
    Iurii M. Miasnikov, Aleksandr V. Nikishkin, Polina E. Polovinkina
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    The current stage of society's development is characterized by the rapid digital transformation of all spheres of government activity, which fully applies to the law enforcement system. Unmanned aerial vehicles (UAVs) have become an integral attribute of both armed conflicts and the daily operational and official activities of law enforcement agencies. The emergence of new threats related to the illegal use of drones, on the one hand, and the expansion of the functionality of their legal use to solve law enforcement problems, on the other, necessitated a fundamental revision of approaches to training personnel of the Ministry of Internal Affairs of Russia. Of particular importance is the issue of including competencies in the field of operation of unmanned systems in the system of professional service and physical training, which requires both theoretical understanding and practical implementation at the level of departmental regulatory regulation.
    Keywords:
    law enforcement agencies, physical training, unmanned aerial vehicles, professional service training, UAV operators
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  • Intergenerational interaction in student volunteering practices

    Conference Paper
    Law, Economics and Management
    Authors:
    Svetlana I. Petoshina, Tatiana D. Tegaleva
    Work direction:
    Социально-экономическое развитие общества
    Abstract:
    The article considers intergenerational interaction in the practice of student volunteering as a way of social support for citizens and the transmission of moral and social values. Various formats of intergenerational volunteering are presented: mentoring and skills transfer; digital socialization; preserving history and strengthening the connection of generations; "students to parents" as an exchange of resources; family volunteering - through projects implemented by the student association Volunteer detachment "Socionom" of the Murmansk Arctic University. The work noted the bilateral effect of practices with a positive impact on representatives of different generations, including the student volunteers themselves. The conclusion was made about the importance of student volunteer associations as subjects of social support and institutions of intergenerational communication in the region.
    Keywords:
    family, generation, volunteering, student youth, elderly people, Murmansk region, intergenerational interaction, student volunteering, family volunteering
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  • Formation of professional competence of future bachelors of tourism in the process of studying ancient Roman art (using the example of the Roman Pantheon)

    Book Chapter
    Theoretical and practical aspects of pedagogy and psychology
    Authors:
    Svetlana F. Maslennikova, Anne A. Medvedevoi
    Work direction:
    Глава 10
    Abstract:
    The chapter examines the historical, cultural, and architectural significance of the Roman Pantheon as one of the best-preserved monuments of antiquity, featuring a unique design (a dome 43.57 m in diameter with an oculus 9 m in diameter), a rich history of transformations (its conversion into a church in 609, the removal of bronze materials by order of Pope Urban VIII for St. Peter's Basilica and for cannons at Castel Sant'Angelo, as well as the installation and removal of Bernini's «donkey ears» in the 19th century), and a mythological and legendary context (the disappearance of Romulus, the origin of the oculus, and the tale of Bayard). Special attention is devoted to the tomb of Raphael Sanzio with its epitaph, the commemorative plaque for the paving of Piazza della Rotonda, and the tradition of scattering rose petals on Pentecost. The material is presented within the context of the professional training of future tourism industry specialists, for whom knowledge of ancient art constitutes a significant component of professional competence, enabling them to successfully address the challenges of designing and conducting excursion programs.
    Keywords:
    professional competence, Ancient Rome, ancient heritage, Bachelor of Tourism, Roman Pantheon, oculus of the Pantheon, Raphael, Michelangelo
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  • Ways to prevent emotional burnout among teachers of technical universities

    Book Chapter
    Theoretical and practical aspects of pedagogy and psychology
    Authors:
    Inna V. Piatibratova, Oksana V. Iakusheva, Tatiana V. Aleksina
    Work direction:
    Глава 14
    Abstract:
    The chapter addresses the problem of preventing emotional burnout among faculty members of technical universities. The relevance of the study is determined by the high intensity of professional activity of engineering and pedagogical staff, who combine teaching, methodological, research and administrative work under conditions of constant updating of educational standards and technological infrastructure. Based on the analysis of Russian publications over the past decade, the main risk factors are identified: multitasking, bureaucratic load, dissatisfaction with remuneration, and lack of recovery time. The necessity of taking into account the cognitive specificity of technical discipline teachers (predominance of logical loads, orientation towards algorithms, restraint in emotional expression) when developing preventive measures is substantiated. A comprehensive prevention model is proposed, combining individual strategies (self-regulation, time management, physical activity) and organizational solutions (reduction of bureaucratic load, fair distribution of responsibilities, group professional support, state monitoring). Practical recommendations adapted to the working conditions of engineering faculty members are formulated. It is concluded that effective burnout prevention is possible only through a systematic approach that unites the efforts of the teacher, the department, and the university administration.
    Keywords:
    physical culture, engineering education, prevention, self-regulation, emotional burnout, time management, technical university faculty, organizational support, professional health
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  • Law, Economics, and Management: Status, Problems, and Prospects

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Mikhail V. Sevriukov
    Work direction:
    Международная экономика и право
    Abstract:
    The article examines how law, economics and management are interconnected and how they affect the life of society together. The current state of these areas is analyzed, the main difficulties are identified and possible directions of development are determined. Special attention is paid to the impact of digital technologies on the usual rules of work and interaction.
    Keywords:
    economics, management, efficiency, public administration, legal regulation, law, digital economy
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  • Main Directions for Improving the Economic Efficiency of PJSC Rostelecom: Theory and Practice

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Anna E. Ishkhanian
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    The article is devoted to the assessment of and practical recommendations for improving the economic efficiency of PJSC Rostelecom. It examines a number of methods that contribute to improving the company’s economic efficiency and draws conclusions on the expediency of using factoring and comprehensive debt optimization to increase the liquidity, turnover and overall financial stability of PJSC Rostelecom.
    Keywords:
    economic efficiency, accounts receivable, turnover, financial stability, factoring, debt restructuring, working capital management
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  • The role of social media in brand image formation

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Aishan E. Djabbarova
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    This article explores the pivotal role of social media platforms, particularly TikTok and Telegram, in shaping and enhancing brand image in the digital age. By analyzing key mechanisms such as visual content, interactivity, viral marketing, and reputation management, the study demonstrates how modern brands leverage these platforms to build emotional connections with their audience. The article also highlights the growing importance of real-time feedback and AI-driven sentiment analysis in reputation management. Ultimately, it argues that social media has evolved from a mere communication tool into a strategic asset for brand development, where authenticity and adaptability are critical for long-term success.
    Keywords:
    digital marketing, TikTok, social media, Telegram, brand image, viral content, reputation management, audience engagement
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  • АНАЛИЗ ТЕКУЩЕГО СОСТОЯНИЯ НОРМАТИВНО-ПРАВОВОГО РЕГУЛИРОВАНИЯ ПРИМЕНЕНИЯ ИНФОРМАЦИОННЫХ ТЕХНОЛОГИЙ В ДЕЛОПРОИЗВОДСТВЕ

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Aleksandr V. Perovskii, Aleksei K. Osin
    Work direction:
    Актуальные вопросы юриспруденции
    Abstract:
    The integration of information technology into various areas of professional activity, including office work, necessitates the development of appropriate legislative regulation. This study analyzes the existing regulatory framework governing the use of information technology in office work, with the aim of identifying both the regulated aspects and existing gaps. The results of the analysis indicate partial legislative coverage of issues related to the use of information technology in office work, while remaining challenges remain.
    Keywords:
    Digitalization of document management and management processes, the use of electronic systems for organizing and maintaining documentation, automation of office operations using IT solutions, the implementation of information systems in the field of document management
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  • THE PROBLEM OF TRANSLATING MEDICAL ABBREVIATIONS ACROSS DIFFERENT LANGUAGES

    Conference Paper
    The Topical Issues of the Humanities and Social Sciences
    Authors:
    Sofiia A. Iukhimets, Vladimir A. Brodskii, Anastasia V. Filipskaya
    Work direction:
    Современные гуманитарные науки и проблемы языкознания
    Abstract:
    Medical translation is a highly specialized field where precision is a matter of life and health. Among the most challenging elements are acronyms and abbreviations. These short forms save time and space in clinical documentation but often become serious obstacles in cross‑language communication. This article reveals the following key problems in translating medical abbreviations: multiple meanings of a single abbreviated form, variability in spelling, the danger of illegible handwriting, sound-based acronyms and pseudo-blends that can be mistaken for another word or medical term, terminological shifts between languages where a full term or a different structure replaces the English acronym, inversion of word order in Romance languages that changes the sequence of letters in the acronym, as well as dialectal differences within the same language that require separate adaptation.
    Keywords:
    translation problems, medical abbreviations, multiple meanings, terminological shifts, Roman languages
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  • YOKE (ROCKER ARM) IN THE EXTREME POWER

    Conference Paper
    The Topical Issues of the Humanities and Social Sciences
    Authors:
    Aleksandr V. Nikishkin, Veronika A. Sorokina
    Work direction:
    Теория и методика физического воспитания, спортивной тренировки, оздоровительной и адаптивной физической культуры
    Abstract:
    В данной статье авторы обращают внимание читателя на спортивный снаряд «Йок» (супер-йок или коромысло), как на одно из основных зрелищных стронгменовских упражнений в виде спорта «Силовой экстрим». Также авторы рассматривают историю появления «Йока», от «Переноски холодильника» до современного состояния и о том, как идея из простого упражнения на переноску эволюционировала, пока не стала одной из визитных карточек силового экстрима.
    Keywords:
    weights, power extreme, strongman, rocker, metal frame, multitasking, power sled, arsenal of disciplines
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  • Methods and techniques for working on a poem in the 3rd grade: semantic reading

    Conference Paper
    Youth science in the modern world
    Authors:
    Iana G. Zubareva, Tatiana V. Zastrozhnaia
    Work direction:
    Теория и практика дошкольного и начального образования
    Abstract:
    The article discusses methods and techniques for working on a poem in the 3rd grade, with a focus on meaningful reading. It describes three stages of text analysis (pre-text, text, and post-text) based on the methodology of N. V. Dushkina and the positions of O. V. Zakharova. For each stage, specific techniques are provided (e.g., «true and false statements», «stop-and-go reading», and «thick and thin questions»), and examples of their application are given using poems included in the «School of Russia» program. It is shown how these methods contribute to a deep understanding of lyrical works and meet the requirements of the Federal State Educational Standard for Primary General Education.
    Keywords:
    primary school, teaching methods, Semantic reading, work with a poem, pre-text stage, text stage, post-text stage, Federal State Educational Standard for Primary General Education
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  • Intelligent Web Services and Semantic Technologies in Digital Educational Resources

    Conference Paper
    Digitalization in the education system: best practices and implementation practices
    Authors:
    Sofiia D. Nikitina, Kristina F. Iliasova, Andrei M. Zhdanov, Kirill A. Koldenkov, Natalia E. Cherniavskaia
    Work direction:
    Цифровые образовательные ресурсы
    Abstract:
    The article explores the principal aspects of Web Intelligence (WI) in the context of Artificial Intelligence in Education (AIED). The study demonstrates that WI creates new possibilities for personalization of learning, adaptive educational services and semantic integration of learning materials. Special attention is devoted to components such as ontologies, intelligent Web services, semantic markup and Web mining. The architecture of intelligent educational servers INES is proposed, and usage scenarios are described. The authors conclude that the introduction of WI methods into e-learning systems increases adaptability, automation and learner comfort.
    Keywords:
    adaptive learning, ontologies, artificial intelligence in education, Web Intelligence, Semantic Web, pedagogical agents, Web mining, intelligent Web services
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  • Digital Technologies as a Means of Personalizing Contemporary Education

    Conference Paper
    Digitalization in the education system: best practices and implementation practices
    Author:
    Kirill E. Bardizh
    Work direction:
    Опыт использования современных информационно-коммуникационных технологий
    Abstract:
    In the context of the digital transformation of education, accounting for learners’ individual characteristics has become especially important. This article explores the opportunities and limitations of digital technologies as a tool for personalizing contemporary education. It examines the theoretical foundations of the personalized approach and analyzes practical applications of personalization through digital educational platforms. The study is based on an analytical approach, including a review of publications on digital personalization in education and a comparative analysis of empirical studies on the effects of digital technologies on learners’ motivation, engagement, and academic outcomes. The article also discusses the main limitations of personalization technologies. It concludes that integrating digital technologies into education can improve learning effectiveness.
    Keywords:
    adaptive learning, artificial intelligence, personalized learning, digital footprint, digital educational technologies, learning management systems, personalized feedback, limitations of digital personalization
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  • Using Artificial Intelligence in Teaching Students in Land Management

    Conference Paper
    Digitalization in the education system: best practices and implementation practices
    Authors:
    Anastasiia V. Sukonina, Vera E. Titova
    Work direction:
    Цифровые тренды и повышение качества профессионального образования
    Abstract:
    The article discusses the current issues of introducing artificial intelligence (AI) technologies into the training process of students specializing in Land Management and Cadastre. It analyzes the key areas of AI application in the educational environment and provides examples of integrating neural network algorithms into academic disciplines. Special attention is given to a practice-oriented approach, with the presentation of an author's development - a detailed plan for a practical lesson on automatic object recognition for land surveying purposes. The article concludes that the role of future specialists is transforming from an executor to an analyst-strategist.
    Keywords:
    education, artificial intelligence, automation, neural networks, land management, GIS, land survey plan, and digital competencies
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  • Transformation of the Role of a Teacher of Socio-Humanitarian Disciplines in the Context of Digitalization of Education

    Research Article
    Development of education Volume 9 No 2
    Author:
    Irina V. Staroverova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The article analyzes the changing role of the teacher of socio-humanitarian disciplines (SHD) in the context of the widespread adoption of generative artificial intelligence (AI) in the educational process. The aim of the study is to identify the directions of transformation of the professional position of the SHD teacher and to propose a model that enables the adaptation of the educational process to the new digital reality. It is shown that the traditional model of the teacher as the primary source of knowledge and an expert-controller no longer works when students have constant access to generative AI systems capable of producing coherent and outwardly persuasive responses. The “simulacrum effect” creates a particular vulnerability for SHDs: generative models can easily produce a passable philosophical or sociological essay without any genuine understanding of the content. The author argues that the new role of the SHD teacher involves shifting the focus from transmitting ready-made knowledge to teaching information literacy skills, including verification and prompt engineering. A three-level model of teacher role transformation is proposed: the methodological level (teaching verification and prompt engineering), the project-facilitation level (hybrid “human + AI” formats), and the ethical-reflexive level (defining the boundaries of acceptable AI use). A fourth, integrative level is also described, which is achieved upon mastering the previous three and involves the teacher transitioning to the role of academic mentor, guiding students through the research cycle of “generation – critique – reflection”. Based on practical experience, specific methods are described, such as the “three-layer essay” and “AI reviewer”, that enable the implementation of this model in the educational process. The proposed model transforms the teacher's role not toward competition with AI, but toward that of a mentor who cultivates critical thinking and research culture.
    Keywords:
    teacher, artificial intelligence, digitalization of education, critical thinking, ethics, generative neural networks, facilitation, social and humanitarian disciplines, teacher's role
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  • Religious Prigins and Specific Regional Culture of The Mennontes

    Research Article
    Ethnic Culture Volume 8 No 2
    Author:
    Yulia V. Berezina
    Work direction:
    Ethnography, Ethnology and Anthropology
    Abstract:
    This article examines the Crimean Mennonites, a distinct ethnoreligious group of the German people. The study aims to trace the historical and religious evolution of the community and determine the extent of its influence on the ethnicity, linguistic culture, and lifestyle of the group’s members. The empirical basis of the study is the memoirs of the head of the family, whose first language was the Low German dialect in its oral form. The study outlines the history of Mennonitism, identifies the main features of its local existence in Crimea, and notes the adaptation of Anabaptist principles to the natural, economic, and sociocultural conditions of the peninsula. Particular attention is paid to the typology of the group, the systematization of its external and internal names, and the identification of key markers of religious identity and attitudes toward their native language. The study also characterizes the lifestyle of the Mennonite family within the context of the historical community. The study's results demonstrate a profound interconnection between religious affiliation and the ethnocultural characteristics of the group. Historical changes in group identification indicate the preservation of clear community boundaries. Language, however, remains a key marker of cultural continuity. Proficiency in the native Low German dialect serves as an important marker of self-identification even in the absence of a written language. The Low German dialect is currently ceasing to exist as a means of everyday communication, but it persists as an element of cultural memory and a marker of ethnicity.
    Keywords:
    German language, low German dialect, Crimean German Mennonites, ethno-religious community, Mennonitism
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  • The essence and features of the digital economy development: theoretical and methodological analysis and practical aspects of transformation management

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Vera N. Minakova
    Work direction:
    Глава 1
    Abstract:
    The chapter provides a comprehensive theoretical and methodological analysis of the essence, genesis and features of the development of the digital economy as a qualitatively new stage in the evolution of economic relations. The evolution of digital technologies in historical retrospect is studied – from the creation of the first programming languages to modern technologies of artificial intelligence, big data and the Internet of Things. The main approaches to the definition of the “digital economy” category are systematized. A comparative analysis of key terms is carried out: digitization, digitalization and digital transformation; the author's definitions distinguishing these concepts are proposed. A structural and logical scheme for managing the digital transformation of an enterprise has been developed, and the stages of its implementation have been substantiated. The risks and barriers of digital transformation have been identified, and approaches to their minimization have been proposed.
    Keywords:
    digitalization, digital transformation, digital maturity, digitization, digital economy, enterprise management, roadmap, intangible resources, intellectual capital, and government regulation
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  • The impact of the integration of ICT and education on the innovation activity of organizations

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Olga I. Khudiakova
    Work direction:
    Глава 3
    Abstract:
    This chapter the integration of the information and communication technology (ICT) sector and the educational environment as a key driver of increased innovation activity in the modern economy. It explores the mechanisms, forms, and tools of this interaction, including joint educational programs for the development of a new type of workforce, the creation of R&D centers and technology parks for technology transfer, and the impact of project-based learning on the transformation of companies' business models. The paper analyzes the quantitative and qualitative indicators of the effectiveness of this integration. Special attention is paid to systemic barriers: the gap between theory and practice, bureaucratic obstacles, and differences in corporate culture. In conclusion, the article formulates conclusions about the need to build a unified ecosystem to ensure sustainable economic growth through the commercialization of scientific developments and the development of human capital.
    Keywords:
    innovative activity, human resources, learning organization, digital economy, integration of education and business, ICT sector, technology transfer, flexible management methodologies, investment efficiency, and commercialization of intellectual property
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  • Digital technologies as a tool for developing self-management in the sports industry: socio-economic effects and management practices

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Elena G. Kostenko
    Work direction:
    Глава 11
    Abstract:
    The chapter examines theoretical and applied aspects of self-management in the sports industry under conditions of digital transformation. The influence of modern technologies on improving the personal efficiency of athletes, coaches, and management personnel is analyzed. Particular attention is paid to digital planning, data analytics, process automation, personal branding, and psychological resilience. The role of self-management as a factor in enhancing the competitiveness of the sports sector and the human capital of Russia is substantiated.
    Keywords:
    competitiveness, digitalization, sports management, sports industry, self-management, personal efficiency
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  • The role of master classes in the strategy of ensuring the competitiveness of a hospitality business

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Authors:
    Svetlana L. Ziukina, Irina F. Ignateva, Anna A. Iartseva
    Work direction:
    Глава 12
    Abstract:
    The chapter explores the significance of master classes as a key tool for enhancing the competitive positioning of organizations within the hospitality sector. The high relevance of the topic is driven by escalating rivalry in the hotel and restaurant markets, where traditional customer acquisition methods are losing their initial effectiveness. The study clarifies the core essence of a master class through the integration of managerial, external, and internal marketing approaches. It analyzes the specific channels through which interactive formats impact overall business competitiveness, including the formation of a unique value proposition, human resource capacity building, the development of long-term emotional connections with guests, and the accumulation of reputational assets. Finally, the paper proposes performance evaluation criteria for master classes alongside practical recommendations for their integration into the operational activities of hospitality enterprises.
    Keywords:
    competitiveness, master class, customer experience, hospitality industry, marketing tools, unique value proposition, human resource capacity, reputational capital
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  • Some features of strategic development algorithm for a small enterprise (on the example of Aton LLC)

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Vladimir N. Kruglov
    Work direction:
    Глава 13
    Abstract:
    The chapter notes that in modern conditions, small business, despite macroeconomic instability, remains a crucial element of the regional economy, creating jobs and entrepreneurial potential. Using the example of Kaluga-based Aton LLC – a leading construction fastener supplier with a 45% market share – the author demonstrates how a well-structured organizational and economic policy enables an enterprise not only to maintain stability during a crisis but also to build a long-term development strategy. The study examines marketing strategy (product range policy, brand management, pricing, sales), financial performance amid currency volatility and inflation, and the competitive environment. Key success factors (diversified product range, direct dealer supplies, quality service) and major risks (currency dependence, high buyer power of retail chains) are identified. The BCG matrix is used to determine promising and unprofitable brands. The research employed systemic, comprehensive, process-based, and situational types of analysis, as well as a multifactorial approach to assessing the enterprise's key positions. It is concluded that Aton LLC maintains its leading position with a stable financial standing.
    Keywords:
    assortment, personnel policy, product competitiveness, development strategy, small enterprise, specification, work quality, financial management, growth indicators, and forecasting
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