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List of publications on a keyword: «media»

  • The specifics of the course "Fundamentals of Russian Statehood" for future journalists: approaches to designing the goals and content of the lecture

    Proceeding
    University humanities education in Russia: on the 70th anniversary of the birth of Professor A.V. Arsentieva
    Author:
    Elena S. Doroschuk
    Work direction:
    Методика преподавания «Основы российской государственности» и дисциплин, направленных на формирование патриотических компетенций у обучающихся высшей школы
    Abstract:
    The article presents a methodology for forming the goals and content of lectures and practical exercises for the course "Fundamentals of Russian Statehood", implemented as part of the training of future journalists and media professionals. Taking into account the specifics of the future profession, a set of tools, tasks, methods, forms and formats of educational activity is described, a system of principles based on a practical and professional approach is formed.
    Keywords:
    training of future journalists, the media sphere, the objectives of the course "Fundamentals of Russian statehood", the content and principles of educational activities, formats of educational activities
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  • The use of information and communication technologies (ICT) in chemistry lessons at school

    Proceeding
    Modern educational process: psychological and pedagogical support, educational strategies
    Author:
    Ol'ga I. Priamilova
    Work direction:
    Современные тенденции развития образования
    Abstract:
    The article is devoted to the analysis of the use of information and communication technologies (ICT) in chemistry lessons at school. The theoretical foundations, forms and methods of ICT implementation are considered: virtual laboratories, interactive tables, multimedia presentations, electronic textbooks and online platforms. Special attention is paid to the impact of ICT on the educational process: increasing student motivation, deepening understanding of complex topics, developing independent work and solving emerging problems. Practical recommendations on the choice of tools, teacher training and support from the school administration are provided.
    Keywords:
    multimedia technologies, ICT, visualization, online platforms, school education, digital learning, chemistry lessons, virtual laboratories, interactive tables, student motivation
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  • Overcoming professional deficits of teachers in the field of communicative competence

    Proceeding
    Modern educational process: psychological and pedagogical support, educational strategies
    Authors:
    Aleksandr S. Fetisov, Mariia A. Shevtsova
    Work direction:
    Методическое сопровождение профессионального образования
    Abstract:
    The article presents the results of a study of professional deficits of modern teachers in the field of communicative competence. The purpose of the scientific work is to identify professional deficits based on the theoretical analysis of psychological and pedagogical literature and empirical research methods. The relevance of the work is indicated by the needs of the state and society for teachers who are ready to carry out their professional activities in accordance with the new social situation caused by the emergence of modern face-to-face and network communications. The main concepts of the article are determined through the generalization of scientific research. The survey of teachers made it possible to identify deficits in the field of various competencies. The survey of teachers on the subject of professional deficits indicated communicative difficulties, helped to identify ways to overcome difficulties through methodological support and targeted assistance.
    Keywords:
    communicative competence, professional deficits, pedagogical difficulties, multicultural mediation
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  • THE ROLE OF SMM IN BUSINESS DEVELOPMENT

    Proceeding
    Modern trends in management, economics and business: from theory to practice
    Authors:
    Bella Z. Karmova, Diana K. Shikagasova
    Work direction:
    Особенности менеджмента и маркетинга в современных условиях
    Abstract:
    The article examines the impact of SMM on the development of entrepreneurial activity in the digital economy. The study revealed the positive and negative sides of the use of SMM and social media, as well as their impact on the interaction of economic entities. It is concluded that SMM contributes not only to the rapid development of business, but also to the effective interaction of all economic entities, contributing to the sustainable growth of the national economy
    Keywords:
    digitalization of the economy, SMM, business, social media, sustainable growth
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  • Design as a factor in the development of creative abilities of future journalists in the context of improving the psychological safety of the educational environment of the university

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Author:
    Elena S. Doroschuk
    Work direction:
    Psychological security in the digital environment of an educational institution
    Abstract:
    The design is considered in the context of the formation and maintenance of a psychologically safe educational environment in the preparation of future journalists at the university. Based on the monitoring of the educational process of training journalists and media workers, the peculiarities of the influence of the design process as an educational activity of the student on the formation and development of creative abilities in the humanistic paradigm of education are revealed.
    Keywords:
    design, media design, humanitarian education, media sphere, future journalists
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  • Cognitive technologies in the process of influencing the preparation of journalistic text in the digital media field

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Author:
    Elena S. Doroschuk
    Work direction:
    Динамика социальной среды как фактор развития
    Abstract:
    The author considers the features of cognitive technologies in the social space of digital communications as an element of modern journalist activity. Based on the modeling of the processes of creating a journalistic text, the specific features of the use of cognitive technologies and their functional potential in the media space of regional media are highlighted. The potential of cognitive technologies in relation to the development of modern digital media as a social phenomenon has been determined.
    Keywords:
    media, Cognitive technologies, digital reality, media product, journalistic text
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  • Information literacy and socialization in the media environment in the formation of the artistic and professional personality of Bachelor's degree students of designers

    Book Chapter
    Issues of modern design education
    Author:
    Elena A. Goriacheva
    Work direction:
    Глава 3
    Abstract:
    The chapter examines the theoretical aspects of the problem of the information literacy formation, as well as significant media qualities of studying youth’s personalities, and their socialization in the context of global informatization of education. Personality is understood as a complex, versatile, and voluminous concept of the inner and social essence of an individual. It is defined as a person who constantly develops his inner qualities in a social environment, manifested in the process of communication. The possibilities of the influence of media environment and media education on the formation of student’s personality and media literacy in architectural, artistic, and technological directions and design are investigated. The process, methodological features, and results of professional and artistic education in the media environment and the real environment were also explored in this article. The author concludes the importance of acquiring media information literacy, critical thinking in the formation of a student's artistic and professional personality, and his successful socialization in the media environment. Socialization in the media environment is viewed as a self-developing professional entry into a new information system with the assimilation of rules and acquisition of knowledge and skills, excluding social risks. The research methodology is based on the interdisciplinary paradigm, the principles of consistency and scientific nature, psychological and pedagogical concepts of personality-oriented education as well as the didactic concept of teaching via digital technologies. The educational technologies described by the author can be applied in teaching art students, architects, art-technologists, and designers.
    Keywords:
    students, media education, young people, media information literacy, artistic and professional personality, socialization in the media environment
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  • TRANSMEDIA STORYTELLING IN EDUCATION

    Proceeding
    Education, innovation, research as a resource for community development
    Author:
    Karina U. Mamaeva
    Work direction:
    Современные технологии в образовании
    Abstract:
    The article provides an overview of the technology “transmedia storytelling" in the educational environment. The article reveals the following points: the definition of transmedia storytelling, the basic principles, and the assumptions for the implementation of digital tools in the context of transmedia technologies.
    Keywords:
    digital tools, transmedia storytelling, transmedia education project
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  • Fake News and Information Warfare in the Age of Globalization: ideological Manipulation and Social Consequences

    Proceeding
    Socio-Economic Processes of Modern Society
    Author:
    Libing Liu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    This article examines the multifaceted issues surrounding the spread of fake news and information warfare in the digital age. Drawing on empirical evidence and theoretical frameworks, it reveals the mechanisms underlying the spread of misinformation, including algorithmic amplification and echo chambers. The implications for society are discussed in detail, including the impact on media credibility, social cohesion, and critical thinking skills.
    Keywords:
    critical thinking, fake news, information warfare, algorithmic amplification, echo chambers, media trust
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  • The specifics of the PR communications organization for the Russian brand in the CIS market

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Sofia O. Zykova, Nikolai V. Usov
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    PR-коммуникации, продвижение, страны СНГ, международный рынок, позиционирование, медиарынок, СМИ, локальный партнер, локализация, международная коммуникация.
    Keywords:
    positioning, localization, mass media, promotion, PR communications, CIS countries, international market, media market, local partner, international communication
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  • The students’ main problems in using multimedia resources for learning a foreign language

    Research Article
    Ethnic Culture Volume 6 No 2
    Author:
    Tamara A. Kordon
    Work direction:
    Ethno-Cultural Problems of Education
    Abstract:
    The work reveals to the study of the students’ main problems coming by using multimedia resources to learn a foreign language. the research actuality is determined by the requirements of modern educational standards for foreign language proficiency as an integral part of successful professional activity in modern society. the article analyzes the works reflecting the most relevant topics and problems related to the use of multimedia in teaching foreign languages. they are important for generalizing existing pedagogical experience. the method of questioning and correlation analysis of the obtained data was used in the study. the author adheres to a communicative approach and pays special attention to the development of foreign language communicative competence of non-linguistic faculties students of the universities. the article presents the results of a survey of students ‒ future teachers studying at the yakovlev’s university. the content of the special course program on the use of multimedia resources for learning a foreign language is proved and it should include thematic blocks aimed at increasing motivation, solving language problems and improving skills in working with multimedia resources.
    Keywords:
    foreign language, communicative competence, future teachers, multimedia tools
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  • Nravstvennost' kak osnova povedeniia advokata v professional'noi srede

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Natalia A. Zyzina, Elizaveta A. Kuklina, Valeriia D. Semenkina, Svetlana V. Lukashevich, Nataliia S. Boiko
    Work direction:
    Актуальные вопросы юриспруденции
    Abstract:
    In the article, an attempt is made to reveal the basics of the professional activities of defense lawyers, because it requires maximum adherence to moral standards, principles of independence, objectivity, honesty and respect. A defense lawyer must strive to ensure justice and protect the rights of his client, without violating the rights and interests of other parties. In addition to the above, each lawyer exchanges information with his colleagues. The legal community is based on the principles of respect, mutual assistance, and adherence to professional standards. Violation of these norms leads to conflicts or loss of reputation among colleagues.
    Keywords:
    Lawyer, professional standards, Digital technology, social media, Global and communication tools, ethical aspects, The online space, Electronic correspondence, confidentiality
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  • A Study of the Symbiotic Relationship Between Traditional and New Media in China and Its Impact on the Marketing Strategies of Chinese Enterprises

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Yiyang Wang, Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    This study examines the evolution of the communication landscape in China, highlighting the symbiotic fusion of traditional and new media and its profound implications for the marketing strategies of Chinese enterprises. Statistical analysis emphasises the steady dominance of traditional media, with television, newspapers and radio retaining significant audience shares. In contrast, the growing landscape of new media, exemplified by platforms such as WeChat, Weibo and Douyin, demonstrates unprecedented digital penetration. The empirical prevalence of both media modalities calls for a realignment of marketing strategies: market segmentation, cross-media campaigns, neuroscience research and algorithmic modelling become key tools to optimise brand resonance and consumer engagement.
    Keywords:
    new media, traditional media, symbiotic relationship, marketing strategies, media interaction
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  • THE ESSENCE OF NEW NEWS MEDIA IN CHINA

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    The article examines the essence of new news media in China, their role in the formation of public opinion and the development of information space. This article analyses the influence of new media on the society and culture of China, as well as their transformation in the conditions of modern information space. Special attention is paid to social networks and their use for news dissemination, formation of public opinion and interaction between people.
    Keywords:
    Internet, China, media, social networks, new media, news
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  • Evolution of Media in China: From Traditional News Outlets to New Media

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    This article explores the transformation of China's media landscape, highlighting the shift from traditional news outlets to the emergence of new media platforms. Historically, news dissemination in China was dominated by state-controlled media organizations, limiting public participation and freedom of expression. However, with the advent of the internet, social media, and online news portals, the Chinese population now has unprecedented access to information and the ability to engage in public discourse. The rapid growth of social media platforms and the rise of online news portals have challenged the traditional notion of news reporting and provided more diverse perspectives. Nonetheless, the government's censorship efforts and control of content raise concerns about freedom of expression. This article concludes by discussing the challenges and opportunities presented by the evolution of media in China.
    Keywords:
    China, social media, media landscape, traditional news outlets, new media platforms, state-controlled media, online news portals, citizen journalism, censorship, freedom of expression, government control
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  • Marketing Strategies of Chinese Enterprises in the Media Environment

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Yiyang Wang
    Work direction:
    Общие вопросы экономических наук
    Abstract:
    The article explores the key marketing strategies used by Chinese enterprises for successful expansion in the global market. The main focus of the article is on the development of effective marketing strategies that correspond to the media environment of the target markets. Strategies such as the use of digital platforms as means of communication and promotion, the integration of traditional and digital media channels, the creation of content marketing campaigns, the use of influencer marketing and the adaptation of marketing campaigns to local characteristics are considered.
    Keywords:
    localization, social media, digital platforms, traditional media, marketing strategies, Chinese enterprises, content marketing, influencer marketing, global expansion
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  • Short-term effect of the Internet use on memory of adults

    Research Article
    Development of education Volume 6 No 4
    Author:
    Elena I. Medvedskaya
    Work direction:
    Psychology in Education
    Abstract:
    The relevance of the research is due to the increasing use of the Internet and the lack of reliable information about the Internet exposure on higher mental functions of the users of different age. The aim of the study is to detect the short-term effect of the Internet use on indirect memorization in adults. The study has been conducted in terms of intraindividual quasi-experiment, that assessed the accuracy of memorization in two conditions: traditional reading (a book), web-search (a mobile phone). The pictogram test in the author’s variant was the main tool to assess the memory of adults. The research was held among teachers during classes of training courses (n=50; 12 males, 38 females; average age 44,56±4,11). To implement a scheme of a positionally equalized sequence of sampling, the sample was divided into 2 groups. In the results, one third of the sample showed the same level of accuracy in memorizing words in different conditions. Most of the participants demonstrated positive trends while reading (р≤0,01). While the number of mistakes was three times more for the web-search.
    Keywords:
    quasi experiment, adults, traditional reading, web-search, mediated memorization, pictogram test
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  • Representation of culinary and gastronomic code of modern culture in demotivators: linguistic and cultural aspect

    Review Article
    Ethnic Culture Volume 5 No 3
    Authors:
    Olga A. Dimitrieva, Diana V. Andreeva
    Work direction:
    World languages and literature
    Abstract:
    Culinary and gastronomic code of modern culture, represented in a polymodal text, namely in demotivators, is of particular interest from the point of view of axiological perspective. The relevance of this topic is connected with the study of the creolized text and the ways of explication of modern values in the verbal and visual components of the demotivator. The material for the study is demotivators of culinary and gastronomic topics that are freely available on the Internet. A distinctive feature is a verbal / non-verbal indication, firstly, of the cultural component of the region; secondly, of the way of representing professional activity or any distinctive character trait. The main method is a comprehensive analysis of a demotivator. “Tradition – innovation” dichotomy is realized in demotivators. If the verbal component of the demotivator contains an indication of a foreign dish, then the visual component includes typical, traditional dishes for a particular culture. Conversely, traditional names of dishes or food products receive an “innovative” interpretation. Professional activity is a distinctive feature in the design of the dish, the method of cooking and the contents. There is an appeal not only to the background knowledge about the stereotypes of the professional sphere and nutrition practices, but also to the general cultural background.
    Keywords:
    linguoculture, creolized text, demotivator, culinary and gastronomic code of culture, media discourse
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  • Migratsionnye stereotipy v mezhkul'turnykh konfliktakh

    Book Chapter
    Economics and Law
    Author:
    Viktoriia R. Sagitova
    Work direction:
    Глава 5
    Abstract:
    The chapter analyzes the theories and operationalization of such concepts as social and migration stereotypes, examines the concept of intercultural interaction, leading to the formation of migration stereotypes, which generate intercultural conflicts. The role of mass media in the formation of intercultural and migration stereotypes was also considered.
    Keywords:
    intercultural communication, conflict, mass media, migration stereotypes
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  • The Influence of Social Networks on Effective Communication of Students: Pros and Cons

    Book Chapter
    Modern Challenges of Education and Psychology of Personality Formation
    Authors:
    Madina A. Akoeva, Kristina B. Dzhadzhieva
    Work direction:
    Глава 5
    Abstract:
    Social media has forever changed the way we interact. They have established themselves as a solid communication tool and have managed to conquer the global marketplace. They offer users access to a global audience with an amplified voice. With such a huge impact on our daily lives, social media is largely responsible for the shift from face-to-face contact to brief digital interactions. This has both positive and negative consequences, which are discussed in the chapter.
    Keywords:
    students, communication, Digital technology, social media
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  • Digital transformation of the educational environment of a preschool educational organization

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Authors:
    Anastasiia A. Mashina, Nadezhda V. Ushakova
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    This article discusses the theoretical justification of the transformation of the educational environment of a preschool educational organization. The article reveals the main definitions of the relevant topic. The article also substantiates the relevance of the use of digital technologies in the educational environment of kindergarten and describes the features of their use.
    Keywords:
    multimedia, educational environment, digitalization, digital technologies, preschool age, preschool organization
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  • Fake News, Media and Reality

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Wolfgang Theis
    Work direction:
    Современные гуманитарные науки и проблемы языкознания
    Abstract:
    This article is the result of a bibliography-based research about the topic and deals with the construction of reality by the media, how news broadcasting is filtered by various internal mechanisms in order to purify it. These mechanisms contribute essentially to the way the news is spread within society and perceived by it. Ideological and economic interests also have their saying in it. With being the fourth power in a democracy, the media has a lot of influence on public opinion and therefore has the power to influence the outcome and result of elections and other democratic processes directly or indirectly, depending on the political view and agenda the media owners have – or not. Hiding by showing and the infowar mechanisms are debated in this article, as well as the problem of internal filter methods of media outlets concerning the broadcast of news. Additionally, the problem of fake news, distorted news and media (il)literacy within society are discussed as well.
    Keywords:
    media literacy, fake news, information war, reality construction, radical constructivism, direct realism
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  • Features of the Application of Cognitive Behavioral Psychotherapy Methods in the Work of a Psychologist With Adolescents

    Research Article
    Development of education Volume 5 No 2
    Author:
    Svetlana G. Krasnova
    Work direction:
    Psychology in Education
    Abstract:
    The article is devoted to the using of cognitive behavioral psychotherapy methods in the work of a psychologist with adolescents. Based on the analysis of literary sources devoted to the development of mental activity, emotional sphere, behavioral characteristics of adolescents, the use of methods of cognitive behavioral psychotherapy is reasoned and justified. The purpose of the study is to determine the psychological and pedagogical conditions for using the method of cognitive behavioral psychotherapy, psychoconditioning and psychocorrective work with adolescents. The following research methods were used in this work: analysis of scientific psychological and pedagogical literature, study of the resources of educational Internet portals, materials of scientific and practical conferences and forums. As a result of the study, the following features of psychosocial development of children in adolescence, their connection with mental activity, emotions and behavior were identified, effective diagnostic methods and techniques, techniques for tracking automatic thoughts and images, techniques for changing dysfunctional beliefs (role-playing, cognitive conceptualization, etc.) were clarified. The methods of work proposed in the article can be used in the organization of preventive, counseling and correctional work with adolescents with emotional and behavioral disorders, with low educational motivation, problems in the personal, emotional sphere and socialization. From what has been said, the conclusion suggests that an important condition for psychotherapy and correction of adolescents is the work on changing dis-functional beliefs, automatic thoughts, negative emotional states, destructive behavior in adolescents. In our opinion, it is the methods of cognitive behavioral psychotherapy that contribute to the resolution of age-related problems of adolescents: they will help to cope with stress, anxiety, increase self-esteem, improve relationships with peers and adults.
    Keywords:
    behavior, emotions, adolescence, cognitive behavioral psychotherapy, thoughts, dysfunctional thinking, deep beliefs, intermediate beliefs, automatic thoughts, cognitive conceptualization
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  • Opytno-eksperimental'noe issledovanie urovnia vozdeistviia sredstv massovoi informatsii na sotsializatsiiu molodezhi

    Book Chapter
    Questions of Education and Psychology
    Authors:
    Irina V. Lapshina, Sergei V. Istomin
    Work direction:
    Глава 7
    Abstract:
    The study presents the result of a pedagogical experiment conducted on the basis of a school and the analysis of empirical data obtained during its implementation. During the pedagogical experiment, the testing method was used – this is a psychological verbal-communicative method in which a specially designed list of questions test is used as a means to collect information from the respondent. The paper presents the result of mathematical processing of empirical data obtained during the pedagogical experiment using the Mann-Whitney U-test. Separately, it is noted that the relevance of information socialization of youth is determined by the complexity of the modern Russian social situation.
    Keywords:
    mass media, the level of media impact on young people, the level of safe behavior when using computers by students, participation in online games of schoolchildren, social networks
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  • The Role of Mediation in Resolving Conflict Situations in the System of Educational Institutions

    Book Chapter
    Pedagogy and Psychology as Sciences for the Formation of the Potential of Modern Society
    Authors:
    Faniia I. Grigorets, Elena G. Shutova
    Work direction:
    Глава 3
    Abstract:
    The article discusses mediation – one of the modern methods of conflict resolution. It is noted that mediation plays an important role in the management process, because if you properly organize meditative assistance in your educational institution then the socio-psychological climate will become favorable. The authors also identified a number of difficulties associated with the implementation of mediation from the point of view of the management process in an educational institution.
    Keywords:
    students, teachers, preschool educational institutions, parents, educational institutions, conflict, mediator, conflict resolution, state policy, (in English): mediation, mediation service, regulations
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