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List of publications on a keyword: «method»

  • Psychological and Pedagogical Foundations of the Use of Visual Teaching Methods in the Research of Various Scientists and Teachers

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Author:
    Kamilia R. Gimaletdinova
    Work direction:
    Creating a psychologically comfortable and safe educational environment: technologies, diagnostics, practice, expertise
    Abstract:
    This article examines the main psychological and pedagogical aspects that underlie visual teaching methods in the research of scientists and teachers who have studied this area of knowledge.
    Keywords:
    visualization, visual teaching methods, psychological and pedagogical foundations
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  • Social Security and Healthcare of University Students: Content and Technology Aspect

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Author:
    Marina G. Novikova
    Work direction:
    Personal health and security in the modern educational system
    Abstract:
    The article reveals aspects of training university students on healthcare and social security. We consider the goal and result of the presented program to be the creation of a socially safe and health-preserving environment at the university. The program is based on personal, active and systematic approaches, which involve the study of the student's personality as a subject of social and professional activity. As a result of the study mechanisms for organizational, managerial and content-technological support for the creation of such environment in the university have been developed. That allows, with the help of extracurricular and classroom sessions with students, to carry out theoretical and psychological training of young people, as well as provides social security and health preservation.
    Keywords:
    healthcare, educational technologies, Safe educational environment, social security, methodological principles
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  • Specifics of the Mosaic Reflection Method of Elements of Ethnic Culture

    Research Article
    Ethnic Culture No 4 (5)
    Author:
    Iurii A. Kuzmin
    Work direction:
    History and Theory of Art Questions
    Abstract:
    The article reveals the specifics of the methodology for studying ethnic elements of culture. The nomological paradigm of reflection of the socio-humanitarian sphere constituted the scientific status of ethno-cultural knowledge, at the same time leveling the subjective aspects, created a unification of forms and content, which inevitably led to a distortion of its actual parameters. As a tool for overcoming the imperfection of the classical principles of reflecting the phenomena of ethnic culture, they proposed a method of mosaic reconstruction that allows us to identify the relationship between elements of ethnic culture on the basis of common values. Mosaic reconstruction of ethnic culture reveals the logical relationship between its elements, forms of manifestation, and the totality of prerequisites and grounds. In a general sense, the method of mosaic reconstructions involves the following procedures, such as fixing specific ethnic elements of culture, creating a complex of links of ethnocultural integrity, determining the principles of interaction of system elements with the external and internal environment, applying the mechanism for restoring cultural integrity based on the principles of a cultural research program, visualizing a holistic image ethnic culture. The methodology of mosaic reconstruction is based on the fact that culture is the product of a social form of existence that expresses itself in the corresponding spheres of social activity, the restoration of which in its entirety is a necessary condition for creating an exhaustive image of culture. The author comes to the conclusion that mosaic reconstruction of ethnic culture reveals the logical relationship between its elements, forms of manifestation, and the totality of prerequisites and grounds.
    Keywords:
    methodology, cognition, ethnic culture, mosaic reconstruction method, theory of cognition
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  • Methods to Form the Pedagogical Culture of Parents in the Educational System of the School

    Research Article
    Development of education No 4 (10)
    Authors:
    Galina V. Sorokoumova, Anastasiia O. Bespalova
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The article deals with the concept of pedagogical culture of parents, the goals of development of pedagogical culture of parents and methods of formation and improvement of the level of pedagogical culture of parents. The paper focuses on the tasks of interaction between an educational institution and the family in the upbringing of children. Methods of study. To study the possibility of forming a pedagogical culture of parents, we used a questionnaire to survey the needs of parents to interact with the educational institution and the interest of teachers in working with the family, the «Ideas about the ideal parent» method by R. V. Ovcharova, Y.A. Degtyareva, «Family Biofield» inquirer by V. V. Boyko and «Determination of parenting skills» questionnaire by O.L. Zvereva. Results of the study. The article shows the results of the impact of the program, which includes a seminar using the case technology «pedagogical culture of parents» and parent training based on the program «education based on common sense» on the formation of the pedagogical culture of parents. Conclusion. The results of the study proved the possibility of purposeful formation of the pedagogical culture of parents in the educational system of the school and the high efficiency of practice – and personality-oriented methods of such work, and also showed greater competence and awareness among parents and kindergarten teachers in the education of children.
    Keywords:
    family, pedagogical culture of parents, family and school interaction, a workshop, methods of formation of parental pedagogical culture
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  • K voprosu o faktorakh razvitiia, predmete i strukture sotsial'noi ekologii kak nauchnoi i uchebnoi distsipliny

    Book Chapter
    Modern challenges of education and psychology of personality formation
    Author:
    Vladimir I. Zalunin
    Work direction:
    Особенности педагогического процесса
    Abstract:
    In the present work reveals the place and importance environmental problems in system of global problems of modern civilization, describes the main stages of the evolution of environmental knowledge, determined the driving forces and sources of the emergence and development of social ecology; presents the author's point of view on the object, subject, structure, functions and methods of social ecology as an integrative science and academic discipline.
    Keywords:
    ecology, global problems of our time, ecological problem, ecological catastrophe, socio-ecological crisis, social ecology, driving forces of social ecology, sources of social ecology, object of social ecology, subject of social ecology, structure of social ecology, functions of social ecology, methods of social ecology
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  • Problems and features of teaching information cycle disciplines to undergraduate students of economic specialties in modern conditions

    Book Chapter
    Modern challenges of education and psychology of personality formation
    Authors:
    Svetlana G. Pankrateva, Elena V. Rezak
    Work direction:
    Особенности педагогического процесса
    Abstract:
    The article deals with the problems and peculiarities of the elaboration and application of methodological tools for teaching disciplines of the information cycle for undergraduate students of economic specialties. The main goals, objectives, types and functions of lectures, practicals and seminars for university students and the methodology of teaching disciplines of the information cycle, which makes it possible to realize the goals and objectives are described. Examples of practicals and seminars using new educational technologies are presented.
    Keywords:
    information and communication technologies, methodology of teaching disciplines of the information cycle, traditional and new educational technologies, interactive techniques, bachelor's competencies, professional activities of students
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  • Analiz podgotovki iunykh bortsov vol'nogo stilia na osnove realizatsii polozhenii vserossiiskogo fizkul'turno-sportivnogo kompleksa "Gotov k trudu i oborone"

    Book Chapter
    Theoretical and practical aspects of pedagogy
    Authors:
    Vadim V. Lysenko, Sergei P. Arshinik, Elena G. Kostenko
    Work direction:
    Глава III. Спорт и физическое воспитание детей школьного возраста
    Abstract:
    The authors of the article outline that athletes and, above all, young ones, including representatives of freestyle wrestling, should participate in the all-Russian sports complex “Ready for Labour and Defence”. The technology for improving young athletes’ physical training level based on the implementation of certain provisions of the sports complex “Ready for Labour and Defence” was developed and its effectiveness was proved.
    Keywords:
    testing, physical training, the standards of the complex, methods of preparation
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  • Особенности методики преподавания дисциплин информационного цикла студентам бакалавриата экономических специальностей

    Proceeding
    Current trends in the development of education system
    Authors:
    Elena V. Rezak, Svetlana G. Pankrateva
    Work direction:
    Исследования в образовании и образовательные практики
    Abstract:
    The article discusses the main components necessary in the development of methods for teaching information cycle disciplines for students of economic specialties, notes the need for a practical part close to real professional activity, notes the need for the developed teaching methods to form important competencies of bachelors of economics among students.
    Keywords:
    disciplines of the information cycle, methods of teaching disciplines, construction of teaching methods, development of evidence-based teaching methods, competence of bachelors of economics
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  • Organization of interaction of criminal police units with other divisions of internal Affairs bodies, aimed at combating thefts committed with illegal entry into the home

    Proceeding
    Relevant issues of management, economics and economic security
    Authors:
    Iurii A. Grachev, Elena V. Vetrova, Aleksandr V. Nikishkin
    Work direction:
    Угрозы экономической безопасности и пути их преодоления
    Abstract:
    The article highlights the issues of interaction of the criminal investigation Department with other divisions of the internal Affairs bodies in the course of countering apartment theft. The combination of tools and methods available to police units allows you to purposefully and effectively fight crime.
    Keywords:
    conducting investigative actions, conducting operational search activities, joint discussion of materials, Implementation, planning, forces, means, methods
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  • Project Method in Language Learning

    Proceeding
    Pedagogy, Psychology, Society
    Author:
    Elena A. Gasanenko
    Work direction:
    Теория и методика профессионального образования
    Abstract:
    The article deals with project activities in foreign languages learning as a popular innovative technology that can integrate academic and professional education; substantiates the relevance of project activities in the integration of various types of speech activities during foreign languages teaching and learning, considers the communicative and cognitive stages of project activities in foreign languages learning.
    Keywords:
    project method, foreign languages, stages of project activities, innovative teaching technologies, a communicative competence, speech activities, a personal development
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  • Revisiting Design of a Variable Model of Adolescents’ Deviant Behavior Correction by Methods of Art Education and Culturology Taking Into Account the Requirements of FSES

    Book Chapter
    Education and Pedagogy: Current Trends
    Authors:
    Natalia A. Mikhalchenkova, Nadezhda V. Kulikova, Iuliia M. Bolshakova, Svetlana V. Krasilnikova, Ilia M. Slobodchikov
    Work direction:
    Глава II. Современные образовательные практики
    Abstract:
    The authors outline that it is necessary to solve such a complex and large-scale problem as the growth of deviations among the younger generation. Also the authors point out the lack of methodological continuity in approaches implemented in the processes of education and upbringing. It is found out that educational models and upbringing models are realized as processes that are not connected to each other, which significantly reduces the effectiveness of the educational process and does not fully take into account all the psychological and pedagogical aspects of the implementation of educational programs. The aim of the work is to establish causal relationships between the development of universal learning activities and the education of a cultural personality, necessary for the harmonious development of adolescents. A number of conceptual models (schemes) that reflect the basic concepts of these processes and the conceptual modeling method were used in order to achieve the aim. The results of the work are the following: presentation of a scenario model of the process of implementing universal learning actions (ULA) and identification of areas of application of efforts of teachers and psychologists in the implementation of adolescents’ deviant behavior correction using methods of art education and cultural studies. The authors make the main conclusion that educational and creative tasks play a system-forming role in the implementation of the ULA, and the methods of art education and cultural studies are an effective tool for correcting deviant behavior.
    Keywords:
    activity approach, educational space, universal learning actions, design of a correction model, deviant behavior of adolescents, meta-subject results, educational tasks, methods of art education and cultural studies, invariant modules of the GEP program, FSES of the third generation
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  • Sovremennye trendy prepodavaniia ekonomicheskikh distsiplin v meditsinskom vuze

    Book Chapter
    Education and Pedagogy: Current Trends
    Author:
    Inna S. Lebedeva
    Work direction:
    Глава II. Современные образовательные практики
    Abstract:
    The author outlines that standards of training graduates for various sectors of the economy are set by modern economic realities. It is noted that nowadays the knowledge obtained by a graduate should be relevant and consistent with the latest trends in the socio-economic development of society. In these conditions, economic knowledge is necessary for the wider population receiving education in various specialties, including potential doctors and pharmacists. The author also pays special attention to the fact that results obtained after conducting knowledge evaluation test of students studying at Kuban State Medical University on the basis of testing the project “Federal Internet exam in the field of professional education: competency-based approach” revealed a qualitative increase. It is concluded that in many respects, the indicator was achieved due to the improvement of the teaching methods of economic disciplines and the adaptation of the material presented in textbooks on economics to the profile of a medical university.
    Keywords:
    educational standard, competencies, methodological support, labor functions, financial literacy
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  • Methodological Typology of Grammar Content of German as a Minor Language With English as a Major Language

    Research Article
    Development of education No 3 (9)
    Authors:
    Elena P. Glumova, Valeria A. Sukhareva
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The article under consideration addresses problems of teaching grammar (with German as a minor language and English as a major language) in modern Russian schools. Method of research. In order to solve the problems, the authors propose a methodological typology of the content of teaching grammar in 5th grade with English as a major language on the basis of training and methodology complex “Horisonte”, taking into account the difficulties in mastering grammatical material. This typology was created using the following methods: analysis (during looking for the content), synthesis (at the stage of creating a grammatical typology of the German based on English) and forming of hypotheses (in results of the research). Result of the research. As a result of grammatical typology, the grammatical units for the 5th grade in “Spotlight” Student’s book are divided into three unequal groups. This fact simplifies the perception of the material by pupils during the intensification of the educational process and helps to build the educational process so that both languages studied by pupils are mastered at the proper level and using an intercultural approach. Conclusions. The importance of the research lies in forming system of German as a minor language for learning it in Russian schools and in the even distribution of power and time while teaching German as a minor language.
    Keywords:
    methodology, German as a minor language, English as a major language, training and methodology complex “Horisonte”, methodological typology, grammar content, secondary school, typology
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  • Application of Digital Technologies in Preschool Education. Storytelling Technology for Learning English

    Research Article
    Development of education No 3 (9)
    Author:
    Inga V. Dziuina
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The article examines the modern capabilities of using digital technologies in the preschool education system. The use of these digital technologies under present-day conditions is simply necessary due to the fact that preschoolers today represent a new generation, for which the use of various gadgets and applications is an everyday routine. It is outlined that the use of digital technologies in the education system and the provision of diversity in teaching methods, changing activities and the development of children’s desire to master virtual tools and teaching methods contributes to increasing children’s interest in the learning process and develops their motivation in educational activities. The article focuses on the relevance of the use of digital storytelling technology in the study of English by preschoolers. The author of the article comes to the conclusion about the effectiveness of this technology, talks about the stages of preparation for the successful implementation and use of storytelling technology in English lessons, and also offers resources that will help teachers to implement the technology in the educational process. The author shows the advantages of using digital storytelling technology, makes recommendations on its combination with other educational technologies in order to ensure the diversity in pedagogical approaches being used as well as to improve the learning of material and maintain the constant cognitive interest of preschoolers in the English language.
    Keywords:
    preschool education, digital technologies, lesson, storytelling, learning English, method of teaching
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  • Development of Pupils’ Cognitive Interest Within the Framework of Cognitive Learning

    Research Article
    Development of education No 3 (9)
    Author:
    Irina V. Izhdeneva
    Work direction:
    Practice
    Abstract:
    The article actualizes the modern requirements for the quality of training schoolchildren in the framework of the new state standards in the field of education, describes the basic features of cognitive learning, analyzes the rules for the use of the concepts of “cognitive interest”, “cognitive activity”, and “cognitive learning”. Materials and methods. The material of the research is theoretical and empirical observations on the problem of the development of the cognitive interest of modern schoolchildren in the context of cognitive teaching in computer science. The analysis of the work of modern teachers made it possible to identify basic ideas and project them onto the learning process, taking into account the capabilities of the modern educational environment. Results and discussion. The author outlines that modern Russian education, focused on the development of universal learning activities and competencies of pupils, is in the process of reforming. It is also emphasized that the set of the analyzed approaches to defining the concept of cognitive interest made it possible to actualize the possibilities of cognitive learning and highlight its features. From the standpoint of the effectiveness of the development of cognitive interest, some methods, techniques and means of cognitive learning are described, the use of which in the educational process can contribute to a better preparation of pupils. Conclusion. The author comes to the conclusion that the set of requirements for modern graduates of educational institutions involves the development of innovative teaching technologies by teachers, their possession of such competencies that will make it possible to qualitatively organize the educational process, while developing a positive attitude of pupils to learning.
    Keywords:
    cognitive interest, methods of forming cognitive interest, cognitiveness, cognitive learning, cognitive styles
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  • Using the focal object method for development creativity of school children in digital learning

    Proceeding
    Pedagogy, Psychology, Society
    Author:
    Mikhail I. Filippov
    Work direction:
    Теория и методика общего и дополнительного образования
    Abstract:
    The features of the method of focal objects in the implementation of digital education at school are characterized. The demand for the development of creativity of students is justified, taking into account the trends in the expansion of the information and educational environment, computer resources and tools in modern society. The possibilities of the methodological support of the teacher’s practical classes in technological disciplines in the digital age are disclosed. The results of the experiment on the federal project "Grandchildren Tsiolkovsky" in the national program "Digital Economy" are presented.
    Keywords:
    design, Internet resources, digital school education, focal object method, students' creativity, educational information environment
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  • The social aspect of the use of remote technologies in the elementary school

    Proceeding
    Pedagogical and sociological aspects of education
    Author:
    Natalia N. Barzhanova
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    The socio-educational problems of the organization of primary education in modern conditions are characterized. The main approaches to the substantive and methodological support of distance learning at school are disclosed to support students and their parents at a critical moment in the life of society. The experience of teachers who have mobilized and successfully adapted the resources of electronic learning platforms, digital and computer mechanisms and technologies for the development of educational competencies, social and personal experience of primary school students is described.
    Keywords:
    information and communication technologies, distance learning, primary education, socialization of students in the digital age, online platforms, computer tools, organizational and methodological assistance to the development of competencies of primary school st
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  • The use of an insert in the study of a fairy tale-M. M. Prishvin's book " The Storeroom of the sun"

    Proceeding
    Pedagogical and sociological aspects of education
    Author:
    Iuliia I. Ol'khovskaia
    Work direction:
    Филология в системе образования
    Abstract:
    The article deals with the use of insert as a technique for developing critical thinking in the study of the fairy tale " The Storeroom of the sun " by M. M. Prishvin. Fragments of the lesson were presented in accordance with the stages of using the insert (challenge, comprehension, reflection).
    Keywords:
    Prishvin, Theory and methods of teaching literature, technology for the development of critical thinking, insert, The storeroom of the sun
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  • Priamoi metod Liapunova i ego izlozhenie v sovremennom uchebnom protsesse

    Book Chapter
    Education and science: current trends
    Authors:
    Olga G. Antonovskaia, Antonina V. Besklubnaia
    Work direction:
    Глава 1. Теоретические аспекты образования
    Abstract:
    The article is devoted to the problem of the full treatment of the subject “Construction of Lyapunov functions” in the “Lyapunov's direct method” section in the courses on system dynamics, differential equations, etc., for students of mathematical and technical specialties. The authors of the article point out that first of all Lyapunov function method is considered the method useful for studying dynamics of concrete technical systems by mathematical methods. Since for practical use of this method it makes sense to construct Lyapunov functions in simplest form, the methodology for constructing Lyapunov functions in positive definite quadratic forms with given properties, certain features of original problems is proposed by the authors.
    Keywords:
    professional activity of the trainee, fundamentals of education, professionally significant and practical goals of education, ability to construct models of real phenomena, mathematical methods of research, stability theory, Lyapunov's direct method, positive definite quadratic form, Lyapunov matrix equation
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  • Rol' dialogovogo obucheniia v protsesse realizatsii kompetentsii v ramkakh prepodavaniia distsipliny "Delovaia kommunikatsiia" v tekhnicheskom vuze

    Book Chapter
    Education and science: current trends
    Author:
    Iana S. Kosiakova
    Work direction:
    Глава 1. Теоретические аспекты образования
    Abstract:
    The article deals with the problem of the effectiveness of dialog forms application as a method of interactive learning in the process of organizing students’ educational activities in the educational competencies formation. In the course of the research, the scientific concepts of the dialogue approach to the process of planning a lecture and practical course on business communication were reinterpreted. Various forms of dialogue skills training organization in teaching business communication are proposed.
    Keywords:
    competence, business communication, dialogue, interactive methods, dialogue skills training, personality-oriented approach, technological types of dialogue
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  • Methods of Composing and Conducting an Interactive Ethnographic Excursion in the Museum of an Educational Institution

    Research Article
    Ethnic Culture No 2 (3)
    Authors:
    Irina G. Kulikova, Fanis R. Akhmadullin
    Work direction:
    Ethno-Cultural and Socio-Cultural Problems of Education
    Abstract:
    The methodological techniques for conducting an interactive ethnographic excursion in the museum of the educational institution are reviewed in the article. It has been hypothesized that the introduction of elements of interactivity and immersivity into the structure of an ethnographic excursion will allow for a stronger and deeper learning of the material of the excursion. In order to confirm the hypothesis, an analysis of theoretical material on the topic of the study was carried out, a modern view of the museum of the educational institution as an object for transmitting cultural experience, as a guardian of historical memory was revealed. Methods. The research was carried out using the following methods: analysis of theoretical material, survey of participants of the museum and pedagogical process in order to identify the most effective methods of functioning of the museum, modeling, involving organization of various formats of activity of the museum of the educational institution, as well as methods of empirical level – observation, description, experiment. The results of the study, given in the work, confirmed that unlike the traditional excursion, which involves passive participation of students, interactive excursions allow to involve students in active interaction with the guide, motivate them to “independent” study and consideration of exhibits of the museum. The survey of participants of the museum and pedagogical process confirmed that emotional immersion in the material of the excursion contributes to its better learning and memorization.
    Keywords:
    interactive excursion activities, methods of conducting, museum of an educational institution
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  • Problems and Perspectives of Distance Learning in Modern Schools

    Research Article
    Development of education No 2 (8)
    Author:
    Yuliya N. Goroshko
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The purpose of the article is to give recommendations on the organization of distance learning at school, identifying the main problems and prospects for its use in the educational process. Methods of research. During the study, the analysis of distance learning was carried out. The field of its application is defined, assessment of the advantages and disadvantages of this form of learning is presented, the basic means of interaction in the online environment in distance learning are revealed, the most effective teaching methods in distance learning are pointed out. Based on the results of the study, conclusions were made about the specifics of distance learning. The author emphasizes that the main advantages of distance learning as following: an individual approach, the ability to maintain constant feedback between the teacher and the pupil, the lack of strict control as an incentive to free creative activity of pupils. The main disadvantage of distance learning is the lack of direct communication between the teacher and peers. It is also concluded that it is necessary to use collective methods of distance learning in order to overcome the deficit of emotional communication. The most effective methods of distance learning are those that are focused on independent work and creative search. It is noted that further prospects of distance learning development associated with number of following conditions: holding stage of the preparatory work for the adaptation of educational material, acquisition of information technologies and increase of the level of computer skills and choosing the optimal teaching methods for distance learning process.
    Keywords:
    distance education, project activity, modern pedagogical technologies, information technologies in education, organization of distance learning, developmental teaching, creative methods of work with pupils
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  • Neuroscience as a Method of Students' Psychoemotional State Otimization

    Research Article
    Development of education No 2 (8)
    Authors:
    Ekaterina S. Viskun, Galina V. Sorokoumova
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    The importance of balanced psychoemotional states is defined; neurobiology as a method of psychocorrection of the emotional state and synchronization of the right and left hemispheres as well as activation of thought processes is described in the article. The authors propose the following hypothesis: regular use of exercises of neurobilology can contribute to the optimization of the psychoemotional state and successfully affect students’ psychological health. To prove the hypothesis, the authors conducted a survey to study and test the exercises of neurobiology for the optimization of students' psychoemotional state. Method of research. Psychodiagnostic method, comprising the following techniques: differentiated self-assessment of functional status, Spielberger State-Trait Anxiety Inventory and questionnaire for differentiated assessment of health by Leonov A.B., Velichkovskay S.B.) was used as the basis for the research. The results of the study were subjected to qualitative analysis and mathematical and statistical processing applying the student's t-test. At the formative stage of the study, a formative method – a set of exercises of neurobiology was used by the authors. The results of the study proved the effectiveness of using exercises of neurobiology to optimize the students’ psychoemotional state: after making the exercises, indicators of well-being, activity, mood, and performance significantly improve, and all indicators of anxiety decrease.
    Keywords:
    research, psychoemotional state, methods of psychocorrection, neurobiology, exercises of neurobiology, optimization of the psychoemotional state
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  • Study of Peculiar Features of Russian Public Service Announcements

    Research Article
    Development of education No 2 (8)
    Authors:
    Nikita V. Savelyev, Galina V. Sorokoumova
    Work direction:
    Practice
    Abstract:
    The article deals with the formation of modern public service announcement in Russia, its features in comparison with foreign ones. The author outlines that there are certain psychological methods used in Russian public service announcements. They are related to the traditions of society, the Russian mentality, the level of cultural development of the target audience, etc. The relationship between the ad performance and the psychological methods of influence that it uses, in particular, resorting to the effect of social conformity is examined in the article. Research methods. The study aimed at clarifying the attitude of the population to various types and forms of public service announcement is described. Research objectives are to determine which types of public service announcements attract the most attention, to define which public service announcements are more memorable, to clarify what feelings are caused by the most memorable public service announcements, to state the degree of influence of public service announcements on the behavior of individuals in specific situations. The survey was conducted using a open-ended questions. The results of the research. The most memorable public service announcement is the one that is addressed directly to the person and their good physical condition. Less attention is drawn to public service announcements designed to engage in a particular public activity. It is concluded that public service announcements can be classified by destination, by ways how it affects the audience, by the scale of distribution, by the type of implementation, etc. The methods of influence that are used in Russian public service announcements must be studied in detail and effectively applied to achieve the main and general goal of all public service announcements – the acquisition of positive behaviors by society.
    Keywords:
    questionnaire, emotions, public service announcement, psychological methods of impact, ad performance, social conformism
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  • Searching Means for Forming Readiness for Health-Saving Activities in Future Specialists in Medical and Preventative Care

    Research Article
    Development of education No 2 (8)
    Author:
    Olga I. Ilina
    Work direction:
    Practice
    Abstract:
    The results of experimental work on the elective course “Health-saving activities of a doctor in health care organizations” for students studying in the specialty of medical and preventive care, in accordance with the competencies proposed by the Federal State Educational Standard is highlighted in the article. Methods. As the main methods aimed at forming the components of professional and psychological readiness for health-saving activities, test, creative assignment, project method were included to the elective course. A general assessment of the effectiveness of the above mentioned methods is based on an analysis of subjective and conditionally objective assessments on the formation of readiness for health-saving activities, which were obtained on the basis of specially developed questions and the method of pedagogical assessment, the criteria of which took into account the type of students' assignments. Results. The analysis of the results allowed us to draw the following conclusions: it is meaningful to take into account the stages of knowledge assimilation and experience in the discipline when selecting training methods; the effectiveness of the project method and its place in achieving mastery of course – the stage of consolidation and deepening of knowledge, mastering skills in professional activities – is demonstrated;it is necessary to include elements of active, interactive and simulation methods as means of stimulating the reflection of one’s own psychological readiness for professional activity among future specialists.
    Keywords:
    project, project method, competencies, project activity, readiness for health-saving activities, method of creative tasks
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