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List of publications on a keyword: «man»

  • The impact of digitalization on the labor market: compensatory and substitution effects

    Proceeding
    Prospects for Socio-Economic Development of Russia
    Authors:
    Oksana E. Ivanova, Anna A. Bekasova
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    The article shows the impact of digitalization on the labor market, identifies compensatory and substitutive effects of digitalization. Forecasts are given regarding the real effects on the labor market from advanced digitalization
    Keywords:
    labor market, digitalization, substitution effects, compensation effects, jobs, labor demand
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  • On the substantiation of monitoring conflicts in educational environment in higher education

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Iuliia A. Golikova, Ekaterina V. Shakhtorina
    Work direction:
    Социальные процессы и образование
    Abstract:
    The authors consider the current problem of improving the quality of education at a university by studying the specifics of conflicts and their monitoring. The author presents a theoretical substantiation of the possibilities of implementing conflictological monitoring of the educational environment.
    Keywords:
    educational environment, improving the quality of education, monitoring conflicts in educational environment in higher education, conflict management
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  • Digital technologies of training on flight simulators

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Korganbai S. Sholanov, Vladimir S. Eshpanov, Zholdasbek S. Artykbaev, Milena V. Sarsembai
    Work direction:
    Теория и методика профессионального образования
    Abstract:
    The article provides an overview of air trainers with the STEWART platform. Disadvantages of platforms in solving the direct kinematics problem are revealed. In this regard, we consider the use and synthesis of the structure of the SHOLKOR multi-contour parallel manipulator as supports for air trainers. The manipulator is based on a topological model of two interconnected bodies. the Analysis of research on the synthesis of parallel robot architecture shows that the existing variety of robot architectures are a set of solutions to particular problems and do not have a system orientation. The main functionality of the SHOLKOR parallel manipulator is revealed. As a result, SHOLKOR allows you to purposefully control the movement of the upper platform. A STEWART platform cannot provide spatial positioning of a single point of the mobile platform and spherical movement of the platform.
    Keywords:
    platform robot, parallel manipulator, kinematic chain, connecting links, topological model
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  • Practice of Family Support Using CASE-Technologies

    Proceeding
    Socio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support
    Author:
    Larisa M. Korchagina
    Work direction:
    Актуальные вопросы сопровождения и поддержки современной российской семьи
    Abstract:
    Аnnotation: this article discusses the practice of social work with the family of social service institutions and public, charitable organizations using CASE-technologies. The technological stages of social work with the family situation are highlighted. The features of the CASE-technology aimed at studying family history are considered. The experience of providing assistance using CASE-technology to children and families in a socially dangerous situation is shown. The knowledge and skills and functions of the CASE manager are defined.
    Keywords:
    CASE-technology, CASE manager, family situation, social and psychological support, interdisciplinary case management
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  • Features of Ideas of Young Women About "Ideal Man", "Ideal Spouse"

    Proceeding
    Socio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support
    Authors:
    Tatiana I. Kuchina, Tatiana S. Moroz
    Work direction:
    Семейные перспективы человека в изменяющемся мире
    Abstract:
    Resume: the article analyzes features of ideas of young girls about "ideal spouse", "ideal man" given images are compared. It is pointed out that the images aren't distinguished. The images are extremely idealized, de-individualized, schematic, but not mismatched; masculinized. It is explained by the gender stereotypes and inability to see and to understand "another".
    Keywords:
    youth, gender stereotypes, an ideal man, an ideal husband, another
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  • Project-Process Model for Forming "School–University" Partnerships That Implements the Current Educational Paradigm of the Russian Federation

    Book Chapter
    Questions of Education and Psychology
    Authors:
    Sergei A. Anin, Vitalii A. Belousov, Iuliia E. Darovskikh, Dmitrii V. Pervukhin, Merjen K. Eyeberdiyeva
    Work direction:
    Глава 1. Теоретические аспекты образования
    Abstract:
    The article discusses the possibilities of forming partnerships in the “school – university” educational system, the features of the development of extended cooperation on the example of a model made in the IDEF0 notation, which is widely used in world practice. Possible ways to optimize approaches and planning of the educational process that would meet the latest trends of educational standards are analyzed. The problem of the need to introduce new pedagogical practices, which is caused by a change in the functional approach, is considered. Various methodologies and practices of process and project management that have the advantage of multi-level activity decomposition are analyzed. The graphical language and visualization of which helps to form a detailed representation of the overall picture for the full implementation of the tasks set. The purpose of the presented process model is to establish network partner relations between schools and universities. The step-by-step, waterfall process model proposed in the article clearly demonstrates the amount of resources needed and determines the step-by-step process of project implementation. The considered possibility of establishing partnership relations is aimed at attracting potential University applicants. The awakening of academic interest among potential applicants is formed through the use of various activities on the part of the educational institution and the activity team.
    Keywords:
    process models, project management, waterfall methodology, model analysis, IDEF0 notation
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  • Tekhnologii i instrumenty upravleniia finansirovaniem ustoichivogo razvitiia

    Book Chapter
    Economics and Law
    Authors:
    Viktoriia A. Borovkova, Valeriia A. Borovkova
    Work direction:
    Глава 1. Экономика и менеджмент
    Abstract:
    Transit to the new model of economy, to sustainable development is complex theoretical and practical problem. It is demand to research and develop social and ecological orientation mechanisms and instruments of the financing of sustainable development. In the research indicates the modern trends of managing the financing of sustainable development; the authors made own interpretation of «mechanisms of the financing of sustainable development» (MFSD); describes the specifics and evolution of the MFSD; indicates the structure of the MFSD; present author’s classifications of the MFSD, financial instruments, financial technologies.
    Keywords:
    sustainable development, financial mechanism, financial instruments, financial technologies, financial institution, finance management
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  • Sovremennye tendentsii razvitiia tsifrovykh tekhnologii v sisteme upravleniia zemel'nymi resursami v Evrope

    Book Chapter
    Economics and Law
    Authors:
    Arkadii L. Mashkin, Ekaterina S. Gogolina, Svetlana V. Glagoleva
    Work direction:
    Глава 1. Экономика и менеджмент
    Abstract:
    Land administration seeks to obtain optimal social, economic and environmental benefits while promoting the principles of sustainable development. An important element of this process is the understanding of the macroeconomic situation for making adequate management decisions at various levels: local, re-gional, national and global. This information is provided by land administration systems ((LAS), the core of which is a multipurpose cadastral system integrated with other spatial information systems and public registries. In this article, the au-thors present the structure of land administration built in modern Europe and also show the specifics of the design of systems in relation to socio-economic conditions. The publication presents a vision of the role of the cadastre in the global system of accounting and land administration, with cadastral accounting considered as the main infrastructure for ensuring the economic, social and environmental benefits of all users, including individuals, business and the state.
    Keywords:
    Land Administration System, LAS, real estate, the register of real estate objects, cadastre, management principles, rational use of land, intelligent control, Unified Federal Information System on Agricultural Lands, UFIS AL, state land monitoring, BD PARCELLAIRE, La mensuration officielle
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  • The Need for Human Security as a Basic Life Value

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Authors:
    Natalia L. Fofanova, Kristina V. Astrakhankina
    Work direction:
    The essence of psychological security of the individual
    Abstract:
    In a situation of serious economic instability and political upheaval, the shortage of vital resources, the upmost issues are the problems of ensuring human security. This article reveals the concept of security as a basic life-supporting human need, in particular, it adresses the current issues of the role of public authorities in ensuring this vital value.
    Keywords:
    security, need, human activity, global threats
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  • Organisational and Pedagocical Conditions of Management of Social Partnership of Sports School with Educational Organisations

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Author:
    Tatyana S. Rzhevskaya
    Work direction:
    Personal health and security in the modern educational system
    Abstract:
    The present research is dedicated to the examination of the peculiarities of educational process in sports school. Organisational and pedagocical conditions of management of social partnership of sports school are analysed in the article.
    Keywords:
    social partnership, organisational and pedagocical conditions, management of social partnership of sports school, sports school
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  • On the Question Legal and Cultural Interaction Between the Sasanian Iran and the Eastern Roman Empire

    Research Article
    Ethnic Culture No 4 (5)
    Author:
    Viktor M. Melnik
    Work direction:
    Problems of Crosslinguistic and Intercultural Communication
    Abstract:
    The purpose of the article is to prove the presence of a deep (archaic) ideological foundation in the Roman-Persian political and legal complementarity of the times of late antiquity. Methods. The author uses the «panoramic approach», сomparative analysis of primary historical sources and the structural-functional method. Results. The author’s attention is devoted to the antique community in the legal content of imperial titles, the correlation of temporary and spatial understanding of the power of the Roman emperors and the power of the Persian Šâhanšâh’s. The main author’s thesis: 1) the provision on the Hellenization of Persia during the time of Khosrow Anushirvan; 2) the thesis on the principle of extraterritoriality of imperial power, formulated by the Romans in the era of dominatus and transfered from the Eastern Roman Empire into the Sassanian Eranshahr; 3) the author’s definition of the imperial form of government, based on the principle of «over-sovereignty» common to Iran and Byzantium. Discussion. Firstly, the spaces of Eranshahr and the Roman Empire were considered by ancient intellectuals as the «common heritage» of the Hellenistic Asian kingdom of Alexander the Great. Secondly, the roots and semantic content of the titles of the higher sovereigns of Persia and Rome (emperors) had common cultural and political origins and military-administrative premises. Thirdly, if at the initial stage of the interaction between the Persians and the Romans there was a strong influence of Persia on the everyday life of the population of the East Roman provinces, then in the 6th century the East Roman ethnocultural pattern «Christian Oecumene» became decisive in the Sassanian Mesopotamia.
    Keywords:
    Sasanian Empire, Eranshahr, Achaemenid Empire, Persia, Sahansah, King of Kings, Empire as a Type of State System, Legal Essence of Imperial Power, Eastern Roman Empire (Byzantium), Christian Oecumene
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  • Kompleksnaia sistema upravleniia intellektual'noi sobstvennost'iu v vuze: perspektivy sozdaniia i effektivnost' funktsionirovaniia

    Book Chapter
    Modern challenges of education and psychology of personality formation
    Author:
    Vilora V. Avilova
    Work direction:
    Современная система образования
    Abstract:
    The article is devoted to the algorithm of creating university management system of intellectual property using educational practices and forming appropriate competencies in students as well as motivating teachers to form and defend their intellectual property. University infrastructure of commercialization of innovations, based on achieved results of intellectual activity is also analyzed.
    Keywords:
    management system, educational environment, university, intellectual property, results of intellectual activity
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  • On the Effectiveness of Digital Technologies in the Educational Environment of the University

    Book Chapter
    Modern challenges of education and psychology of personality formation
    Authors:
    Viktoriia E. Kuznetsova, Marina E. Ivanova, Elena N. Starkova
    Work direction:
    Современная система образования
    Abstract:
    The article discusses the main approaches to the organization of online education and assesses the prospects for their development in the context of digitalization of education in universities.
    Keywords:
    digital transformation, DLS, blended learning, manifesto on the digital educational environment, transformation of universities, digitalization of the educational environment of the university, hackathon, networking
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  • Human Resources of Healthcare of the Future – the Present Day Priority in the Republic of Belarus

    Book Chapter
    Modern challenges of education and psychology of personality formation
    Author:
    Tatiana V. Matveichik
    Work direction:
    Психология и медицинские аспекты формирования личности
    Abstract:
    The relevance of the study is due to the fact that in the international year of secondary health-care workers and maieutologists, influential public organizations of the world have drawn attention to the most numerous team of medical personnel – nurses and maieutologists, because these professions are in the increasing demand. The purpose of the study is to examine the dynamics of human resources based on medical statistics. In order to achieve the goal of the study it was necessary to find a solution for the following tasks: 1) studying the opinion of WHO and international organizations on the place and role of nurses in the health care system; 2) analyzing health-care workers’ potential in the Republic of Belarus and determining the causes and factors of nursing shortage; 3) suggesting ways to transform nursing education based on existing trends. In the course of the research, the following methods were applied: analytical, mathematical statistics, system analysis methodology, social and hygienic. The author comes to the conclusion that the population's attention to the activities of the health system is directly related to the availability of human resources of the state that provide medical care. It is also noted that international organizations play a significant role in raising the prestige of the activities of secondary medical workers in the world.
    Keywords:
    human resources, leader, nurse, mentorship, health maintenance, the Republic of Belarus, WНO, international organization
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  • Taxonomies of Human Performance by Edwin A. Fleishman

    Book Chapter
    Modern challenges of education and psychology of personality formation
    Author:
    Sanobar N. Akbarova
    Work direction:
    Психология и медицинские аспекты формирования личности
    Abstract:
    The issue of abilities is important in solving the problem of the job analysis and career guidance in psychology. Therefore, it is actual to determine the level of knowledge of this problem worldwide and its effective use in psychological activity. To solve this problem, the world scientific literature and information resources of the Internet were studied by the method of literary analysis. As a result, it was noted that in the field of psychology of the CIS countries, there are two types of abilities, namely general and special abilities. In the United States, the Taxonomy of Human Abilities was developed by E.A. Fleishman, which includes 52 types of abilities in four classes: cognitive, psychomotor, physical, and sensory. There is a clear definition of each ability, and currently in Uzbekistan, psychometric tests diagnosing 14 types of cognitive abilities have been adapted and standardized.
    Keywords:
    test, ability, taxonomy, Fleishman, job analysis
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  • Role of Folk Art in Ethnocultural Education of Children and Youth

    Book Chapter
    Theoretical and practical aspects of pedagogy
    Authors:
    Natalia V. Martynova, Valerii V. Martynov
    Work direction:
    Глава I. Современные тенденции развития образования
    Abstract:
    The authors of article review a current problem of ethno-cultural education of youth through familiarizing with art and ornamental culture, folk art and traditions of small nationalities of Outer Manchuria of the Far Eastern of Russia. The authors outline that patriotic education is indisputable problem today, and the task of revival, promotion, maintenance of national culture as well as the formation of the harmonious personality is set out by ethno-cultural education itself. It is noted that a necessary condition of this formation is ethno-cultural competences which are built in at children's age. Teaching to respect traditions begins in families, and then continues at schools, higher educational institutions and institutions of additional education, the ethno-cultural centers. Spiritual communication of national masters and their pupils is based on continuity of generations. It is emphasized that today a lot was lost in arts and crafts of Outer Manchuria. The loss of valuable knowledge as their carriers pass away, leaving this knowledge to younger generation is observed. The question of their preservation is particularly acute. The authors come to the conclusion that this question should be solved in educational institutions by means of introduction of the integrated programs that have an ethnic and art component and modern pedagogical technologies in their contents. Author’s experiment demonstrates revival of interest in folk art in children and youth, in particular, in future teachers-artists.
    Keywords:
    tradition, ethno-cultural education, ethno-cultural competences, ornamental culture of Outer Manchuria
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  • Formation of a system of humanitarian knowledge for first-year students of higher education institutions: problem to be solved at the stage of building a digital society

    Proceeding
    Pedagogical and sociological aspects of education
    Authors:
    Viktor S. Pletnikov, Tatiana A. Pletnikova
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    The article raises the issues of digitalization of relations in the field of education. The authors point to the problems that arise in the course of organizing the educational process at a university in the context of the widespread introduction of a self-isolation regime and the transition of educational organizations to remote methods of teaching and other classes. The analysis of the problem is carried out both from the position of a higher school teacher and a teacher of a secondary general education school. This approach allows researchers to correlate the views that exist in various social communities and determine the most effective actions for the dynamic development of modern education in Russia.
    Keywords:
    higher education, humanitarian knowledge, digital society, digitalization, self-isolation, problems of higher education
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  • Opportunities of New Formats in the Educational Process of Higher Education

    Proceeding
    Distance Learning: Current Issues
    Author:
    Svetlana V. Nesyna
    Work direction:
    Дистанционное обучение в высшем образовании
    Abstract:
    В статье представлен опыт применения Learning Management System в обучении студентов первого курса по дисциплине «Общая психология с практикумом». Показано, что применение данной системы позволяет результативно организовать самостоятельную работу студентов и перестроить содержание семинарских занятий, основываясь на деятельностном подходе. Также показаны возможности сочетания дистанционных и контактных форм работы в плане самопознания и саморазвития индивидуальности студентов и развития партнерства.
    Keywords:
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  • Dependency Between Grammatical Structure of Language and Verbal Thinking Strategies

    Research Article
    Ethnic Culture No 3 (4)
    Author:
    Ekaterina V. Savitskaya
    Work direction:
    Problems of Crosslinguistic and Intercultural Communication
    Abstract:
    The article contains a discussion of how the grammatical structure of a language determines sentence structure and affects verbal thinking strategy. The stages of languages’ historic development (incorporative, ergative, nominative) and the relationship between sentence structure and native speakers’ thinking are characterized. The common case of the grammatical subject of a sentence does mean that Anglo-Saxons regard themselves as their own fortune’s active makers and masters. The common case equally expresses success and failure, activity and passivity, self-will and conformity. Nowadays, languages of all the three types coexist on the Globe. The languages of the first two types are used not only by primitive peoples but also by civilized nations. But this does not mean that civilized speakers think archaically. Methods and conclusions. Contrastive analysis of language material (English personal and Russian impersonal morphosyntactic constructions) enables the author to conclude: there is no direct correlation between national character and sentence structure. The connection between thinking and grammar does not consist in this; it consists in the choice of thinking strategies based on the grammatical potential of the language under discussion.
    Keywords:
    verbal thinking, analytical structure of language, synthetic structure of language, stages of language development, semantic role
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  • Political Activity of Women on the Basis of Ethnocultural Features of Kyrgyz Society

    Research Article
    Ethnic Culture No 3 (4)
    Author:
    Rahat M. Mukasheva
    Work direction:
    Problems of Crosslinguistic and Intercultural Communication
    Abstract:
    The author outlines that nowadays, the question of the influence of gender stereotypes on the role and participation of Kyrgyz women in politics, from a linguistic point of view, has been little studied in Kyrgyzstan. The article is devoted to the ethnocultural traditions and gender stereotypes of the Kyrgyz society that affect the activity and involvement of women in the political life of the state. The author pays attention to the role of Kyrgyz women in the history of the country, examines Kyrgyz proverbs and folk clichés, which are the folk heritage of the people. The purpose of the article is to identify ethnocultural factors that determine the gender roles of men and women, as well as their impact on society. Research methods. During the study a descriptive method was applied. The following folklore materials were taken as a basis: Kyrgyz proverbs from "Kyrgyz makal, lakap, uchkul sozdoru" by M. Ibragimov, traditional rules of relationships between people of different ages and genders, principles of youth upbringing. As a result of the analysis, the author concludes that the traditions and stereotypes of Kyrgyz society endow men and women with gender traditional roles: a man plays a major role in the family, in society and is engaged in “male affairs”, while a woman is assigned a secondary role, she only deals with home and family. It is emphasized that such attitudes largely limit the political activity of women.
    Keywords:
    man, politics, ethnocultural factors, gender stereotypes, woman, Kyrgyz people
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  • Vliianie sistemy obrazovaniia regiona na formirovanie chelovecheskogo kapitala

    Book Chapter
    Economics and Law
    Authors:
    Liliia N. Guselnikova, Irina G. Ershova
    Work direction:
    Глава 2. Экономика и менеджмент
    Abstract:
    The article is devoted to the study of the theoretical and methodological foundations of the human capital formation in the higher education system of the region. The methodological foundations of the study are the methods of system analysis, comparison and analogy, logical and semantic modeling. The authors outline that these methods are used as a theoretical basis in the works of domestic and foreign scientists on the formation, development and use of human capital. The result of the study is the conclusions drawn on the basis of assessing the level of human capital in the region in modern conditions of education. The authors proposed instruments of state regulation of the human capital development in the region, in particular, investment in education.
    Keywords:
    human capital, labor market, education system
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  • Digitalization of the Human Resource Management Mechanism in Integrated Corporate Entities

    Book Chapter
    Economics and Law
    Authors:
    Liudmila S. Vereshchagina, Larisa A. Olkhova
    Work direction:
    Глава 2. Экономика и менеджмент
    Abstract:
    The role of the management mechanism digitalization, including human resources management, the essence and content of digitalization of business processes are defined; an analysis of digitalization of production and management systems, HR management in Russia and abroad as well as constraints and conditions for successful digitalization of the economy is presented, the business analytics tools, including the field of personnel management, are systemized; the directions of corporate governance digitalization are substantiated; methods for assessing the effectiveness of the digital technologies application in the HR systems of corporations are considered.
    Keywords:
    Management, human resources, digitalization, management mechanism, business analytics
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  • Sovershenstvovanie modeli monitoringa kachestva podgotovki menedzherov po upravleniiu personalom

    Book Chapter
    Economics and Law
    Author:
    Elena S. Patutina
    Work direction:
    Глава 2. Экономика и менеджмент
    Abstract:
    The author outlines that in the 21st century, the Russian economy is approaching the inevitable stage in which without intensive development of the quality of the labor force and effective management of it, its growth is impossible. It is noted that dynamically changing time dictates its own rules in market relations. It is also emphasized that further improvement of the business environment institutions, such as the labor market, the system of education and advanced training, requires clear criteria for determining the degree of professionalism of personnel management specialists. These circumstances have created a situation where the need for development of managerial personnel in relation to their level of training has grown significantly. This directly affected the need to modernize the process of training and evaluating staff. In the article, the author explores new approaches to monitoring the level of competence of specialists in personnel management, the formation of labor potential at the regional level. It is shown that as a result of analyzing the requirements for evaluating training in higher education, put forward by employers and comparing them with the professional standard for specialists in this profession, it was revealed that there is a possibility to develop and improve a model for monitoring the level of competence formation of university students. The results of the analysis conducted in the study will allow us to develop the main ways to continue studying the problem of introducing and using new approaches to evaluate training and building labor potential.
    Keywords:
    education, quality, monitoring, competencies, model, labor potential, specialists in personnel management
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  • Methodological Typology of Grammar Content of German as a Minor Language With English as a Major Language

    Research Article
    Development of education No 3 (9)
    Authors:
    Elena P. Glumova, Valeria A. Sukhareva
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The article under consideration addresses problems of teaching grammar (with German as a minor language and English as a major language) in modern Russian schools. Method of research. In order to solve the problems, the authors propose a methodological typology of the content of teaching grammar in 5th grade with English as a major language on the basis of training and methodology complex “Horisonte”, taking into account the difficulties in mastering grammatical material. This typology was created using the following methods: analysis (during looking for the content), synthesis (at the stage of creating a grammatical typology of the German based on English) and forming of hypotheses (in results of the research). Result of the research. As a result of grammatical typology, the grammatical units for the 5th grade in “Spotlight” Student’s book are divided into three unequal groups. This fact simplifies the perception of the material by pupils during the intensification of the educational process and helps to build the educational process so that both languages studied by pupils are mastered at the proper level and using an intercultural approach. Conclusions. The importance of the research lies in forming system of German as a minor language for learning it in Russian schools and in the even distribution of power and time while teaching German as a minor language.
    Keywords:
    methodology, German as a minor language, English as a major language, training and methodology complex “Horisonte”, methodological typology, grammar content, secondary school, typology
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  • lexical Means of Language Personality (Based on the Material of Speeches by American Politicians)

    Research Article
    Development of education No 3 (9)
    Authors:
    Irina S. Golovanova, Elena V. Bolotova
    Work direction:
    Practice
    Abstract:
    The authors of the article outline that in modern linguistics, the role of human character in language and speech is studied, new concepts such as the conceptual picture of the world, language portrait, speech portrait, the ratio of language and speech, etc. are defined. The relevance of the article is presented in the linguistic description of the speeches by politicians of the Republican party in connection with the increased international interest in political life. The language features of speeches by American politicians are reviewed. The goal-directed factor of the research is to determine the lexical features of political speeches that characterize representatives of the Republican party as well-known political figures. Methods. Accordingly, the description of the lexicon of politicians, which acts as a lexical analysis in this work, is the main method of research, which is inextricably linked with semantic analysis. The language base for the research is English-language publications, such as The Guardian, the Washington Post, and the New York Times. The results of the study are associated with the identification of words used in political speeches that show the attitude of Republicans to the needs and values of American society, special abbreviations, expressions related to political, military, and social spheres of activity. It is concluded that the lexical and semantic characteristics influence the formation of ideas about the communicative and personal qualities of politicians.
    Keywords:
    lexicon, thesaurus, discursive behavior, semantikon, language personality, language portrait
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