List of publications on a keyword: «communication»
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Didactic properties of social networks and the role of information technologies in the process of self-education
ProceedingPedagogy, Psychology, Society- Authors:
- Mariia A. Chekiniova, Tatyana L. Fomicheva
- Work direction:
- Социальные процессы и образование
- Abstract:
- This article discusses the importance of social networks at the present stage of social development, as well as the advantages of using them in the process of self-education and educational activities. The phenomenon of the existence of the latest Internet resources and a huge methodological and informational electronic database come to the fore as tools for effective educational training and development of educational and communication skills. In order to keep up with the times, everyone should know about the most useful trends in the modern Internet space, since today it is impossible for almost any of us to imagine our life without using electronic technologies.
- Keywords:
- Internet resources, self-education, social network, educational and communication skills
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Reading Together: Psychological Analysis of Children's Books to Help Parents
ProceedingSocio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support- Authors:
- Svetlana V. Pazukhina, Elena V. Panferova
- Work direction:
- Актуальные вопросы сопровождения и поддержки современной российской семьи
- Abstract:
- The article analyzes the content and quality of illustrations of some children's books from the standpoint of their compliance with the age-psychological characteristics of children, the tasks of spiritual-moral, artistic-aesthetic, civil-patriotic education, the development of cognitive interests, sensory standards, correct ideas about the world as components of a general outlook. The authors formulate a number of psychological criteria of adequacy, on the basis of which parents will be able to choose the right book for family reading.
- Keywords:
- children's literature, perception of a fairy tale, «live» communication, eventful community, word creation
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Possibilities of Using Information and Communication Technologies in Psychological and Pedagogical Support of Pupils' Families
ProceedingSocio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support- Authors:
- Irina V. Shchaeva, Elena E. Varshavets, Gulnara F. Minibaeva
- Work direction:
- Актуальные вопросы сопровождения и поддержки современной российской семьи
- Abstract:
- The article presents the experience of working on the active use of ICT tools in the direction of psychological and pedagogical support of families of kindergarten students. The model of psychological and pedagogical support of the families developed by the teachers of the kindergarten based on the systematic usage of ICT is offered.
- Keywords:
- information and communication technologies, FSES of PE, psychological and pedagogical support of families of pupils based on the systematic use of ICT, content strategy
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Family Participation in the Formation of Communication Skills of Preschool Children with Speech Disorders
ProceedingSocio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support- Author:
- Margarita I. Gudukina
- Work direction:
- Особенности сопровождения и поддержки семей, имеющих детей с отклонениями в здоровье, развитии и поведении
- Abstract:
- The article shows the leading role of the family in the formation of communication skills in children with speech disorders. Definitions of the concepts of communication skills are given. The article considers ways and techniques of family participation in the formation of the ability of a child with speech disorders to build communication. The relevance of partnership interaction between families, teachers and psychologists in this area is proved.
- Keywords:
- communication skills, family, preschool age, child with speech disorders
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Transformation of Higher Education in the Context of Digital Technologies Development
Book ChapterQuestions of Education and Psychology- Authors:
- Valentina M. Golovach, O A. Krivushina, A V. Potapova
- Work direction:
- Глава 2. Дистанционное обучение и цифровизация высшего образования
- Abstract:
- The subject of the research are digital technologies used in higher education abroad and in Russia. The global expansion of information and communication technologies is leading to a digital transformation of the world space. Currently, the processes of digitalization affect all areas of economic activity, including education. When organizing the educational process, modern technological platforms are used to implement the flow of knowledge through synchronous and asynchronous communication. Assessment of the level of digitalization of educational organizations should be focused on the analysis of the effectiveness of interaction between all participants in the educational process. Research and teaching staff involved in the educational process should have competencies in the field of information and communication technologies and be guides and motivators of learning, able to help navigate the huge flows of information. Therefore, important tasks for each University are: training, retraining and training of specialists in specialized competencies in the field of digitalization, monitoring the needs of the modern production market and implementing educational programs that ensure the Russian education to a qualitatively new level.
- Keywords:
- information and communication technologies, digital technologies, transformation of higher education
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Formation of psychological safety at an early age
ProceedingPsychologically Safe Educational Environment: Design Problems and Development Prospects- Author:
- Irina A. Fieshko
- Work direction:
- The essence of psychological security of the individual
- Abstract:
- The article examines the concept of psychological safety of a person, the factors that form this concept in the psychological life of a person, starting from an early age. The author defines the aspects that influence the formation of psychological safety.
- Keywords:
- teacher, emotional intelligence, mentality, child, psychological safety, communication of subjects
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Online Communication in the System «Form Teacher – Student», «Form Teacher – Parent»: Socio-Pedagocical Analysis
ProceedingPsychologically Safe Educational Environment: Design Problems and Development Prospects- Author:
- Artur A. Vorontsov
- Work direction:
- Modern socio-psychological aspects of risk in the educational environment
- Abstract:
- In the modern practice of form teachers, the need for use means of electronic interaction is increasingly arising. However, the use of such means within the framework of everyday practice is fraught with a number of difficulties that arise due to changes in the characteristics of the realization of social needs, which is reflected in the very interaction within society, which takes place in the conditions of technical characteristics arising from the creation of technological solutions to social needs.
- Keywords:
- Internet services, form teacher, online communication
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Learning Communications as Components of the Space for Students’ Self-Realization in the Condition of Digitali-Zation of Higher Education
ProceedingPsychologically Safe Educational Environment: Design Problems and Development Prospects- Authors:
- Elena N. Shutenko, Marina A. Kanishcheva, Andrey I. Shutenko
- Work direction:
- Psychological security in the digital environment of an educational institution
- Abstract:
- The article examines the psychological and pedagogical aspects of the development of learning communications as a field of application of modern information and communication technologies in the system of higher education. The structure of educational communications is revealed, including such components as: didactic, information-gnostic, interactive, attractive-motivating, value-based, etc.
- Keywords:
- information and communication technologies, structural components, learning communications, higher school
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Educational Functions of Information Technology as a Tool of Ensuring Students' Self-Realization in the Process of University Training
ProceedingPsychologically Safe Educational Environment: Design Problems and Development Prospects- Authors:
- Andrey I. Shutenko, Elena N. Shutenko, Anna V. Lokteva
- Work direction:
- Psychological security in the digital environment of an educational institution
- Abstract:
- The article examines the didactic and psychological functions of modern information technologies in the logic of providing conditions for full-fledged learning and the realization of students' personal abilities. The first group of functions reflects a range of learning opportunities (descriptive, exhibiting, imprinting, adaptive, logistic, facilitation, and other functions). The second group of functions is aimed at revealing the personal potential of students (reflexive, temporal, translimative, inclusive, motivating, influential and other functions).
- Keywords:
- higher school, information-communication technologies, didactic functions of ICT, psychological functions of ICT
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Ethno-Cultural Competence of Foreign Language Teachers for General Education Institutions (On Example of the Republic of Sakha (Yakutia))
Research ArticleEthnic Culture No 4 (5)- Author:
- Vera E. Neimokhova
- Work direction:
- History, Theory and Practice of Ethno-cultural Education
- Abstract:
- In the article, the author defines the concept of ethno-cultural competence of a teacher, his or her ability to organize a dialogue of original cultures. The purpose of the article is to study the concept of ethno-cultural competence of a foreign language teacher in the context of intercultural communication. Methods: consideration of the provisions of materialistic philosophy on the harmony of national, interethnic and universal and dialectical unity of form and content; analysis of the main provisions of the competence approach, theories and practices of personal development; review of philosophical, cultural, sociological, psychological and pedagogical provisions. The theoretical basis consists of the ideas of prospects for development and formation in the system of moral and ethical priorities, the ideas of socio-cultural modernization of education, multicultural education and upbringing, ethno-cultural education, and the theory of cultural dialogue. As a result of the analysis, the author concludes that the training and upbringing of a globally thinking citizen who knows the cultures and traditions of his or her people is achieved in the process of interaction of a foreign language teacher with representatives of various original cultures. According to the author, only in this case the teacher can improve his or her skills and develop competencies in the field of ethnic culture. The author sees a possible solution to the issue of developing the ethno-cultural competence of teachers in the creation of training sites and offers a number of pedagogical tutorials on the research topic. The key point is to train competent teachers who are able to arouse students' curiosity about their native ethnic culture and take into account the possibilities of interaction, mutual respect, and interpenetration of cultures.
- Keywords:
- intercultural communication, multicultural education, ethno-cultural competence, knowledge of a foreign language, ethno-pedagogical culture
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Features of Social and Communicative Development of Children Brought up in Different Age Groups of Pre-School Educational Institution
Research ArticleDevelopment of education No 4 (10)- Author:
- Olga V. Bodenova
- Work direction:
- Theoretical and Applied Education Research
- Abstract:
- The article describes the results of studying the social and communicative development of preschool children, in particular – the features of interpersonal relationships of children brought up in different age groups of pre-school educational institutions. The studies aim is to identify the features of the sociometric structure of a group of different ages, motives and needs for communication, such communicative qualities as initiativity, selectivity, and stability of communication. Methods of research. The study was conducted in pre-school educational institutions in Petrozavodsk. To test the hypothesis, the following methods were used: sociometric method and the method of involved observation, quantitative and qualitative analysis. Discussion of results. Analysis of the results of the study showed that children in different age groups have specific features of social and communicative development, which may be the result of spontaneous socialization factors. Among the highlighted features there is an incomplete sociometric structure of the pre-school group of different ages, the dominance of pragmatic motivation for communication, the predominance of heterogeneous game groups by gender and age, rigid fixation of positions in communication, and strict normative regulation of interaction between children of different ages. It is concluded that the results obtained can be used to determine the directions of educational work of specialists, manage spontaneous factors of socialization in order to minimize their negative impact on the social development of children.
- Keywords:
- communication, socialization, different age group, social and communicative development, interpersonal relationship
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Problems and features of teaching information cycle disciplines to undergraduate students of economic specialties in modern conditions
Book ChapterModern challenges of education and psychology of personality formation- Authors:
- Svetlana G. Pankrateva, Elena V. Rezak
- Work direction:
- Особенности педагогического процесса
- Abstract:
- The article deals with the problems and peculiarities of the elaboration and application of methodological tools for teaching disciplines of the information cycle for undergraduate students of economic specialties. The main goals, objectives, types and functions of lectures, practicals and seminars for university students and the methodology of teaching disciplines of the information cycle, which makes it possible to realize the goals and objectives are described. Examples of practicals and seminars using new educational technologies are presented.
- Keywords:
- information and communication technologies, methodology of teaching disciplines of the information cycle, traditional and new educational technologies, interactive techniques, bachelor's competencies, professional activities of students
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Развитие коммуникационных навыков и компьютерной грамотности личности средствами информационных технологий
ProceedingCurrent trends in the development of education system- Authors:
- Nadezhda N. Petrishcheva, Kamilia R. Gimaletdinova, Valerii G. Shubovich
- Work direction:
- Социальные процессы и образование
- Abstract:
- The article presented by us examines the main aspects of computer literacy, its types, the main problem of computer illiteracy of the population and the methodology for solving this problem. The article also proposed a program for mastering computer skills for people of pre-retirement and retirement age.
- Keywords:
- information technology, computer literacy, social environment, communication competencies
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Preservation and Development of National Languages and Cultures of the Indigenous Peoples of Russia as a Necessary Condition for Creating a Favorable Bilingual Educational Environment on the Territory of the Russian Federation
Research ArticleEthnic Culture No 3 (4)- Author:
- Oksana V. Legostaeva
- Work direction:
- Problems of Ethnic Cultures Preservation
- Abstract:
- The article covers significance of cultural and educational events for development of the bilingual environment; gives definitions of the terms “bilingualism”, “bilingual educational environment” and “indigenous / small peoples”. The relevance of studying this issue is in changing approaches from 2017 in teaching national languages in bilingual and multilingual regions of the country, in changing the number of hours in teaching in native (national) languages in a secondary school, in taking into account the national-regional component in the education system of a multinational state. The subject of the research is rapidly disappearing ethnic groups and their languages according to the classification of languages of UNESCO. The article emphasizes the importance of preserving and promoting national languages and cultures for establishing intercultural dialogue and peaceful coexistence of ethnic groups in a multinational state. The purpose of the article is to identify and draw attention to the problem of disappearance of national languages and cultures through a set of measures in the field of culture, science, education. Research methods: study of literature on the research topic, analysis of educational programs and curricula, a comparative analysis method for describing the status of the languages. Results. In the study, we came to the conclusion that the availability of bilingual textbooks and teaching aids with assignments built on national-Russian bilingualism, the organization of various kinds of bilingual events and their popularization in the media will help to maintain a viable level of national languages and cultures of indigenous peoples in the Russian Federation.
- Keywords:
- cross-cultural communication, national culture, ethnos, national language, national-regional component, endangered languages, bilingual educational environment
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Formation of the Professional Communicative Personality in a Digital Environment
Book ChapterEducation and Pedagogy: Current Trends- Author:
- Olga A. Burukina
- Work direction:
- Глава I. Теоретические аспекты образования
- Abstract:
- The chapter analyzes the needs of the modern labour market for highly qualified professionals with a highly developed professional communicative personality, and the possibility of forming the professional personality based on at least two communicative competencies developed on the basis of the native and foreign languages. Based on the study, the author has identified significant characteristics of the digital environment in relation to the goals of heterogeneous and autonomous learning, relevant for both distance and open learning, their positive impact on the effectiveness of the educational process and its results, coming to a conclusion of the importance of the digital environment for the gradual transformation of “pedagogy of teaching” into “pedagogy of opportunity” (R. Arnold, 1993). Based on the conducted analysis of previous definitions, the author offers and justifies her own definition of “professional personality” and sets out her own concept of the linguistic personality, which combines the concept of a linguistic personality developed by Yury Karaulov and the concept of a secondary linguistic personality developed by Irina Khaleyeva, as well as the hypothesis proposed by Lyubov Yarotskaya. The work emphasizes the importance of introducing ICTs and hypermedia into foreign language teaching programmes for an effective formation of communicative competencies and the importance of the hypertext environment as a whole for solving urgent educational problems in the new educational paradigm.
- Keywords:
- communication skills, digital environment, professional personality, hypertext communication, teaching of native and foreign languages, professional communicative personality
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The Role of Mentoring in the Teaching Practice Period
Book ChapterEducation and Pedagogy: Current Trends- Author:
- Tat'iana M. Trifonova
- Work direction:
- Глава II. Современные образовательные практики
- Abstract:
- The need for a system of high-quality mentoring during students’ teaching practice, which takes place on the basis of educational institutions is substantiated. The views of various researchers on the concept of mentoring, as well as on the personality qualities that a teacher-mentor should have, are summarized. The experience of organizing teaching practice for the period 2018–2020 is analyzed. On the example of real situations, negative moments in the work of both teacher-mentor and the staff and administration of educational institutions were identified.
- Keywords:
- student, communication, lesson, educational institutions, innovative technologies, mentor, mentoring, teaching practice, modern teacher
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Information and Communication Technologies in Modern Education: Basic Concepts
Research ArticleDevelopment of education No 3 (9)- Authors:
- Natalia A. Grinchenko, Timofej S. Kolodnij
- Work direction:
- Theoretical and Applied Education Research
- Abstract:
- The authors outline that the main trend in modern education, both in Russia and in the world as a whole, is the digitalization and informatization of the educational process. This leads to disagreements in understanding the potential of this phenomenon, as the main factor, affecting the comprehensive and systematic development and self-development of a modern student’s personality. In turn, this is due to the diverse interpretations of the terms, included in this area of the knowledge, by other sciences without taking into account the specifics of the educational process, which prompted the authors to undertake the study. The purpose of the article is to review the basic concepts, related to the informatization of modern education in Russia, as well as to describe the trends in the use of information and communication technologies in the educational process, their role in the formation of the information and educational environment of an educational institution. Methods. The main research method is the analysis of literary sources and regulations, related to the field of information technologies application in education, on the basis of which the authors consider and generalize different concepts. Results. Based on the results of the study, conclusions are drawn about the importance of information and communication technologies and the information and educational environment as the main factors in the modernization of the educational process. However, the importance of combining the traditional teaching methods with methods, based on the use of innovative technologies without a fundamental change in the educational paradigm was emphasized.
- Keywords:
- information and communication technologies, ICT, information, digital technologies, information and educational environment
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The Use of Information and Communication Technologies in Teaching Economics to Students in Basic School
Research ArticleDevelopment of education No 3 (9)- Author:
- Timofey A. Vasilenko
- Work direction:
- Education System in Russia
- Abstract:
- The author of the article outlines that the problem of teaching methods is one of the most important in pedagogical science and practice of school teaching, since teaching methods are the main tools with which a tutor teaches the basics of science to students, develops their cognitive abilities, ensures personal development and forms a scientific worldview. The article formulates the role of information and communication technologies (ICT) in the educational process. The pedagogical experiment of using ICT in teaching economics to primary school children is described. The purpose of the research is to form economic knowledge in primary school children using information and communication technologies. Method of research. The following methods were used in the study: comparison, analysis, observation and experiment. The experiment was conducted among 24 schoolchildren who were divided into a control and experimental group. A variety of ICTs were used: an interactive whiteboard, reference and multimedia Internet resources, social networks, various messengers, presentations made in the Microsoft Power Point program, as well as using the Prezi service. Research result. In the control group, the average level of economic knowledge increased by more than 40%. The number of schoolchildren with an average and high level of economic knowledge in the experimental group increased by 3 and 2.5 times. Conclusions are made about the possibility of using ICT in teaching economics to school children.
- Keywords:
- information and communication technologies, education, teaching economics, basic school, pedagogical experiment
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Functional and Language Features of Nicknames of German-Speaking Users of Humorous Internet Sites
Research ArticleDevelopment of education No 3 (9)- Author:
- Elena V. Zakharova
- Work direction:
- Practice
- Abstract:
- The author of the article outlines that nicknames represent a relatively new linguistic phenomenon in virtual communication, which has been the subject of many contemporary studies. However, some aspects of this phenomenon, as well as the spheres of the Internet in which nicknames function, remain insufficiently explored. The aim of the work is to solve the question whether nicknames of users of entertainment sites have special structural, semantic and functional features that distinguish them from users of other resources. To solve the above-mentioned question an attempt to identify and describe the features of nicknames of only one specific area – German-language humorous websites has been made by the author of the article. Methods. In the course of the research, the following methods were applied: structural analysis, statistical method, descriptive method, observation, comparison, generalization, systematization and interpretation, as well as the method of quantitative experimental data processing. Results of the research. In the course of the research more than 200 nicknames were collected and analyzed according to various criteria: by their language affiliation, by structural and semantic methods of their creation, by age and gender of the users. The author supposes that nicknames should be considered in the context of the particular Internet resources, as the discursive specificity of sites determines, first of all, the semantic feature of nicknames. It is emphasized that the main function of humorous websites is humor and entertainment, so the dominant motives for creating nicknames will be laughter and principled lightness. The author also pays special attention to the fact that unlike other types of nicknames, humorous virtual names are not intended to arouse interest and sympathy, but perform primarily identifying and pragmatic functions.
- Keywords:
- internet communication, nicknames, humorous discourse
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Priorities for designing digital school education in the modern social situation
ProceedingPedagogy, Psychology, Society- Author:
- Elena E. Kapkova
- Work direction:
- Общая педагогика, история педагогики и образования
- Abstract:
- The article considers the relevance and relevance of designing digital education in schools, taking into account the positive trends and risks of the impact of the current social situation on the education and development of students. The main priorities and directions in the activity of the teaching staff when updating the educational environment of the school in the era of digital technologies are revealed. The results of experimental work in solving the tasks of the Federal project "Grandchildren of Tsiolkovsky", within the framework of the national program "Digital economy", are presented and characterized.
- Keywords:
- information and communication technologies, digital school education, design of digitization of the school environment, socialization of students in the digital age, digital literacy of teachers, digital competence of schoolchildren
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The social aspect of the use of remote technologies in the elementary school
ProceedingPedagogical and sociological aspects of education- Author:
- Natalia N. Barzhanova
- Work direction:
- Тенденции развития цифрового образования
- Abstract:
- The socio-educational problems of the organization of primary education in modern conditions are characterized. The main approaches to the substantive and methodological support of distance learning at school are disclosed to support students and their parents at a critical moment in the life of society. The experience of teachers who have mobilized and successfully adapted the resources of electronic learning platforms, digital and computer mechanisms and technologies for the development of educational competencies, social and personal experience of primary school students is described.
- Keywords:
- information and communication technologies, distance learning, primary education, socialization of students in the digital age, online platforms, computer tools, organizational and methodological assistance to the development of competencies of primary school st
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Rol' dialogovogo obucheniia v protsesse realizatsii kompetentsii v ramkakh prepodavaniia distsipliny "Delovaia kommunikatsiia" v tekhnicheskom vuze
Book ChapterEducation and science: current trends- Author:
- Iana S. Kosiakova
- Work direction:
- Глава 1. Теоретические аспекты образования
- Abstract:
- The article deals with the problem of the effectiveness of dialog forms application as a method of interactive learning in the process of organizing students’ educational activities in the educational competencies formation. In the course of the research, the scientific concepts of the dialogue approach to the process of planning a lecture and practical course on business communication were reinterpreted. Various forms of dialogue skills training organization in teaching business communication are proposed.
- Keywords:
- competence, business communication, dialogue, interactive methods, dialogue skills training, personality-oriented approach, technological types of dialogue
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Cross-Cultural Communication Issues of Educating Bicultural Students
ProceedingPedagogy, Psychology, Society: Current Trends- Authors:
- Valeriia P. Osadchaia, Olga L. Ivanova, Elizaveta I. Getman
- Work direction:
- Теория и методика профессионального образования
- Abstract:
- The article is devoted to the importance of incorporating of a foreign culture learning, acquiring cross-cultural communication and cultural awareness skills in a foreign language teaching. The authors point out that teaching culture in foreign language teaching context should include cultural knowledge, cultural values, cultural skills and behavior. The author also emphasize that attitudes to teaching culture in the process of foreign language teaching involve, on the one side, considering teaching culture as teaching the fifth language skill along with speaking, listening, reading and writing, implying teaching cultural sensitivity and cultural awareness or the behavior in certain cultural situations, and on the other side, regarding language as social practice being defined by culture in which culture becomes the core of language teaching with cultural awareness viewed as enabling language proficiency. Cultural awareness is the foundation of communication; it helps to understand cultural values, beliefs, and perceptions of the other culture. Training of both bilingual and bicultural students at higher educational institutions is of primary significance. Intercultural awareness presumes a number of skills, improving students’ native culture and other cultures’ awareness and understanding. The authors come to the conclusion that intercultural awareness skills imply overcoming misinterpretations and accepting differences.
- Keywords:
- cross-cultural communication, intercultural competence, cultural awareness, verbal and body language, bilingual and bicultural students, global graduates
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Teaching the Russian Language as a Native at Elementary School: Problems and Ways of Their Solution
Research ArticleEthnic Culture No 2 (3)- Author:
- Natalya Y. Yashina
- Work direction:
- Ethno-Cultural and Socio-Cultural Problems of Education
- Abstract:
- The relevance of studying the Russian language as a mother tongue for the formation of national identity, spiritual and moral values, and communication and speech skills in younger schoolchildren is reviewed in the article. The purpose of the article is to identify ways to overcome the problems of a substantive and methodical nature in teaching of the new subject “Native Russian Language” by primary school teachers. Methods. Methods of analyzing the content of the basic course of the Russian language, a generalization of pedagogical practice and research activities of the Primary Education Department of SBEI of SVE “Nizhny Novgorod Institute of the Education Development” on the problem of the formation of communication and speech skills in primary schoolchildren and the development of communicative competence of a teacher, allowed identifying priority tasks, substantive blocks, practice-oriented and regional orientation of the program of the subject. Results. As a result of the study, the feasibility of the national and cultural and regional nature of the content and effective technological methods are highlighted. It is concluded that taking into account the specifics of the program, correctly selected by teachers relevant and appropriate content of educational material that meet the needs of younger schoolchildren, as well as effective teaching methods and tasks, contributes to solving problems, awareness of the national identity of the Russian language, cultural traditions and spiritual values of their people by students, and preserving the linguistic diversity of our country.
- Keywords:
- spiritual values, people, culture, traditions, native language, national identity, communication and speech skills
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Classification and Features of Banking Services Strategies Promotion
Book ChapterCulture. Science. Education: Current Issues- Authors:
- Ekaterina V. Pisareva, Elena I. Shevchenko
- Work direction:
- Глава 2. Наука
- Abstract:
- In order to retain loyal customers and attract prospective ones, commercial banks need to effectively build a corporate strategy that is aimed at studying customers’ needs. The main channels for promoting the services of a commercial bank are described. The authors of the article come to the conclusion that in conditions of increasing competition, credit organizations are moving away from traditional methods of customer service and increasingly resorting to the use of new remote sales channels.
- Keywords:
- strategy, marketing, bank strategy, commercial bank, banking services promotion, communication strategy