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List of publications on a keyword: «course»

  • The Benefits of Including Ethnocultural Onomastic Material in the Middle School Geography Curriculum

    Research Article
    Ethnic Culture Volume 7 No 4
    Author:
    Emma V. Ekeeva
    Work direction:
    Ethno-Cultural Problems of Education
    Abstract:
    This paper focuses on the study of ethnic onomastics as a means of supplementing of the middle school geography curriculum. The work is devoted to the study of the developmental and educational potential of ethnic onomastics. Ethnic onomastics includes such proper names as ethnonyms, anthroponyms, toponyms, mythonyms, theonymy, cosmonymy. It is in ethnic onomastics that the unique image of a people, the richness and beauty of their language, their moral and aesthetic values, and their environmental and religious views are expressed in a concentrated form. Much of ethnic onomastics is significant at the level of symbolism, as it is associated with symbolic personalities, symbolic events and historical legends. The author selected and didactically revised onomastic material, arranging onyms by topic in accordance with the study plan for the “Geography of Russia” course. Onomastic assignments were developed, incorporating onyms reflecting the cultural and ethnic characteristics of the region. The author’s school geography curriculum was tested in schools in Gorno-Altaisk and demonstrated its effectiveness. Furthermore, a special course developed for geography teachers using ethnocultural onomastic material enhanced the effectiveness of pedagogical efforts. The methodological materials developed by the author can be recommended for developing students’ interest in geography and the culture of their native land, fostering a love for their homeland and a sense of belonging to its history, and, overall, cultivating cultural competence.
    Keywords:
    education, national culture, upbringing, ethnonym, ethnic onomastics, toponym, theonym, mythonym, school geography course, ethnopedagogization of the educational process
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  • Culturological aspect in the process of teaching English

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Natalia A. Galchenko
    Work direction:
    Культурологический подход в образовании
    Abstract:
    The article aims to analyze the cultural aspect in teaching foreign languages. The author is sure that success in teaching foreign languages is largely determined by the correct organization of the educational process. An elective course is considered as a timely form of work aimed at optimizing the educational process and improving the quality of education.
    Keywords:
    culture, communication, verbal communication, elective course, ultural aspect, sociocultural competence
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  • Electronic learning course as a means of the development of spheres of individuality of a student of higher educational institution (on the example of the discipline "Foreign language")

    Research Article
    Development of education Volume 8 No 2
    Authors:
    Marina A. Paniushkina, Valentina V. Ponikarovskaya, Natalia V. Matsakova, Irina S. Volkova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    This work is devoted to the development of the spheres of individuality of a university student through the integration of an electronic course into the educational process during foreign language classes for the first- and second-year bachelor students of Immanuel Kant Baltic Federal University. The creation of a specially designed course in the electronic information and educational environment (https://eios.kantiana.ru/) is based on a number of principles: individualization and variability of the studying process, practical focus of the educational material. The electronic learning course allows the student to develop spheres of individuality through planning and building an educational route, through the choice of educational material, preparation of creative project works, through monitoring academic progress, and etc. Experimental verification of the exposed hypothesis that the development of the student’s individuality spheres will be quite effective provided that a specially created electronic learning course is implemented into the educational process, allowing to activate all student’s mental processes when studying a foreign language. This verification is realized in accordance with three stages. The obtained results have confirmed the proposed hypothesis about a positive influence of the electronic learning course on the development of spheres of individuality of a student in the process of studying.
    Keywords:
    foreign language, electronic information and educational environment, pedagogy of individuality, spheres of individuality of a student, electronic learning course
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  • History of the development of higher education for women in Russia: the confrontation between supporters and opponents

    Book Chapter
    Theoretical and practical aspects of pedagogy and psychology
    Author:
    Alexander N. Pozdnyakov
    Work direction:
    Глава 6
    Abstract:
    The work, based on materials published in the 19th and early 20th centuries, analyzes the process of development of higher education for women in Russia, there is an ambiguous attitude towards him in society, often turning into open confrontation. The author shows the progress are shown that were the result of a consistent and intense struggle.
    Keywords:
    women's higher education, women's popular and scientific courses, attitude to transformations
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  • Application of information technologies in the organization of the educational process

    Proceeding
    Digitalization in the education system: best practices and implementation practices
    Authors:
    Tatiana O. Kolpakova, Elena V. Gunina
    Work direction:
    Современные технологии обучения в условиях цифровой трансформации образования
    Abstract:
    The work is devoted to the practical experience of using information technologies in the organization of the educational process in the system of secondary professional medical education. The practice of using electronic platforms is being considered.
    Keywords:
    information technology, medical education, online course, secondary vocational education, organization of the educational process
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  • EdTech kak sredstvo razvitiia tsifrovogo obrazovaniia

    Proceeding
    Digitalization in the education system: best practices and implementation practices
    Author:
    Anna G. Khentonen
    Work direction:
    Цифровые образовательные ресурсы
    Abstract:
    В статье представлены современные тенденции развития цифрового образования, которые позволяют сделать обучение более эффективным, персонализированным, вовлекающим, доступным и экономичным по времени. Раскрыта сущность, содержание, формы, методы применения EdTech технологии в системе школьного и профессионального, дополнительного и корпоративного обучения.
    Keywords:
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  • Issues of designing in a pedagogical university courses for mass professional development of mathematics and physics teachers

    Book Chapter
    Psychological and pedagogical issues of modern education
    Authors:
    Tatiana K. Smykovskaia, Veronica A. Korsunova, Iurii V. Iukhanov
    Work direction:
    Глава 4
    Abstract:
    The procedures for designing advanced training courses as a pedagogical object are highlighted. The objectives, content, and control of advanced training courses for teachers of mathematics and physics, as well as models of educational organization, are described. Examples are given of the procedures developed at Volgograd State Socio-Pedagogical University for the implementation of the design procedures outlined by the authors for mass advanced training courses for teachers of mathematics and physics.
    Keywords:
    content, control, advanced training, online course, webinar, teachers of mathematics and physics, design procedures, model of the learning organization process
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  • Theoretical and methodological foundations of consulting in the implementation of online courses in the preparation of future teachers at the University

    Book Chapter
    Pedagogy and Psychology as Sciences for the Formation of the Potential of Modern Society
    Authors:
    Tatiana K. Smykovskaia, Tat'iana M. Petrova
    Work direction:
    Глава 3
    Abstract:
    The authors turn to the theoretical and methodological foundations (the main provisions of systemic, informational, activity-based and personal approaches) of counseling as a potential for the development of a modern system of higher pedagogical education and the implementation of online courses of subject and methodological training. It is proved that consultations are an obligatory component of all structural elements of online courses. The authors present the results of experimental work on the testing of online courses at Volgograd State Socio-Pedagogical University to support the process of mastering and maintaining academic disciplines and practices of the subject-methodical module, as well as the replacement of academic disciplines and practices of this module, and present a model for embedding various types of consultations into online courses created and implemented in the educational process.
    Keywords:
    online course, consulting, Consultation, future teacher training, online support course, online replacement course, subject-methodical training
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  • The specifics of the course "Fundamentals of Russian Statehood" for future journalists: approaches to designing the goals and content of the lecture

    Proceeding
    University humanities education in Russia: on the 70th anniversary of the birth of Professor A.V. Arsentieva
    Author:
    Elena S. Doroschuk
    Work direction:
    Методика преподавания «Основы российской государственности» и дисциплин, направленных на формирование патриотических компетенций у обучающихся высшей школы
    Abstract:
    The article presents a methodology for forming the goals and content of lectures and practical exercises for the course "Fundamentals of Russian Statehood", implemented as part of the training of future journalists and media professionals. Taking into account the specifics of the future profession, a set of tools, tasks, methods, forms and formats of educational activity is described, a system of principles based on a practical and professional approach is formed.
    Keywords:
    training of future journalists, the media sphere, the objectives of the course "Fundamentals of Russian statehood", the content and principles of educational activities, formats of educational activities
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  • Research on the Evaluation System of Children's Vocal Music Courses Based on PBL-CBL Model under the Background of Artificial Intelligence

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Author:
    Yun Gao
    Work direction:
    Социальные процессы и образование
    Abstract:
    This research examines the development of an evaluation system for children's vocal music courses, grounded in the integration of Problem-Based Learning (PBL) and Case-Based Learning (CBL) models within an Artificial Intelligence (AI) context. By leveraging AI technologies and the PBL-CBL model, the study aims to assess the effectiveness of these innovative teaching approaches in enhancing children's learning experiences, particularly in fostering ideological and political awareness through vocal music education. The focus is on exploring how AI-powered evaluation can contribute to optimizing course delivery and student outcomes within the realm of online and blended learning environments.
    Keywords:
    Artificial intelligence, children's vocal music courses, PBL-CBL model
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  • Educational online technologies as effective tools for learning English terminology of language for specific purposes (LSP) by the students of non-linguistic university specialties: interdisciplinary approach

    Research Article
    Development of education Volume 7 No 3
    Author:
    Olga V. Kosonogova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The paper describes the research conducted by the team of the English teachers of English for Humanities Dpt. of Southern federal university. The investigation aimed at the study of effectiveness of learning English terminology for special purposes by the non-linguistics university program students with the help of IT-technologies. In the experiment the online course "Legal Communication: Legal Writing and Oral Communication in the Practice of Law", developed by the interdisciplinary team of university teachers of the Faculty of Law and the English teachers of English for Humanities Dpt. on the Moodle LMS. Interdisciplinary approach applied in the course of investigation embraced the main principles of two sciences: methods of teaching foreign languages and terminology study. The results obtained show that both the usage of educational IT-technologies and the educational IT- products increases the students’ motivation for learning the language of their future profession if the content of the educational IT- products is thoroughly developed on the main subjects of theoretical and practical terminology study: the description of the history of formation and development of a language for special purposes, the linguistic and extra-linguistic factors that influenced its development, its vocabulary, style and genres, the techniques of appropriate use of terms in the special context.
    Keywords:
    online learning, online course, motivation for learning, interdisciplinary approach, LSP, Legal English terminology
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  • Strategies of Translating Phraseological Units (on the Interview of Vladimir Putin to Tucker Carlson)

    Research Article
    Ethnic Culture Volume 6 No 2
    Authors:
    Yulia Y. Klykova, Irina Y. Shachkova
    Work direction:
    World languages and literature
    Abstract:
    The article is devoted to the analysis of the functioning of linguistic units in socio-political texts. The authors of the article are interested in studying phraseological units in political discourse. Phraseologisms as a means of expressing expressiveness and implementing the pragmatic function of language are used by politicians to influence public and personal consciousness and, in some cases, to agitate for action. The aim of the research is to determine the strategies of translating phraseological units used by the Russian President Vladimir Putin in his interview with American journalist Tucker Carlson. In order to achieve this aim we conducted a comparative analysis of the most frequent ways of translating fixed phrases from Russian into English, and we also analysed the problems faced by simultaneous interpreters while translating them. The research was performed by the random sampling technique along with descriptive analysis and contextual interpretation methods. As a result of the analysis, we can make a conclusion that Vladimir Putin’s speech is characterized by national cultural features, abundant use of metaphors, phraseological units and occasional phraseologisms. At the same time, we have identified the most common strategy of translating phraseological units – the phraseological analogy, which makes it possible to identify translation equivalents that are different in form and image, but similar in content and meaning for the recipient culture.
    Keywords:
    phraseological units, political discourse, political speech, V. Putin, strategies of translating
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  • The possibilities of the digital environment for the formation of competencies of younger students

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Authors:
    Anastasiia E. Selezneva, Svetlana A. Kotova
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    Abstract: the article examines the possibilities of using the components of the digital educational environment in teaching for younger students to form "universal competencies" in extracurricular activities. The deficits in the level of readiness to use digital educational resources in education among students in grades 3-4 are considered. A modular online course on the Stepik platform has been implemented in extracurricular activities for primary school children, allowing them to form universal competencies and a new literacy in the field of traffic rules, in the organization of detachments of young traffic inspectors.
    Keywords:
    primary school, competencies, Keywords: digital environment, course, UID
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  • The methodology of using online courses in the subject-methodical training of a future teacher at a pedagogical university

    Proceeding
    Digitalization in the education system: best practices and implementation practices
    Author:
    Veronica A. Korsunova
    Work direction:
    Современные технологии обучения в условиях цифровой трансформации образования
    Abstract:
    This article discusses the importance of embedding online courses in the process of subject-methodical training of a future mathematics teacher in pedagogical universities. The author describes the methodology of using online courses in the process of subject-methodical training of a future mathematics teacher at a pedagogical university. The result of this training is the formation of readiness for methodological activities.
    Keywords:
    readiness, online courses, subject-methodical online course, methodical activity, subject-methodical preparation, future mathematics teacher
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  • Calculation of ice at bridge crossings

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Authors:
    Vasilii I. Konnov, Anna S. Kozlova
    Work direction:
    Глава 13
    Abstract:
    The chapter is devoted to the study of river ice formation factors and determination of their parameters in natural conditions. Hydrodynamic pressure in ice hillocks affects the stability of structures. The authors consider the modes of frost formation, establish the processes of intensive formation of ice in the upper and lower parts of the stream, and propose calculation dependences for practical application.
    Keywords:
    frosts, watercourse regime, river frosting, conditions of frost formation
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  • Foreign language textbook as semiotic phenomenon

    Review Article
    Ethnic Culture Volume 5 No 4
    Authors:
    Elena E. Chikina, Valeria A. Averina
    Work direction:
    Ethno-Cultural Problems of Education
    Abstract:
    The aim of this paper is the semiotic analysis of a foreign language textbook as a semiotic phenomenon reflecting the cognitive attitudes of its authors and aimed at forming not only external but also deep layers of the learner's linguistic personality, responsible for motivation, intents and attitudes. The material to be analysed is a popular line of EFL textbooks “English file” by British authors Ch. Latham-Koenig and C. Oxenden. The scientific novelty of the work is that for the first time a foreign language textbook is considered not as an educational and methodological text, but as an alternative reality, a dynamic complex sign, similar to the discursive space of a fiction book. The study is conducted by applying the method of contextual analysis, the method of cognitive-pragmatic analysis, and the interpretive method to the polycoded texts of EF-textbooks. The authors conclude that the semiotic complex of EF-textbooks exhibits the characteristics of an educational novel of fiction, where the learner assumes the function of a fairy-tale hero, acting in the space of English-language cultural mythologems, reference-metric elements, topoi and narratives. As a result of active realisation of the happy end narrative, supported by the system of topoi and precedent names characteristic of the English-language conceptosphere, the textbook uses the suggestive potential of the so-called soft power to form changes at the motivational-pragmatic level of the linguistic personality.
    Keywords:
    semiotics, semiology, pedagogical discourse, foreign language textbook, cultural mythologemes, narrative, precedent phenomenon
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  • Formation of readiness of future teachers of mathematics for the organization of teaching mathematics in engineering classes by means of online courses on the subject-methodical module

    Proceeding
    Engineering education in the conditions of digitalization of society and economy
    Authors:
    Veronica A. Korsunova, Irina F. Igropulo, Tat'iana M. Petrova, Anzhela A. Makhonina
    Work direction:
    Методические аспекты подготовки кадров для школьного инженерного образования
    Abstract:
    The article gives the author's understanding of the future teacher's readiness to teach mathematics to students of engineering classes. The role of online courses on the subject-methodical module in the formed indicated readiness is substantiated. An example of the use of the online course "Production (cince-research work) practice" for the formation of the readiness of the future teacher for the organization of teaching mathematics in engineering classes is presented.
    Keywords:
    online course, engineering class, readiness for the organization of teaching mathematics, subject-methodical module, formation of readiness of the future teacher
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  • The system of tasks for educational (introductory elementary mathematics) practice as a source of preparation of future teachers of mathematics to work in engineering classes

    Proceeding
    Engineering education in the conditions of digitalization of society and economy
    Authors:
    Anzhela A. Makhonina, Tatiana K. Smykovskaia
    Work direction:
    Методические аспекты подготовки кадров для школьного инженерного образования
    Abstract:
    The article presents a system of tasks for educational (introductory elementary mathematics) practice. Its role in the preparation of future teachers of mathematics for the organization of teaching mathematics in engineering classes is substantiated. An example of an online course of practice support, designed on the basis of a system of tasks, is given.
    Keywords:
    online course, engineering class, task system, educational practice, math teacher training
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  • Language game as a means of manipulating in the political discourse.

    Proceeding
    Pedagogy, Psychology, Society
    Author:
    Elli T. Salimova
    Work direction:
    Социальные процессы и образование
    Abstract:
    This article studies language play in the modern US electoral discourse. In the research, the author considers the concept of electoral discourse, its significance and role in society and also raises the question of the importance of studying the language play. The author studies the language play at the lexical, syntactic and lexico-syntactic levels in the first and final presidential debates between Donald Trump and Joe Biden. Numerous examples illustrate the language play in the candidates’ speeches. In conclusion, the author decides that the language play allows candidates to manipulate the audience in order to achieve their goals.
    Keywords:
    political discourse, electoral discourse, political linguistics, language play
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  • Opyt ispol'zovaniia elektronnogo onlain-kursa "K-EGE po informatike i IKT" pri formatirovanii kriticheskogo myshleniia u uchashchikhsia inzhenernykh klassov

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Lidiia V. Druzhinina, Tatiana K. Smykovskaia
    Work direction:
    Теория и методика обучения и воспитания
    Abstract:
    The article presents the experience of using an electronic online course "Exam in Computer Science and ICT" in preparing students for the Unified State Exam in computer science. This course was implemented during the implementation of the "Engineering Class" program at the Volgograd State Technical University. The influence of the level of development of students' critical thinking on the quality of preparation and the effectiveness of passing the Unified State Exam is substantiated. A model of task material for an electronic online course, including tasks for the development of critical thinking, is presented.
    Keywords:
    educational tasks, critical thinking, engineering class, mental maps, online electronic course, school preparation, computer science and ICT
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  • Lake Svetloyar in modern sacred discourse

    Review Article
    Ethnic Culture Volume 5 No 3
    Authors:
    Mikhail G. Matlin, Arina D. Efimova
    Work direction:
    Ethnography, Ethnology and Anthropology
    Abstract:
    The purpose of the article is to identify the features of the sacred discourse of Lake Svetloyar. The material of the analysis is the texts of interviews taken from residents of the village of Vladimirsky and guests who visited this place, video content posted on the YouTube social network, publications in the media dedicated to the lake. The conducted discourse analysis reveals the peculiarity of the sacred discourse of Lake Svetloyar today as a complex and conflicting combination of Orthodox discourse, the discourse of neo-pagans, representatives of new age, individual religiosity, as well as the excursion activities of employees of the Museum and Tourist Complex “Grad Kitezh” in the village of Vladimirskoye. The article concludes that for all of them Lake Svetloyar is a natural sacred space, one of those in Russia in which either the Russian national and cultural identity, or the spiritual uniqueness of all mankind, or the source of individual “cultivation of the spirit” is most strongly manifested. The results of the study confirm that Lake Svetloyar, as one of the most important sacred spaces in Russia with a corpus of various narratives revealing its special nature and status, with a complex of ritual practices formed around it, remains significant and actively functioning in the modern socio-cultural space.
    Keywords:
    natural sacred space, lake Svetloyar, veneration of the holy place, city of Kitezh, sacred discourse
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  • Representation of culinary and gastronomic code of modern culture in demotivators: linguistic and cultural aspect

    Review Article
    Ethnic Culture Volume 5 No 3
    Authors:
    Olga A. Dimitrieva, Diana V. Andreeva
    Work direction:
    World languages and literature
    Abstract:
    Culinary and gastronomic code of modern culture, represented in a polymodal text, namely in demotivators, is of particular interest from the point of view of axiological perspective. The relevance of this topic is connected with the study of the creolized text and the ways of explication of modern values in the verbal and visual components of the demotivator. The material for the study is demotivators of culinary and gastronomic topics that are freely available on the Internet. A distinctive feature is a verbal / non-verbal indication, firstly, of the cultural component of the region; secondly, of the way of representing professional activity or any distinctive character trait. The main method is a comprehensive analysis of a demotivator. “Tradition – innovation” dichotomy is realized in demotivators. If the verbal component of the demotivator contains an indication of a foreign dish, then the visual component includes typical, traditional dishes for a particular culture. Conversely, traditional names of dishes or food products receive an “innovative” interpretation. Professional activity is a distinctive feature in the design of the dish, the method of cooking and the contents. There is an appeal not only to the background knowledge about the stereotypes of the professional sphere and nutrition practices, but also to the general cultural background.
    Keywords:
    linguoculture, creolized text, demotivator, culinary and gastronomic code of culture, media discourse
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  • The expediency of using the digital components of the educational platform «Urait» in teaching academic disciplines with dynamic content (on the example of the discipline «Financial accounting»)

    Proceeding
    The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
    Author:
    Mikhail V. Brazhnik
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    The article presents and argues the author's opinion regarding the degree of demand for and expediency of using digital tools and services of the educational platform (EP) «Urait» in the educational process of a higher school in the course of teaching academic disciplines, the content of which is highly dynamic. A classic example of such an academic discipline is «Financial accounting». The introductory part of the article contains a general description of the named academic discipline and a description of the specifics of its teaching. The main content of the article is devoted to the description of the author's experience in using the main digital components of the EP «Urait», such as a flexible course constructor, an interactive assessment system and an online bank of the EP «Urait», as well as free templates for work programs. The final part of the article presents the author's vision regarding the need for a future expansion of the existing functionality of the EP «Urait» and expectations from the emergence of new functions of this platform.
    Keywords:
    electronic testing, educational process, Urait, dynamic academic disciplines, digital components, flexible course constructor, interactive assessment, work program templates, functionality upgrade
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  • University lecture: experience of teaching chemistry to foreign students

    Research Article
    Development of education Volume 6 No 2
    Authors:
    Irina A. Shtobbe, Olga V. Azarova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The article presents the experience of teaching chemistry to foreign students of a medical university. To facilitate the understanding of educational material in chemistry by foreign students, the didactic potential of university lectures has been expanded. Every year, Russian universities accept citizens from more than 170 countries to study. The annual growth in the number of foreign students corresponds to the national course for further integration into the educational and scientific community of the allied states. The relevance of the study is determined by the need of Russian universities to develop educational and methodological materials in a foreign language for training programs for foreign students. The aim of this study is to facilitate the understanding of lecture material, and, as a result, to increase the effectiveness of teaching chemistry to foreign students of a medical university through the use of an English-language course of lectures in the learning process. Within this work, using the method of students questionnaire survey, a pedagogical study of the attitude of foreign students to the use of a course of chemistry lectures in English was carried out. The study involved 80 foreign students of Altai State Medical University, citizens of far abroad countries. It was found that the described course of lectures minimizes the difficulties of foreign students' perception of large amounts of educational material (97.5% of respondents), increases the efficiency of independent work (92.5%), helps to overcome the language barrier when teaching in an intermediary language (67.5%), as a result, there is a general interest of foreign students in chemistry as a science (95%), facilitating of educational material understanding and an increase in academic performance (96.2% of those who successfully passed the exam in chemistry compared to 60% of students in the control group). Thus, we came to the conclusion that the use of a developed English-language course of lectures in the teaching chemistry makes it easier for students to perceive the lecture material and improve the quality of chemistry education for foreign students.
    Keywords:
    foreign students, English language, teaching chemistry, lecture course, pedagogical research
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  • Ontological Models of Proverbs as Precedent Texts (on the Material of Different Structural Models in the Russian and Chuvash Languages)

    Research Article
    Ethnic Culture Volume 5 No 2
    Authors:
    Aleksei R. Gubanov, Ekaterina A. Kozhemiakova, Galina F. Gubanova
    Work direction:
    World languages and literature
    Abstract:
    This article presents an analysis of proverbs as precedent texts and their ontological (conceptual) models in the Russian and Chuvash languages as having different structures. The relevance of the work is due to the cognitive-pragmatic approach to the linguistic picture of the world of proverbs, as well as the need to determine the status of the ontological model of precedent texts of proverbs as a special structure of knowledge that characterizes the features of ethno-linguistic consciousness. Based on the material of Russian and Chuvash proverbs, a conceptual analysis of the precedent texts of proverbs is carried out. The basic models of the subject's cognitive decision-making strategy are distinguished: 1) cognitive setting for a low / high degree of argumentative impact: a) with the axiological dominant “gradation”; b) with a stereotypical dominant; c) with adaptive dominant; 2) cognitive attitude with the axiological component “positive – negative”. The identified types of axiological components of conceptual objects act as factors, grounds that ensure the use of proverbs as an argument, reflecting the values and traditions of the Russian and Chuvash cultural communities. Characteristic for acts of argumentation in which proverbs are used are such basic structures as one-sided argumentation and two-sided argumentation. In the discourse in the relationship of communicants in the languages under consideration, simple and complex speech acts with proverbs are used, which have the same pragmatic features, but differ in quantitative terms and communicative conditions of functioning. The structure of the precedent text of proverbs is presented as an ontology in the Protégé ontology editor system, since in modern research ontology is considered the leading paradigm of information content structuring.
    Keywords:
    conceptual analysis, proverbs, precedent text, ontological model, argumentative discourse, languages of different structures, ethno-linguistic consciousness, cognitive-pragmatic approach, speech act, Protege system
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