Svetlana I. Golovkina

Place of work

Organization:
FGAOU VO "Sankt-Peterburgskii politekhnicheskii universitet Petra Velikogo"
Degree:
candidate of economic sciences

Author's articles(4)

CURRENT HR TRENDS

26.05.2022

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Recently, serious changes have been taking place: a pandemic, significant geopolitical processes, and the rapid development of technologies. These changes are taking on a faster pace and are seriously reflected in the HR industry. To maintain the competitiveness of the HR industry, you need to respond very quickly to the changes that have occurred. It is important to create new trends and HR technologies as quickly as possible.
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University's role in integrating education, science and business

28.09.2022

Annotation

The article analyzed the role of the university in the integration of education, science and business using the example of small innovative enterprises (hereinafter - IIP) organized at the university. The article examines the activities of MIPs educated at the university, combining education, science and business and being the main connecting element of the university with the market of innovative solutions.
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Osnovopolagaiushchie printsipy statistiki v tsifrovoi ekonomike

18.10.2022

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в статье проведен анализ актуальных аспектов статистики в цифровой экономике. Дана характеристика основополагающих принципов статистики, целей статистики, качества системы измерения статистических показателей, которые имеют важное значение для цифровизации. Раскрыты проблемы сопоставимости данных, возникающие в связи с машинным обучением. Делается вывод о кооперации ученых и практиков для обеспечения точности и правильной интерпретации используемых статистических данных в цифровой среде.
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CRM systems in the digitalization of small and medium-sized businesses.

27.09.2024

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The article discusses the process of digital transformation of small and medium-sized businesses using CRM systems. The introduction of CRM systems has allowed many small and medium-sized businesses to optimize their business processes, reduce labor costs, resources and remain competitive even in difficult economic conditions. Digital transformation of small and medium-sized businesses using such a tool as a CRM system enables businesses to actively develop.
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