Marina V. Ilindeeva


Author's articles(11)

Personalizirovannoe strakhovanie: polis budushchego v osnove sovremennykh tekhnologii

19.02.2025

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статья посвящена анализу современных тенденций в области цифровизации страховых услуг. Автор рассматривает основные направления развития иншуртех, включая оформление полисов онлайн, страхование на основе использования (телематика), интернет вещей (IoT), коллективное страхование на основе блокчейна и искусственный интеллект (ИИ). В работе представлены перспективы развития цифрового страхования, подчеркивая возможность создания «полиса будущего», который будет учитывать индивидуальные риски и потребности клиента. Приведены примеры применения цифровых технологий в страховании, включая оформление...
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Tsifrovizatsiia oformleniia DTP: Evroprotokol v epokhu tekhnologii - bar'ery i vozmozhnosti

19.02.2025

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в статье анализируются проблемы и пути решения внедрения Европротокола в России для упрощения оформления дорожно-транспортных происшествий. В работе рассматриваются ключевые препятствия, возникающие при использовании этого инструмента, включая низкий уровень информированности водителей о процедуре, сложности с оценкой ущерба, риски мошенничества, недостаточную цифровизацию процесса и нестабильность законодательства. На основе анализа данных и примеров, представленных в статье, предлагаются практические рекомендации по улучшению работы Европротокола, такие как информационные кампании, разработк...
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Vstroennoe strakhovanie: novyi vzgliad na zashchitu potrebitelei

19.02.2025

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в статье рассматривается концепция встроенного страхования, предполагающая включение страховых продуктов в различные товары и услуги. Анализируются достоинства и недостатки данного подхода для потребителей и бизнеса. Основное внимание уделено современным тенденциям в сфере встроенного страхования, ключевым участникам этого сегмента. Описаны вызовы, стоящие перед данным видом страхования, включая вопросы регулирования и информированности потребителей. Обсуждается будущее и возможные направления развития встроенного страхования в условиях цифровой трансформации и изменений в предпочтениях потреб...
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Features and Technologies of Professional Education in Economics and Finance: Adaptation to the Modern Economy

10.09.2025

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The article analyzes the features and innovative technologies of professional education in the field of economics and finance in the context of global transformations. The focus is on adapting the system of professional education (secondary and higher) to the demands of the modern labor market. It is emphasized that the successful adaptation of professional education through these elements aims to train flexible, technologically competent graduates who can meet the challenges of the modern economy.
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Ethical challenges of digital education

11.09.2025

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The article focuses on the ethical aspects of the introduction of digital technologies in the field of education. It explores the challenges of maintaining the privacy of student data, ensuring the accessibility of educational resources for all students, including those with disabilities, and maintaining transparency in information processing. The article provides specific examples of successful innovations, such as virtual laboratories and AI tutors, as well as instances of ethical violations that have sparked public discontent. The author emphasizes the importance of a comprehensive approach...
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Population Aging as a Driver of Innovation in Pension and Health Insurance: Challenges and Opportunities

24.09.2025

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The global aging population, an inevitable result of declining birth rates and increasing life expectancy, poses a threat to the sustainability of traditional pension and healthcare insurance systems. This article explores how the demographic shift has driven targeted innovations aimed at adapting insurance models to the new realities. The focus is on striking a balance between innovative sustainability and social justice. The author emphasizes that the aging population is not only a challenge but also an opportunity to create more flexible and customer-centric insurance systems.
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Development of voluntary health insurance in Russia: potential, functions and systemic barriers

07.10.2025

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This article analyzes the functions of VHI, its role in the healthcare system, and key development challenges in the Russian Federation. The study identifies structural barriers: low purchasing power, lack of awareness, underdeveloped infrastructure, the lack of uniform standards for evaluating medical institutions, and regional disparities. It proposes ways to improve the VHI market through increased financial literacy, standardization of services, increased competition, and the development of evaluation methods for medical organizations.
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Развитие взаимодействия страхового сектора с другими финансовыми институтами

13.10.2025

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This article explores the multifaceted interactions between the insurance sector, banking institutions, investment funds, and fintech companies, analyzing its role in strengthening the financial system and identifying barriers to effective integration. It addresses issues of information asymmetry, conflicts of interest, regulatory uncertainty, and technological incompatibility, and proposes mechanisms for overcoming them.
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The role of confidential conversations in insurance and building relationships of mutual trust

22.10.2025

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The article explores the role of a trust-building conversation between an insurer and a client in fostering mutual trust. The author demonstrates that a trust-building conversation is not just a soft skill, but a strategic tool for reducing information asymmetry, enhancing customer loyalty, and promoting business resilience. The article analyzes the issue of trust deficit through the lens of communication barriers, offers practical mechanisms for facilitating such conversations, and examines the potential for integrating them into the operational activities of insurers, taking into account the...
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Ethical and communicative norms of interaction in negotiations between an agent and a client in insurance

01.11.2025

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The article is devoted to the analysis of ethical and communicative norms as a fundamental element of interaction between an insurance agent and a client at the negotiation stage. It explores the critical problem of systemic trust deficit in the industry, which is rooted in the conflict between the agent's ethical obligations and their economic motivation. The article also examines current trends that influence the future of negotiation ethics.
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Долгосрочное страхование жизни и формирование семейных капиталов

18.11.2025

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The article explores the motives of Russian citizens choosing long-term life insurance, reveals the importance of this tool in the process of accumulating family capital and ensuring the stability of future generations. Special attention is paid to the problems of the prevalence and demand for such contracts in modern Russia, and possible ways to increase interest in this financial mechanism are being considered. Recommendations are presented to improve the current situation, including government initiatives and modernization of the insurance products themselves.
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