запрос на комфортную, безопасную, благоустроенную и эстетически привлекательную окружающую среду становится все более востребованным как со стороны руководства регионов, так и местных жителей. Повышенное внимание определено тем, что дизайн городской среды в последние годы является не только средством визуализации городского пространства. Дизайн – это один из значимых инструментов бренда региона. Целью исследования является определение значения городского дизайна в системе регионального брендинга. Полученные в ходе исследования результаты позволяют определить основные направления применения диз...
The article presents an analysis of the principles of creating creative clusters formed in collaboration with universities. The main participants of creative clusters and their role both in the development of the cluster itself and for universities are identified. It is emphasized that communication between the main residents of the cluster allows you to create creative innovative projects in the process of joint interaction. At the same time, such interaction can have both commercial and non-commercial effects
The article provides an analysis of the impact of digital technologies on the development of the creative economy, including creative clusters. It emphasizes that digitalization is an integral part of the development of any modern system and industry, including the creative economy. The article identifies the main advantages that clusters can gain from the current level of digitalization, as well as the challenges that cluster residents may face in this process.
The article presents an analysis of the impact of the creative economy sector on the diversification of regions in the Russian Federation. The relevance of the study is due to the need to find new areas for the development and growth of regional economies in the context of import substitution. The article identifies the potential and identifies the areas of the creative economy in ensuring sustainable development and increasing the competitiveness of regions, and provides recommendations for stimulating innovation and entrepreneurship in this area.
The article presents a study of creative clusters as a promising form of organization of creative entrepreneurial activity, which has a significant impact on the development of urban and regional economies. The role of creative clusters in the development of regional economies is identified. Key challenges such as limited funding opportunities for projects, a lack of qualified personnel capable of managing clusters flexibly, and a weak infrastructure, as well as bureaucratic and administrative barriers that hinder the functioning and development of creative clusters, are identified.
The article is devoted to the study of the impact of digitalization on the development of creative industries. The relevance of the introduction of digital technologies in the creative sector of the economy is substantiated, and the main areas of interaction, such as providing access to new technologies and tools, monetization, digital marketing, and the development of educational content, are identified. The potential threats caused by the digital transformation of creative industries are outlined.
