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List of publications on a keyword: «culture»

  • The Phenomenon of Culture in the Philosophy of the French Enlightenment

    Book Chapter
    Culture. Science. Education: Current Issues
    Author:
    Svetlana G. Gutova
    Work direction:
    Глава 1. Культура
    Abstract:
    The most relevant features of the French Enlightenment are studied in the article. One of the features is ambivalence, that was expressed in most of the theoretical judgments by representatives of the era. The main ideas of the French Enlightenment are presented through the prism of the historical formation of the basic concepts: nature, human brain, culture. It is emphasized that the main achievement of the enlighteners in the cultural reformation of society was to combat religious and moral prejudices. It is noted that the value of enlighteners is in their innovative attempt to create a progressive model of cultural development based on a naturalistic and mechanical and deterministic picture of the world. The philosophical and cultural analysis revealed the internal dynamics of the enlighteners' ideas from civilizational optimism to criticism of civilizational progress. It is concluded that the philosophical and theoretical legacy of the Enlightenment, in the framework of the development of a single paradigm, is integral, logical and actually complete, that made the most use of its methodological and heuristic potential.
    Keywords:
    enlightenment, society, culture, ideology, rationalism, French enlighteners, nature, encyclopedism, social progress
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  • Organization of the Health Protection Process in the Educational Space (On the Example of the "Innopolis Lyceum")

    Proceeding
    Psychological and Pedagogical Support of Talented Children: Problems, Directions, Approaches, Conditions
    Authors:
    Rustem N. Galimullin, Kamilla B. Sabitova
    Work direction:
    Психическое здоровье и здоровьесбережение одаренных детей
    Abstract:
    The managerial aspect of educational work on health protection of students of the lyceum-boarding school are analyzed, the main results of the organizational and pedagogical process are presented. The study was conducted on the basis of a lyceum-boarding school in Innopolis, the educator of which is one of the authors of the work. The educational system of the lyceum is aimed at training and upbringing of gifted children who have demonstrated exceptional abilities in the field of natural science. The specificity, content, and forms of implementing the health protection program for students of the Innopolis lyceum are pointed out.
    Keywords:
    educational process, management, educational work, health protection, educational culture
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  • National Cinematograph and National Mind-Set

    Research Article
    Ethnic Culture No 1 (2)
    Author:
    Eduard O. Krank
    Work direction:
    Problems of Ethnic Cultures Preservation
    Abstract:
    The article is devoted to the problem of national cinematograph in the conditions of the dominance of mass cinema products at the market, especially the American film industry. Paradigms and criteria in the definition of national (ethnic) cinema are presented. The aim of the article is to confirm its working hypothesis, which is that the development of national cinematograph becomes significant only when, reproducing by filming their own narratives, imbued with national mind-set, the authors create cinematographic artifacts with their own manner, style, language, which is able to develop and enrich the film language. The descriptive and analytical methodology used in conjunction with the historical and genetic method allows us to come to certain conclusions. These findings consist in the position that such national cinematograph becomes pervasive, which is permeated by the national mind-set and at the same time responds to both ethnic and world cultural challenges, creates national narratives that due to their relevance become meta-ethnic narratives. An analysis of the existing definitions and properties of what should be understood as national cinematograph allows one to discuss the topic of what the essence of national cinema is: in the local and regional desire to establish itself as having a right to exist, or in the meta-ethnic aspect, which allows national cinema to become a direction in cinema. Thus, the necessary property of national cinematograph for its equal existence among others, the author singles out such a feature as the situation of passionarity in which the nation lives. Its mind-set creates its own national narrative, and therefore its own cinema language. The article is the part of a fundamental study on the theory of cinema, in which the main points are categories such as "film narrative", "conventionality of cinematograph" and "film language".
    Keywords:
    ethnic culture, national cinematograph, national mind-set, German film expressionism, new wave, Ingmar Bergman, dogme 95, film language, film narrative
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  • Traditions and Innovations in the Dynamics of Ethnosocial Organism Development: Problem Statement

    Research Article
    Ethnic Culture No 1 (2)
    Authors:
    Kazbek I. Ashkhamakhov, Roman S. Kozlov
    Work direction:
    Problems of Ethnic Cultures Preservation
    Abstract:
    Authors of the article pay a special attention to the consideration of traditions and innovations in the dynamics of ethnosocial organism development, since the last decade, the blurring of lines of ethnocultural identity on a global scale has become more obvious. Aggressive penetration into the territory of many states by a pro-Western faceless pseudo culture led to a loss of life orientation at the genetic level and the prospects for the existence of most ethnic groups. The aim of work is to search, identify and analyze the main structure-forming principles, the main provisions of which can preserve a unique and inimitable core of ethnocultural organism in a practical application, give a vector of a further more qualitative state. Methods. Using the principles of formal logic, functionalism, and a systematic approach, it was possible to determine the stages of the origin, transformation, and structural integration of cultural innovations in the ethnic environment. Characteristics of each stage from the side of a positive direction as well as a negative one, leading to the degeneration and decay of the ethnocultural system, is presented. As a result of the study, methodological approaches to preserving ethnic cultures, based on traditional ties in relations within the people were identified. These principles are, in authors’ opinion, invariable mechanisms of the dynamic, progressive development of any ethnic group, if the ethnocultural identity of all mankind is perceived as a conscious, creative way for the development and preservation of an ethnos.
    Keywords:
    culture, traditions, ethnos, selection, modification, structural integration
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  • Ethno-Cultural Education in the Republic of Buryatia: Problems and Prospects of Solution

    Research Article
    Ethnic Culture No 1 (2)
    Author:
    Svetlana A. Kharitonova
    Work direction:
    History, Theory and Practice of Ethno-cultural Education
    Abstract:
    The article is devoted to the consireation of problems arising in the implementation of ethno-cultural education. The purpose of article is to consider the main problems of modern ethno-cultural education in the Republic of Buryatia and suggest ways to solve them. The methods of the article are based on a theoretical analysis of research on this issue and monitoring data on ethno-cultural education in the Republic of Buryatia. As a result of this work, the main existing problems of ethno-cultural education in Buryatia are highlighted. It is concluded that modern ethno-cultural education should be aimed at the formation of multi-ethnic cultural competence of the individual and be implemented at all levels of education. State authorities, public and interested organizations whose activities are aimed at the development of multi-ethnic culture of modern youth should be involved in solving the problems that arise in the implementation of ethno-cultural education.
    Keywords:
    ethno-cultural education, multi-ethnic culture, problems of ethno-cultural education, multi-ethnic cultural competence
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  • A System of Ethnojournalism Assignments for Students of “Folk Art Culture” Curriculum

    Research Article
    Ethnic Culture No 1 (2)
    Author:
    Viktoriya Y. Prokofeva
    Work direction:
    History, Theory and Practice of Ethno-cultural Education
    Abstract:
    The “Journalism in the Ethnocultural Sphere” discipline belongs in the basic part of “Folk Art Culture” higher educational field of study curriculum, which is in the process of theoretical development and search for methodological approaches to its teaching. The article represents a development of practical assignments in this discipline. Methods. Based on the author’s own pedagogical experience in the field of teaching ethno-journalism to students of this curriculum in FSBEI of HE “Saint Petersburg State University of Film and Television”, a system of practical exercises aimed at development of general cultural and professional competencies has been developed. The assignments are divided into five topics; the students are expected to work in the field of both ethnocultural studies and journalism. For each practical lesson there are two types of assignments: analytical, which are based on a theoretical understanding of ethnocultural material (discussion questions), as well as work with mass media data, and creative tasks, which include creating journalistic texts of different genres on ethnocultural topics. It can be concluded, that the results of preparatory and classroom work with the proposed tasks suggest a successful completion of the discipline by future specialists in the field of folk art culture, as well as demonstrate their interest in ethnocultural knowledge and ethnojournalistic activity.
    Keywords:
    higher education, ethnojournalism, Journalism in the ethnocultural Sphere academic discipline, assignments for practical exercises, folk art culture as field of study
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  • Gumanitarizatsiia vysshego obrazovaniia i ee realizatsiia v podgotovke magistrantov k nauchno-pedagogicheskoi deiatel'nosti v tekhnicheskom universitete

    Book Chapter
    Education and science: current trends
    Authors:
    Natalia M. Babaeva, Natalia G. Belova, Aleksandr P. Morozov
    Work direction:
    Глава II. Современные тенденции развития образования
    Abstract:
    The dominance of the technocratic model of civilization development has led to a number of global problems, each of which threatens the destruction of humanity. The most terrible of the threatening catastrophes is the anthropological one, the destruction of the human being in man. The necessity for comprehensive humanization of all spheres of human activity is argued. Humanitarization of higher technical education is considered the most important mechanism and means of forming a professional's humanitarian culture. The article presents the results of a study where a technical university students’ attitude to the study of Humanities was analyzed. The article reflects the problem of training teaching staff for technical universities and considers the reserves for improving the quality of training of undergraduates as prospective teachers. A three-stage model of undergraduates’ comprehensive training for professional and pedagogical activities of a technical university teacher is presented.
    Keywords:
    humanization, higher technical education, anthropological crisis, humanitarization, humanistic culture of a professional, preparation of undergraduates for scientific and pedagogical activity, model of complex preparation of undergraduates
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  • Autentifikatsiia arkhetipicheskikh struktur rossiiskoi massovoi kul'tury v sovremennykh politicheskikh imidzhakh (sotsial'no-filosofskii prognoz)

    Book Chapter
    Culture. Science. Education: modern trends
    Author:
    Larisa S. Nabokova
    Work direction:
    Глава 1. Культура
    Abstract:
    The theoretical assumptions and empirical data on the application of technology of integrated concepts of archetypal structures in the sphere of modern mechanisms of influence on the consciousness of social groups in Russian society, as well as conclusions on the results of research on the authentication processes of archetypes of Russian national consciousness in modern representations of youth subcultures. It is assumed that modern technologies of influence on mass consciousness can become a fundamental basis for the formation of a new mass culture.
    Keywords:
    integrated concepts of archetypal structures, mass culture, mass consciousness, political technologies, archetype
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  • Traditsiia prazdnovaniia Navruza kak element mezhkul'turnoi kommunikatsii v molodezhnoi srede

    Book Chapter
    Culture. Science. Education: modern trends
    Authors:
    Zukhra A. Tselishcheva, Elena V. Kuznetsova
    Work direction:
    Глава 1. Культура
    Abstract:
    This article examines the essence and existence of traditional historical roots of culture, which have their expression in various forms, for example, in holidays. As a result of humanity's understanding of itself in the framework of real life, a holiday creates a portrait of the society of each era. It reflects the whole system of aesthetic, moral, ethical, religious criteria of society accumulated in the historical run of time. It is important to note that the article attempts to study not the history of the holiday tradition when we are dealing with the past, but with the way people relate to the past. The unique cultural image of each era is reflected in the festive sphere, representing a set of values, norms, cultural patterns of the state.
    Keywords:
    symbol, culture, tradition, public holidays, consolidation, national wealth, national holiday, custom, rite, holiday, holiday culture, traditional culture, ritual, ceremony
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  • Oriental'nye ekologicheskie peremennye: ekologiia kul'tury cherez tekstovye ekzemply novopersidskogo kontinuuma nach. KhKh - 10-ykh gg. XXI v.

    Book Chapter
    Culture. Science. Education: modern trends
    Authors:
    Natalia V. Khalina, Denis V. Anikin, Ekaterina V. Valiulina
    Work direction:
    Глава 1. Культура
    Abstract:
    The ecology of a new Persian continuum culture, represented in two hypostases-states: the Iranian discourse and the Iranian dispositif is examined in the work. The Iranian discourse is considered on the basis of the introduction to the English translation of «Shahnameh» by Firdausi, composed and published by Arthur George and Edmond Warner in the early twentieth century. The Iranian dispositif is studied on the material of the Iranian media at the beginning of the twenty first century. The methodological basis of the work is the hermeneutical method, the phenomenological approach, and the linguistic topology. The structural units of analysis are linguoecological variables, or existentials, represented by text examples. The analysis makes it possible to draw conclusions about the ontological dimension of the Iranian discourse and the strategic imperative of the Iranian dispositif, determined by the ontological security of the Iranian society and the institutional culture of the Shanghai cooperation organization.
    Keywords:
    ecology of the culture, Iranian discourse, Shahnameh, Iranian media, text examples, mental landscape, topology of cultural reflection, existential topology
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  • Creation of Hardware and Software Complex for Identification by Photos and Classification of Artificially Grown Plants

    Proceeding
    Development and dissemenation of best practices in the field of digital skills development in an educational organization
    Authors:
    Arai B. Zhanys, Ainur M. Dzhumagulova, Nazerke Muftaeva
    Work direction:
    Формирование понимания значимости развития цифровых навыков и развития цифровых образовательных технологий
    Abstract:
    The long-term strategic program of development of the country until 2030, the Address of the President of the Republic of Kazakhstan to the people of Kazakhstan «stability and security of the country in the new century» defines the scientific support of agricultural production. With the creation of a hardware and software complex designed for photo recognition and classification of artificially grown plants, it is possible to determine the type and physiological state of plants, external and internal factors. It is the most necessary hardware and software complex for solving problems of phenotypic plants and other biological systems. Artificial plants are considered in Northern Kazakhstan. The research is effective and relevant for the development of this programming language. We cannot achieve great results without developing the agricultural sector with the help of digital technologies. For example, developed countries increase economic growth by 80–85% using digital systems. The introduction of IT technologies in production will reduce costs by 20%. Kazakhstan farmers should make extensive use of digital technologies such as GPS systems, mobile applications, high-tech sensors, algorithms, and satellite monitoring.
    Keywords:
    Java, Html, grain crops, sorting of grain crops, automation of agriculture, мobile applications
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  • Coverage of Methodologıcal Problems of Turkıc Ethnoses of the Caucasus Under Globalızatıon

    Research Article
    Ethnic Culture No 1 (1)
    Author:
    Vugar G. Kerimli
    Work direction:
    Methodological Questions
    Abstract:
    The article draws attention to the current socio-cultural problems of the Caucasus, it emphasizes the relevance of research in this region. The purpose of the article is to identify important methodological problems in the study of the history, culture and language of the Turks, taking into account the spiritual and intellectual revival of the Turkic world based on various approaches and methods. The application of the comparative historical method and the method of interpreting cultural and historical phenomena allowed us to reveal that the concept of Caucasian civilization is more static compared to a dynamic European civilization. The result of the study showed that ethnicity in the Caucasus is still relevant. In Caucasian culture, the main direction of studying the behavior of the subject is ethno-identification. It is concluded that this feature is a serious problem for the peoples of the region, including the Turks. In general, the ethnic factor is one of the mechanisms governing the life of a person belonging to Caucasian civilization. Along with this, it is emphasized that the Turkic peoples living in the Caucasian region are the peoples that enrich the Caucasian civilization.
    Keywords:
    methodology, Turks peoples Caucasus, art culture, folk art, art
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  • Preservation of the Chuvash Ethnic Culture in the Conditions of the Moscow Region Diaspora Group

    Research Article
    Ethnic Culture No 1 (1)
    Author:
    Marina V. Kutsaeva
    Work direction:
    Problems of Ethnic Cultures Preservation
    Abstract:
    The article deals with the problem of preservation of Chuvash ethnic culture in the conditions of diaspora. The purpose of the article is to determine the prospects of preserving the ethnic culture of the members of the Chuvash diaspora in the framework of integration processes in the multicultural environment of the Moscow region. Methods. The author of the article conducted a sociolinguistic survey in the Chuvash diaspora of the Moscow region; the selective sampling included 100 respondents (85 respondents belong to the first generation of the Chuvash diaspora, 15 – to the second). One of the aspects of the survey was to study the respondents’ language loyalty, which indirectly manifests itself in in the knowledge and observance of ethnic traditions and customs. The respondents were asked questions concerning the criteria of their belonging to the Chuvash ethnic group, observance of national traditions and customs, features of the Chuvash ethnic culture, intergenerational transmission of ethnic culture. Based on their answers, tables on age cohorts for representatives of both generations were compiled. Results. More than half of the respondents in the sampling in the first generation (55%) observe Chuvash traditions and holidays, especially representatives of younger and middle cohorts; in the second generation, ethnic culture is somewhat fading (27%). More than half of the respondents in the first generation (58.6%) intend to transmit knowledge about their ethnic culture to children. Women in the sampling rather tend to transmit material culture, while men spiritual one. The author concludes that, despite the fact that living far from the small homeland affects the preservation of ethnic culture, however, at present, in the conditions of polycultural urban environment, the diaspora is the most demanded form of social adaptation, especially among the younger generation, among whom many demonstrate an active life position and involvement in the process of preserving Chuvash ethnic culture in the Moscow region.
    Keywords:
    Chuvash diaspora, Moscow region, Chuvash ethnic culture
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  • Poles in Latvian Republic as a Positive Example of Mutual Acquisition of Cultures

    Research Article
    Ethnic Culture No 1 (1)
    Author:
    Olga V. Raina
    Work direction:
    Problems of Crosslinguistic and Intercultural Communication
    Abstract:
    The purpose of the article is to present a historical and cultural review of the fourth largest national minority living in the territory of modern Latvia, namely the Polish ethnic group. Based on the comparative historical method, the issues of preserving the identity of the Poles, as well as their role in the history, scientific life and cultural life of the country, are considered. As a result of this work, the facts of the interpenetration of Polish and Latvian cultures were revealed, which the author considers as a positive factor for the coexistence of different peoples in a multi-ethnic environment. It is concluded that the lack of hostility and hostility of the ethnic majority towards national minorities living in the territory of their state is extremely positive and has a significant contribution to the further formation and development of the nation.
    Keywords:
    history, ethnography, culture, Latvia, Latgale, Poland, Poles
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  • The Priority of Spiritual Values of Traditional Culture During Students’ Learning Process at the Specialty "Ethnophonology"

    Research Article
    Ethnic Culture No 1 (1)
    Author:
    Natalia V. Matylitskaya
    Work direction:
    story, Theory and Practice of Ethnocultural Education
    Abstract:
    The article reveals some features of the innovative specialization «Ethnophonics». The purpose of the article is to actualize its significance for education and culture in Belarus. Based on the methods of generalizing pedagogical experience, the scientific and methodological activity of the Department of Ethnology and Folklore of the Belarusian State University of Culture and Arts in teaching students authentic folklore was studied and generalized. The research results revealed the actual content of students' professional training and determined the priority pedagogical task – the development of the spiritual values of traditional culture. Conclusion: it is necessary to teach students authentic sound through the disclosure of the semantics of traditional rites and their practical reconstruction.
    Keywords:
    ethnophonology, processing folklore, authentic phonation of folklore, spiritual values of traditional culture, semantics, ethnopedagogy
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  • The cognitive-research projects as part of the system of introducing preschool children to traditional folk culture

    Article in Collection
    Development education system: theory, methodology, experience
    Authors:
    Tatiana I. Zakharova, Ekaterina A. Lastochkina
    Work direction:
    Социальные процессы и образование
    Abstract:
    The article discusses one of the components of the system of introducing preschool children to traditional folk culture - the use of cognitive-research projects dedicated to traditional folk holidays. The article is of practical importance and can be used in pre-school organizations of any types.
    Keywords:
    project, cognitive-research project, traditional folk culture, traditional folk holidays
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  • Cultures Partnership - the Basis of Social and Economic Stability

    Proceeding
    Pedagogical and sociological aspects of education
    Authors:
    Irina A. Grishanova, Veronika A. Mendelson
    Work direction:
    Социальные проблемы в образовательной системе
    Abstract:
    В статье отражены итоги социометрического анализа степени межэтнической толерантности и противодействия экстремистским идеологиям студентов Казанского национального исследовательского технологического университета (далее КНИТУ). Авторы подчеркивают, что для многовековых традиций ислама в Поволжье, как свидетельствуют исторические данные, характерна самобытная культура, отличающая от культуры мусульманских стран Востока, Средней Азии и регионов Северного Кавказа. Появление зарубежных студентов, внешне выражающих свою религиозность и инокультурную принадлежность, вызвало в первый момент встречный интерес, сопровождающийся симпатией, а затем – неприязнь и даже испуг. Авторы приходят к выводу, что полученные данные анкетирования студентов КНИТУ за несколько лет указывают на достаточно высокую степень вариативности отношений к иностранной молодежи в различные периоды, что может способствовать развитию интолерантных взглядов и формированию локального экстремизма.
    Keywords:
    worldview, sociometric analysis, interethnic tolerance, foreign youth, foreign culture
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  • Dialogue in the Cognitive Process: History and Modernity

    Research Article
    Development of education No 4 (6)
    Authors:
    Vadim V. Podgornov, Yuliya A. Makarova, Lyudmila A. Belova, Elena A. Shamrova
    Work direction:
    Theoretical and applied education research
    Abstract:
    The article deals with the concept of dialogue as a method of traditional cognition and a consistent semiotic instrumental expression of human culture, which explores the systems and ways of social communication in the society. The article focuses on dialogue as a special form of a cognitive process and mediation, having its distinct features, analyzed when the individual is included in many systems of sociocultural interaction at the level of functional integrity. Along with comparative and descriptive approaches, analytic and dialectic methods have been used. The significance of two historical stages of dialogue development as a method of cognition has been analyzed, as well as their distinguishing characteristics and comparative relationship. The method belongs to a group of ritual methods organically related to the art of human self-change as a person. Each of these stages bears its own specific features related to the human genesis, ethics, communication and the metaphysical world. It can be concluded that in the contemporary world, dialogue fully reflects the peculiarities of communication of presence, as well as the value principles of social perception of time and space in the context of the symbolic model of mediareality, which in turn is changing the typology, interests and character of the modern subject. The prospects for development of the phenomenon are also related to the semiotic ideas about the nature of a human, their conceptual apparatus and functional load in the symbolic organization of mental activity as such. Being under the control of consciousness of communicative strategies implies a controlling role of the worldview in relation to them.
    Keywords:
    reflection, culture, dialogue, communication, method of cognition, dialectics, instrumentality, ritual methods, the art of dialogue, cultural dialogue, mediareality, self-knowledge, metaphysical world of personality
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  • Culture-Specific Concept of Crimea in a Regional Linguocultural Dictionary

    Research Article
    Development of education No 4 (6)
    Author:
    Roman V. Zabashta
    Work direction:
    Theoretical and applied education research
    Abstract:
    The article describes the formation of the Crimean regional version of the Russian literary language and the principles of compiling a regional linguocultural dictionary. The main problem addressed in the study is the application of functional-semantic description techniques and the ideas of geo-russistics to the practice of compiling a new type of linguocultural dictionary describing the regional version of the Crimean Russian language and representing the basic elements of the regional concept sphere. The purpose of article is to analyze the concept «Crimean regional version of the Russian literary language» in relation to the task of compiling the Russian linguocultural dictionary of the Crimea. Methods: descriptive, comparison, analysis. The following principles are recognized as innovative concepts of the «Russian Linguocultural Dictionary of the Crimea»: interdisciplinarity, functional-semantic approach to considering the relationship between a concept and means of its vernal implementation, regionalism, ideographic principle of modeling the conceptual continuum of a dictionary, historical and cultural commentary. The study examined the content of the term «regiolect», which is understood as a variant of the literary language formed in conditions of interacting with non-literary forms (dialect, vernacular, etc.) and / or other languages in the socio-cultural conditions of a particular region. As a result of the study, linguoculturological phenomena are presented as interpreted dictionary entries. The research results are important for the introduction of innovative teaching methods at schools and universities, as they develop the ideas of Crimean studies which are a new branch of regional pedagogy.
    Keywords:
    Russian language, linguocultural dictionary, culture-specific concept, regional version of a language
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  • Primenenie audiovizual'nogo metoda v obuchenii lingvostranovedeniiu na zaniatiiakh po inostrannomu iazyku

    Book Chapter
    Education: theory, methodology, practice
    Author:
    Galina A. Sokolova
    Work direction:
    Глава 1. Современные лингвистические методы обучения
    Abstract:
    The article deals with possibilities of teaching culture-oriented linguistics using a foreign language, it gives a brief historical overview of the origin of culture-oriented linguistics in this country, it provides examples of tasks from modern textbooks on country studies and culture-oriented liguistics and analyzes the tasks, it describes in detail the main features of the audio-visual approach and ways of using it in foreign language teaching.
    Keywords:
    foreign language, culture-oriented linguistics, recording, film, audio-visual approach
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  • Praktika obucheniia russkomu iazyku v polikul'turnoi srede (iz opyta raboty)

    Book Chapter
    Education: theory, methodology, practice
    Authors:
    Ekaterina A. Plotnikova, Tatiana A. Zolotova, Natalia I. Efimova, Mariia N. Pirogova
    Work direction:
    Глава 1. Современные лингвистические методы обучения
    Abstract:
    This section focuses on issues of improving the methodology of Russian language teaching and efficiency of teaching Russian in a multicultural environment with the use of elements of spiritual (including folklore) culture in educational institutions of the Mari El Republic (humanitarian gymnasiums, secondary and higher educational institutions). The authors of the section demonstrate the features of using folklore in the main areas of activities (both class and extracurricular) of experimental network platforms (FIRO) and the pedagogical workshop (Prosveshcheniye Publishers) and conclude that such projects, aimed at the sociocultural adaptation of Russian youth and their socialization and culturalization, are extremely important in the aspect of harmonizing interpersonal and intercultural relations in the modern Russian society. By referring to several facts of traditional Russian culture in their teaching of Russian as a foreign language, the authors of the monograph (E.A. Plotnikova, M.N. Pirogova) have received a certain positive response. It is evident that at the initial stage of learning, the students should acquire a kind of linguistic minimum, which includes knowledge about the culture of the country, its traditions, the distinctive features of verbal and non-verbal communication, etc. In such cases, the use of innovative pedagogical technologies, including olympiads and quests, usually provides positive results.
    Keywords:
    folklore, Russian language, multicultural environment, sociocultural adaptation, spiritual culture, innovative pedagogical technologies
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  • Functional characteristics of higher educational institution’s socio-cultural environment under transformation conditions of higher education system in the modern russian society

    Research Article
    Development of education No 3 (5)
    Author:
    Alina S. Bolshakova
    Work direction:
    Education policy
    Abstract:
    The article is devoted to the questions of socio-cultural environment formation in the modern Russian higher educational institution. In the course of the study, the author analyses theoretical aspects of this social phenomenon, its forming elements and functional characteristics in the course of higher education system’s transformation. Based on the analysis results, the author comes to the conclusion about integration of functions, which allow managing innovations in the educational sphere effectively.
    Keywords:
    education, values, innovations, culture, socio-cultural environment, system
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  • The role of stereotypes in cross-cultural communication

    Proceeding
    Patriotism as a factor of social-economic development of Russia
    Author:
    Vasilisa D. Shutova
    Work direction:
    Межкультурный и межэтнический диалог
    Abstract:
    The article reveals main features of stereotypes in different cultures. Also, the article deals with the issue of cross-cultural communication using a foreign language.
    Keywords:
    culture, communication, stereotype
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  • Internet marketing as a basis for increasing demand for products and services of cultural institutions

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Elena N. Lvova, Lkhagvazhav Gansukh
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience. Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment". The article presents information on the use of museum podcasts as well as sociological data showing the impact of marketing on museum attendance.
    Keywords:
    Keywords: Internet communications, marketing, culture management, Museum product, media resources
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  • Obrazovanie po fizicheskoi kul'ture v epokhu sotsial'noi transformatsii obshchestvennogo ustroistva

    Book Chapter
    Education and science: current trends
    Author:
    Viktor P. Chernyshev
    Work direction:
    Парадигмы современного образования
    Abstract:
    The article analyzes the transformation changes in the field of «Physical culture and sport» in modern society on a basis of wide historical material. It is shown that depending on the status of the social structure of a particular historical period, the industry as a whole and its supporting education system provides a resource base for the personal development of people.
    Keywords:
    education system, physical culture and sport, transformational changes, innovative approaches
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