This article presents a critical analysis of marketing strategies and ethical aspects of neurological coaching (neurocoaching) promotion within the Russian-speaking information space. Based on an examination of training organizations' materials, the study identifies key issues in marketing communications, including the use of pseudoscientific terminology, exploitation of the "seductive allure" of neuroscience, and unsubstantiated promises of results. The research reveals significant gaps between neuroscientific evidence and claims made in neurocoaching promotional materials. Recommendations ar...
A generalized model of cognitive-behavioural coaching competencies
This article presents a generalized competency model for cognitive-behavioral coaches (GCM CBC) developed through the synthesis of existing coaching competency models, including international (ICF, EMCC, IAC, AC) and Russian-language frameworks (ARC, NFPMC), as well as the Beck Institute's Cognitive Therapy Rating Scale (CTRS), while accounting for the specific characteristics of the cognitive-behavioral approach in coaching. The development methodology employed semantic analysis and clustering of behavioral indicators, resulting in the identification of four key competency clusters manifested...
в статье представлен обзор теоретических основ, ключевых моделей и практического применения коучинга, основанного на позитивной психологии (КПП). На основе систематизации актуальных исследований рассматриваются истоки подхода, основные принципы, инструменты оценки и доказательства эффективности. Особое внимание уделено интеграции результатов современных метаанализов, демонстрирующих эффективность подхода в контексте рабочей среды. Показано, что КПП представляет собой структурированный, научно обоснованный подход к коучингу, направленный на выявление и развитие сильных сторон личности, повышени...
