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List of publications on a keyword: «man»

  • The problem of verifying employee compliance with the requirements for awarding awards in an educational organization

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Aleksei I. Timashkov, Andrei S. Dorofeev
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    This article addresses improving the efficiency and objectivity of nominating university staff for awards amid HR digitalization. It highlights issues with fragmented data, manual processes, award sequencing, quotas, and restrictions. Existing HRIS solutions lack support for universities’ specific award policies. The paper proposes a specialized information system with centralized employee and award tracking, automated verification, quota management, and reporting. Implementing it would reduce errors, enhance transparency, and allow quick adaptation to regulatory changes. The work systematizes requirements for digital award policy support and offers a feasible concept for developing such systems.
    Keywords:
    educational organization, digital transformation, information system, personnel management, employee awards, automated verification, awards committee, awards history
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  • Retention of the partner network as a priority of the marketing strategy of a direct selling company (the case of APL GO)

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Tatiana A. Urdiukova
    Work direction:
    Экономика предпринимательства
    Abstract:
    The article examines the role of partner network retention in the marketing strategy of a direct selling company. In such a company the partner is at the same time a buyer of the products, their seller and a channel for recruiting new members, so the loss of a partner means not only lower sales but also a weaker distribution system. Based on the internal sales statistics of the international company APL GO for 2022–2025, an index and structural analysis of paid sales was carried out for the company as a whole and for the Russian market. It was found that after the peak of 2023 sales have been declining, the decline in Russia being much deeper than in other countries, and that most sales come from repeat (secondary) purchases of existing partners. It is concluded that the retention and activation of the existing network should become a priority of the company’s marketing strategy. Directions of a retention strategy and a set of indicators for assessing its performance are proposed.
    Keywords:
    competitiveness, marketing strategy, performance indicators, direct selling, network marketing, partner retention, repeat purchases

  • Artificial Intelligence in Education

    Conference Paper
    Education, innovation, research as a resource for community development
    Authors:
    Svetlana V. Petrova, Sergei A. Timofeev
    Work direction:
    Инновационные технологии как ресурс повышения качества образования
    Abstract:
    The authors examine the impact of artificial intelligence on society and the educational process, as well as its positive and negative consequences. The strategy for developing artificial intelligence within the educational environment and the potential implications of its use are discussed.
    Keywords:
    human activity involving AI, adaptive AI thinking, "language model hallucinations, " development strategy
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  • Using project‑based learning to improve the quality of teaching economic disciplines in military universities

    Conference Paper
    Education, innovation, research as a resource for community development
    Author:
    Svetlana A. Krasnova
    Work direction:
    Использование нестандартных решений для повышения качества, доступности и эффективности образования
    Abstract:
    The article examines a methodology for enhancing learning through project‑based learning. The concept of project‑based learning is defined, and its importance for improving the quality of training for cadets at higher military educational institutions is highlighted. The application of the project‑based learning method is analysed using examples from disciplines in the economic block of training for cadets and students at different levels of education. A model for implementing this methodology in other disciplines of the educational process is proposed.
    Keywords:
    project‑based learning, Activation of learning, lean management
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  • Development and experimental approbation of an educational organization management model focused on ensuring the country's technological sovereignty through highly qualified personnel training

    Book Chapter
    Contemporary Educational Technologies: Psychology and Pedagogy
    Author:
    Ol'ga V. Smorodova
    Work direction:
    Глава 4
    Abstract:
    The chapter reveals the conditions, mechanisms, and stages of organizing an experiment on the development and practical verification of a school management model within the framework of the all-Russian project «Science for the Regions 3.0», jointly with participants of «school – university – enterprise» consortia. The methodological framework of the study comprises anthropological and andragogical approaches. The experiment was based on the MIPT continuing professional education program «Effective Management of an Educational Organization», which involved 54 administrators from 18 regions of the Russian Federation. A comprehensive diagnostic toolkit and a comparative content analysis of the regional diagnostic maps of the Voronezh and Nizhny Novgorod regions were employed. An invariant coordination-network management model was substantiated and experimentally verified. Applied management tools were introduced: the «Checklist for Opening Specialized Classes» and local regulations for the functioning of agrotechnological consortia. The content of 7 training modules for the preparation of school principals is disclosed. The developed management model ensures a measurable contribution of schools to the training of highly qualified personnel, flexibly adapting federal standards to the specifics of particular regions (from the olympiad vector to the targeted demand for the Unified State Exam), which makes a direct contribution to ensuring the country's technological sovereignty.
    Keywords:
    career guidance, professional development, technological sovereignty, educational consortium, coordination-network management, anthropological approach, andragogy, Phystech System
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  • Priority directions of development of the Russian economy in the modern period

    Book Chapter
    Economics and Law: Current Issues
    Authors:
    Iuliia A. Cherniavskaia, Larisa N. Rubtsova
    Work direction:
    Глава 2
    Abstract:
    The chapter examines priority directions for the development of the Russian economy under conditions of deep structural transformation caused by sanctions pressure, fragmentation of global markets, and technological restrictions. The methodological basis of the study is formed by systemic and institutional approaches, which allow economic policy to be considered as an integral system of interrelated decisions; the empirical basis includes official strategic planning documents, data from federal executive bodies, and analytical materials from expert organizations. Central attention is paid to technological sovereignty as a system-forming priority, mechanisms for financing national technological leadership projects, spatial development and the formation of the country's supporting framework, as well as human capital development and labour productivity growth. The dynamics of non-resource non-energy exports, investment activity, digitalization of financial infrastructure, including the launch of the digital ruble, and the results of the federal project «Labor Productivity» are analyzed. Conclusions are formulated regarding the systemic nature of economic policy and the persistence of structural imbalances in exports and the investment sphere. Promising directions for further research related to assessing the effectiveness of implemented measures under conditions of continuing external uncertainty are also outlined.
    Keywords:
    human capital, digitalization, national projects, technological sovereignty, structural transformation, spatial development, economic policy, labour productivity, non-resource exports
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  • Analysis of the impact of the results of the management of agricultural processing activities on the investment attractiveness of enterprises

    Book Chapter
    Economics and Law: Current Issues
    Authors:
    Viktoriia V. Shulgina, Evgeniia E. Kyshtymova, Natalia N. Lytneva
    Work direction:
    Глава 7
    Abstract:
    This chapter addresses the management of investment potential, taking into account the performance of processing enterprises amidst economic reforms in the agro-industrial complex. It also outlines the methodological tools used to analyze how organizational stability influences investment attractiveness.
    Keywords:
    investments, analysis, financing, potential, processing, attractiveness, management methods, decisions
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  • Modern socio-economic processes in Russia: challenges, trends, and development paths

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Andrei A. Plotnikov, Olga V. Chepik
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    The article examines contemporary socio-economic processes in the Russian Federation and their impact on the sustainability of the national economy and the quality of life of the population. The main areas of analysis include economic dynamics, changes in household incomes, the state of the labor market, inflationary processes, and investment activity. The article proposes directions for improving socio-economic policy aimed at developing human capital, promoting technological modernization, increasing labor market efficiency, and ensuring sustainable household incomes.
    Keywords:
    human capital, labor market, economic growth, investment, labor productivity, inflation, socio-economic development, socio-economic processes, household incomes, government policy
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  • An optimal combination of socio-cultural traditions and soft innovations as a condition for sustainable development of society

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Aleksandr D. Pokhilko, Viktoriia V. Kupriianova, Alla V. Siliutina
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    The authors examine the relationship and interconnection of traditions and innovations within the context of socio-philosophical methodology. A new, expanded understanding of the term "soft innovation" is offered. The essence of this expansion is that soft innovations occur not only in material objects, but also in the spiritual realm, in the individual's consciousness. As a result, it is concluded that a combination of innovation and tradition can be achieved within the individual that serves to harmonize the interests of the individual and society.
    Keywords:
    human capital, personality, development, society, tradition, consciousness, collectivism, soft innovation, individualism
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  • IPO kak stress-test korporativnogo upravleniia, a ne nagrada za proshlye uspekhi

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Stanislav I. Aleskerov
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    The article treats an initial public offering not as the conclusion of a company's success story but as the beginning of a far stricter, continuous test of governance quality. Drawing on the Russian IT IPO market in 2023–2026 – primarily the case of Astra Group, alongside comparable post-IPO performance of Diasoft, Arenadata Group, Whoosh, Softline, Positive Technologies and Delimobil – the author shows that the market's repricing of Russian public IT companies is systemic rather than isolated. As a contrasting international case, the article examines SpaceX's record-breaking IPO (June 2026, valuation of roughly $1.75 trillion) as an extreme instance of deliberately disclosed control concentration through a dual-class share structure. Separate attention is given to the additional risk layer created by a controlling shareholder's ownership structure, and to a new factor – the use of artificial intelligence in corporate decision-making. The author offers practical recommendations for the legal and compliance function of companies preparing to go public or already operating as public issuers.
    Keywords:
    artificial intelligence, risk management, corporate governance, IPO, compliance, ownership structure, dual-class shares, disclosure, Astra Group, SpaceX
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  • An integrated model for training professional management personnel for Russia’s defense‑industrial complex.

    Book Chapter
    Current Issues in Pedagogy and Psychology
    Author:
    Aleksey Y. Pronin
    Work direction:
    Глава 2
    Abstract:
    This chapter examines trends and specific aspects of improving the personnel training system for Russia's defense-industrial complex (DIC), taking into account the current conditions of defense-industrial policy implementation. The theoretical and methodological basis of the study is based on empirical and theoretical methods. The study proposes a practice-oriented approach to personnel training for organizations within the Russian defense industry, envisioning comprehensive interaction between all entities involved in staffing organizations, from educational institutions to departments within the DIC, where the knowledge and competencies of graduates are put into practice. As a result of the conducted research, an integrated model for training professional management personnel for organizations of the Russian defense industry was proposed, which allows for the provision of practice-oriented training (retraining, advanced training) of specialists who will possess the necessary set of organizational and professional competencies to solve a wide range of management, production and engineering tasks facing organizations of the defense industry.
    Keywords:
    higher education, practice-oriented training, basic department, universal competencies, professional competencies, targeted training, military-industrial complex, management personnel, defense-industrial policy
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  • Semantic space of color in religious culture: psychological and pedagogical aspect of identity formation.

    Conference Paper
    Pedagogy, Psychology, Society: from theory to practice
    Authors:
    Ekaterina S. Kalugina, Irina V. Terelianskaia
    Work direction:
    Вопросы культурологии
    Abstract:
    This article examines the relationship between the semantic meaning of color and religious identity from a cultural studies perspective. The aim of the study is to identify the specifics of color associations using Orthodox Christians and atheists as examples. The study utilizes the Religious Commitment Inventory (RCI-10), the Questionnaire on Color Semantics in Religious Context (QCS-RC), and Yu. V. Shcherbatykh's Test of the Structure of Individual Religiosity. The results confirm that color symbolism acts as a stable marker of an individual's cultural code, influencing self-identification processes. The findings can be used in psychological and pedagogical support for the development of interreligious dialogue in the educational environment.
    Keywords:
    educational environment, religion, atheism, cultural approach, religious identity, psychosemantics, color semantics, color symbolism
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  • Transformation of the banking risk management system in the context of macroeconomic instability

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Author:
    Olga V. Krutova
    Work direction:
    Глава 4
    Abstract:
    The chapter examines the impact of risks on the performance efficiency of banking institutions. The nature of banking activities is inherently linked to risk-taking; however, under the conditions of sanction pressure, market volatility, and tightening regulatory requirements, conventional risk management approaches are no longer sufficient to ensure the stability of even major financial institutions. Using the case of Moscow Credit Bank, a systemically important bank, the study investigates how external shocks and internal management decisions transform its risk profile. The research is based on the analysis of the bank's consolidated financial statements for 2023–2025, including the assessment of the dynamics of key financial indicators, the structure of the loan portfolio and loan loss provisions, liquidity ratios, and market multiples. The study identifies critical risk areas and proposes a comprehensive set of measures to mitigate each of them.
    Keywords:
    liquidity ratios, banking risks, bank financial performance, Moscow Credit Bank, risk management system
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  • The labor market as the foundation of the new economic ecosystem of the Russian Federation: an empirical assessment of the transformation cycle

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Author:
    Olga I. Khudiakova
    Work direction:
    Глава 8
    Abstract:
    The study, covering the period from 2010 to 2025, analyzes the transformation of the Russian labor market in the context of four fundamental shifts (recovery from the global crisis, sanctions adaptation, the COVID-19 pandemic, and the transition to technological sovereignty). Using a comprehensive econometric toolkit (testing time series for stationarity, correlation and cointegration analysis, principal component analysis, and autoregressive models), the study establishes that the labor market has ceased to serve as a passive shock absorber during crises and has become a core load-bearing element of the new economic ecosystem. Systemic contradictions are identified: an anomalous relationship between key rate increases and nominal wage growth, rising structural unemployment due to a mismatch between worker qualifications and employer demands, an acute shortage of engineers, and job creation predominantly in traditional heavy industry, which runs counter to environmental objectives. Principal component analysis reveals that 70% of the system's variability is captured by a single latent factor (employment, wages, and the key rate); a pro-cyclical pattern of monetary policy is identified. A significant negative correlation is found between environmental pressure and unemployment. An autoregressive model incorporating the macroeconomic overheating index, environmental factors, and innovation is identified as optimal. The key driver of qualitative growth is the rate of human capital renewal rather than its absolute volume. Institutional conditions for the transition to intensive labor resource management are formulated.
    Keywords:
    human capital, Russian labor market, structural transformation of the economy, frictional unemployment, shortage of engineering personnel, time series econometrics, principal component analysis, autoregressive models, macroeconomic overheating, key interest rate of the Central Bank of the Russian Federation
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  • Transformation of the national innovation system into an ecosystem format: econometric analysis of personnel determinism and institutional lags

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Author:
    Olga I. Khudiakova
    Work direction:
    Глава 9
    Abstract:
    The chapter examines the systemic imbalances of Russia's national innovation system (NIS) in the context of ensuring technological sovereignty. Based on an analysis of time series data for 2000–2024 using cointegration analysis and vector autoregressions, it is established that the NIS operates asymmetrically: there is no statistically significant impact of the created infrastructure on the generation of intellectual property, nor is there feedback – patents do not stimulate the immediate creation of new institutions. The only sustainable driver of inventive activity is high-level human capital – researchers with advanced degrees. Expanding staff numbers is the main trigger for the bureaucratic growth in the number of legal entities in the R&D sector. The scientific novelty lies in the econometric substantiation of the concept of “institutional lag,” demonstrating the absence of cointegration between scientific outputs and infrastructure; quantitatively differentiating the determinant factors of the two NIS circuits (elite quality vs. physical labor volume); and showing the ineffectiveness of relative budget indicators for forecasting micro-shocks in the innovation process. The conclusion is drawn that a paradigm shift in governance is necessary: a transition from directive construction of research institutes to targeted support for degree-holding research teams and the creation of flexible legal mechanisms.
    Keywords:
    intellectual property, technological sovereignty, national innovation system, ecosystem approach in science management, vector autoregression, Granger causality, institutional lags, econometric modeling of science and innovation
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  • Principles of building an ecosystem for the sustainable development of agriculture: human resources, economic efficiency

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Authors:
    Natalia N. Sharapova, Valentina M. Sharapova
    Work direction:
    Глава 11
    Abstract:
    This study provides a conceptual and methodological justification for the formation of a sustainable development ecosystem for the agro-industrial complex (AIC) in the context of national economic transformation, the need to strengthen technological sovereignty, and ensure food security. It demonstrates the exhaustion of the traditional extensive AIC model, focused on raw material exports and fragmented subsidies. The authors have developed an institutional and production matrix linking the social (reproduction of human capital), economic (reduced transaction costs, sharing models, monetization of environmental externalities), and regulatory (land use regime) blocks. A transition from linear value chains to networked platform interactions is substantiated. A set of tools for increasing the investment attractiveness of the industry is proposed, including green bonds, tokenization of bio-assets, and the circulation of carbon units in the climate market.
    Keywords:
    human resources, sustainable development, agro-industrial complex ecosystem, digitalization of agriculture, carbon units
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  • Methodology for analyzing the effectiveness of management of working capital elements in the construction organizations of the region

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Authors:
    Evgeniia E. Kyshtymova, Natalia N. Lytneva, Galina V. Deniseva
    Work direction:
    Глава 13
    Abstract:
    This chapter examines the challenges of managing working capital assets at regional construction companies, including ensuring their safety and reducing risks and threats of inefficient use of construction materials. Management performance indicators are analyzed using a construction company as an example.
    Keywords:
    management, risks, analysis, methodology, construction, capital, safety, reserves
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  • Project management of the development and implementation of social programs in Moscow and the Moscow region

    Book Chapter
    Principles of building a new ecosystem: social, economic and legal aspects
    Author:
    Vladimir N. Kruglov
    Work direction:
    Глава 16
    Abstract:
    Numerous imbalances in socio-economic development in the regions of the Russian Federation require the resolution of rather acute issues and long-overdue problems. This area is not only relevant, but also in demand by the times. The author uses empirical research on project management in Moscow and the Moscow Region to demonstrate the strengths and weaknesses of this process in the social sphere. Through a multifactorial analysis, new threats and opportunities for further development are identified, and recommendations for growth dynamics are provided for the medium and long term. The material can be equally useful for both theorists and practitioners who are engaged in solving the problems of socioeconomic development of territories.
    Keywords:
    labor market, management, quality of life, indicators, demographic situation, family values, project approach, and government regulation, national strategy, planning and forecasting
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  • GENDER FEATURES OF THE CREATIVE POTENTIAL OF MANAGERS AGED 23-35: RESULTS OF AN EMPIRICAL STUDY

    Conference Paper
    Law, Economics and Management
    Author:
    Alla I. Matveeva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Abstract. The article is devoted to an empirical study of the creative potential of young managers as a key resource for effective management under conditions of environmental uncertainty. Based on a sample of 100 managers aged 23–35 (61 women, 39 men), a comprehensive diagnosis of verbal, figural, and managerial creativity was conducted using the Remote Associates Test (RAT) developed by S. Mednick, as adapted by A.N. Voronin, the Torrance Test of Creative Thinking, and an author-developed questionnaire, "Creative Potential of a Manager." It was established that the integral index of creative potential among female managers statistically significantly exceeds that of male managers across all three diagnostic instruments, with the largest differences recorded in the verbal creativity component. It is shown that age, within the 23-35 range, has no substantial effect on the level of creative potential, which confirms the priority role of personal and professional determinants of manageri
    Keywords:
    creative potential, gender differences, Torrance test, managers, creative leadership, management psychology, creativity diagnostics, Mednick test
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  • Теоретические основы использования нераспределённой прибыли в финансовой деятельности предприятия

    Conference Paper
    Law, Economics and Management
    Author:
    Irina M. Golovkina
    Work direction:
    Финансы и кредит. Экономика предпринимательства
    Abstract:
    This article examines the theoretical aspects of the formation and distribution of retained earnings as a key element of an enterprise's internal financing. It analyzes the economic essence of retained earnings and their role in ensuring the financial stability and investment attractiveness of a business entity. The main approaches of Russian scholars to defining this concept and the principles of dividend policy are discussed.
    Keywords:
    equity, Capital structure, financial management, retained earnings, self-financing, reinvestment
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  • ECONOMIC AND LEGAL ANALYSIS AS A TOOL FOR ASSESSING THE RELIABILITY OF BUSINESS ENTITIES

    Conference Paper
    Law, Economics and Management
    Author:
    Veronika V. Serova
    Work direction:
    Финансы и кредит. Экономика предпринимательства
    Abstract:
    The article examines the methodology of comprehensive economic and legal analysis as a tool for assessing the reliability of counterparties and minimizing business risks. Using the example of specific companies (JSC "Forum Electro" and LLC "ElectroPartner"), the practical application of an integrated approach combining financial diagnostics, verification of legal integrity and analysis of arbitration practice is demonstrated. The author has developed and tested assessment algorithms that made it possible to identify key risk indicators and determine the level of reliability of business entities. Special attention is paid to the operationalization of the principle of due diligence through a system of formalized criteria. In conclusion, the effectiveness of the proposed methodology is substantiated and recommendations for its implementation in the corporate risk management system are formulated.
    Keywords:
    risk management, due diligence, economic and legal analysis, counterparty reliability, financial diagnostics, arbitration practice
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  • INTEGRATION OF UNMANNED AIRCRAFT SYSTEMS INTO PROFESSIONAL SERVICE AND PHYSICAL TRAINING OF LAW ENFORCEMENT OFFICERS

    Conference Paper
    Law, Economics and Management
    Authors:
    Iurii M. Miasnikov, Aleksandr V. Nikishkin, Polina E. Polovinkina
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    The current stage of society's development is characterized by the rapid digital transformation of all spheres of government activity, which fully applies to the law enforcement system. Unmanned aerial vehicles (UAVs) have become an integral attribute of both armed conflicts and the daily operational and official activities of law enforcement agencies. The emergence of new threats related to the illegal use of drones, on the one hand, and the expansion of the functionality of their legal use to solve law enforcement problems, on the other, necessitated a fundamental revision of approaches to training personnel of the Ministry of Internal Affairs of Russia. Of particular importance is the issue of including competencies in the field of operation of unmanned systems in the system of professional service and physical training, which requires both theoretical understanding and practical implementation at the level of departmental regulatory regulation.
    Keywords:
    law enforcement agencies, physical training, unmanned aerial vehicles, professional service training, UAV operators
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  • Intergenerational interaction in student volunteering practices

    Conference Paper
    Law, Economics and Management
    Authors:
    Svetlana I. Petoshina, Tatiana D. Tegaleva
    Work direction:
    Социально-экономическое развитие общества
    Abstract:
    The article considers intergenerational interaction in the practice of student volunteering as a way of social support for citizens and the transmission of moral and social values. Various formats of intergenerational volunteering are presented: mentoring and skills transfer; digital socialization; preserving history and strengthening the connection of generations; "students to parents" as an exchange of resources; family volunteering - through projects implemented by the student association Volunteer detachment "Socionom" of the Murmansk Arctic University. The work noted the bilateral effect of practices with a positive impact on representatives of different generations, including the student volunteers themselves. The conclusion was made about the importance of student volunteer associations as subjects of social support and institutions of intergenerational communication in the region.
    Keywords:
    family, generation, volunteering, student youth, elderly people, Murmansk region, intergenerational interaction, student volunteering, family volunteering
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  • Discursive Evolution and Pragmatic Ambivalence of the Idiom ‘Ride or Die’ in American Linguoculture

    Research Article
    Ethnic Culture Volume 8 No 3
    Authors:
    Nadezhda O. Samarkina, Aida R. Nurutdinova
    Work direction:
    World languages and literature
    Abstract:
    The study examines the linguacultural transformation of the image of unconditional loyalty in American English through the evolution of the idiom ‘ride or die’ — from a marker of criminal solidarity in African American English and 1990s hip-hop to its current pragmatic duality, where positive evaluation of absolute loyalty coexists with critique of toxic codependency in digital media. The empirical base comprises over 500 contexts: song lyrics, dictionary definitions, social media posts, icles from Cosmopolitan and Refinery, Reddit discussions, and materials from “The Ride or Die Project” (2013–2015), introduced into scholarly circulation for the first time. The methodology, grounded in the discursive paradigm, employs semantic-stylistic, discursive, contextual analysis and linguacultural interpretation based on V. I. Karasik’s model. The findings reveal that the key internal mechanisms are semantic broadening and grammaticalisation, corroborated by data from the Corpus of Contemporary American English (COCA), while external drivers include mediatisation and consumerisation. Institutional recognition is marked by the idiom’s inclusion in Merriam-Webster Dictionary, Urban Dictionary, Green’s Dictionary of Slang. In contemporary discourse, the idiom exhibits pragmatic duality: positive evaluations in youth and consumer contexts coexist with critical reinterpretations of absolute loyalty as a marker of toxic codependency in feminist and psychological media. Analysis of “The Ride or Die Project” shows that critique of the concept is not exclusively a 2020s phenomenon: reflexive practices documented in 2013–2015 included rhetorical questions, metaphors of resource depletion, and calls for self-devotion that anticipated the feminist narrative. The study identifies pragmalinguistic mechanisms of critical reinterpretation: pragmatic reaccentuation, semantic differentiation, discursive marking, and reframing. A three-stage model of discursive evolution of a subcultural concept is proposed.
    Keywords:
    semantic transformation, image of unconditional loyalty, African American English, hip-hop culture, mediatisation, pragmatic duality
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  • Phraseological Representation of the Category of Time in Russian, Chuvash and English: A Semantic and Linguocultural Perspective

    Research Article
    Ethnic Culture Volume 8 No 3
    Author:
    Natalia R. Skvortsova
    Work direction:
    World languages and literature
    Abstract:
    The paper examines the semantic and linguocultural model of phraseological representation of the category of time in Russian, Chuvash, and English. The research material comprises lexicographic sources and fixed expressions with temporal semantics denoting duration, cyclicality, timeliness, expectation, temporal limit, and the impossibility of an event. The study employs the continuous sampling method, descriptive method, lexical-semantic, contextual, and comparative-contrastive analysis; a linguocultural approach is applied to interpret nationally-specific cultural meanings. The research was conducted in several stages, including the selection of units, their distribution into semantic groups, and comparison according to uniform parameters: time model, typical means of expression, cultural dominant, and nationally-specific zone of representation. The scientific novelty of the study lies in refining the comparative typology of temporal phraseology with the inclusion of Chuvash material, which has previously been underrepresented in research. Special attention is paid to Chuvash temporal-modal constructions with the meaning “will never happen.” The results obtained show that, within the scope of the material examined, the universal models are time as movement, as a resource, and as a cyclical process. At the same time, Russian material predominantly activates an evaluative-philosophical conceptualization of time, Chuvash — natural-ritual cyclicality, and English — punctuality, planning, and the pragmatic value of time.
    Keywords:
    category of time, temporal semantics, temporal phraseology, phraseological representation of time, linguistic worldview of time, cultural models of time, Russian phraseological units, Chuvash phrasemes, English idioms, temporal-modal constructions
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