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List of publications on a keyword: «digital»

  • Platform economy in Belarus

    Proceeding
    Socio–economic landscape of the region: growth investments
    Authors:
    Ekaterina M. Mishchenko, Liudmila V. Rastorgueva
    Work direction:
    Развитие финансовых рынков
    Abstract:
    The article explores the development of platform economy in the Republic of Belarus, analyzes the key trends in e-commerce with a focus on digital infrastructure and the activities of local online stores. The factors restraining the growth of the platform economy are analyzed and practical recommendations for overcoming them are offered. The article will be of interest to specialists in economics, innovation, information technology, government officials, as well as entrepreneurs interested in the development of platform business.
    Keywords:
    platform economy, e-commerce platforms, digital organizations, digital infrastructure, internet access, consumer demand
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  • Influence of Quantitative Indicators on the Development of Coaching and Evaluation of Its Effectiveness: A Comparative Analysis of Russian and Global Experience

    Proceeding
    Coaching psychology: methodology, theory, practice
    Author:
    Ekaterina V. Koptelova
    Work direction:
    Разработка моделей и оценка эффективности коучинга
    Abstract:
    The study focuses on adapting successful metrics for evaluating the effectiveness of corporate coaching used in the United States to the countries of the CIS, taking into account cultural differences (Golvy, 2019; Whitmore, 2020). The novelty lies in identifying and adapting metrics that consider the specifics of cultural codes and social identity in CIS countries (Hofstede, Hofstede, Minkov, 2019; Trompenaars, Hampden-Turner, 2020). Metrics are viewed as tools for assessment and methods to deepen client work, enhance awareness of the process, improve its measurability, and foster professional growth for coaches (Tajfel, 1979; Burns, 1978). The study examines international experience in measuring coaching effectiveness, with a particular emphasis on adapting American approaches to the corporate environment using online platforms, as well as analyzing results (Bass, 1985; Seligman, 2011).
    Keywords:
    USA, effectiveness, social identity, CIS, Corporate coaching, metrics, measurability, organizational development culture, progress evaluation, digital learning platforms, adaptatio
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  • Higher education and generative Ai: a new reality for faculty

    Proceeding
    Pedagogy, Psychology, Society: from theory to practice
    Author:
    Artem V. Feshchenko
    Work direction:
    Цифровая трансформация образования
    Abstract:
    This study investigates the effects of generative AI (GAI) on higher education, drawing on survey data from Tomsk State University (TSU) faculty who underwent GAI training. The results demonstrate that GAI substantially alters course planning, student-faculty interaction, and the instructor's role. While GAI offers opportunities for enhanced efficiency, enriched learning, and personalization, it also presents risks related to academic integrity, overdependence, and reliability. The findings underscore the importance of comprehensive faculty training and robust institutional infrastructure to support GAI implementation.
    Keywords:
    higher education, digital transformation, generative AI, teaching and learning, faculty, ai skills
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  • Diversity of teaching methods is the main didactic principle in planning and developing training sessions in higher education institutions

    Book Chapter
    Modern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results
    Author:
    Liudmila P. Gadzaova
    Work direction:
    Глава 1
    Abstract:
    In the chapter examines the current problems of teaching and learning a foreign language. The author will raise questions not so much of a theoretical nature, but how to solve them. The paper attempts to show how, when planning and designing a lesson, to focus on practical points dictated and recommended by didactic and pedagogical theory. The author considers the methodological organization of teaching a foreign language in a regional university, the reaction to the problems of traditional and digital teaching and learning, set out as consistent theoretical foundations before specific methodological recommendations. The research is aimed at supporting all teachers who want to purposefully and quickly prepare for the methodological planning, development and conduct of classes.
    Keywords:
    academic educational environment of the university, the mixed use of traditional and digital teaching methods, a variety of methods
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  • Technological and organizational aspects of the state final certification of future mathematics teachers in the format of a demonstration exam using the capabilities of the university's digital educational environment

    Book Chapter
    Modern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results
    Authors:
    Tatiana K. Smykovskaia, Nikolai K. Sergeev, Aleksandr M. Korotkov, Marina V. Korepanova
    Work direction:
    Глава 13
    Abstract:
    In the chapter highlights the technological and organizational aspects of the state final certification of future mathematics teachers in the format of a demonstration exam using the capabilities of the university's digital educational environment. Digital tools and resources that ensure the effectiveness of the preparation and conduct of the demonstration exam are described, as well as ways to support the process of preparation and participation of graduates of the pedagogical university in the demonstration exam. An example of the implementation of the state final certification of future mathematics teachers in the format of a demonstration exam at Volgograd State Socio-Pedagogical University is given to illustrate the highlighted technological and organizational aspects.
    Keywords:
    demonstration exam, competencies, digital educational environment, pedagogical education, mathematics teacher, digital tool, state final certification
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  • A study of the impact of digitalization on the development of reading literacy in schoolchildren

    Book Chapter
    Modern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results
    Authors:
    Railia R. Shapirova, Raziia F. Akhtarieva
    Work direction:
    Глава 15
    Abstract:
    One of the key challenges associated with the introduction of digital technologies is changing the structure and form of reading. Schoolchildren increasingly prefer short, visually rich texts, which affects their ability to perceive more complex, multi-layered literary works. To improve the level of reading literacy, it is necessary to develop comprehensive approaches that take into account the opportunities and limitations of the digital environment so that every student can maximize the benefits of using modern technologies in education. The authors considered the psychological and pedagogical aspects of the impact of digitalization on the development of reading literacy in schoolchildren, analyzed the experience of using digitalization to develop reading literacy in schoolchildren, and identified the levels of reading literacy. To solve the tasks set, scientific tools were used, including comparative and statistical analysis, study and analysis of research carried out in the field of school education, study of regulatory documents, modeling, observation, study of educational products, and questionnaires.
    Keywords:
    education, digitalization, reading literacy
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  • Digitalization in agriculture: problems and prospects

    Book Chapter
    Vectors of socio-economic development in Russia. Modern challenges and opportunities
    Authors:
    Natalia A. Alekseeva, Olga I. Abasheva, Elena A. Konina, Olga V. Abasheva, Svetlana A. Doronina
    Work direction:
    Глава 7
    Abstract:
    The achieved level of digital maturity, digitalization problems, factors impeding the introduction of digital technologies in the industry, the main directions of technology use, the market capacity of individual digital technologies in agriculture, and the prospects for digitalization are considered. Methods of systemic, comparative, monographic, graphical analysis were used. The results of the study are to identify the key directions and benefits of digitalization of agriculture: the formation of digital platforms, the targeted selection of individual digital technologies suitable for agriculture.
    Keywords:
    Internet, agriculture, digitalization, digital technologies, digital maturity
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  • Digitalization of the sports economy in Russia: problems and prospects

    Book Chapter
    Vectors of socio-economic development in Russia. Modern challenges and opportunities
    Author:
    Elena G. Kostenko
    Work direction:
    Глава 8
    Abstract:
    The latest technologies are being actively introduced into the Russian sports industry, opening up new opportunities for all participants in the sports process. Digitalization of the sports economy opens up new prospects for increasing the efficiency of development of all areas of physical culture. According to the author, in the future, the role of information systems in football will only grow, making the sport even more entertaining and accessible.
    Keywords:
    Management, data analysis, planning, information systems, forecasting, digital platforms
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  • The introduction of innovative technologies in the logistics of synthetic rubber production

    Book Chapter
    Vectors of socio-economic development in Russia. Modern challenges and opportunities
    Author:
    Liudmila F. Shaibakova
    Work direction:
    Глава 11
    Abstract:
    The chapter describes the characteristics of rubber production in world and Russian practice. There is a growing demand for rubber worldwide due to the development of the production of rubber products, in particular, tires for the automotive industry, sports shoes, the needs of healthcare and the production of medical equipment, and the development of the construction industry. Synthetic rubber has become a serious alternative to natural rubber as a material with greater durability and higher productivity in its production. An assessment of the Russian market for the production of synthetic rubber in primary forms is given. It is noted that this market is highly concentrated with obvious signs of monopolization. The sales leader in this market is PJSC Nizhnekamskneftekhim, whose share in 2023 amounted to more than 75%. An assessment of the trends in the development of the production activities of this organization for the period 2010–2023 was carried out, conclusions were drawn about the general trend of sales growth with deviations during the pandemic and in modern conditions of sanctions pressure on the economy of the Russian Federation. There is a decrease in the financial stability of the organization, which, however, has maintained its profitability and return on sales above the industry average. The business process of material and technical support of PJSC Nizhnekamskneftekhim is considered. It is noted that the procurement service employees spend most of their working time applying for low-value goods. It is proposed to solve this problem by developing a logistics module within the framework of the implemented Unified Corporate Template, which allows approving procurement documents in electronic form, as well as by introducing the MarketPlace online store as an innovative technology for purchasing low-value goods. The research used general scientific (analysis, synthesis, analogy, generalization), as well as private (observation, comparison, measurement and description) methods. The methodology of the Federal Antimonopoly Service of Russia for assessing economic concentration in commodity markets is used. The object of the study was the type of economic activity – the production of synthetic rubber in primary forms (OKVED code: 20.17).
    Keywords:
    logistics, synthetic rubber production, digitalization of the management process, PJSC Nizhnekamskneftekhim
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  • Machine learning algorithms and digital signal processing in coaching: creating adaptive data-driven support models

    Proceeding
    Coaching and mentoring: theory and practice
    Authors:
    Mansur E. Sibgatullin, Iuliia I. Kochneva, Venera G. Ismagilova
    Work direction:
    The essence of psychological security of the individual
    Abstract:
    Coaching, which originated in twentieth-century sports, has become a universal discipline in business, education, and personal development. Digital technologies have expanded its capabilities through online platforms (Butterup, CoachHub), chatbots (Woebot) and analytics (Coachmetrix), increasing accessibility and efficiency. The article analyzes the evolution of coaching from Galvey's idea and Whitmore's GROW model to professionalization through ICF, evaluates modern technologies and identifies possible further development paths.
    Keywords:
    digital technologies, online platforms, personalization, coaching, chatbots, data analytics, historical evolution, the grow model
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  • Modern approaches to psychological and pedagogical support in the educational environment: individualization, digitalization and prevention of emotional burnout

    Research Article
    Development of education Volume 8 No 1
    Authors:
    Alla I. Matveeva, Ekaterina N. Yalunina
    Work direction:
    Psychology in Education
    Abstract:
    The article studies the actual aspects of improving the system of psychological and pedagogical support in modern educational institutions, where the growth of anxiety, stress and professional burnout is one of the key problems. The main objective of the study is to develop a scientifically grounded model of support, taking into account both the individual characteristics of the participants of the educational process and the potential of modern technologies to improve the effectiveness of the educational environment. To achieve the set goals, the methods of metaprogram analysis, standard diagnostic tools (Spielberger-Hanin scale to assess anxiety and Maslach-Jackson questionnaire to analyze professional burnout) were applied, and digital platforms of psychological support were integrated. The study covered more than 500 participants of the educational process from municipal schools of Yekaterinburg. The key results demonstrate a significant reduction in students' anxiety level by 15% and an increase in their academic performance by 12% (p < 0.01), which confirms the high effectiveness of personalized educational routes based on metaprogram analysis. The obtained data are of high practical significance and can be used to create a universal model of support adapted to the modern conditions of educational institutions.
    Keywords:
    educational environment, stress, digital technologies, psychological and pedagogical support, professional burnout, anxiety, emotional stability, individualization, metaprogram analysis, educational routes
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  • RFID technology as a means for efficient business operations

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Olga V. Krutova
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    The article discusses the use of innovative digital technologies in various areas of economic activity, with a focus on RFID technology. RFID is a radio frequency identification system that has the potential to solve significant problems in various sectors. Although it is promising, it has not been fully adopted yet. The article explores the experiences of domestic companies that have used this technology and the benefits they have gained from its implementation. It also examines examples of RFID use abroad, which could serve as a guide for further adoption of digital technologies in Russia.
    Keywords:
    digital technologies, logistics, business process, radio frequency identification, RFID tag
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  • Development of didactic materials using digital technologies: experience and results of implementation in medical education

    Book Chapter
    Pedagogy and Psychology as Sciences for the Formation of the Potential of Modern Society
    Authors:
    Elena V. Plashchevaia, Elena A. Utochkina
    Work direction:
    Глава 4
    Abstract:
    The chapter deals with the problem of developing didactic materials using digital technologies in the context of medical education. The key aspects of using digital tools to create training resources aimed at improving the quality of training specialists in the field of medicine are analyzed. Special attention is paid to the experience of introducing digital didactic materials into the educational process of natural science disciplines. Examples and a brief description of didactic materials developed using digital technologies are considered. The advantages of using digital technologies are discussed, which consist in the adaptation of teachers and students to modern educational technologies, the effectiveness of the organization of the educational process, the individualization of learning and the formation of practical skills among students. The issues of methodological support for teachers necessary for the effective use of digital didactic materials are discussed, and the impact of digitalization on traditional forms of education is discussed. The results of research demonstrating the effectiveness of the introduction of digital technologies in medical education are presented. The positive influence of digital tools on the formation of clinical thinking and research skills among medical students was noted.
    Keywords:
    research skills, digital technologies, medical education, natural sciences, didactic materials, clinical thinking
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  • DISCIPLINE “DIGITAL EDUCATION TECHNOLOGIES” IN PREPARING A FUTURE COMPUTER SCIENCE TEACHER: CONTENT ASPECT

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Authors:
    Sergei A. Mavrin, Nikolai P. Burtsev, Aleksandr V. Dobudko, Aleksandr N. Chesnokov
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    The task of training teachers to solve the problems of digital transformation of the economy and public life remains urgent. In this regard, on the basis of the "core of higher pedagogical education", the discipline "Technologies of digital education" is included in the training program for future computer science teachers. The article examines the substantive aspect of the training of future computer science teachers in the field of the use of digital technologies in education. The author's vision of the content of the discipline "Digital Education Technologies" is presented.
    Keywords:
    the discipline "Technologies of digital education", the future teacher of computer science, The core of higher pedagogical education, the communicative-digital module, the subject-methodical module
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  • Communicative competence in the context of digitalization of education: concept, components, goal setting

    Proceeding
    Education, innovation, research as a resource for community development
    Author:
    Mikhail V. Brazhnik
    Work direction:
    Методический инструментарий поддержки и развития педагога
    Abstract:
    The article presents the author's view on the relevance and feasibility of developing communicative competence of participants in the educational process in the era of digitalization of the education system. At the same time, based on the study and analysis of existing interpretations of the concepts of "communication" and "competence", an interpretation of the category of "communicative competence" is proposed within the framework of communications, communities and connections existing in digital education. Based on the content of the formulated definition of the category of "communicative competence", an attempt is made to form a set of the main components or elements of this category. Without denying that achieving communicative competence by all participants in the educational process is currently an objective necessity, both the tools and mechanisms used to develop communicative competence and the technologies implemented in the Moodle LMS and the Yurait OP are presented.
    Keywords:
    communicative competence, knowledge, skills, abilities, digital education, generation, communications, communities, connections, elements, updating, teaching goals, participants in the educational process, LMS "Moodle", OP "Urait"
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  • Кибербезопасность в цифровом образовании: защита данных студентов и преподавателей

    Proceeding
    Technopark of universal pedagogical competencies
    Authors:
    Inna G. Iglinskaia, Anastasiia V. Petrakova
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    In the context of the rapid transition to digital learning formats, cybersecurity is becoming one of the key tasks for educational institutions. The article "Cybersecurity in digital Education: Protecting the data of students and teachers" examines the main threats faced by participants in the educational process, including leaks of personal information, cyber attacks and fraud. Special attention is paid to data protection methods such as encryption, multi-factor authentication and user training in the basics of cybersecurity. Legislative aspects and standards governing the protection of personal data in the educational environment are also discussed. In conclusion, the article emphasizes the importance of creating a culture of cybersecurity in educational institutions, which contributes not only to the protection of information, but also to increasing the trust of students and teachers in digital educational platforms.
    Keywords:
    digital education, educational institutions, fraud, digital platforms, data protection, cybersecurity, personal information, data leaks, cyber attacks, encryption, multi-factor authentication, cybersecurity training, personal data, legislative aspects, security standards, cybersecurity culture, user trust, cyber threat risks
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  • Digital transformation of education: new horizons and challenges of modern education

    Proceeding
    Pedagogy, Psychology, Society: from theory to practice
    Author:
    Inna G. Iglinskaia
    Work direction:
    Цифровая трансформация образования
    Abstract:
    The article examines the key aspects of the digital transformation of education, which radically changes approaches to education and upbringing. The article analyzes new horizons opening up due to the introduction of modern technologies such as artificial intelligence, online platforms and interactive tools. The advantages are discussed, including the availability of educational resources and the individualization of the educational process. At the same time, attention is focused on the challenges faced by educational institutions and teachers, such as the need to improve digital literacy, ensure data security and adapt to rapidly changing conditions. The article offers recommendations for the successful integration of digital technologies into educational practice, emphasizing the importance of a balance between traditional teaching methods and innovation.
    Keywords:
    education, digital literacy, online learning, Artificial intelligence, digital transformation, innovative technologies, educational platforms, individualization of learning, new horizons, interactive tools, accessibility of educational resources, challenges of modern learning, data security, adaptation to changes, traditional methods of learning
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  • Analiz osobennostei primeneniia pedagogicheskikh tekhnologii v raznykh obrazovatel'nykh sistemakh

    Proceeding
    Pedagogical readings dedicated to the memory of Professor V.P. Manukhin in honor of the 30th anniversary of the Moscow University of Humanities and Economics
    Authors:
    Olesia V. Tereshchenko, Evelina G. Kesian, Anastasiia D. Kalchevskaia
    Work direction:
    Современные технологии педагогики и образования
    Abstract:
    The article presents an analysis of the use of pedagogical technologies in various educational systems. Traditional and modern approaches are studied, as well as their impact on the quality of education and student development. Particular attention is paid to the factors of successful integration of technologies, including cultural and social contexts. A comparative analysis of methods in different countries reveals trends that promote individualization of learning and active involvement of students.
    Keywords:
    information and communication technologies, pedagogical technologies, digitalization, educational systems, project-based learning, historical education
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  • Problematika metodologii istoricheskogo issledovaniia i tsifrovizatsii istorii

    Proceeding
    Pedagogical readings dedicated to the memory of Professor V.P. Manukhin in honor of the 30th anniversary of the Moscow University of Humanities and Economics
    Authors:
    Olesia V. Tereshchenko, Iaroslav V. Butenko, Viktor N. Alekseenko
    Work direction:
    Исследовательский подход в обучении: сущность и способы организации
    Abstract:
    The article is devoted to the methodology of historical research, covering such key aspects as the historical method, source studies, principles of objectivity and subjectivity, as well as the classification of methods. The problems and challenges faced by historians, such as difficulties in working with primary sources and the influence of modern ideologies on the interpretation of history, are considered. Examples of successful historical research illustrate the diversity of approaches and methods, and highlight the importance of digitalization and interdisciplinary research for the future of historical science.
    Keywords:
    challenges, digitalization, methodology of historical research, source studies, the principle of objectivity, qualitative methods, interdisciplinary research
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  • Vizual'nye istochniki v issledovanii

    Proceeding
    Modern educational process: psychological and pedagogical support, educational strategies
    Authors:
    Olesia V. Tereshchenko, Daria I. Plokhova, Polina V. Konkova
    Work direction:
    Современные тенденции развития образования
    Abstract:
    Visual studies in historical science combines history, cultural studies, and visual anthropology to analyze visual materials such as photographs and maps. The work emphasizes the importance of visual sources for understanding historical processes and includes methodology for data collection, contextualization, and interpretation. The challenges faced by researchers and the future of visual research in the context of digitalization of archives are discussed. The importance of visual sources for shaping public opinion about history is emphasized.
    Keywords:
    visual culture, interpretation, ethical issues, historical visualization, visual anthropology, visual sources, contextualization, content analysis, digitalization of archives, interactive platforms
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  • The use of information and communication technologies (ICT) in chemistry lessons at school

    Proceeding
    Modern educational process: psychological and pedagogical support, educational strategies
    Author:
    Ol'ga I. Priamilova
    Work direction:
    Современные тенденции развития образования
    Abstract:
    The article is devoted to the analysis of the use of information and communication technologies (ICT) in chemistry lessons at school. The theoretical foundations, forms and methods of ICT implementation are considered: virtual laboratories, interactive tables, multimedia presentations, electronic textbooks and online platforms. Special attention is paid to the impact of ICT on the educational process: increasing student motivation, deepening understanding of complex topics, developing independent work and solving emerging problems. Practical recommendations on the choice of tools, teacher training and support from the school administration are provided.
    Keywords:
    multimedia technologies, ICT, visualization, online platforms, school education, digital learning, chemistry lessons, virtual laboratories, interactive tables, student motivation
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  • Integratsiia tsifrovykh obrazovatel'nykh praktik v podgotovku pedagogov

    Book Chapter
    Questions of Education and Psychology
    Authors:
    Svetlana M. Koniushenko, Mariia O. Komissarova
    Work direction:
    Глава 1
    Abstract:
    The chapter presents the results of a study on the problem of integrating digital educational practices into teacher training. The study is conducted using secondary data. After studying a number of Russian and foreign studies, the conclusions of the chapter show that digital practices play a significant role in the formation of digital competencies of teachers, and also increase the effectiveness of training. In conclusion, ideas for further research on the role of digital educational practices in teacher training are proposed.
    Keywords:
    digital educational practices, digitization of education, digital technologies in education
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  • Ispol'zovanie interaktivnykh metodik prepodavaniia angliiskogo iazyka dlia formirovaniia tvorcheskikh i kommunikativnykh sposobnostei studentov v usloviiakh tsifrovizatsii

    Book Chapter
    Questions of Education and Psychology
    Authors:
    Apal O. Abdimomunova, Nazgul S. Biinazarova, Saikal T. Esenalieva
    Work direction:
    Глава 5
    Abstract:
    The chapter discusses the use of interactive methods in teaching English to develop students' creative and communicative skills in the context of digitalization. In the context of global digitalization and the growing importance of intercultural communication skills, interactive approaches are becoming especially relevant in the educational process. The study aims to identify the impact of digital technologies and interactive methods, such as role-playing games, project assignments and virtual discussions, on the development of communicative and creative competencies. The paper presents the results of an experiment involving students, analyzes the effectiveness of using digital platforms, and discusses the advantages and limitations of such methods. The authors emphasizes the importance of integrating interactive approaches into the educational process to improve the quality of language education and prepare students for professional activities in an international environment.
    Keywords:
    communicative skills, interactive methods, digitalization of education, creative development, teaching English
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  • Tekhnologii sozdaniia i psikhologo-pedagogicheskogo soprovozhdeniia subektivnogo blagopoluchiia shkol'nogo soobshchestva v usloviiakh intensivnykh informatsionnykh potokov spetsial'no smodelirovannoi tsifrovoi obrazovatel'noi sredy

    Book Chapter
    Questions of Education and Psychology
    Authors:
    Natalia A. Khomova, Svetlana V. Sannikova, Natalia K. Frolova
    Work direction:
    Глава 13
    Abstract:
    The modern education system contributes to the creation of a special educational environment, a specially modeled place and conditions conducive to determining the optimal trajectory of personal development and maturation. Today's schools are free to choose the means and forms, directions and approaches of development, the school has become client-oriented: the school is a resource center, with its own strategy, subject-based learning from the first grade, the development and implementation of author's programs, etc. The introduction of Federal State Educational Standards of the third generation actualizes the importance of scientific rethinking of approaches to modeling the educational environment in the process of learning and socialization. The article presents the results of studying the psychological well-being of the school community. Technologies have been analyzed and developed to create a favorable psychological climate. The basic principle of these technologies is defined – the constant reflection of participants and the development of their interaction, which allows members of the educational community to realize how their actions are perceived by others and what consequences they may have. An important aspect is the construction of elements of interaction between participants in the educational process, including the use of the digital educational environment as an effective way of virtual communication. The key role in this context is played by the psychological factor and «Digital hygiene», which sets a radically new trend in safe work with information and digital assets in conditions of mega-intensive information flows.
    Keywords:
    foreign language, reflection, psychological support, psychological well-being, individual trajectory, subjective well-being, SWB, class team, positive education, academic success, digital hygiene
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  • Using artificial intelligence to improve business efficiency

    Proceeding
    Innovative approaches to management in economic, technical and legal systems
    Author:
    Inna G. Iglinskaia
    Work direction:
    Информационные технологии в управлении бизнесом
    Abstract:
    The article examines the role of artificial intelligence (AI) in improving the efficiency of business processes. In the context of rapid technological progress, companies are faced with the need to adapt to new realities, and AI is becoming a key tool for achieving competitive advantages. The main areas of AI application are analyzed, including automation of routine tasks, improvement of customer service, forecasting consumer behavior and optimization of resource management. Special attention is paid to examples of successful AI implementation in various industries such as finance, retail and manufacturing. The challenges and risks associated with the integration of AI into business, including issues of ethics and data protection, are also discussed. The article emphasizes the importance of a strategic approach to the introduction of AI technologies, as well as the need to train personnel to work with new tools. In conclusion, conclusions are drawn about the prospects of using AI to in
    Keywords:
    competitive advantages, machine learning, digital transformation, data analysis, personnel training, forecasting, artificial intelligence (AI), data protection, business efficiency, process automation, customer service, resource optimization, business innovation, AI ethics, strategic implementation
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